Think billboard
Presentation skills for sales
Richard Riche
@oneclearmessage
• Are you tired of presenters turning and speaking to the screen?
• Reading every Boring word on their presentation
• Not preparing properly? • Just putting a list of bullets up • Insulting your intelligence, by reading (badly)
what you have already read • Reading in a monotone• Not facing you, as they have turned to read! • With font so small even they can’t read it
Death by PowerPoint?
Don’t read bullets
5
4
Presenter’s View
Point 1 Think billboard
Point 2
Close:
Take away message: Keep it simple Less is more
Plan
What is your point?
Why should I care?
Start with the “take-away”
What do they Need to know?
Make your stories count
People will forget what you said, people will
forget what you did, but people will never forget
how you made them feel.–Maya Angelou
Feel, Show then Say!
Silence is golden
What is the next step?
Tetanus -‐ get a shot now!
Close with next step!
Slide design tips
Picture Superiority Effect (PSE)
MacBook Air The world’s thinnest notebook
Create your headline
1000 songs in your pocket.
Make it relatable
What is 5 GB?
The right picture …
Font Size Font size 12
Font size 24
Font size 36Never
Readable
Font size 48
Font size 72
Font size 96
Click
B
Or add
Black slide power
Relevant financials
Income statement
Turnover 1,400,000 (up 5%) Cost of sales 450,000 (up 8%) Gross profit 950,000 Expenses 301,000 (down 2%)
net profit before tax 649,000 (up 3%)
What is 20%?
Percentage and statistics
Practise with feedback
Keep it simple!
Remember:
One Clear Message
Presentation elements
Think billboard
Presentation skills for sales
Richard Riche
@oneclearmessage