your name

AVALIProposals

Xrysida FragouZoe GatsapostoliPanayiota KavvathaMarianna MichalitsianouIrene Sideris

your name

Competition

Only indirect, some Special Centers with Sensory Integration system, that charge with an hourly fee

your name

Target Group

Primary Target: Parents with children with PDD (Pervasive Development Disorder)Secondary Target: People working in the Special Education, Special Schools, Child Psychiatrists

your name

Communication Objectives

• Build awareness• Inform of the purpose of Avali• Attract interest

your name

Consumer Benefits

• One of the kind• Entertainment and relaxation• Informative events• Safe playground

your name

Supporting Evidence

• Snoezelen multi- sensory environment method

• Pleasurable stimulation• Specialized Personnel

your name

Positioning Statement

Avali is a safe and small port that brings joy to parents life by enjoying their social surroundings while their children are calm and happy in the Snoezelen Room.

your name

Creative Strategy

your name

Video

your name

Slogan Ο καθημερινός σύμμαχος Η χαρούμενη ανάπαυλα Νιώθεις τη χαρά

Μαζί στη χαρά

your name

Communication Strategy

your name

Public RelationsMedia BriefingsNewsletterEventsSponsorshipsA presentation in a tv show i.e.

Eleni, Joy, Υγεία πάνω από όλα.

your name

WebsiteHOME presenting upcoming events in a calendar format, sales promotions offers in a slide share format. Newsletter field.VISION The idea behind Avali PLACE GalleryEVENTS photos and videos from eventsCOMMUNICATION e-mail, telephone, address, mapBLOG Questions and forum

your name

Digital MarketingBanner CampaignSocial Media: facebook, twitter,

youtubeNewletterE-mail

your name

Social Media Mission

Connect with parents with children with PDD and be an informative source of Avali’s purpose.

Content PillarsMedical (autism, Asperger's syndrome, Rett’s syndrome),

Snoezelen room, Offers, Events