Post on 07-Apr-2018
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HEALTHY peoplehealthyWORLD
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Annu George-09
Geeta Khedekar-21
Pradeep Pathak-32
Purnima.R.Singh-49
Prof- KUNAL SIR
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TBRAND LAUNCH
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MEETTHE UNMET
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MARKETING-.Marketing is the social process by which individuals and groups obtain what they
need and want through creating and exchanging products and value with others -Kotler.
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SALES
It is a process by which
[ PROSPECTING]-one identifies the people, who have a need.
[ NEEDS]-one determines the needs of the people
[ PROPOSE]-one determines a way of finding a solution to
the prospect's problem [RECOMMENDING]-one determines the way
of communicating your product as a solution
[ ADVOCATING YOURPRODUCT]-one determines the value
for the product for the prospect
[ SELLING BENEFITS]-one determines / sells benefits ofthe product to the prospect.
[ CLOSING THESALE]and then creating a transaction for
exchanging the product for
a value.
[ CREATING CUSTOMER SATISFACTION]
and thus creating a satisfaction to the buyer's needs/wants. 5
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4 Ps
1.PRODUCT
2.PRIC
3.PLAC
4.PRO OTI O
3.NEVERTOFORGETPROFIT
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Available as powder 200gms ready-mix
Profile of customers
a. Growing children
b.middle aged c.working class
d.women
e.oldage
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PROCUREMENT OF MATERIALS
Soya protein
Protein hydrosylate
Milk proteinNutritionalValue
PDCAAS (per digestibility corrective
amino acid) score-1
PER (protein efficiency ratio)is highest.i.e.-1
Compositionofproduct
8-10 ingredients.
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Goodnutritionfromeatinga healthy dietisthe
foundation ofany wellnessprogram
Macro andMicro nutrientconstitutesa healthy
nutrition.
Macronutrientsarecarbohydrates,proteins,fats
andindividualfatty acids.
Micronutrients includevitamins,mineralsandwater.
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Proteinsarecompoundscomposedofcarbon,hydrogen,oxygen,andnitrogen, which are
arrangedasstrandsofaminoacids
They play anessentialroleinthecellularmaintenance,growth,andfunctioningofthe human
body.
TheRecommendedDaily Allowance (RDA) of
protein 0.8 1.5gramper kilogramidealbody
weightfortheadult.
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ADOLESCENCE:
Theneedforproteinper
kilogram ofbody weightdecreasesapproximately from
1.2ginearly childhoodto
around1ginlatechildhood.
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Age(in yrs)
Protein
requirement(g/day)
3-5 22
6-8 30
9-11 41
Female
Age(in yrs)Protein
requirement(g/day)
12 57
13-15 65
16-18 63
Male
Age(in yrs)Protein
requirement(g/day)
12-13 54
13-15 70
16-18 78
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Amino acidsarethefundamentalbuildingblocks of
protein.Longchains ofamino acids,calledpolypeptides,makeupthemulticomponent,large
complexes ofprotein.
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Carbohydratesareanidealsource ofenergy forthebody andarenaturally occurringcompoundsthat
consist ofcarbon, hydrogen,and oxygen.
Each gram ofcarbohydrateprovides 4 calories.
Youneedanywherefrom 40-60% ofyourcalories
fromcarbohydrate.
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Consists offatty acids (lipids),somefatty acids have
specialfunctions,butmostly fatisastore ofenergy.
CALORIE PER NUTRIENTS
Fat:1gram = 9 calories
Protein:1gram = 4 calories
Carbohydrates:1gram = 4 calories
Alcohol:1gram = 7 calories
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ProteinDigestibility Corrected Amino AcidScore
(PDCAAS)
Using the PDCAASmethod, the protein quality rankings are
determined by comparing the amino acid profile of the specific
food protein against a standard amino acid profile with the
highest possible score being a 1.0
Proteinefficiency ratio (PER)
It is based on the weight gain of a test subject divided by its
intake of a particular food protein during the test period.
PER = Gain in body protein(gm)/ Protein intake (gm)
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TYPESOFVITAMIN B
Vitamin B1, (Thiamine)
Used to regulate the metabolism of your body as well as keep thelevel of bad cholesterol low.
