Bernard Lee Natalia Plazas Joseph CarterDoral Peoples

http://moviepilot.com/posts/3404059

Mission Statement

“To provide an environment where our Team Members are proud to work, deliver unforgettable experiences to our

guests, and generate superior financial returns”

http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png

Leverage The Competition

http://animalnewyork.com/2012/ron-englishs-american-depress-crucifixion-mousetrap-card-at-kidrobot/

http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png

Competitive AdvantageYHW WHY

https://www.windowssearch-exp.com/images/search?q=Disney+Cruise+Line+Logo&FORM=RESTAB

http://advancetravelfwa.com/travel-talk-with-alison-disney-vacations-whats-new/

Partnershiphttp://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://vector.me/browse/27414/royal_caribbean

http://www.belairtravel.com/way_more_than_a_cruise

Bridging The Gap

Expand Partnership

Create New Revenue Stream

Utilize Our Intellectual Property

photo by bernard lee

Monetize Our Licenses

http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://vector.me/browse/27414/royal_caribbean

2013 2014 2015

$2,235 Billion

$2,623 Billion

$3,339 Billion

Revenue Growth up 27%

2015 Revenue $28 Billion

Current Stock Price

$59.74

Net Profit $3,851 Billion

http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png

http://orlandoinformer.com/universal/wizarding-world-harry-potter-insiders-guide/

http://www.wikiwand.com/en/NBCUniversal

Revenue  (Billions) N/A 4.3 8,073,855 15,884

Themes Harry  PoBer Disney  Dream  Disney  Wonder  Disney  Magic  Disney  Fantasy    

InternaLonal  cruises,  Celebrity  cruises,  Azamara  club  cruises,  Pullmantur,  Croisieres  De  France,  Tui  Cruises

Carnival  Sunshine

ABracLons   Wizardly  Buffet,  Harry’s  Scavenger  Hunt

Villain’s  Tonight,  AquaDuck,  Kid’s  Club

Surf  Simulator,  Zip  line,  AquaLc  theater,  Musical  Stages,  

Water  works  slides,  HASBRO,  The  Game  Show,  DJ  Irie,    The  Punchliner  Comedy  Club,    Seuss  At  Sea,    EA  Sports  Bar,  Playlist  ProducLons,  Stage  

Quarterly  Stock  Price

$59.37 $96.78 $74.76 $44.44

Competitive Analysis

photo by bernard lee

http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png

Amenities/ Attractions

Massification Concentration

Market Trends

http://www.amazingcruises.com/royal_caribbean_cruise_line.asp

photo by bernard lee

Amenities/ AttractionsEnvironmental

Scanning Environmental Scanning

His mom spending a lot of money on these

attractions

http://www.starwars.com/news/announcing-star-wars-day-at-sea-on-disney-fantasy-sailings

Operations

One attraction

manager per ship

Three attraction attendants

Four sales associates

http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://vector.me/browse/27414/royal_caribbean

Marketing Piecehttp://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://vector.me/browse/27414/royal_caribbean

http://4vector.com/free-vector/blank-billboard-clip-art-105675

Marketing Piece Banner

http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://vector.me/browse/27414/royal_caribbean

Mock Website

http://bernardleebbm.wix.com/mysite

Marketing

TV Print DigitalRadio Social Media

http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://vector.me/browse/27414/royal_caribbean

Distribution

Universal Studios

ExpediaRoyal

Caribbean Travelocity

http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://vector.me/browse/27414/royal_caribbean

Legal

http://www.geekynews.com/j-k-rowling-considers-writing-more-potter/ http://logos.wikia.com/wiki/File:Warner_Bros._Pictures_logo.png

http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://vector.me/browse/27414/royal_caribbean

