Post on 22-Nov-2014
description
Redes está vinculada a las
RESPONSABILIDAD cómo la
SOCIAL
Sociales
www.webbyawards.com
FUENTE
click en «Winners» BUSCAR
x Categorías
Vinculadas a
Responsabilidad Social Desarrollo Sostenible
(v2014)
por Andrés Velásquez para JMMF
La Responsabilidad Social y el Desarrollo Sostenible no dejan de captar el interés y la imaginación en los negocios; lo que solía ser
considerado un escaparate para las relaciones
con la comunidad, está de hecho, ligado a cómo
una empresa hace las cosas. ¡Aunque suena
como una exageración, no lo es en absoluto!. Actualmente, existen miles de casos y/o campañas exitosas debidos a acciones en
MEDIOS SOCIALES (desde 2003).
…en las REDES SOCIALES,
Crear y Compartir Contenido consistente y atractivo
(o divertido), contribuye
con la Sensibilización en torno
a un Negocio* si tiene un
componente
EDUCACIONAL explicito!
el contenido es la nueva publicidad
PROCESO Principal
COMUNICAR (…)
ENGANCHAR (engagement)
CONSTRUIR CONFIANZA (Reconocimiento, Posicionamiento, )
RECIBIR RECURSOS (monetizar)
MEDIR
… (likes, favorites, )
INTERACTUAR
CON INTERESADOS (comentar, conversar, )
COMPARTIR CONTENIDO
CONSISTENTEMENTE (inbound)
ROLES Resultado de RRSS
PLATAFORMAS SOCIALES PARA RECOGER INFORMACION y HACER ESTUDIOS Inteligencia
Investigación
Tendencias
Innovación
INTERVENIR DESDE LO DIGITAL PARA Análisis / Diagnostico
Estrategia + Táctica
Consultoría
Acompañamiento
Facilitación
SITIOS WEB CON CONTENIDO / PARA APRENDIZAJE PARA LAS COMUNIDADES Complemento a la Facilitación
Espacios de Educación abierta, gratuita, no formal, útil
SOCIAL MEDIA PARA BRANDING DE INICIATIVAS SOCIAL MEDIA PARA CANALIZAR DONACIONES
SOCIAL MEDIA PARA B2B ENFOCADO EN ALIANZAS Comunicación
Posicionamiento
Engagement (Enganche de Stakeholders)
Partnerships (Alianzas con Stakeholders)
Fundraising (Consecución de Recursos)
REDES SOCIALES PARA PUBLICAR ALCANCES Reportes
Retroalimentación
Revisión o Evaluación
FORMATOS Favoritos
Audio
Fotografia
Imagen
Video Infografias
Documentos
Presentaciones
Artículos
…
CANALES «core»
Google+
Pinterest los Blogs son Hubs
Slideshare
Flickr
Youtube
Soundcloud
CASO(s) o Campaña > Pantallazo (+ Descripción) cuando aplica
Vinculadas a Responsabilidad Social y/
/o Desarrollo Sostenible CA
TEG
OR
IAS
asociaciones
aso
cia
cio
ne
s
aso
cia
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s
aso
cia
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s
aso
cia
cio
ne
s
aso
cia
cio
ne
s
cultural
Inst
itu
cio
ne
s
Cu
ltu
rale
s
htt
p:/
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<W
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>
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activismo
ac
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o
<N
OM
INEE>
ac
tiv
ism
o
<N
OM
INEE>
ac
tiv
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o
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EE>
ac
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ac
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ac
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ac
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ac
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ac
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ac
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EE>
ac
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EE>
ac
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<C
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NN
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>
<W
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ER
>
ac
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ism
o
<C
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NN
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>
<P
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´s C
HO
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ac
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o
<C
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<N
OM
INEE>
ac
tiv
ism
o
<C
HA
NN
ELS
>
<H
ON
OR
EE>
freedomtomarry.org´s “¿What
makes a gay soldier different from
a straight soldier?”
