Branded Content… Y todo comienza con una buena historia

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  • 7/23/2019 Branded Content Y todo comienza con una buena historia

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    Lrmhndn Bkhtdht S tknk bkfcdhzm bkh uhm ludhm jcstkrcmRcevcm Wmroms Hck

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    Lrmhndn Bkhtdht((( S tknk bkfcdhzm bkh uhm ludhm jcstk&rcm pkr Rcevcm Wmroms Hck sd dhbudhtrm lmik uhm Ecbdhbcm BrdmtcvdBkffkhs Mtrclubch&HkBkfdrbcme&BkfpmrtcrCoume 2(0 Thpkrtdn

  • 7/23/2019 Branded Content Y todo comienza con una buena historia

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    Lrmhndn Bkhtdht S tknk bkfcdhzm bkh uhm ludhm jcstkrcmRcevcm Wmroms Hck

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    Lrmhndn Bkhtdht((( S tknk bkfcdhzm bkh uhm ludhm jcstk&rcm pkr Rcevcm Wmroms Hck sd dhbudhtrm lmik uhm Ecbdhbcm BrdmtcvdBkffkhs Mtrclubch&HkBkfdrbcme&BkfpmrtcrCoume 2(0 Thpkrtdn

    ECBDHBCM B\DM^CWD BKFFKHR

    Lrmhndn Bkhtdht((( S tknk bkfcdhzm bkh uhm ludhm jcstkrcm pkr Rcevcm WmromsHck sd dhbudhtrm lmik uhm Ecbdhbcm Brdmtcvd Bkffkhs Mtrclubch&HkBkfdrbcme&Bkf&

    pmrtcrCoume 2(0 Thpkrtdn(

    \dbkhkbcfcdhtk HkBkfdrbcme BkfpmrtcrCoume *ly&hb&sm#9 Hk sd pdrfctd uh

    usk bkfdrbcme nd em klrm krcochme hc nd ems pkscleds klrms ndrcvmnms% em ncstrclubch ndems bumeds sd ndld jmbdr bkh uhm ecbdhbcm coume m em qud rdouem em klrm krcochme

  • 7/23/2019 Branded Content Y todo comienza con una buena historia

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    Lrmhndn Bkhtdht S tknk bkfcdhzm bkh uhm ludhm jcstkrcmRcevcm Wmroms Hck

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    Lrmhndn Bkhtdht((( S tknk bkfcdhzm bkh uhm ludhm jcstk&rcm pkr Rcevcm Wmroms Hck sd dhbudhtrm lmik uhm Ecbdhbcm BrdmtcvdBkffkhs Mtrclubch&HkBkfdrbcme&BkfpmrtcrCoume 2(0 Thpkrtdn

    ^mlem nd bkhtdhcnk

    =( Bmptuek ==(=( Chtrknubbch=(#=(2( Pemhtdmfcdhtk nde prkledfm *4#=(>( Klidtcvks *?#=(4( Jcptdscs *:#=(7( Fdtknkekom nd em chvdstcombch *3#

    #

    #

  • 7/23/2019 Branded Content Y todo comienza con una buena historia

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    Lrmhndn Bkhtdht S tknk bkfcdhzm bkh uhm ludhm jcstkrcmRcevcm Wmroms Hck

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    Lrmhndn Bkhtdht((( S tknk bkfcdhzm bkh uhm ludhm jcstk&rcm pkr Rcevcm Wmroms Hck sd dhbudhtrm lmik uhm Ecbdhbcm BrdmtcvdBkffkhs Mtrclubch&HkBkfdrbcme&BkfpmrtcrCoume 2(0 Thpkrtdn

    2(2(>( Chtdrmbbch pmscvm *7#

    2(>( Th bmsk nd xctk9 Krmhod9 ^jd Gddn*74#

    2(4( Mprdhnczmids dh lrmhncho ncoctme y skbcme fdncm *?2#

    2(4(=( Em chhkvmbch ds em bemvd( *?2#

    2(4(#

    2(4(2( Pdrskhmeczmbch nd bkhtdhcnks( *?4#

    2(4(>( Em fmhdrm nd trmlmimr dh dqucpk jm bmflcmnk( *?7#

    2(4(4( Hk scdfprd tdhdr fs gmhs scohcgcbm tdhdr fs xctk( *?7#2(4(7( Pemtmgkrfm dxbeuscvm nd chtdrmbbch bkh eks usumrcks *??#

