Emprendimiento 4.0, Innovando en el SigloXXI Dr. …ciatt.mx/resources/ep/Conferencia Magistral...
Transcript of Emprendimiento 4.0, Innovando en el SigloXXI Dr. …ciatt.mx/resources/ep/Conferencia Magistral...
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
Emprendimiento 4.0,
Innovando en el SigloXXI
Dr. Aguirre
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
Lo que haces es IMPORTANTE,
Déjate ayudar,
Vive ligero,
Disfruta el estar vivo con cada inhalación …
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
Los síntomas de la revolución 4.0
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
La 4ª Revolución Industrial, resulta de la convergencia de tecnologías digitales, físicas y biológicas.
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
Que puede hacer un emprendedor en la 4a Revolución Industrial?
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
Todo inicia cuando se trata de convertir avances en productos…
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
Dinámica de la Innovación
Innovación en el Producto
Innovación en el Proceso
Producto Dominante
Formación Transición Perfeccionamiento
Inte
nsi
dad
de
Inn
ova
ció
n
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1947
1948
1949
1950
1952
1954
1956
1958
1960
1962
1964
1966
1968
1970
1972
1974
1976
1978
1980
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
Producto dominante? Ofrece: - Mejor desempeño - Empatía con el usuario - Facilidad para producirse
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
Dónde estamos?
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1972: VW en Problemas
“el dilema de la sustitución”, una pesadilla interminable. …
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
Qué pasó con todo el diseño, conocimiento, activos, etc.?
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
•Dos ventajas competitivas:
• Costo y Valor
•Dos caminos para alcanzarlas:
•Control – Ventajas incrementales
•Diferenciación – Ventajas Dramáticas
•Control – 544 páginas •Diferenciación - 13 páginas
Datos&del&Producto&
Diseño&Original& Rediseño&Extremo& Rediseño&Conservador&
Harware&Tiempo&de&
Ensamble&(s)&Harware&
Tiempo&de&Ensamble&(s)&
Harware&Tiempo&de&
Ensamble&(s)&
Número&de&Partes&
33& 295& 10& 55& 17& 125&
Subensambles& 1& 3.75& 0& 0& 1& 5.25&
Otros&Subensambles&
0& 0& 3& 25.3& 0& 0&
Operaciones&Estandar&
26& 220& 3& 25& 12& 103&
Total& 60& 520.17& 13& 80.60& 30& 234.44&
Mejorade4Xen:
Númerodepartesy
Tiempodeensamble
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
Ejemplo Emprendimiento 4.0
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Simply Agave, Inc.
Overview
Simply Agave’s production is in Jalisco, Mexico. Our product is made from Webber Blue Agave plants which take 7-8 years to reach maturity. Simply Agave’s nectar is a complex sugar know as a fructosan which is 50% sweeter than sugar and contains a low glycemic index. We use an all natural extraction process to produce the most balanced, best tasting agave nectar with the lowest glycemic index.
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The Opportunity
• Due to the restrictions imposed by the Tequila Controlled Appellation, many producers were left with fields of Agave that could not be used to produce Tequila.
Agave without appellation
Agave with appellation
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Agave con Denominación
Agave sin Denominación
Problema: Agave sin denominación
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Process Technology
Agave plant
Agave Extract
Fermented Juice
Alcohol (Tequila)
Agave Plant
Agave Extract
Agave Nectar
Pressure Extraction
Enzymatic/ filtration
Fermentation Distillation
Tequila Process
Syrup & Inulin Process
Heat Extraction
Agave Juice
Evaporation
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Health & Wellness Trend
Consumer trends
• Obesity – 60% of the US population is overweight
• Diabetes - 40 million diabetics managing sugar consumption in the US
• All Natural & organic foods growing 20% a year
Agave Nectar
Reduced calories • 50% stronger than sugar
“Diabetic Sugar” • Low Glycemic index
All Natural • Clean ingredient label
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Foodservice Trends Restaurants
• Differentiate your product offering • Unique menu ideas
• Reduce costs • Overcoming the economic
slowdown
• Increase healthy offerings
• Meeting consumer demand
Agave Syrup 100% Agave margarita
Improved taste Unique offering
1 step mixing
½ the price per serving compared to regular margarita mixes
Low Calorie and Low GI
Saves calories and does not create a sugar rush.
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Product Overview Simply Agave Nectar -
Product Highlights
• Organic - Made with 100% Weber Blue Agave
• Superior taste – compared to competition
• Healthy – Lowest Glycemic Index – “17”
• Low calorie - compared to margarita mixers
• Shelf Stable – 3 year shelf life without refrigeration
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Simply Agave’s Flagship Product: Sweetener for the Margarita Market 90% of tequila in the US is consumed like margaritas Simply Agave has a highly differentiated margarita mix Product currently bundled with premium tequila brands
Large distributors selling nationally
Margaritas are now made with our product and other alcoholic drinks (wine margaritas, vodka margaritas, etc.)
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Click on a state to change color
Simply Agave – Distribution
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Simply Agave – Plan for 2017
• Buy outstanding shares from non critical stakeholders • Early investors got as much as 800 times their initial
investment • All investors recovered their full investment
• Review volume requirement necessary to bring production “in house” at San Matias facility • Develop the timetable and steps required to internalize production
• Continue to raise working capital and identify a strategic partner to invest in a production facility • Working capital needed to support the current company’s
expansion • Strategic partner needed to move the company to phase 2
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
Cómo podemos ayudar a los Emprendedores 4.0?
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
Un proceso evolutivo …
Producto de Referencia
Puntos de Captura de Valor
Errores a Evitar
Producto Dominante
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
Crea tu oferta de valor
dominante
Construye tu Corporación
Crea Asociaciones
Virtuosas
Identifica Oportunidades
de Dominio
Start Up Forum
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
Pitch Irresistible
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© Innovalia 2017 - Dr. Guillermo Aguirre Esponda
¡Participa en el Próximo Startup Forum!
• Presenta tu Pitch:
19 de Septiembre • Becas-convenio para los
emprendedores más destacados
• ¡Arrancamos el 2 de Octubre de 2017!
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Que pasó con el Vocho?
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1970 – Alfa Romeo Alfasud, El sucesor del Vocho
Alfa Romeo – Alfa Sud
MotorytransejeconADNdeVocho
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www.innovalia.org.mx © Innovalia 2017 - Dr. Guillermo Aguirre Esponda
Contacto:
Isabel Ojeda-Araujo
innovalia.org.mx