ELS slidedeck 2015
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Transcript of ELS slidedeck 2015
Creative translation forLuxury, Digital, Fashion & Design
ENGAGING YOUR INTERNATIONAL AUDIENCE
Do you remember how hard you worked to create amazing marketing contents? At ELS, we believe your content should be amazing in whichever language you choose.We help engage your customers around the world by communicating your brand’s benefits, innovations and identity in other languages: always beautifully, always matching your brand voice.
A creative solutionto a familiar challenge
Especially in the digital, design, fashion and luxury industries, brand DNA is paramount. We employee state-of-the-art technology, smart workflows and the very top translators and copywriters in the business to ensure that wherever you go your localized contents are not only amazing, but also perfectly aligned with your brand.
BRAND EMPOWERMENT
Building trust in your brand
around the world We empower you by helping your business connect with customers everywhere. We help start the conversations which will lead you to greater sales; we ensure that your brand voice remains true and recognizable, and we help you reach an ever-greater share of the world market. Delivering great content isn’t the whole story however; our goal is to be a source of value to you as you grow.
Although we are specialized in the luxury, digital, design and fashion industries the quality and attention to detail we offer are an incredible asset to any company. Through value-laden services, support and expertise we are known as a trusted partner for a wide range of projects in foreign markets.
PROFESSIONAL TRANSLATION
A simple and extremely effective translation service. Basic and precise, specially designed for those jobs which do not require creative input. We use mother-tongue translators and full QA processes for every single job.
BRANDED TRANSLATION
The highest level translation service on the world market today. Translations are blended seamlessly into your style with linguistic choices chosen to match brand DNA – the ideal choice for critical or customer-facing text content.
ZERO TRANSLATION
Copywriting in the language of your choice. After an initial project briefing, we create brand new contents from your brief then work with you to adjust and perfect your new materials. Tailor-made content with you in complete control.
OUR OFFER
BRANDING NEEDS
have content to TRANSLATE?
have translated contentALREADY?
need new custom CONTENT?
Translate and localize your content beautifullySelect from Professional or Branded translation depending on the type of text and the audience you want to speak to.
Refresh and review your content in line with brand DNAYour company is rapidly evolving and so should your contents. Ensure that translation quality is aligned with your needs.
Write new copy in the language of your choiceChoose Zero Translation, send us a basic brief and we’ll craft perfectly-branded copy for you from scratch.
WHAT WE DELIVER
E-commerce ready
Integrate: localize. We have all the tools to make your e-store truly international
Any content type
Ad-Words, CMS content, any Adobe or Microsoft program; we
can work in any format you like
Full QA checkingWe use both human
and automated checks to render everything
we deliver perfect
Branded contentYour translated
content will be a pure reflection of your
brand DNA: that’s our guarantee
Creative teamWe have experts in
over 40 languages to follow your brief and bring you excellent contents every time
Expert PMsOur Project Managers follow you so closely it’s like they are part of your very own in-house multilingual
team
Client portalAccess your jobs before delivery to
track progress or feel free to interact with
our team as they work
Total scalabilityWe manage ad-hoc jobs and enterprise-
level projects. Whatever your scope
and budget, we have a solution for you
ADDING VALUE
10%18%
72%
Most on foreign language sitesEqual timeMost on own language sites
Time on site Purchases
Brands can increase their potential market by 72% on average, just by adding translation to the mix
While markets and businesses grow and become more international, one truth remains: people feel more comfortable working, playing and buying in their own language.
Be it a brochure, SEO content, your company Facebook page or corporate website, if you want to reach out to the world then, as the charts on the right show, there are massive advantages in doing it in the language of your audience.
Data source: Can’t Read, Won’t Buy (Report) by Common Sense Advisory Ltd
72%28%
Most likely to make purchases in own languageDon't mind which language I purchase in
“”
World internet users (desktop & mobile)
Cost-effectiveness
Specialization
Digital capacity
Branded copy
DIY
Enterpriseproviders
ELS
ADVANTAGE ELS
When you decide to go international you have a range of choices to do it: large enterprise translation agencies, the Do-It-Yourself approach, or ELS. Four key elements set ELS apart: our specialization in luxury, digital, fashion and design; our capacity to work with any systems you use and streamline processes; the dependability and quality of our Branded translation process, and – thanks to all of these – our cost-effective efficiency. Whatever your project, we aim to be the smartest choice on the market to help you succeed.
WHAT MAKES US DIFFERENT
ELS has managed a range of international services for us over several years. What I
appreciate most is their complete dedication to delivering quality, quickly.”
“Beatrice Carli-Moretti
Head of Communication – EMEA – GlaxoSmithKline
OUR CUSTOMERS
CONTACT ELSLet’s talk about increasing your market and your reach. Let’s talk about maximizing your ROI for content marketing and SEO. Let’s talk about offering a unique brand voice. Let’s talk about really engaging your customers. Let’s talk.UKEssential Language Solutions LtdGriffins Court, 24-32 London RdNewbury, Berks RG141JX – UKTel. +44 (0)7891 [email protected]
ITALYEssential Language Solutions SrlVia G. La Farina 1820126, Milan – ItalyTel. +39 02 8492 [email protected]