Post on 19-Jan-2017
Soteria INTERNATIONAL
LATAM Investor Presentation 2015
Soteria INTERNATIONAL
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This presentation is for information purposes only and does not constitute or form part of, and should not be construed as, a prospectus, offering circular or offering memorandum or an offer, or a solicitation of any offer, to purchase or sell, any shares in any jurisdiction and should not be considered as a recommendation to subscribe for or purchase any of the Company's shares nor shall it or any part of it form the basis of or be relied upon in connection with any contract, commitment or investment decision.
This presentation is not an offer for sale of or a solicitation of an offer to buy securities in the United States or in any other jurisdiction. Securities may not be offered or sold in the United States absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended (the “Securities Act”). Any public offering of securities to be made in the United States will be made by means of a prospectus that may be obtained from the issuer. The Company does not intend to register its securities referred to herein under the Securities Act or conduct a public offering of securities in the United States.
Disclaimer
Soteria INTERNATIONAL
LATAM Strategic Overview
Soteria INTERNATIONAL
Soteria will aggressively enter the LATAM market in Q1 and Q2 2016 with a blended market entry strategy consisting of the acquisition of traditional brokers combined with next generation technology - big data, predictive marketing and geofencing driving direct sales.
Three acquisitions have been agreed to in Brazil and Argentina with additional acquisitions being negotiated for Mexico, Colombia and Peru.
Soteria to expand product portfolio to include innovative products suitable for the ‘New Consumer’ in addition to the brokers traditional products and customer base
Target Markets
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Acquisitions
– Made 3 acquisitions in Brazil and Argentina– $60M in policies under management– $15M revenue (FY 2015)– $4M EBITDA and CAGR 25% (FY 2015)
Drive Growth
– Implement an advanced technology platform– Develop a fluid and multi-regional technology platform– Drive expansion of policies and customers– Begin outreach to the ‘New Consumer’
Drive Company Value
– Accelerated growth, brand, ubiquitous multiregional technology platform– With the current $15M investment, Soteria will reach $120M to $377M valuation by
December 2016
Strategy
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3 months• Finalize acquisitons (SPA) in Brazil and Argentina• Identify Target brokers in Mexico and Colombia
6 months• Close deal with brokers in Mexico and Colombia • Identify Target brokers in Peru
9 months• Close deal with brokers in Peru • Presence in 5 countries across Latin America
Acquisition Roadmap
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Product, Marketing and Tech Strategy
Soteria INTERNATIONAL
Challenges• Legacy sales & distribution channels• Low penetration of insurance products• High renewal drop-off rates• Lack of consumer awareness
Product Development, Key Challenges & Opportunities
Opportunities• Creative products for the underserved
market• Innovative products for today’s
dynamic social-driven economy• Digital sales and distribution channels
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Soteria product portfolio to consist of existing products from acquisitions combined with innovative products targeting the underserved market.
Product Development
Existing products consist of:• Automotive• Residential• Pet
Innovative products examples to include:• Temporary travel auto insurance for
individuals who do not have existing coverage• Low cost housing coverage for the
underserved• Telematics
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Big DataLeveraging big data to send contextual, personalized messaging cross-channel - to both point of sale and geographically relevant.
Digital Marketing
Cross-ChannelCampaigns targeting consumers on the devices, at the time of their choosing, throughout the product lifecycle.
AnalyticsEmploying real-time data analytics to match message with specific needs, opportunities and environment.
Multi-ChannelPromote and facilitate relevant communication (dialog) through multi-channel digital and social media.
AwarenessCreation of testimonials, blogs and product information using best practices to drive awareness and education.
LoyaltySpecific campaigns designed to increase customer loyalty, drive word of mouth, build brand equity and company value.Customer Experience
Full engagement cycle and communication architecture to exceed customer expectations and drive referrals.
CommunityHigh level of engagement with community as corporate citizenship.
RelevancyUse of big data, advanced analytics and predictive analysis to create relevant products for the new social and sharing economy.
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The technology roadmap for Soteria consist of six major layers with wide ranging purposes. The result is a platform that can be easily replicated and rapidly deployed. Technology development will have a significant impact on valuation.
