We Design The Future

Marketers to maximise the return on their investments

Innovators to create more successful propositions.

CEO’s to grow profits through customer-centricity.

By: Sarit Harel

CHANGE MARKETING? YES WE CAN.

The traditional marketing model is being challenged, and

(CMOs) can foresee a day when it will no longer work.

McKinsey

By: Sarit Harel

78% of consumers consider in-stream advertising as “intrusive”. Half of viewers stop watching an online video once they encounter an in-stream ad.Source: Burstmedia

29% of consumers leave a website that appears to be cluttered with advertising.

Source: Burstmedia, BANNER/AD BLINDNESS

Different Channel, Same Problem

Source:burstmedia

The Core Issue

People who live near train lines adjust to

the noise.

They do the same with advertising.

Imag

e: (c

) Ada

mbo

oth

Always & almost al-ways; 88%

About half the time; 7%

Hardly ever; 3%

Never ; 6%

UK DVR owners who fast-forward the adverts(% of recorded programmes)

Europe West Europe East/ME

8.61.1

48.2

9.4

20082013

DVR Growth by Region(millions of units)

Source:burstmedia

TV Ads are being “tuned out”

FUTURELAB

MarCom Needs A RebootAcross the board (including digital) ...

behaviorally-targeted online ads

FUTURELAB

Younger Web Users are More Likely to Like

Tailored Online Ads than Older Generations

Source:burstmedia

Men are More Likely than Women to Trade Non Personal Information for

Better Online Ad Relevancy

behaviorally-targeted online ads

FUTURELAB

Source:burstmedia

Web User Preferences

FUTURELAB

Content Sites Draw a Social

Following

Source:burstmedia

Purchasing Decisions are Influenced

by Blogging and Social Sharing

Web User Preferences

FUTURELAB

Source:burstmedia

We are the media we

decide what to consume and

where

Changing Media Landscape

Push–pull strategy

FUTURELAB

Mainstream media

ONE-TO-MANY

Niche Media

ONE-TO-FEW

My Media

ONE-ON-ONE BEHAVIRAL TARGETING

We The Media

MANY-TO-MANY

Getting consumers to embrace the messageImagine …

E-marketing

The new process of marketing a brand using the Internet

There is no time for mistakes >> Be focused

> Be prepered

> Use metodology

Strategy

Mix

Activity

Monitoring

Strategy

MixMonitoring €

Activity

TODAY:

Take your existing plan and ask yourself “what’s in it for the customer to give me his media-time?”

How can I make it more relevant and interesting?

And if you don’t know, go into the street and ask or upload a test campaign.

Strategy

Who am I ?

Who is my target audience?

Where are they?

What is the relevant messege?

TODAY:

Take your existing plan and ask yourself “what’s in it for the customer to give me his media-time?”

How can I make it more relevant and interesting?

And if you don’t know, go into the street and ask or upload a test campaign.

Mix

What are my targets?

Brand awarness, Equisitions, Traffic, Usages

Retentions

What are my channels?

Google ads, Facebook ADS SMO, Bloggers ,SEO

PR

TODAY:

Take your existing plan and ask yourself “what’s in it for the customer to give me his media-time?”

How can I make it more relevant and interesting?

And if you don’t know, go into the street and ask or upload a test campaign.

Activity

Implementation

Messeges

Target Audience

Media / Channel

TODAY:

Take your existing plan and ask yourself “what’s in it for the customer to give me his media-time?”

How can I make it more relevant and interesting?

And if you don’t know, go into the street and ask or upload a test campaign.

Monitoring-Real Time Data

Google ADS -

Facebook ADS Brand monitoring

PR bloggers

Web analitycs

CadilLac XTS

Don’t waste your money!

Who is my target audience?

Emotional, explorer, status seeker

Risk Averse, practical, economic driven

Vehicles -CadilLac XTS

Who is my target audience?

Thank you

הרכב מודעות

Vehicles -CadilLac XTS

Who is my target audience?

Emotional, explorer, status seeker

Risk Averse, practical, economic driven

Thank you

Vehicles -CadilLac XTS

Who is my target audience?

Thank you

Vehicles

Who is my target audience?

Thank you

הרכב מודעות

CadilLac XTS

Getting consumers to embrace the message

Beat carmageddon

Who am I ?

Who is my target audience?

Where are they?

What is the relevant messege?

http://youtu.be/WgvnHF7te_4

Follow and spread the world

What are my targets?

Brand awarness, Equisitions, Traffic, Usages

Retentions

What are my channels?

Google ads, Facebook ADS SMO, Bloggers ,SEO

PR

The new is talking about us

What are my targets?

Brand awarness, Equisitions, Traffic, Usages

Retentions

What are my channels?

Google ads, Facebook ADS SMO, Bloggers ,SEO

PR

Mix

What are my targets?

Brand awarness, Equisitions, Traffic, Usages

Retentions

What are my channels?

Google ads, Facebook ADS SMO, Bloggers ,SEO

PR

Strategy

Mix

Activity

Monitoring

Strategy

MixMonitoring €

Activity

CHANGE MARKETING? YES WE CAN.Get in touch: sarit@koranga.com

What about you?

By: Sarit Harel