Vitamin B2 (Riboflavin)
Used to promote good vision and healthy skin. Symptoms of adeficiency of riboflavin are mouth dryness and sensitivity to light.
Vitamin B3(Niacin)
Needed to help reduce the levels of bad cholesterol in our bodies.Confusion and insomnia are symptoms of not enough Vitamin B2 inour system.
Vitamin B5(Pantothenicacid)
Essential for the affect it has on pimples, acne and otherdermatological problems. Needless to say, severe acne is a symptomof Vitamin B5 deficiency as well as numbness in the extremities.
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TYPESOFVITAMIN B
Vitamin B6(Pyridoxine)
Helps with the production of red blood cells as well as the benefits itgives to our cardio vascular health. Anemia and possible depressionare symptoms of a lack of Vitamin B6.
Vitamin B7( Biotin)
Useful in helping to strengthen our nails and hair as well as a
preventative against hair loss. Not enough biotin can result in brittlenails. Biotin is also very important for babies.
Vitamin B9(Folicacid)
Very important vitamin for women, especially pregnant women. A
Vitamin B9 deficiency can lead to possible birth defects or low birthweight.
Vitamin B12(Cyanocobalamin)
Very important to the functions of our brain. Severe brain damagecan occur from Vitamin B12 deficiency.
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GENDER AGEPROTEIN
(GRAMS/DAY)
Infants 06 mths 9.1
712 mths 13.5
Children 13 years 1348 years 19
Males 913 years 34
1470 years 52 - 56
Females 913 years 34
1470 years 40 46
Pregnancy 1418 years 71
Lactation 1418 years 71
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OBJECTIVE FOR NEXT FIVE YEARS TO FEATURE IN TOP 50 BRANDS19
ORGRANK
NAME OF BRAND NAME OF COMPANY VAL(Cr.)
VALGTH%
UNITS
TOTAL
NO. OF
BRANDS
V06B1 PROTEIN-OTH.SUPPL.SOLIDS 201.7 13.6 16,879.6
189
1 B-PROTIN BRITISH BIOLOGICAL 21.1 16.7 1,863.4
2 GRD ZYDUS CADILA 19.4 20.3 1,819.4
3 COMPLAN HEINZ 16.3 15.9 1,436.9
4 PEDIASURE COMPLETE ABBOTT 15.9 17.8 517.0
5 THREPTIN RAPTAKOS BRETT 14.4 18.8 1,067.9
6 D-PROTIN BRITISH BIOLOGICAL 12.9 -2.0 1,027.9
7 PROTINEX WOCKHARDT 11.3 58.9 864.5
8 PEDIASURE ABBOTT 10.2 -11.2 281.7
9 PROTINULES ALEMBIC 7.0 -19.4 716.3
10 PRO-PL BRITISH BIOLOGICAL 6.8 21.4 506.6
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Compositionper
15gm
20
PACK : 200 gm
PRICE = Rs. 150
FLAVOUR
Chocolate &
American Ice-cream
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DOSAGES
1Tablespoon twicedaily - 7 mgproteinper
day
INDICATIONSPregnancy & Lactation
Convalescence
Malaise & Fatigue&
GrowingChildren
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MRP 15 Rs
Available as 200 gms pet jar
Net Realizable Value (NRV)
= Estimated Selling Price - Cost of Completion and Disposal
NRV - 1.22
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OBJECTIVE FOR APR 2010
JUN 2011
CHOCOLATE
1000
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AMERICAN
ICECREAM
1000
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NUTRITION
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5 metro cities only
1. Mumbai
2. Delhi3. Chennai
4. Bengaluru
5. olkata
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Own manufacturing at buddi plant to ensure quality Distribution
from manufacture site
C&FA
Depots
DEPOTS
Stockiest
Retailer
Companysown chain
Malls
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Media /banner& hoardings at big shopping malls/ neon
lights in highways
Newspaper/ health magazines / women wealth
magazines .
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OBJECTIVE FOR APR 2010 JUN 2011
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