Post on 28-Dec-2015
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Next#1El repte de la triple pantallaContinguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma
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Mesa redonda:La nueva TV: los contenidos
producidos por el espectador
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Current Programming: Strategic Overview
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To liberate the most powerful medium on earth
Our mission
Our audience
Generation Y
Media multi-taskers, “media grazers” (computer always on with tv/mobile phone in hand)
Short attention span (for what’s boring)
Media creators (Facebook, MySpace, UGC, etc.)
International
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The opportunityA hit news and information network for young adults
The parameters
Multi-platform
Fast paced
Participatory
Cracking the code
(What’s going on for young adults, in their voice, and from their point of view)
Reinvented news & information concept:
The world’s peer-to-peer news and information network
More appealing to the audience
Multi-platform friendly
Widens the creative target
Enables UGC
Cracking the codeShortform:
Everything on Current is participatory
Pod families
Distinguishes us from all other networks
VC2 branding(“HBO of UGC”)
Cracking the codeUGC emphasis:
Citizen Rescue (New Orleans)
Resistance (Gaza)
Cracking the codeUnique mix:
Juggler (Colombia) High Tech Tokyo (Japan)
Vanguard
Current Originals (latter two role model for VC2 and create templates)
Acquisitions (selected)
Daily programming
Burning Man
Feeding Haiti Tora Bora (Afghanistan)
First Descent
Cracking the codeUnique mix, cont’d:
Daily Fix InfoMania/Google Current
Adds personality to the mix
Adds people for the audience to identify with
Leverages celebrities for Current TV
OK Go
Ladytron
Hosting / guest hosting:
Cracking the code
Deejay metaphor: pods/content arranged according to audience mood, time of day/ week/ month/ season
Allows us to always be “current”
Surfs the dynamic waves of viewer interest, uniquely among networks
Shuffle format:
Cracking the code
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Next#1El repte de la triple pantallaContinguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma