SARARUEDAP O R T F O L I O

CONTENTS

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SOCIAL & SUSTAINABLEINNOVATION

COMMUNICATIONDESIGN

MUJERES AHORRADORAS 6

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UNA SOLA VOZ

ALFABETA

LET’S DO IT COLOMBIA

GRONCOL

VERDE SUMERCÉ

FIMAR

SOCIAL &SUSTAINABLEINNOVATION

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MUJERESAHORRADORASEN ACCIÓN(MAA)

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+240.000 WOMEN INVOLVED

IN THE PROJECT

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Women Savers in Action is a governmental initiative that began on 2007, its aim is to help overcoming poverty in women both displaced and in condition of social vulnerability, empowering them and opening possibilities to have access to the banking system, creating incentives for saving. It also aimed for the installation of capabilities with a focus on gender, as well as giving support for sustainable entrepreneurship.

Inside the project, I was in-charge of developing the citizen advice service, proposing innovative solutions and implementing them to tackle the different difficulties faced by the women, the allies and the staff team. For instance, I led the development of a technological participative tool for creating an updated

Advisor for the National Supervisor

The National Department for Social Prosperity of the Presidency of Colombia.

2013 to 2015

523 municipalities

access to information

income generation sustainable entrepreneurship

gender equality financial inclusion education

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database of all the women who attend the project, so they can stay informed of it and remain linked with it.

The importance of the citizen advice service inside the project is due to the communication –for problem solving- that needs to exist between its partners, including other governmental entities. One of these allies is the “Banco Agrario” (Land Bank), which has presence in all the Colombian territory.

The relation between the Land Bank and the program is fundamental, as it provides banking services to vulnerable women. In that joint venture I succeeded in improving the provision of those banking services that the program offers by developing different communication and information tools.

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98%OF CITIZEN SERVICE PROBLEMS SOLVED EFFECTIVELY

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LET`S DO IT COLOMBIA

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+3.000VOLUNTEERS

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Every day we face situations of intolerance in Colombia, for example in places as public transport, bars, concerts, or in the streets. Given this situation, people ask themselves if it is worth to pursue a change? Such behavior was around in the heads of me and a group of friends, and led us to think that surely, if a single person changes towards a more civic behavior and that person is willing to correct others, to demonstrate how actions contribute to the welfare and generate responsibility for others, probably a more significant change will be achieved.

Under this question we decided to join Let’s do it, and add to its international objectives a social level, emphasizing in issues such as cooperation, social capital and strengthening communities. All with the conviction that major changes are achieved when we act together. Let’s do it in Colombia see collective action as a way to permanently improve the country.

We have conveyed our message through massive garbage co-

Co-funder - Independent NGO

Let’s do it World

2012 to present

7 municipalities

www.letsdoitworld.org - www.letsdoitcolombia.org

waste management collective actions public awareness

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llections in Bogotá, Cali, Madrid, Funza, Mosquera, Bucaramanga, Yopal and we continue planning further interventions. In October 2014, we hosted in Bogotá the Let’s do it conference for America. In it, we put into practice the theory behind a civic movement, seeking to generate new ideas and finding ways to implement them. In june 2015, The Colombian Ministry of Environment and Sustainable Development considered publicly, in a national news-paper, to turn Let’s Do It Colombia project into a public policy.

Let’s Do It! World is a nonprofit international civic mass move-ment accredited as a member of the environmental program of the United Nations (UNEP), as a promoter of massive cleanups of garbage in the world.

The movement began in Estonia in 2008, joining 50,000 people to clean the entire country, who collected 10,000 tons of waste in 5 hours. Right now, Let’s do it World has presence in more than 110 countries.

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ONE OF OUR LEADERS WON THE 2015 COLOMBIAN PRESIDENCY’S PRICE FOR VOLUNTEERS IN THE AREA OF ENVIRONMENT AND SUSTAINABILITY FOR THE ACTIONS DONE WITH LET’S DO IT COLOMBIA

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ONE INTERNATIONAL CONFERENCE FOR THE AMERICAS IN 2014

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THE MOST IMPORTANT LOCAL AND NATIONAL MEDIA CHANNELS ARE TALKING ABOUT LET’S DO IT

COLOMBIA

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ALFABETA

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+400PEOPLE ALPHABETIZED IN DIFFERENT TERRITORIES OF COLOMBIA DURING

THE YEAR OF 2014.

