Estrategia de gestión del conocimiento y comunicaciones (GCC)

Estrategia de Gestión del Conocimiento y Comunicaciónes (GCC)

Taller de Gestión del Conocimiento y ComunicacionesOPS/OMS Colombia, Agosto 8-10, 2011

Gestión del Conocimiento y Comunicaciónes (KMC)Oficina del Director Adjunto (DD)

Esta presentación

Información general Por qué necesitamos esta nueva estrategia La nueva estrategia de GCC para todas las entidades de

OPS/OMS Próximos pasos Documentos consultados para la elaboración de esta

estrategia

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Esta presentación

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Esta presentación da a conocer la nueva estrategia para

la Gestión del Conocimiento y Comunicaciónes (GCC) aprobada por EXM el 16 de agosto del 2010

Esta presentación



estrategia

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2010

Información general

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11 Road maps

• Internal Communications•External

Communications• Information and

Knowledge Sharing•8 Others…

Information and Knowledge Sharing

• Implementation phase

Information and Knowledge Sharing

•Evaluation phase

Knowledge Management and Communication Strategy

•After action review•Lessons Learned•Convergence with corporate tools•Implementation plan

Cinco Objetivos: • responder mejor a las necesidades de los países; • fomentar modalidades innovadores de cooperación técnica; • establecer un foro regional; • ser una organización basada en el conocimiento y el aprendizaje• estimular prácticas de gesitión.

2005-2010 2010-122005


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Información

científico-técnica

Lorely Ambriz

Comunicación social y relaciones

con los medios

Paulo Lyra

Diseño gráfico y servicios

multimediales

Andres Venturino

Tecnologías de información y

comunicaciones

Luis Cobo

Servicios editoriales y de

traducción

Ricardo Pérez

Sistemas de

información

Fernando Leanes

Web

Carolina SuarezRecursos Humanos

Carlos Alvarado

Educación a distancia

Baudillo Jardines

Usuarios

Kira Fortune

Finanzas

Mauricio Sanmartín

Coordinación (IOS) Rosina Salerno - Carolina Anzola Secretaria Técnica (KMC) – Marcelo D’Agostino

Consulta regional 2010


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Consulta Regional 2010

Consulta con el DD

Consolidación de KMC

Paulo LyraDaniel EpsteinBryna BrennanDavid NovilloEliane Santos

Juan Carlos DiazPedro Urra

Myrna MartiMarcelo D’Agostino

Consulta con un grupo reducido

Última consulta con el grupo técnico

Presentación al EXM

Lorne MurdocHenry MuñozLauren BrownLorely Ambriz

Diana HuamanCarolina Suarez

Romina CialdellaIsabel Lopez

Roxana Gonzalez

Liliana JimenezAnalia Porras

Americas ValdesKira Fortune

Cristina ManaLuis Cobo

Leticia LinnGustavo Delgado


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Una organización efectiva basada en

la colaboración

Una organización que aprende

Una organización

que crea redes y socios

Una fuente autorizada de información y conocimiento

en salud

Cuatro “estados deseados” de OPS


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Reunión general de staff de OPS - 2008-2012

Devising a framework for technical cooperation with priority issues, groups, and countries helps to focus our work, improve efficiency, and guarantee an impact.

A knowledge-based organization that makes good use of emerging information and communication technologies achieves an efficient, effective, and flexible response.

A country-focused cooperation strategy (CCS) facilitates definition of PAHO’s role in each country, the identification of needs, and the decentralization of resources.

Integration of every level, from strategic to operational, through planning, facilitates results-based management, accountability, and transparency.

Lecciones Aprendidas 2003-2007Lecciones Aprendidas 2003-2007

Shift from a risk approach to the promotion of health and thequality of life; targets action to address social, political, and environmental determinants.

Cooperation among countries promoted.

Country network extended to other regions of the world.

Interventions of proven effectiveness are employed.

Scientific knowledge and ethical considerations are incorporated in policy-making and public information.