Digital Marketing
MobileQuotingExperience
Technology Roadmap
The roadmap for Kiseguro.com targets a continual redesign based on analytics, improved user-experience, robust analytics, aggressive SEO and SEM, personalization and marketing automation.
Predictive MarketingAnalytics / Marketing Automation
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Disruptive Innovation
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Opportunities Funnel
% SMARTPHONES IN THE REGION
ACTIVE BUYERS BY MOBILE
% APP AND LOCATION
% SUCCESS
33% (actual % in LATAM)
65% (actual % in LATAM)
10% (estimated)
5% (estimated)
Example for LATAM market:
Consumers Touched by the Soteria Solution
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Proprietary Technology
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Grow
thTechnology Adoption and Market Disruption
Time
Emerging Growth Mainstream
StrategicTechnologyTrends
Soteria INTERNATIONAL
3 months 9 months 12 months
500 K
1 MM
> 10 MM
Platform 11.0
Standard Platform 2.0 + Beta
Standard Platform 1.0
Soteria Platform 11.0 (Quantum Leap)
Soteria INTERNATIONAL
Company Revenue Growth
Period (No IP Defined)
Period (Strong IP Defined)
* Present in 18 Countries
Soteria INTERNATIONAL
Big Data
For companies that are using bigdata, 92% of executives
are satisfied with the results and 89% rate big data as “very” or “extremely” important.
Embracing Big Data and Innovative Engineering
89%
of respondents who have implemented at least one big data project see it as a way to revolutionize business operations, and 85% believed big data would dramatically change the way business is done.
Investment Capital
Only impacts operational performance when the costs were previously factored into the budget
Uncertainty + Global Instability
= Unrealized financial forecast
Cloud Revenue
that fills unrealized financial forecast may be at best a neutral growth driver
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First and Second GenerationsImplementations will continue to be heavily concentrated on significant productivity improvements, cost savings and capabilities that can not be done via any other architecture.
For Consideration
Third and Fourth GenerationsImplementations are migrating towards top line expansion – Future Big Data projects will receive more management scrutiny – Technical implementations are significantly more complicated
Soteria INTERNATIONAL
User’s smartphone detects a geofence or beacon.
Smartphone sends a request to the server to verify a geo-aware offer to send.
Server response: “Yes, send offer”.
Smartphonedisplays the message.
Server registers that the customer received the message.
Server sends anoffer to the potential
customer.
Soteria Geolocation Offers
1
2
34
5
Soteria INTERNATIONAL
Tracking Consumer Behavior Enables Predictive Marketing
Discover trends, patterns and behavior.Learn how people flow with heatmaps.
Location allows Soteria to: increase sales, improve the operations efficiency, improve customer satisfaction and compliment physical security.
Operations ImprovementAdvertising RevenueCommercial DynamizationCompliment PhysicalSecurity
Soteria INTERNATIONAL
Example of insurance offering in an unsafe zone
CopacabanaLocated in Rio de Janeiro, is one of the most touristic areas in Brazil. But, it is extremely unsafe, around 500 deaths/month in the last 8 years.New Year’s Eve Party: 2 MM visitors (816K tourists)
2,145 new contracts / users and $42,900 in ONE Night!
• A campaign to contract an express life insurance for 24 hours for $20 is sent to all people in the surrounding area.
• Applying the previous opportunity funnel, the result would be:
Market Example
Soteria INTERNATIONAL
• A campaign to contract an express travel insurance for $20 is sent to all people at the airport.
• Applying the previous opportunity funnel, the result would be:
Market Example
Example of travel insurance offering
Miami AirportLocated in Florida, is the main connection hub by air between US and LATAM.
40MM Visitors Annually (50/50 National / Intl.)
65,000 new contracts / users and $1.3MM in ONE Day!
Soteria INTERNATIONAL
Commercialized solution as a service with the pricing model based on the number of active users in the platform.
• 1 million users in the platform• Service costs: $12,000 / month• 5% of successful signings / month• Revenue per contract: $3• One day promotion
$150K Revenue / mo.