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In Colombia Illiteracy affects around 6.7 % of the population, which means 2,375,157 million of illiterate youth and adults over 15 years old. Rural illiteracy rate is 14.2 %, while 4.5 % is urban. The rate of unreported employment of the illiterate population is 89.8 %, when the national rate stands around 63%. Not having the opportunity to read, write, or being a victim of functional illiteracy makes this population loose opportunities in different areas such as access to formal employment, health services, inclusion in society.

Founder & National Director

AIESEC in Colombia

2012 to 2014

4 municipalities

literacy education social inclusion

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AlfaBeta is a literacy project based on the UN Millennium De-velopment Goals (actually, UN Global Sustainable Development Goals), focused on overcoming extreme poverty. It was born to improve the quality of life of illiterate people and to help them overcome this situation through ensuring access to education and guaranteeing these people a satisfactory place in society. The pilot project was developed in 4 cities in Colombia: Cartage-na, Bogotá, Medellin and Pereira.

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CROSS-SECTOR AND DISCIPLINES COLABORATION: BUSINESS, NGO AND LOCAL GOVERNMENT

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4 MUNICIPALITIES: CARTAGENA, BOGOTÁ, MEDELLIN AND PEREIRA

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VERDESU MERCÉ

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WORKING ACROSS SECTORS AND DISCIPLINES: PRIVATE, NGO AND LOCAL

GOVERNMENT.

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“Verde Su Mercé” (Look After You) objective was to build a stra-tegy for increasing the incomes and strengthening the capacities of a mining community through hands-on learning methods such as Human Center Design and The Iterative Process, in a scheme that closely engaged the community in every step.

By the time, the municipality was experiencing a post- conflict time, marked by the Colombia’s Emerald Battle and the occupation of the illegal armed groups. This created a violent stigma around

Founder - Design Degree Graduation project

Universidad de los Andes

2011 to present

4 municipalities

incomes generation education

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the Emerald territories, which ended isolating Chivor, a municipali-ty with a great social, cultural and environmental potential.

As a result, we created “Vita.Minas” (a word play that combines “vitamins” and “mines”), a programme focused on sustainable en-trepreneurship in the tourism sector as well as English teaching. The positive results achieved with Vita.Mina’s first targeted po-pulation led to it being embraced by an independent NGO and replicated in four new mining municipalities around Colombia.

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4 MUNICIPALITIES: CHIVOR, GUACHETA, BOGOTÁ AND COTA.

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FIMAR

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My own business, FIMAR, a company in my hometown dedicated to manufacturing commodities and providing services for the co-ffee and cacao sectors. My most important current challenge is helping FIMAR expand its local and national impact on the coffee sector (one of Colombia’s main export commodities) in order to increase productivity and improve the quality of life of the com-munities involved.

Co-leader & director of impact

FIMAR

2015 to present

San Gil, Santander

incomes generation productivity

technological development for the agro

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At present, I am building, along with other sectors of the com-munity, a project focused on encouraging young people to stay and work in the coffee fields. The reality is the average age of the population working in the coffee farms in Colombia are over 55 years old, and there is not guarantee that ensure their permanen-ce. We are developing innovative initiatives to show a bigger and contemporary perspective of the coffee business.

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COMMUNICATIONDESIGN

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COMMUNICATIONDESIGN

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UNA SOLA VOZ

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One Voice was the international annual forum for the executive board and the corporative team of the Colombian multinational milk company Alpina. As account manager, I was in-charge of the interaction with clients, as well as planning and accomplishing

Account Manager

Grano de Arena - Alpina

2013

Bogotá

http://granodearena.com/proyectos/

strategic communication concept design

international event planning

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a first rate delivery of every section of the agenda. I was also in charge of supervising the graphic communication materials, lo-gistics and the design of the presentations of the hosts.

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GRONCOL

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Redesign Groncol brand and corporation speech. The challenge was to sow an environmental awareness to stakeholders highli-ghting the importance of green areas in the urban zones.

Account Manager

Grano de Arena - Groncol

2013

Bogotá

http://granodearena.com/proyectos/

environmental awareness

strategic communication

concept design

branding

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