Strengthening of health systems based on primary care and a workforce capable of meeting the challenges of the MDGs.

Connectivity with all the countries, global health security, and application of the new rules governing relations between countries.

Synergies and maximum results through partnerships for health for all with all.

Vision 2008-2012Vision 2008-2012


PAHO General Staff Meeting - 2008-2012


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Equity in access to timely, quality health goods and services.

Access to reliable, validated health information, based on scientific evidence.

Timely, complete, shared health surveillance.

Measurement of inequality and the burden of disease.

Immunization as a regional public resource, maintaining equity and universal coverage.

Middle-income countries positioned in global health scenario.

Elimination or reduction of diseases afflicting neglected populations to levels that no longer pose a public health problem through a local development and citizenship-building approach.

Vision 2008-2012Vision 2008-2012

PAHO General Staff Meeting - 2008-2012

Esta presentación


Por qué necesitamos esta nueva estrategia La nueva estrategia de GCC para todas las entidades de


estrategia

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Por qué necesitamos esta nueva estrategia

El control de calidad en productos, proyectos, procesos y servicios; Normalización, convergencia, interoperabilidad; Imágen institucional; Nuevos paradigmas en la gestión del conocimiento y comunicaciones; Todo tipo de usuario y canales de difusión; Interacción de usuarios y compiladores de contenido externos; Capacitación para la generación y difusión de la información y los productos de

comunicación; Redes sociales para las relaciones con los medios de comunicación y el

intercambio de conocimientos; Nuevas modalidades para los derechos de autor (Comunidad creativa); Nuevos principios de funcionamiento (acceso abierto, fuentes abiertas y

contenido abierto para materiales didácticos); Adopción de tecnologías y metodologías nuevas e innovadoras; Otras…

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KMS

2007 2008 2009 2010-11…

PIN

IKM

PUB

Translation

BIREME

PIC

IKM

Translation

BIREME

Translation

BIREME KMCBIREME

KMCBIREME

4 Programs of work

3 Programs of work

1 Program of work

5 Programs of work

Merged Program of work

New strategy

This presentation

Información general Por qué necesitamos esta nueva estrategia La nueva estrategia de GCC para todas las

entidades de OPS/OMS Próximos pasos Documentos consultados para la elaboración de esta

estrategia

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¿Qué es esta estrategia?

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La estrategia es una herramienta corporativa para guiar a la

Organización en la adopción de prácticas, políticas, metodologías, normas y procedimientos para la

gestión del conocimiento y comunicaciónes

¿Qué es esta estrategia?

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La estrategiaes una Herramienta de Comunicación Interna

La estrategiano es

el BWP de KMC

¿Objetivo de la estrategia?

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El objetivo de la estrategia es guiar a la Organización en la adopción de prácticas, políticas, normas y procedimiento para la gestión

de los conocimientos y la comunicación.

Principio orientador primario de la estrategia

El principio orientador de la nueva estrategia es

asegurar excelencia técnica en la producción de contenido de la OPS y altas

normas de calidad en la información de la OPS y en los productos de comunicación, los

proyectos y los servicios y el acceso fácil y equitativo a los productos y los servicios de

información.

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Alcance de la estrategia

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Productos y servicios más comúnmente asociados con esta estrategia

eHealthLibrary and information

networksScientific information

& communication

eLearningMarketing (campaigns

and special events)Social communication

Editorial services Media relations Social networks

Innovation Public informationVirtual & Web-based

collaboration

Knowledge transfer Risk communicationWeb & Intra-Extranet

services

Enfoques de ejecución y nuevos paradigmas

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PARADIGMAS VIEJOS PARADIGMAS NUEVOS

Communication to share information Communication to generate change

Copyright Creative commons

Message Dialogue

One central message Several coherent and articulated messages

Production Creation of norms and standards

Proprietary sources Open sources

Publication Content production

Sale of publications Open access to publications

Target audience passive Different actors are full participants

Unidirectional communication Multidirectional communication (2.0)