    2(7( Fmradtcho nd bkhtdhcnks9 nd em pemhdmbch m em mbbch( *?3#

    2(?( Nd vudetm m eks krodhds9 de bmsk Bjcpkted *:0#

    >( Bmptuek CW *3(=( De guturk nd em pulecbcnmn9 hudvks rdtks pmrm de hdokbck ncoctme( *3

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    Lrmhndn Bkhtdht S tknk bkfcdhzm bkh uhm ludhm jcstkrcmRcevcm Wmroms Hck

    (

    Lrmhndn Bkhtdht((( S tknk bkfcdhzm bkh uhm ludhm jcstk&rcm pkr Rcevcm Wmroms Hck sd dhbudhtrm lmik uhm Ecbdhbcm BrdmtcvdBkffkhs Mtrclubch&HkBkfdrbcme&BkfpmrtcrCoume 2(0 Thpkrtdn

    =( BMP^TEK CPrdsdhtmbch y dstrubturm fdtknkeocbm

    =(=( Chtrknubbch=(( Klidtcvks=(4( Jcptdscs=(7( Fdtknkekom nd em chvdstcombch

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    Lrmhndn Bkhtdht S tknk bkfcdhzm bkh uhm ludhm jcstkrcmRcevcm Wmroms Hck

    (

    Lrmhndn Bkhtdht((( S tknk bkfcdhzm bkh uhm ludhm jcstk&rcm pkr Rcevcm Wmroms Hck sd dhbudhtrm lmik uhm Ecbdhbcm BrdmtcvdBkffkhs Mtrclubch&HkBkfdrbcme&BkfpmrtcrCoume 2(0 Thpkrtdn

    =(

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    Lrmhndn Bkhtdht S tknk bkfcdhzm bkh uhm ludhm jcstkrcmRcevcm Wmroms Hck

    (

    Lrmhndn Bkhtdht((( S tknk bkfcdhzm bkh uhm ludhm jcstk&rcm pkr Rcevcm Wmroms Hck sd dhbudhtrm lmik uhm Ecbdhbcm BrdmtcvdBkffkhs Mtrclubch&HkBkfdrbcme&BkfpmrtcrCoume 2(0 Thpkrtdn

    =(2(Pemhtdmfcdhtk nde Prkledfm

    Ems tbhcbms trmncbckhmeds sd jmh qudnmnk klskedtms bcdh mks nd rdgedxch sklrdfmradtcho jmh pmsmnk m fdikr vcnm( Eks dhgkquds metdrhmtcvks hk skh hchouhm hkvdnmn9

    skh ek hcbk qud hks qudnm=(

    Dstmfks mtrmvdsmhnk pkr uhm drm nd bmflcks( Rkfks pmrtbcpds nd uh rkfpcfcdhtknrstcbk dh de ndsmrrkeek nd hudvms rdembckhds bkfuhcbmtcvms dh de dhtkrhk bkfdrbcme ypulecbctmrck dh nkhnd m trmvs nde fmradtcho

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    Lrmhndn Bkhtdht S tknk bkfcdhzm bkh uhm ludhm jcstkrcmRcevcm Wmroms Hck

    (

    Lrmhndn Bkhtdht((( S tknk bkfcdhzm bkh uhm ludhm jcstk&rcm pkr Rcevcm Wmroms Hck sd dhbudhtrm lmik uhm Ecbdhbcm BrdmtcvdBkffkhs Mtrclubch&HkBkfdrbcme&BkfpmrtcrCoume 2(0 Thpkrtdn

    bkfpmrtcr hudstrms kpchckhds y pmrm jmbdrhks m uh iucbck klidtcvk sklrd bumequcdr bksmlmstm bkh chgkrfmrhks bkh uhks bumhtks becbs(

    Pkr tme rmzh% rdsuetm tknk uh rdtk ekormr bkhdbtmr bkh eks bkhsufcnkrds dh em drm ncoc&tme( Dstmfks chscstcdhnk bkfuhcbmrhks bkh deeks nd uhm fmhdrm dquvkbm% eds sdoucfkseemfmhnk pkr hfdrks y hk pkr su hkflrd% eds eemfmfks gmhs y hk mfcoks% pdrk sklrdtknk chtdhtmfks vdhndreds hudstrks prknubtks y sdrvcbcks nd uhm fmhdrm ndsbmrmnm% schjmldr chtdhtmnk prcfdrk brdmr uhm rdembch sustdhtmnm dh vhbueks gudrtds y rklustks(

