Take Advantage of Technology your future business model

Presented by Jacinta CaliCo-Director, Internetrixlinkedin.com/in/jacintacali/

Focusing on the current situation

› Funding reform› Need for client centred› Evidence for alternate

funding › Service sustainability› Long term vision

My Intent for Today’s Workshop

Could these new technologies help my organisation?

Provide you with ideas and inspirationStrengthen your existing Digital Strategy

Agenda:

1. Fast Internet2. Use technology to reduce risk3. Digitalise your business model4. Getting more volunteers and donations

online5. Leverage the power of Google

Part 1Fast Internet

your source for digital disruption

Digital disruption is the change that occurs when

new digital technologies and business models affect the

value proposition of existing goods and services.

Part 1: Fast Internet

Digital Disruptors - Newspapers

Part 1: Fast Internet

Digital Disruptors - Travel

Part 1: Fast Internet

Digital Disruptors - TV

Part 1: Fast Internet

Digital Disruptors - Music

Part 1: Fast Internet

Digital Disruptors - Accounting

So, what has internet speed got to do with it?

It’s the key to your future model

Part 1: Fast Internet

NBN in the Illawarra & Shoalhaven

Part 1: Fast Internet

NBN in the Illawarra & ShoalhavenProductivityFaster internet speeds improves our productivity when working online.

FlexibilityCloud technology and faster broadband enables staff and support teams to easily work from remote locations.

Better VideoFast internet has enabled higher quality video definition for video conferencing and online learning.

Part 1: Fast InternetPart 1 Summary

Fast internet is the foundation to delivering your future business model

Part 2Use technology to mitigate

risk for your organisation

Part 2: Using Tech to mitigate risk

Are internet speeds letting you down?

SYFS - Lake Entrance Road, Warilla

External 4G 4G in place - off network

Outreach training room - no cables

Part 2: Using Tech to mitigate riskNeed to work remote? NBN, no worries

Part 2: Using Tech to mitigate risk

Multi-location conferencing via Skype

Part 2: Using Tech to mitigate risk

Safeguard your org’s data in the Cloud.

Local storage & backups are historic. Cloud is now.

Part 2: Using Tech to mitigate risk

Cloud technology offers:

› Email access from any device› Software as a service (SASS) eg. Xero› File storage for collaborative sharing › Secure and backed up off site content access › Affordability

Part 2: Using Tech to mitigate risk

Part 2 Summary

› There are fast NBN alternatives › Utilise video conferencing for remote work› Set up multi-location conferencing › Adopt cloud based software

Part 3Digitalise your business

model

Part 3: Digitalise your business model

Digital Strategy

Turn your organisation’s activities & campaigns into the digital age with high performing, easy to measure digital frameworks

Community Clients we help digitalise

Part 3: Digitalise your business model

Case study: FOCAS

focas.org.au

Part 3: Digitalise your business model

Case study: Family Advocacy

family-advocacy.com/resources

Part 3: Digitalise your business model

Part 3 Summary

› Be innovative› Use new technologies to solve problems› Use your website to increase your reach and

share your message better

Part 4Get more volunteers &

donationsthrough your online presence

Setup a simple credit card payment form through your

websiteProvides a secure way for donors & members to make payments to your

organisation

Part 4: Generate new leads and donations online

Case study: FOCAS pay online

focas.org.au

Offer recurring donations through your website

Builds a regular cash flow to help your organisation achieve long term goals

Part 4: Generate new leads and donations online

Case study: Mind Blank Ltd.

mindblank.org.au

Run “Drip” email campaigns to educate, generate

engagementAND stimulate donations!

Part 4: Generate new leads and donations online

Case study: Plunket NZ

plunket.org.nz

Sell what you do online?Attract a wider audience with your own eCommerce shop

Part 4: Generate new leads and donations online

Case study: Wesley Mission

wesleymission.org.au/get-involved/wesley-gift-shop/

Part 4: Generate new leads and donations online

Part 4 Summary

› Setup a payment gateway if you haven’t already› eWay offer discounted accounts to NGOs

› Explore drip campaigns› Sell your mission and services to the world

online

Part 5Leverage the power of

Googleto succeed online

Sergey and Larry

Google in 1998

Google’s rise in share price

Part 5: Leverage the power of Google Google Analytics - a powerful FREE

tool

› Answering the Digital ROI question› Amazing insight into website visitor

behaviour› 100’s of data points› 100’s of reports to generate insight

Online Advertising - Google Adwords

Part 5: Leverage the power of Google

1. Signed in, create an ad for your campaign2. Define the search terms for the ad3. Set a daily budget to bid for position 1

How Adwords works:

Ad Grants!Are you eligible?

...Google has a softer side

Part 5: Leverage the power of Google

Am I eligible?

› Hold a valid charity status› Have an active and meaningful website › Agree to Google’s required certifications

YES = access up to $10,000 in Adwords per month

Part 5: Leverage the power of Google

HOW TO REGISTER

Step 1: Have your organisation register a Google G Suite account

Place your screenshot here

Part 5: Leverage the power of Google

HOW TO REGISTER

Step 2: Via Connecting Up Australia, apply for a TechSoup verification token

Place image of website, screenshot or text in here

https://www.connectingup.org/

Part 5: Leverage the power of Google

HOW TO REGISTER

Step 3: Commence the signup process with your TechSoup token ready google.com.au/grants/

Part 5: Leverage the power of Google

Part 4: Generate new leads and donations online

Part 5 Summary

› Use Google Analytics, it’s FREE and powerful› Register for Google Ad grants and super charge

your brand awareness online

Internetrix is an award winning Digital Agency, that helps our clients drive revenue and cut costs.

Pick up the phone, live chat, or email us if you would like hear how our skills and knowledge can help you

achieve your business goals and targets.

Get in touch:Email: irx.info@internetrix.com.au | Phone: 4253 5300 | @internetrix

Any Questions?

Thanks for listeningJacinta Cali

Co-Director, Internetrixlinkedin.com/in/jacintacali/

@internetrix Ph: 4253 5300