Investment

$50 Million

http://wallstreetfraudblog.com/1304/money-manger-boasted-profits-while-hiding-losses/

http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png

Three Year Expenses

Total $ 1,756,070,280.00

http://thepoc.net/index.php/dealing-with-back-to-school-expenses/

Freedom Of The Seas

Average cost per passenger:$1,553.00

Average passenger per cruise: 3,782

Average cruises per year: 60

Average cost per cruise: $5,873,446

http://www.smartcruiser.com/royal-caribbean/freedom-of-the-seas/http://www.cruisemapper.com/ships/Enchantment-Of-The-Seas-646

Enchantment Of The Seas

Average cost per passenger:$1,553.00

Average passenger per cruise: 2,500

Average cruises per year: 60

Average cost per cruise: $3,882,500

Three Year Ticket Revenue

Total $1,572,698,700

Freedom Of The Seas

Average price per ticket:$1,350

Average passenger per cruise: 3,782

Average cruises per year: 60

Total revenue per cruise: $5,105,700

http://www.smartcruiser.com/royal-caribbean/freedom-of-the-seas/http://www.cruisemapper.com/ships/Enchantment-Of-The-Seas-646

Enchantment Of The Seas

Average price per ticket:$1,350

Average passenger per cruise: 2,500

Average cruises per year: 60

Average cost per cruise: $3,337,500 http://www.clker.com/clipart-cruise-ticket.html

Three Year Merchandise

Revenue

Total $ 43,568,640

Freedom Of The Seas

Average spending on merchandise per customer: $64.00

Average passenger per cruise: 3,782

Average cruises per year: 60

Merchandise revenue per cruise: $242,048

http://www.smartcruiser.com/royal-caribbean/freedom-of-the-seas/http://www.cruisemapper.com/ships/Enchantment-Of-The-Seas-646

Enchantment Of The Seas

Average spending on merchandise per customer: $64.00

Average passenger per cruise: 2,500

Average cruises per year: 60

Average cost per cruise: $160,000

http://www.buzzfeed.com/richardhjames/this-harry-potter-megafan-spent-a-staggering-40000-on-memora

Three Year Attraction/Amenities

Revenue

Total $ 248,477,400

Freedom Of The Seas

Average onboard spending per customer: $365

Average passenger per cruise: 3,782

Average cruises per year: 60

Average onboard revenue per cruise: $1,380,430

http://www.smartcruiser.com/royal-caribbean/freedom-of-the-seas/http://www.cruisemapper.com/ships/Enchantment-Of-The-Seas-646

Enchantment Of The Seas

Average onboard spending per customer: $365

Average passenger per cruise: 2,500

Average cruises per year: 60

Average onboard revenue per cruise: $912,500

http://wizardingworldpark.com/hot-butterbeer-universal-orlando/2014/11/29/

Three Year Revenue

Total $ 2,057,794,740

http://www.smartcruiser.com/royal-caribbean/freedom-of-the-seas/http://www.cruisemapper.com/ships/Enchantment-Of-The-Seas-646

http://www.clipartpanda.com/categories/revenue-20clipart

Three Year Net Profit

Total $ 301,724,460.00

http://audioink.com/revenue/

Net profit $150,574,820

Profit $150,574,820

Initial Investment

$50,000,000

Net profit $100,574,820

http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://vector.me/browse/27414/royal_caribbean

Time line

January  27th  2017

Licenses Agreements Amended

Joint Venture Proposal to Royal Caribbean

March  2017

Two New Ships Announced for 2021

January,  2019

Freedom of the Seas Sails Out Of Port Canaveral, Enchantment of the Seas Sails Out Of Port Tampa Bay

August  2018

March  2018

Harry Potter Themed Attractions Announced For Enchantment of the Seas.

Freedom of the Seas Sets Sail From Port Canaveral

September  2017

July  2017

Marketing Milestone: The Best on Land and See campaign launches

http://simpsons.wikia.com/wiki/File:Logo_universal-studios.png http://vector.me/browse/27414/royal_caribbean

Strategy Evaluation

www.aefonline.org/sites/default/files/users/PhilTobin/images/STRATEGY crossword .jpg

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Recap

Joint Venture

WHY?

Benefits

Market Trends

Growth

Budgets

Any ?