    Dhtkhbds% bfk bmflcmr dstm pdrspdbtcvm;% bfk jmbdr pmrm hk fkrcr mjkomnks dhuh fmr nd bkhtdhcnks coumeds% mgchds% nd gkrfmtks dsttcbks y bumnrcbuemnks% nd rdnds sk&bcmeds qud hk brdmh bkfuhcnmnds schk fceds nd fd oustm qud skpkrtmh uh chgkrfd;%bfk mbdrbmrhks m eks bkhsufcnkrds m trmvs nd rdembckhds qud odhdrdh dhomodfdht;

    Puds lcdh% de lrmhndn bkhtdhtds uh fdnck pkr de bume% m trmvs nd cndms pktdhtds% sdpudnd odhdrmr dhomodfdhtm emrok pemzk bkh eks bkhsufcnkrds m trmvs nd dxpdrcdhbcmsnd fmrbm

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    Lrmhndn Bkhtdht S tknk bkfcdhzm bkh uhm ludhm jcstkrcmRcevcm Wmroms Hck

    (

    Lrmhndn Bkhtdht((( S tknk bkfcdhzm bkh uhm ludhm jcstk&rcm pkr Rcevcm Wmroms Hck sd dhbudhtrm lmik uhm Ecbdhbcm BrdmtcvdBkffkhs Mtrclubch&HkBkfdrbcme&BkfpmrtcrCoume 2(0 Thpkrtdn

    =(>(Klidtcvks

    =(>(=( Klidtcvk odhdrme& Mhmeczmr% m trmvs uh dstunck dxpekrmtkrck y tdrcbk&prbtcbk% ncgdrdhtds bmsks

    nd pulecbcnmn y fmradtcho ncoctme% qud lmsmh su dstrmtdocm dh em cfpedfdhtm&bch nd mbbckhds nd lrmhndn bkhtdhtk bkhtdhcnk nd fmrbm% bkfk fdnck pmrmbkhdbtmr em fmrbm bkh sus bkhsufcnkrds1 pmrm ndfkstrmr su dgcbmbcm y dgdbtc&vcnmn dh de fuhnk nde fmradtcho (

  • 7/23/2019 Branded Content Y todo comienza con una buena historia

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    Lrmhndn Bkhtdht S tknk bkfcdhzm bkh uhm ludhm jcstkrcmRcevcm Wmroms Hck

    (

    Lrmhndn Bkhtdht((( S tknk bkfcdhzm bkh uhm ludhm jcstk&rcm pkr Rcevcm Wmroms Hck sd dhbudhtrm lmik uhm Ecbdhbcm BrdmtcvdBkffkhs Mtrclubch&HkBkfdrbcme&BkfpmrtcrCoume 2(0 Thpkrtdn

    =(4(Jcptdscs

    Dh em skbcdnmn chtdrbkhdbtmnm% eks prkbdsks nd bkfuhcbmbch jmh bmflcmnk( Rd jm pm&

    smnk nd uhm bkfuhcbmbch uhcncrdbbckhme dh nkhnd eks dfcskrds *ems fmrbms# dhvcmlmhsus fdhsmids m uhks rdbdptkrds pmscvks *bkhsufcnkrds# qucdhds% nmnm em hmturmedzm nd eksfdncks% hk tdhmh fs rdfdnck qud mlskrldr bume dspkhims eks bkhtdhcnks nd fmrbm prk&nubcnks pmrm prkfkbckhmr eks prknubtks(

    Rch dflmrok% bkh de mrrclk nd em skbcdnmn nd em chgkrfmbch% dstd prkbdsk uhcncrdbbck&hme sd jm vcstk qudlrmhtmnk hktmledfdhtd nmhnk pmsk m uhm drm dh nkhnd em smturmbchfdnctcbm ds de pmh hudstrk nd bmnm nm( Ekormr sdr dsbubjmnks dh uhm skbcdnmn fuetcbk&hdbtmnm y dh nkhnd de tcdfpk ds krk1 ds tknk uh rdtk pmrm pulecbcstms y odrdhtds nd fmr&adtcho nd ems bkfpmms(

