De los medios masivos a las redes sociales

@earriagada

De los medios masivos a las redes sociales

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Erick Brynjolfsson,junto al robot“Baxter”

Position Probability of AutomationLoan Officers

Receptionist and Information Clerk

Paralegals and Legal Assistants

Retail Salespeople

Taxi Drivers and Chauffeurs

Security Guards

Cooks, Fast Food

Bartenders

Personal Financial Advisors

Computer Programmers

Reporters and Correspondents

Musicians and Singers

Lawyers

Elementary School Teachers

Physicians and Surgeons

98%

96%

94%

92%

89%

84%

81%

77%

58%

48%

11%

7.4%

3.5%

0.4%

0.4%

Time Spent per Adult User per Day with Digital Media, USA, 2008 - 2015 YTD

Hou

rs p

er D

ay51%of total

42%of total

7% oftotal

6

5

4

3

2

1

0

6

5

4

3

2

1

02008

2.70.3

2.2

0.2 0.3 0.4 0.3 0.3 0.3 0.3 0.4

2.3 2.4 2.6 2.5 2.32.4 2.4

0.30.4

0.8 1.6 2.3 2.62.8

3.03.2

3.74.3

4.95.3

5.6

2009 2010 2011 2012 2013 2014 2015YTD

Mobile

DesktopLaptop

OtherConnectedDevices

3

4

2

1

3

4

2

1

0 0

´08 ´09 ´10 ´11 ´12 ´13 ´14 ´15

DATA

VOICE

Global Monthly Mobile Traffic4 exabytes (million terabytes)

“I like open systems,but I’m a hacker. Butmost people want

things that are easy to use.Steve’s genius

is that he knows how to make

things simple...”

(Steve Wozniak, co fundador de Apple)

#TodosSomosFotógrafos

AnálogoAnálogo

MillonesDólaresAnálogo

Vinyl

Cassettes

CDs

Single Download

Source: RIAA

Digital

Digital

Single Download

iTunes

Ringstones

Album Download

0

500M

1B

1.5B

2B

‘80 ‘85 ‘90 ‘95 ‘00 ‘05‘75 ‘10Años

Rockin’ BusinessMusics ChangingLandscape

Source: Recording Industry Association of America

Music Videos3.4%

Other1.0%

Cassettes0.9%

Synchronization*3.0%

Ringtones andring-backs

1.0%

Digital Downloads

40.0%

Subscription and Streaming

21.0%

Compact Discs94.8%

Compact Discsand other physical

35.0%

2013

$7billion

2003

$15billion

Sources: Newspaper Associationof America; American Society of Newspaper Editors; Pew; The Economist

*Excluding specialist publications

Journalist headcount

Print Online

Sack the hacks!US newspaper advertising revenue

60

50

40

30

20

10

0

60

50

40

30

20

10

01978 85 90 95 2000 05 10 14

El Mundo que Soñó Nikola Tesla

Cry 2

Tablet Units = Growing Faster Than PCs Ever Did... +52%, 2013

Global PC (Desktop / Notebook) and Tablet Shipments by QuarterQ1: 95 - Q4: 13

Global Units Shipped (MMs)

60

40

20

0

80

Q1:97Q1:95 Q1:99 Q1:07Q1:05Q1:03Q1:01 Q1:13Q1:11Q1:09

Desktop PCs Notebook PCs Tablets

Worldwide Device Shipments by Segment (Thousands of Units)

Source: Gartner (june 2014)

Traditional PCs (Desk-Based and Notebook)

Ultramobiles, Premium

296,131

21,517

Tablets

Others Ultramobiles (Hybrid and Clamshell)

Mobile Phones

206,807

1,806,964

2,981

276,221

32,251

256,308

1,862,766

5,381

261,657

55,032

320,964

1,946,456

7,645

Device Type

PC Market Total

Total 2,334,400 2,432,927 2,591,753

317,648 308,472 316,689

2013 2014 2015

DisrupciónEncontrar una mejor manerade satisfacer las necesidadesde los usuarios.

USD 150,000 USD 500

“Internet es una máquina gigante diseñada para darle a la gente lo que quiere.Normalmente pensamos que Internet nos permite hacer cosas nuevas...

Pero la gente simplemente quiere hacer las mismas cosas que siempre ha realizado.”

(Evan Williams, co-fundador Blogger & Twitter)

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