Post on 11-Apr-2017
XL Square Communication
Chinese Tea for the US MarketPublic Relations Proposal
XL Square Communication
XL Square Communication
XL Square Communication360
L Square Communication
XL Square Communication
FebruaryCreate social media
accounts; Build website for US
market
MarchProduct release;
Launch print media campaign
AprilLaunch social media
campaign
MayLaunch roadshows in
New York and LA
JuneSecond round print
media campaign
JulySecond round social
media campaign
JanuaryPreparation
AugustEvaluation
TimelineJan, 16 – Aug, 16
XL Square Communication
Followers: increase from 0 to 10K on each platform;Impressions: hit more than 1M of each major post;Engagement rate: more than 0.5%Web: Buzzfeed, Dailymail and other platforms;
Print: coverage of major press and major magazine;TV: coverage of major channel;Total coverage: 200+
Distributers: major retailers, grocery stores, pharmacy stores and convenience stores;Sales: over $10M
#OrientalFoliage: discussion on each social media platform;Social mention, sentiment, user-generated contents: steady growth
Website traffic: increase US visits and time spent on the website by 30% and 10%
XL Square Communication
336K
102K
162K
$600,000
XL Square Communication