    Hk klstmhtd% pdsd m em smturmbch nd bkhtdhcnks% jmy uh hudvk gdhfdhk buyms mbbck&hds dsth ekormhnk sdnubcr m eks bkhsufcnkrds nd uhm fmhdrm hcbm y imfs mhtds vcstmdh de fdnck ncoctme( Rd trmtm puds ndeLrmhndn BkhtdhtkMnvdrtmchfdht% buym hmturmedzmgedxcled scdhtm ems lmsds nd uh prkbdsk nd prknubbch d chtdecodhbcm bkedbtcvm qud pudndsdr nd ormhnscfm utcecnmn pmrm mhuhbcmhtds(

    Dstd trmlmik sd pemhtdm lmik em jcptdscs qud% rdspkhncdhnk m ems hdbdscnmnds mbtumedsnd chtdrmbbch

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    Lrmhndn Bkhtdht S tknk bkfcdhzm bkh uhm ludhm jcstkrcmRcevcm Wmroms Hck

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    Lrmhndn Bkhtdht((( S tknk bkfcdhzm bkh uhm ludhm jcstk&rcm pkr Rcevcm Wmroms Hck sd dhbudhtrm lmik uhm Ecbdhbcm BrdmtcvdBkffkhs Mtrclubch&HkBkfdrbcme&BkfpmrtcrCoume 2(0 Thpkrtdn

    =(7(Fdtknkekom

    Bmld mbemrmr qud muhqud uh bkhtdhcnk pulecbctmrck nd dhtrdtdhcfcdhtk pudnd sdr brdmnkpmrm sdr mlkrnmnk ndsnd ncgdrdhtds pemtmgkrfms fdnctcbms tmeds bkfk tdedvcsch% fscbm%fdncks cfprdsks% dhtrd ktrks1 dh dstd trmlmik sd mhmeczmr y jmlemr hcbmfdhtd nd mqud&eems dstrmtdocms qud tcdhdh bkfk did prchbcpme y sdbuhnmrck chbeuscvd&% Chtdrhdt(

    De klidtcvk nde trmlmik ds rdmeczmr uhm fcrmnm dxpekrmtkrcm y fdrmfdhtd ndsbrcptcvm mems dstrmtdocms qud jmh utceczmnk de fmradtcho nd bkhtdhcnks pmrm sustdhtmr em rdembch bkhsus usumrcks(

    Em chvdstcombch sd rdmeczmr m trmvs nd uhm fdtknkekom bumectmtcvm nd tcpk ndsbrcptcvmd chnubtcvm% qud lusbmr mhmeczmr y ndsbrclcr ems mbbckhds nd lrmhndn bkhtdhtfs dxctksms

    nd eks etcfks nks mks hcbmfdhtd m trmvs nde fdnck ncoctme( Mbbckhds qud sd jmh sdedb&bckhmnk bkfk dxctksms pkr eks rdsuetmnks qud jmh kltdhcnkpdr sd% y pkr bkhvdrtcrsd dh depmrmncofm nd ems ludhms prbtcbms brdmtcvms qud jmh dfpdzmnk m brdmr bmfchks pmrmedeksy dgdbtcvks dh de ym smturmnk fdrbmnk pulecbctmrck(

    Nmnk qud de klidtk nd dstunck sd dhbudhtrm dh em rdn% de mhecscs sd nmr dh eks fdnckskhechd dh qud tcdhd euomr em rdembch d chtdrmbbch dhtrd eks mbtkrds( Em klsdrvmbch bcdh&tgcbm sdr de ftknk prchbcpme nd em chvdstcombch y tdhnr euomr dh bmfpmms y bmsks ndlrmhndn bkhtdhtk bkhtdhcnk nd fmrbm qud utcecbdh de bmhme khechd hcbmfdhtd% nd fknkqud sdm pkscled em rdbkedbbch nd nmtks ndrcvmnks nd eks bmsks pmrm su pkstdrckr mhecscs(

    Pkr deek% pmrm bmnm bmsk nd dstunck jmlr uhks dids sklrd eks qud ocrmr em chnmombch9pemhtdmfcdhtk nd em rdembch bkfuhcbmbch dhtrd fmrbm y bkhsufcnkr1 chtdrmbtcvcnmn dh&trd dstks mbtkrds1 y fmhdik nd em chgkrfmbch(

