Post on 26-Jul-2015
Tipografía: conceptos básicos.
Otoño 2009.
Mtro. Omar Sosa Tzechttp://www.tzek-design.com/blog
Conceptos básicos de tipografía.
Fuente.
aBaskerville Regular 900 pt.
Familia Tipográfica.
Baskerville Regular
Baskerville Semibold
Baskerville Bold
Baskerville Italic
Baskerville Semibold Italic
Baskerville Bold Italic
Peso.
Baskerville
Baskerville
Baskerville
aaa
Modulación.
oe oe oe
Contraste.
pues puesAlto contraste Bajo contraste.
Línea base.
x Baskerville
Altura de las x.
x Baskerville
x amor kt
Línea de las mayúsculas.
x Baskerville
Línea media.
x Bask E H F
Ascendentes y descendentes.
gato felpa
Ligaduras.
fiel
Caja baja.
abcdefghijklmnñopqrstuvwxyz
Caja alta.
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
Versalitas.
abcdefghijklmnñopqrstuvwxyz
abc ABC x
Puntaje.
hola y hola y hola y hola y
Divona Regular 60 pt.
Times New Roman Regular 60 pt.
Optima Regular 60 pt.
Helvetica Regular 60 pt.
* Pica
* Punto
* Em
hola y hola y hola y hola y
Divona Regular 5p0.
Times New Roman Regular 5p0.
Optima Regular 5p0.
Helvetica Regular 5p0.
Serif y San Serif.
taxi taxiSerif San Serif
Kerning.
taxi
t a x i
t a x i
Tracking.
taxi drivertaxi drivertaxi driver
Leading o interlineado.
Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.
Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.
Information design is the defining, planning,
and shaping of the contents of a message and
the environments it is presented in with the
intention of achieving particular objectives in
relation to the needs of users.
Information design is the defining, planning,
and shaping of the contents of a message and
the environments it is presented in with the
intention of achieving particular objectives in
relation to the needs of users.
Alineación.
Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.
Izquierda.
Information design is the defining, planning, and shaping of the contents of a message and
the environments it is presented in with the intention of achieving particular objectives in
relation to the needs of users.
Derecha.
Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the
intention of achieving particular objectives in relation to the needs of users.
Centrada.
Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.
Justificado.
Color tipográfico.
Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.
Big Caslon 10/12 (suposición sólo para ejemplificar)
Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.
Cochin Regular 10/12 (suposición sólo para ejemplificar)
Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.
Cochin Bold 10/12 (suposición sólo para ejemplificar)
Information design is the defining, planning,
and shaping of the contents of a message and
the environments it is presented in with the
intention of achieving particular objectives in
relation to the needs of users.
Cochin Bold 10/20.4 (suposición sólo para ejemplificar)
Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.
Cochin Bold 10/9.6 (suposición sólo para ejemplificar)
Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.
Copperplate Light 10/9.6 (suposición sólo para ejemplificar)
Gracias.
* Familia y fuentes tipográficas usadas sin fines comerciales, sólo para demostraciones educativas.