Post on 14-Apr-2017
Aviral ChitkaraEmployee Code- 621
#Linked A Professional Social Media Platform
What’s LinkedIn• The world’s largest professional networking site
• One of the most important tools employers use to find new employees
• Provides an easy way to promote yourself and build your network
• Allows you to easily collect information on companies you want to work for and prepare for your interviews
• Allows you to find people, like you, and connect with them through the system without needing their email address
Why to use LinkedIn• For Corporate – A common platform to connect all employees Showcase page to display you services or products Company page to share your important updates and content
• For Professionals- Connect with your present and ex-colleagues, batch mates and professionalsBuild your online presence for personal brand management
Important features• Profile • Connections• Interests• Jobs – find the resource• Business Service
Profile• Profile summary• Use links to attach documents and websites• Tag line• Past work experience with description• Education, Certifications, • Skill sets• Interest Area• Contact Information
Connection• Best practice to interact with customers• Endorsement• Recommendations• Manage connection – Export & Import• L.I.O.N (LinkedIn Open Networker)• Follow – Influencers, News, Companies, Universities, Pulse
Interest• LinkedIn Pulse• Groups• Company pages• Online Learning• Education• Slide share
Business Services• LinkedIn Sales Navigator• Post a Job• Talent solution• Advertise
LinkedIn Analytics report• Profile views and ranking• Blogs and Post View Stats
Best Practices for Effective Use• Share Updates ( min 3-4 in a month)• Post• Participate in discussion forum and Groups• SEO through PPC on LinkedIn by using Industry keywords• Engage with connection via Birthday wishes, Work anniversary, new Job• Ask for recommendations• Include your skill sets• Personalize your connection request
The hidden mystery• Direct message to common group member without having in-mails• LinkedIn Sales Navigator• Customized URL for profile• Unlocking connection limits via help centre• Reminder for connections • Profile Badges - www.linkedin.com/profile/profile-badges?goback=• Resume builder tools• Share your LinkedIn status updates on Twitter
Do & Don’t of LinkedIn
• Don’t send Sales pitch just after connecting• LinkedIn Vs Facebook Vs Twitter• Don’t share personal stuff but share corporate stuff• Be identifiable• Analysis your performance of shared post and updates• Target your prospects