    Ek qud sd lusbm bkh em chvdstcombch ds dstmledbdr rdembckhds dhtrd eks ncgdrdhtds bmsksdstuncmnks sklrd lrmhndn bkhtdht% pmrm ms me gchme bkhbdrtmr uhm ndgchcbch% uhm dstrubturmy uhms bmrmbtdrstcbms prkpcms me klidtk nd dstunck% qud pdrfctm tmhtk m mhuhbcmhtds y+kmodhbcms% dfpdzmr m dstmledbdr dstrmtdocms y mbbckhds nd dstd tcpk y qud mndfs myund msdhtmr ems lmsds pmrm prxcfms chvdstcombckhds sklrd de tdfm(

    Nd coume fmhdrm% dstm chvdstcombch tdhnr uh sustdhtk tdrcbk m trmvs nd ncgdrdhtdsgudtds lcleckorgcbms y mutkrds qud jmh dfpdzmnk m dstuncmr dstm hudvm vm nd rdembchbkfuhcbmbckhme(

    Bkfk fdtknkekom guhnmfdhtme pmrm dstm chvdstcombch sd jm tkfmnk de dstunck ndbmsks% tdhcdhnk bkfk rdgdrdhtd prchbcpme de mhecscs nd mpecbmlcecnmn nd dstm fdtknkekomnd chvdstcombch rdmeczmnk pkr Pcdnmn Fmrthdz Bmrmzk dh su pulecbmbch De ftknk nddstunck nd bmsk9 Dstrmtdocm fdtknkeocbm nd em chvdstcombch bcdhtgcbm( Dh dstd% em mutkrmpemhtdm qud uh dstunck nd bmsk bkhtdfpkrhdk pudnd bkhbdlcrsd bkfk9 uhm dstrmtdocmnd chvdstcombch ncrcocnm m bkfprdhndr ems nchfcbms prdsdhtds dh bkhtdxtks schouemrds%

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    Lrmhndn Bkhtdht S tknk bkfcdhzm bkh uhm ludhm jcstkrcmRcevcm Wmroms Hck

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    Lrmhndn Bkhtdht((( S tknk bkfcdhzm bkh uhm ludhm jcstk&rcm pkr Rcevcm Wmroms Hck sd dhbudhtrm lmik uhm Ecbdhbcm BrdmtcvdBkffkhs Mtrclubch&HkBkfdrbcme&BkfpmrtcrCoume 2(0 Thpkrtdn

    em bume pknrm trmtmrsd nde dstunck nd uh hcbk bmsk k nd vmrcks bmsks% bkflchmhnk ncs&tchtks ftknks pmrm em rdbkocnm nd dvcndhbcm bumectmtcvm y+k bumhtctmtcvm bkh de gch ndndsbrclcr% vdrcgcbmr k odhdrmr tdkrm(2

    Mndfs mordom% qud bkhscndrm de ftknk nd dstunck nd bmsks mprkpcmnk pmrm tdfmsqud sd bkhscndrmh prbtcbmfdhtd hudvks% puds dh su kpchch% em chvdstcombch dfprcbmtcdhd eks scoucdhtds rmsoks ncstchtcvks9

    Dxmfchm k chnmom sklrd uh gdhfdhk bkhtdfpkrhdk dh su dhtkrhk rdme( Ems grkhtdrms dhtrd de gdhfdhk y su bkhtdxtk hk skh bemrmfdhtd dvcndhtds( Rd utceczmh fetcpeds gudhtds nd nmtks( Pudnd dstuncmrsd tmhtk uh bmsk hcbk bkfk fetcpeds bmsks(

    Mndfs% dstm chvdstcombch tmflch sd lmsmr dh em prdfcsm sustdhtmnm pkr eks mutkrds

    Oemsdr ' Rtrmuss% qucdhds mgcrfmh qud ems tdkrms qud prdtdhndh kltdhdr uh bcdrtk ormnknd mpecbmlcecnmn odhdrme pudndh dstmr lmsmnms dh uh hfdrk ecfctmnk nd bmsks% ym quduh skek bmsk pudnd chncbmr uhm bmtdokrm k prkpcdnmn bkhbdptume y uhks bumhtks bmsksfs pudndh bkhgcrfmr dstm chncbmbch(>

    Nd coume fmhdrm% \kldrt A( Sch% dhChvdstcombch sklrd dstuncks nd bmsks% mgcrfm qud dhde bmsk nd ems chvdstcombckhds qud lusbmh odhdrmeczmr m pmrtcr nd uh dstunck nd bmsks kodhdrmeczmbch mhmetcbm% utceczmh uh bmsk hcbk k fetcped pmrm ceustrmr% rdprdsdhtmr k od&hdrmeczmr m uhm tdkrm( Puds% ms chbeusk% eks rdsuetmnks nde dstunck nd uh bmsk sd pudndhodhdrmeczmr m ktrks qud rdprdsdhtdh bkhncbckhds tdrcbms scfcemrds(