100%
Series1
Revenue / Cost(for 1MM users and $3 / contract)
Soteria cost per user: $ 0.01compared to Google Adwords keyword ‘insurance’: $ 54.00
Single Market Campaign - ROI Analysis
ROISimulation
Soteria INTERNATIONAL
Strategic Alliances
Soteria INTERNATIONAL
SitecoreLeading technology developer for digital marketing channels and customer experience. • 900+ employees• $200 MM global revenuesAlliance value: is providing Soteria with a revolutionary new platform for data capture and analysis creating a quantum leap in omni channel offerings.
Liberty MutualEstablished in 1912 is a leading global insurance provider with significant operations throughout LATAM. • Ranked 76th on the Fortune 100 list of largest corporationsAlliance value: working with Liberty, Soteria is developing innovative products for an underserved market that exceeds two billion customers worldwide.
Amazon Web Services (AWS)Considered #1 provider in web services hosting, security, cloud computing, web services for global companies facilitating rapid growth.• Scalability• Technological expertise• Rapid deploymentAlliance value: allows Soteria to focus on core business.
Strategic Alliances
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IP Protection
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The Soteria Legal Team at Christie Parker Hale is currently engaged in the following matters:
• Capital Raising activities; including providing advice in connection with new equity and capital raising transactions.
• Employment matters; including advising the company in connection with hiring new employees. In this connection, confidentiality and maintenance of control over proprietary work product are of crucial importance.
• Copyright and trademark protection; Christie works with local counsel in Latin America to ensure trademarks and copyrights for the “Kiseguro” name and visual mascots are filed and maintained in the relevant jurisdictions.
• Patent protection; going forward, it is expected that lawyers at Christie will work with patent agents to file and defend patents for work developed by Soteria.
About Christie Parker Hale IP Assets
IP Focus
• Christie Parker Hale LLP are a major intellectual property law firm practicing patent law in 75 countries and trademark law in 195 countries working to secure and enforce IP assets.
• CPH have represented Fortune 500 companies and individual inventors for over 50 years.
Soteria INTERNATIONAL
Financial Strategy
Soteria INTERNATIONAL
(*) Binding LOI executed, SPA in progress
Acquisition Company Date Revenue EBITDA
Brazil PU (*) dec/15 $ 8M 22%
Brazil UC (*) dec/15 $ 3M 33%
Argentina SM (*) dec/15 $ 1,5M 50%
(Based only on 3 current acquisitions)
Company Valuation
Aug 14 June 15 Feb 16 July 16No IP
July 16w/ IP
$2M Capital
Development
$15M Capital Needed
$8M$18M
$80M
$120Mto
$226M
$200Mto
$377M
Acquisitions(end of Jan 16)
Operational
Soteria INTERNATIONAL
Based on the current acquisition and technology strategies, Soteria will have a valuation exceeding $80M by February 2016 and ranging from $120M to $226M by June 2016 (without IP) and from $200M to $377M (including IP)
Soteria is currently raising $15M to fund current acquisitions in place
The operation could be debt, equity or convertible debt depending on investor’s profile
The resulting organization after acquisitions will be the cornerstone to complete the build-out of technology and innovation development
(Additional acquisitions not considered)
Summary
Soteria INTERNATIONAL
About Soteria
Soteria INTERNATIONAL
Soteria Directors
William Nobrega MBA, Conrad Group, Deloitte
Woo Swee LianOwner of 9 Global Organizations
Bob PritchardBBA, AISMM, CSP
Sergio SmurraFounder of Smurra BrokersArgentina
Paul CarrollLeading expert within the insurance industry
Dr Pano KrokoVC, GlobalAngel Entrepreneur
Soteria INTERNATIONAL
Soteria Leadership Team
Daniel Heuri, MBAManaging Director
William NobregaCEO
Andy FordCTO
Patrick PrasinosVP of Strategy and Finance
Paul CarrollAdvisor
Teresa Escrig ,PhDCIO
Marcelo RomanoVP Global Digital Platforms
Sergio SmurraVP Product Development
Noelle CarpenterSocial Media Manager