Panic Button on a Smartphone

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Securitythe way it should be

Problem

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Personal safety threats happen, when we are not expecting that. To get help you have to call 112 or 911 and explain who are you, where are you and what happened. But the offender may not want to give you that chance…

There are so many cases, when you would like to make a discreet call for help, than to provoke offender. Or to give him a chance to escape justice.

Solution

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A Panic Button on a Smartphone

You can make a discreet call for help without taking your phone out of a pocket. Our system will locate your position via GPS and send the nearest patrol to you. The patrol will find you (by your GPS coordinates and photo), protect you and resolve the situation.

Already Working in the capital of Ukraine, Kiev!

Why Now

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How it was Years ago, maintenance of a public order was carried out by guards. They were patrolling the streets and the squares. They could protect someone only if they had seen a crime or if they heard "Guards!". Now, the police also provides protection by patrolling, but cars and radio sets were added.

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How it has to be Now, almost everyone has a smartphone with an Internet access and a built-in GPS-module. It allows a person in emergency to call for help directly at his GPS coordinates. Before the crime could be committed. No need to explain who have called and where to go.

Due to social instability in Europe, this service has become really well-timed.

Why Now

Market Size

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TAM, SAM and SOM

TAM – about 2 billion people use smartphones at the moment SAM – about 54% of the population lives in cities: 1.08 billion people SOM – presumably 50% of the population willing to buy our product:

540 million people

The Customer

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Anyone With a Smartphone

The statistics of an advertising campaign in Ukraine (5 months) shows that our audience is 70% men and 30% women. The age of the majority of people who are interested in our service is 25-44 years (67%).

Competition

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Product line-upThe software suite consists of 3 parts:

1.Server part2.Application for a patrol3.Application for a client

The application for a client allows you to make a call to your coordinates by pressing multiple times the “ON” button. The server part oversees the movement of patrols and finds the nearest to you. Further process is controlled by the dispatcher. The application for a patrol shows the client’s location on a map, photo, etc.

Product

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Development roadmap1.The application for the iPhone and other

software improvements 2.Signing the contracts with security

organizations (private and/or state)3.Entering the EU market (advertising

and legal issues)4.Entering new markets when new

contracts are signed

Product

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Sources of income:

1) Subscription fee2) Partners in regions

1) Subscription fee: Monthly: $ 4For a call: $ 10

2) Affiliate Program: First payment: ~ $ 15,00050% of the monthly fee

We have the ones who wish!

Business Model

six monthsyear

= 96 000 $/Month= 480 000 $/Month

Expected income :

Investment

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Currently we are raising $ 200k in exchange for 10% equity

They are needed for:1. Entering the market of one of the EU

countries2. Continue development

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We've launched our service in Ukraine in the last year for beta-testing and business model validation.

Statistics20 000

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Founders & Management

Andrew OlesCEO

25 years of management experience in

different companies

Pavel OlesCTO

Owns a few profitable projects in the

IT industry

Core Team

en.kds-ua.com

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When the wind of change is blowing,

some build walls, others - windmills.

Chinese Proverb