    Ms% tdhcdhnk dh budhtm ek mhtdrckr% de ndsmrrkeek nd dstd trmlmik nd gch nd fmstdr sdeedvmr m bmlk m trmvs nd 2 dtmpms guhnmfdhtmeds(

    =( Guhnmfdhtmbch tdrcbm9 dh dstm prcfdrm pmrtd% sd chtdhtmr dxpecbmr skfdrmfdhtdde bmflck qud jm tdhcnk em pulecbcnmn% pdrk sklrdtknk de bkhsufcnkr dh dstm hudvmdrm nd fmradtcho

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    Lrmhndn Bkhtdht S tknk bkfcdhzm bkh uhm ludhm jcstkrcmRcevcm Wmroms Hck

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    Lrmhndn Bkhtdht((( S tknk bkfcdhzm bkh uhm ludhm jcstk&rcm pkr Rcevcm Wmroms Hck sd dhbudhtrm lmik uhm Ecbdhbcm BrdmtcvdBkffkhs Mtrclubch&HkBkfdrbcme&BkfpmrtcrCoume 2(0 Thpkrtdn

  • 7/23/2019 Branded Content Y todo comienza con una buena historia

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    Lrmhndn Bkhtdht S tknk bkfcdhzm bkh uhm ludhm jcstkrcmRcevcm Wmroms Hck

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    Lrmhndn Bkhtdht((( S tknk bkfcdhzm bkh uhm ludhm jcstk&rcm pkr Rcevcm Wmroms Hck sd dhbudhtrm lmik uhm Ecbdhbcm BrdmtcvdBkffkhs Mtrclubch&HkBkfdrbcme&BkfpmrtcrCoume 2(0 Thpkrtdn

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    Lrmhndn Bkhtdht S tknk bkfcdhzm bkh uhm ludhm jcstkrcmRcevcm Wmroms Hck

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    Lrmhndn Bkhtdht((( S tknk bkfcdhzm bkh uhm ludhm jcstk&rcm pkr Rcevcm Wmroms Hck sd dhbudhtrm lmik uhm Ecbdhbcm BrdmtcvdBkffkhs Mtrclubch&HkBkfdrbcme&BkfpmrtcrCoume 2(0 Thpkrtdn

    (? \MFKR% Fmrchm y RDEWM% Nmvcn(Em bkfuhcbmbch Ldekw tjd Echd( DH9 GD\HMHNDY OFDY%Ikrod Nmvcn(Mprkxcfmbch m em dstrubturm nd em Pulecbcnmn( Rdvceem( Bkfuhcbmbch skbcme Dncbckhds yPulecbmbckhds( Pos

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    Lrmhndn Bkhtdht S tknk bkfcdhzm bkh uhm ludhm jcstkrcmRcevcm Wmroms Hck

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    Lrmhndn Bkhtdht((( S tknk bkfcdhzm bkh uhm ludhm jcstk&rcm pkr Rcevcm Wmroms Hck sd dhbudhtrm lmik uhm Ecbdhbcm BrdmtcvdBkffkhs Mtrclubch&HkBkfdrbcme&BkfpmrtcrCoume 2(0 Thpkrtdn

    Rd rkfpd de dsqudfm nd dstfuek fdnck rdspudstm% y sd brdm uh hudvk pmrmncofmnd bkfuhcbmbch dh nkhnd eks bkhsufcnkrds jmlemh bkh eks bkhsufcnkrds dhtrd s% y emsfmrbms pmuemtchmfdhtd bkfcdhzmh m dhtmlemr bkhvdrsmbckhds bkh sus bkhsufcnkrds( Pkr

    dsk sd jmbd dstrcbtmfdhtd hdbdsmrck mprkvdbjmr dstm kpkrtuhcnmn y dstd bmflck pmrm tkfmrfdncnms9 jmy qud mbdrbmrsd ncrdbtmfdhtd me bkhsufcnkr% bkhkbdr sus hdbdscnmnds% smldrqu qucdrdh y qu lusbmh(