ADL´s “Imagine a World
Without Hate” by ADL
on……
BC4U´s “Birth Control
Myths” by Legwork
on……
Tourette Syndrome
Foundation´s “Surrender
Your Say”
Stockholm Pride´s “Go
West” by Brutal Simplicity
“Twitter Dress” by
Deportivo
Organ Donor Foundation's
“The Exchange” by Stuff
We Have Done
Seek Volunteer´s “This
Space has been
Volunteered to Promote
Volunteering” by Leo
Burnett
I want my NBN´s “Abbot
Internet” by Reality Check Minddrive´s “Social Fuel”
by Deportivo by Creative
Work bench
The Gift of Water´s “4
Years Old Bucket List” by
DDB
<W
INN
ER
>
<P
EO
PLE
´s
VO
ICE>
non-profits
Org
an
iza
cio
ne
s c
ari
tativa
s
/ Sin
An
imo
de
Lu
cro
htt
p:/
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Org
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iza
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´s
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MIS
CELA
NEO
S
«Ca
se S
tud
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Org
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«green»
<W
INN
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>
VER
DE
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V
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¡DEMASIADO BUENA! (click en la imagen)
<N
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V
ER
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CSR
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<H
ON
OR
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MULTI-
NACIONALES
& +
FUENTE>
FUENTE>
FUENTE>
FUENTE>
No
tic
ias
the first social
same-sex marriage
grafitti General
(case study)
passion project
from one second to the next
smarter cities
challenge
too young to die
the change list
turning the internet red
hands on search
try it
REFERENTES
«pla
tafo
rma
de
ca
mp
añ
as»
«be
st p
rac
tic
es»
pbs.org
Re
vis
ta
«Ju
eg
o»
«In
t. O
rga
niz
atio
ns»
«NG
O»
...s
erv
icio
de
"e
ntr
ad
as"
en
líne
a q
ue
pe
rmite
a lo
s
org
an
iza
do
res
de
l ev
en
to
pla
nific
ar
el p
roye
cto
,
ve
nd
er
en
tra
da
s,
ge
stio
na
r e
ve
nto
s y
pu
blic
arlo
s e
n r
ed
es
soc
iale
s!
«Ne
ws»
The Salvation Army is a Christian denominational church and international charitable organization structured in a quasi-military fashion. The organization reports worldwide membership consisting of “soldiers”, officers and adherents known as Salvationists. Its founders sought to bring salvation to the poor, destitute and hungry by meeting both their "physical and spiritual needs running charity shops, operating shelters for the homeless, and providing disaster relief and humanitarian aid to developing countries.
…is a website operated that provides a free petition tool for millions of users and hosts sponsored campaigns for organizations.
Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Head, Bugaboo, Penguin Classics (UK & International), Gap, Armani, Hallmark (US), SAP and Beats Electronics (Beats by Dr. Dre). The concept was founded in 2006 by U2 frontman and activist, Bono, together with Bobby Shriver of the ONE/DATA; the pair sought to engage the private sector for the purpose of raising awareness and funds to help eliminate HIV/AIDS in Africa. The Global Fund to Fight AIDS, Tuberculosis and Malaria is a recipient of (RED) money.
«Glo
ba
l C
on
fere
nc
es»
«mo
ve
me
nt»
Girl Effect s a movement based on the unique potential of adolescent girls to end poverty for themselves and the world. It’s about getting girls on to the global development stage and driving massive resources to them. It is based on the common belief in the field of International Development that when given the opportunity, girls and women are more effective at lifting themselves and their families out of poverty, thereby having a multiplier effect within their villages, cities, and nations.
«ch
ari
tab
le g
ivin
gs»
Pe
rso
na
lid
ad
es
de
Ne
go
cio
s
«NG
O»
Seven generation sustainability is an ecological concept that urges the current generation of humans to live sustainably and work for the benefit of the seventh generation into the future.[citation needed] It originated[citation needed] with the Iroquois - Great Law of the Iroquois - which holds appropriate to think seven generations ahead (about 140 years into the future) and decide whether the decisions they make today would benefit their children seven generations into the future.
«de
Mu
ltin
ac
ion
ale
s»
pbs.org
Is an international, non-governmental, and non-profit organization that has been devoted to building "simple, decent, and affordable" housing, a self-described "Christian housing ministry," and has addressed the issues of poverty housing all over the world
¡VISIBILIZAR! lo que queremos
o lo que hacemos
ASSOCIATIONS
http://www.webbyawards.com/winners/2014/web/general-website/associations
CULTURAL
http://www.webbyawards.com/winners/2014/web/general-website/cultural-institutions
ACTIVISM
http://www.webbyawards.com/winners/2014/web/general-website/activism
NON-PROFIT
http://www.webbyawards.com/winners/2014/web/general-website/charitable-organizationsnon-profit
GREEN
http://www.webbyawards.com/winners/2014/web/general-website/green
CSR
http://www.webbyawards.com/winners/2014/web/general-website/corporate-social-responsibility
CSR Campaigns
http://www.webbyawards.com/winners/2014/interactive-advertising-media/campaign-categories/corporate-social-responsibility-campaigns
ACTIVISM & PUBLIC SERVICE (II)
http://www.webbyawards.com/winners/2014/social/social-content-and-marketing/public-service-activism
ACTIVISM & PUBLIC SERVICE (I)
http://www.webbyawards.com/winners/2014/online-film-video/general-film-categories/public-service-activism
ACTIVISM & PUBLIC SERVICE Channel
http://www.webbyawards.com/winners/2014/online-film-video/video-channels-and-networks/public-service-activism-channel
SOCIAL*
http://www.webbyawards.com/winners/2014/mobile-apps/all-devices/social-tablet-all-other-devices
COMMUNITY*
http://www.webbyawards.com/winners/2014/web/general-website/community
FUENTES
ANDRES
VELASQUEZ andres.velasquez@yahoo.com
cómo la
RESPONSABILIDAD SOCIAL esta VINCULADA
a las
Redes Sociales