Adv 492 Pp Presentation

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Transcript of Adv 492 Pp Presentation

Advertising With New Media

Khadijah DanielsNew Media Drivers License

Infancy Stage

Simple

Pay-Per-Click

Targeting

“This isn’t the same old marketing and PR you've tried before:You don’t obsess about being “on message.”You don’t break the bank with expensive advertising. You don’t beg mainstream media to write about you. Instead, you tell your story directly to an interested market!”

-David Meerman Scott

Online Public Relations…

Blogging For Business…

2009: 1.5 billion internet users worldwide

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