    Ms% de fdrbmnk sd rkfpd mlruptmfdhtd y pmsmfks nd uhm drm nd em pulecbcnmn nd fm&sms m em pulecbcnmn dspdbgcbm nd hcbjks% dh nkhnd ems pdrskhms smtcsgmbdh sus prkpcms hd&bdscnmnds fuy dspdbgcbms nd bkfuhcbmbch( Rch nunm de fdrbmnk fmscvk mokhczm( Emormh mtkfczmbch nd eks fdncks ed cfpcnd me dxpdrtk dh fmradtcho eedomr m uh pkrbdhtmidscohcgcbmtcvk nd em pklembch bkh uhm hcbm bkfuhcbmbch:(

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    Em mbtrcz Iustchd Lmtdfmh% ed prdouhtmlm me Rpcbd Ouy% Pudnd de jkflrd Ken Rpcbdjmbdr mhuhbcks pmrm tknks eks prknubtks nde fuhnk; M ek qud Csmcmj rdspkhnc9

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    Ms% vdrsckhds bkh de fcsfk ouch% d chbeusk uhm bmhbch% jmbmh pmrtd nde dsbdhmrckfdnctcbk nd em bmfpmm( Thm dstrmtdocm fs qud dxctksm y qud ndfudstrm qud s ds pksc&led rdmeczmr mbbckhds dgcbmbds% dgdbtcvms y brdmtcvms dh chtdrhdt(

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    De vndk dh s rdsuetmsurrdme% pdrk m em vdz nc&vdrtcnk y skrprdhndhtd%

    pdrk ek fs cfpkrtmhtdsch nunm meouhm ds qud hkqudnm dh uh fdrk vndkpmrm bkfpmrtcr y vcrmec&zmr( Me gchme nde ncsburskprkpck nd ^drry% efcsfk hks chvctm m usmrsu budrpk bkfk uh chs&trufdhtk pmrm qud jmom&fks bkh e ek qud hksmpdtdzbm( Pkndfks cf&

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    2(( Ykflcds bmecdhtds nde OdtmgdMjkrm jmledfks nd uh didfpek fs ekbme( Bfk chbdhtcvmr y fktcvmr m eks sdoucnkrds

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    Dhtkhbds% mpdemr m ems dfkbckhds dh uhm pcdzm nd bkfuhcbmbch nd dstd tcpk nd prk&nubtks pmrdbd uh rdtk ncgbce nd mgrkhtmr% tdhcdhnk dh budhtm qud eks beulds ndpkrtcvksfktcvmh m sus sdoucnkrds bkh dfktcvks vndks dh nkhnd vdfks m eks iuomnkrds jmlemhnkfmrmvceems nd sus bkfpmdrks% nd em pdrtdhdhbcm me dqucpk% nd em ormhndzm% ems bkpms% eksludhks tcdfpks y de guturk( Wdfks eks tpcbks vndks dh de bmfpk% bkh rdbudrnks nd ems

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    De Odtmgd Beul nd gtlke tdhm uh prkledfm( Hk tdhm eks sugcbcdhtds sdoucnkrds pmrmmpkymr me dqucpk( Rcdhnk uh dqucpk pdqudk% bkh pkbks trcuhgks y iuomhnk dh uhm ecombkh dqucpks ormhnds y rklustks bkfk de \dme Fmnrcn y de Lmrbdekhm% rdbeutmr m hudvksjchbjms hk drm uhm tmrdm gbce(

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    Ek vmecksk nd dstd bmsk ds qud de mprdhnczmid qud ndim9 dh chtdrhdt ds pkscled tknk% dspkscled mrrcdsomrsd( Dstd tcpk nd bkhtdhcnks dh bumequcdr ktrk fdnck nd bkfuhcbmbchjmlrm scnk vdtmnm y bdhsurmnm chbeusk mhtds nd smecr me mcrd( Rcfpedfdhtd hk tcdhd bmlcnmdh uhm prkormfmbch rocnm y bumnrcbuemnm( Muhqud% ds vdrnmn qud de vndk gud lekqudmnkdh Sku^uld pkr uh tkhk hk mprkpcmnk pmrm eks usumrcks

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    bkh em hmturmedzm nde prk&nubtk qud dstmlmh pulec&bctmhnk9 uh bkrrdbtkr qud

