Post on 12-Apr-2017
COURSE OF ACTIONS
• A step by step tutorial to operate the app.• Quick processing of application.• Establish efficient data center's to handle huge
traffic.• Ensure data encryption.
• Guarantee genuine consultancy.
SITUATIONAL ANALYSIS
COMPANY OVERVIEW
• Companies competitors are Mckinsey & Company, KPMG, A T Kearny, Boston consulting group, Bain & company.
PRODUCT LINE
• This application will provide users with consultancy advices which was not possible in earlier days.
• The user wouldn't have to visit the headquarters for an appointment as it will be just a single click away.
MARKET OVERVIEW
• Potential customers of this App would be business class people, Investors, Real estate sealers, Bankers.
GOAL
• Earn revenues through application downloads.
• Net profits would suddenly see a rise after two years of launch.
• Demand around 5% of a deal which will be solved by consultancy advice.
PERFORMANCE BENCHMARK
•To reach around 10000+ users in an year.•To provide quality advices which will ensure
a long term relationship with the users.•Earn profits around 1 million after two
years of establishment of the App.
STRATEGY
• Customers : Business owners, Bankers, Real estate dealers, Entrepreneurs, Investors, Stock holders.
• Collaborators: Google Ads, Digital marketing through App, offline publicity.
COMPANY VALUE
• Offer free trial pack.• Provide cashback for regular users.• 49% shares to be distributed and owned by investors and
other partners
TACTICSPRODUCT
• Consultancy on every matter the user desires.• Flexible meeting hours as per the need of the
customers.• Deliver the solutions in time.
• Digital marketing• Google play ads• Google sponsored ads• You tube ads• Endorsements
COMMUNICATIONS
• The entire team developing the app will be provided with a vibrant ambience and infrastructure.
• Healthy relationships with collaborators will be maintained.
IMPLEMENTATION