Aggregated dataData disaggregated according to gender, age, ethnicity and socio-economic status

Metas estratégicas de la estrategia de GCC

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Meta Estratégica 1

PAHO/WHO must be an authoritative source on evidence- based Health Information and Knowledge

Meta Estratégica 2

PAHO/WHO must be an effective Collaboration-Based Organization

Meta Estratégica 3

PAHO/WHO must be a Learning Organization

Meta Estratégica 4

PAHO/WHO must be a Partnership – and Network-Building Organization

Meta Estratégica 5

PAHO/WHO should be a catalyst for effective use of communication for the achievement and maintenance of health

Metas estratégicas y objetivos de desempeño clave

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Objetivos de desempeño clave

Ensure that PAHO is widely recognized as a source of authoritative scientific and technical information; Promote incorporation of KMC components in key planning processes of the organization, including:

Strategic Plan;Resolutions of the Governing Bodies;BWP. Improve existing policies (Web, Content Management, Record Management, Institutional memory, Publishing, Library and Information Networks, Multilinguism, Style Manual and others); Develop and/or update policies and guidelines for the oversight of PAHO’s knowledge sharing processes and services and information and communication products, as well as their consistency and high quality, including: The editorial policy, aligned with the WHO editorial policy;Guidelines for the Cooperative Identity; One taxonomy for the whole organization (PAHO/WHO Style Manual, Glossary and List of Acronyms);Guidelines for sharing information with external communication purposes;Guidelines for the development of communication components in all technical initiatives;Guidelines and standard operating procedures for emergencies.

Meta Estratégica 1 PAHO/WHO must be an authoritative source on evidence- based Health Information and Knowledge


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Objetivos de desempeño clave…

Develop and implement of the eHealth Regional Strategy and Plan of Action; Improve the PAHO Institutional Memory in the context of the WHO Global Institutional Repository; Standardize the platforms of internet, intranet and external and ensure interoperability and join search capabilities of all PAHO/WHO sites (HQ, countries, centers, Virtual Campus, Institutional Repository and the BIREME specialized libraries); Promote the active participation of PAHO/WHO staff in the advancement of PAHO/WHO Web 2.0 as a core corporative responsibility; Enable PAHO/WHO staff to actively contribute to the Pan American Journal of Public Health; Complete the integration of BIREME’s network, methodologies and technical staff into projects and processes of KMC and all other PAHO/WHO entities; Promote and support the generation, production and dissemination of disaggregated health information by Member States, capturing and promoting the knowledge capital in the Region;

Meta Estratégica 1 PAHO/WHO must be an authoritative source on evidence- based Health Information and Knowledge


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Objetivos de desempeño claveDevelop an Internal (PAHO, WHO, OAS, UN and key partners) Communication Plan; Develop the new intranet as the main internal communication tool of the organization; Promote equitable and efficient access and dissemination of health information and communication to priority audiences, especially in Member States; Develop an inventory and extract lessons learned, best practices, successful projects and innovative ideas from regional, national and thematic networks and communities of practice led or integrated by PAHO/WHO staff; Improve the existing virtual collaboration platforms and internal networks for internal use and for technical cooperation; Establish a network (or Functional Team) of PAHO/WHO Knowledge Management and Communication professionals.

Meta Estratégica 2 PAHO/WHO must be an effective Collaboration-Based Organization


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Promote the Digital Literacy Program, including an eLearning Plan; Implement a mechanism to incorporate lessons learned into policies, procedures and practices in the organization; Implement a mechanism to incorporate the Cross-Cutting Priorities into policies, procedures and practices of knowledge management and communication in the organization; Promote incorporation of KMC competencies and responsibilities in key managerial processes, including:

Job announcements and job descriptions; Lists of staff competencies;PPES; Train of PAHO/WHO, researchers, managers and other professionals on the use of scientific evidence in making health decisions;

Meta Estratégica 3 PAHO/WHO must be a Learning Organization


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Objetivos de desempeño clave… Train of PAHO/WHO researchers, managers and other professionals to communicate health information to broader audiences; Systematically document, evaluate and share results of the communication initiatives led by PAHO; Create a system for ongoing consultation about KMC activities, open to all staff, including a help desk; Develop a mechanism to capture corporative knowledge from departing staff; Implement coaching and mentoring programs; Establish an environment for innovation; Develop a mechanism to incorporate innovations in PAHOs technical cooperation activities, policies and administrative procedures.