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    mbudrnk m hudstrks chtdrdsds% nd mbudrnk m em dxpdrcdhbcm qud qucscrmfks tdhdr( ^rms dstk%mpmrdbm ek fs ncvdrtcnk nd em mbbch% dh de dspmbck dh lemhbk ndimnk pkr de bkrrdbtkr%pknmfks pkhdr bumhtks vdrlks qucscrmfks pmrm ndsbulrcr uhm hudvm jcstkrcm( Nd dstmfmhdrm% vdrlks bkfk ldsmr% iuomr% eubjmr% eemfmr% bkfdr% bkbchmr% bkfprmr% gufmr% lmcemr%pchtmr dhtrd ktrks% nmlmh vcnm m ems sctumbckhds fs mlsurnms y ncvdrtcnms(

    Eks rdsuetmnks nd bmfpmm709

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    iustk mqu bumhnk mpmrdbd hudvmfdhtd de prknubtk% cfpcncdhnk qud eds pmsd meok m eksprktmokhcstms lkrrmhnk de mk dh budstch y nhnkeds em kpkrtuhcnmn m eks usumrcks m ch&tdrmbtumr bkh em jcstkrcm nd em jufmhcnmn(

    Puds lcdh% em fmrbm jm brdmnk uhm dxpdrcdhbcm qud vcmim dh de tcdfpk( Bkh em prknub&bch nd bmsc >< pdebuems ncgdrdhtds% eks usumrcks pudndh vcmimr me mk qud eds mpdtdzbmpmrm cr ndsbulrcdhnk bfk bdedlrmlm de ksk y de bmzmnkr su bufpedmks( Ms% hks dhbkh&trmfks bkh dsbdhms ndsnd em drm iurscbm% mhtcouk Docptk% de cfpdrck rkfmhk% em bmnm ndefurk nd Ldreh% de hmbcfcdhtk nd Idsubrcstk% em Durkpm fdncdvme% de rdhmbcfcdhtk% em prc&fdrm y sdouhnm oudrrm fuhncme% de wdstdrh mfdrcbmhk nd gchmeds nde scoek ZCZ% de bchdfunk% dhtrd ktrks jctks nde pmsmnk y nde guturk(

    Meouhms nd ems pdebuems chbeumh dsbdhms chtdrmbtcvms qud chvctmlmh m eks usumrcks mrdmeczmr mbbckhds dspdbcmeds ndhtrk nd eks vndks% bkfk de nd em bmnm nde furk nd Ldreh%uh fchciudok nd Pmbfmh% y uhm dsbdhm dh uh lksqud fdncdvme(

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    Ds uhm mbbch pdhsmnm htdormfdhtd ndsnd chtdrhdt bkfk fdnck prchbcpme% rkfpcdhnkem lrdbjm trmncbckhme nd pdhsmfcdhtk brdmtcvk dh nkhnd sd trmlmim prcfdrk dh uhm bmfpmmnd M^E pmrm eudok mnmptmr m ncoctme( S dstk ds cfpkrtmhtscfk m em jkrm nd pemhdmr uhm

    bmfpmm ncoctme( Pkr didfpek% dh de prkbdsk nd prknubbch nd bmfpmms trmncbckhmeds%pdhsmr pmrm tdedvcsch uhm pcdzm nd 2 fchutks sdrm cfpkscled% ndlcnk m su metscfk bkstdnd fdncks( Ek fxcfk qud sd pknrm eedomr m pdhsmr sdrm uhm pdebuem nd = fchutk buyksbkstds nd prknubbch y nd fdncks eedomh m sdr bkhscndrmleds( Rch dflmrok% em modhbcm_cdndh!Adhhdny nd Ekhnrds pdhs dh de sdhtcnk chvdrsk( Muhqud smlm qud su pdebuembkh ems dstrdeems nde lmekfpc fuhncme imfs pknrm pmsmr bkfpedtm m trmvs nd em tdedvc&sch% s qud tdhm lmstmhtd bemrk qud dsk m gchme nd budhtms hk cfpkrtmlm fubjk pudstkqud sc su fdnck prchbcpme drm chtdrhdt tdhm tknk de tcdfpk nde fuhnk pmrm bkhtmr su fdh&smid m uh lmik bkstd *bkfpmrhnkek bkh de bkstd nd prknubbch ! fdncks ! mebmhbd nd uhmbmfpmm dh tdedvcsch#( Em bmfpmm qud gud emhzmnm dh chtdrhdt prcfdrk% tuvk mpkyk dhtdedvcsch bkh uh spkt nd 20 sdouhnks buyk klidtcvk drm chvctmr m eks usumrcks m vcvcr dstm

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