Meta Estratégica 3 PAHO/WHO must be a Learning Organization


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Engage development partners and donors in KMC vision and initiatives and ensure that their support for PAHO/WHO is properly communicated; Create or strengthen strategic networks of health communicators and health journalists; Create or strengthen strategic networks and partnerships with non-traditional partners; Develop KMC partnerships with media organizations, private sector and academia, including the designation of KMC Collaborating Centers; Adopt new technologies that allows knowledge sharing and information dissemination and access in electronically format; Improve the set of skills that PAHO Staff and Public Health Workers need to work within the Information Society; Highlight projects, programs and publications completed by PAHO with donor funds to reinforce with the donors the value of their investment in the organization.

Meta Estratégica 4 PAHO/WHO must be a Partnership – and Network-Building Organization


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Develop a plan of action to raise awareness of the PAHO’s regional and global work in the area of Knowledge and Information Management in Health; Provide timely access to PAHO/WHO information and communication materials to relevant audiences, using a variety of communication platforms (news media, multimedia, social media, etc); Develop an annual communication and advocacy agenda, which clearly articulates priority issues and approaches, based on PAHO/WHO Strategic Objectives, BWP, and opportunities generated by the political, social and technological environment; Further align PAHO’s corporate communication strategy with WHO’s and to ensure that relevant audiences clearly understand PAHO’s role as WHO’s office for the Americas;

Meta Estratégica 5 PAHO/WHO should be a catalyst for effective use of communication for the achievement and maintenance of health


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Integrate and strengthen PAHO/WHO technical cooperation in the different realms of communication (communication for development, communication for behavior change, risk communication, advocacy, etc); Promote strategies and platforms that facilitate the participation of vulnerable populations in the formulation and implementation of health interventions, as a mean to achieve equity in health.; Implement procedures for communicating during emergencies, which includes expeditious deployment of communication staff (in media relations, risk communication, social mobilization and other others), and establishes autonomy levels for the implementation of communication activities; Safeguard PAHO’s intellectual property and “branding” against any use contrary to the Organization’s mission and principles.

Meta Estratégica 5 PAHO/WHO should be a catalyst for effective use of communication for the achievement and maintenance of health

Conductores estratégicos de la estrategia de GCC

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•WHO Eleventh General Program of Work 2006-2015

•The Millennium Development Goals

•Strategic Framework for Cooperation

•Strategic Plan 2008-12

•Health Agenda for the Americas 2008–2017

Conductores técnicos de la estrategia de GCC

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• Primary Health Care strategy• Information and Communication

Technology Strategy• Information Security Policy • Research Policy • Editorial Policy • Virtual Campus Strategic Model • Virtual Health Library Strategic Model • Regional Observatory Strategic Model • Global mandates and strategic models

Principios de funcionamiento de la Estrategia de GCC

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Quality

Content production

Information dissemination

Knowledge Sharing

Communications

Equity

Free and Open access to content

Access to learning materials

Access to ICT tools &

methodologies

Interactions (2.0)

Inter-operability

Standards

Innovation

People

Processes

Content

Technology

Principios de funcionamiento de la Estrategia de GCC

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Information management

Knowledge management

Communications management

Technologies management

• Public Information

• Special events

• Institutional Branding

• Multimedia production

• Scientific production

• Classification

• Indexing• Disseminatio

n• Search’s

• eHealth• Web

services• Standards• Access &

convergence• Digital

literacy

• Knowledge transfer

• Virtual Collaboration

• Communities of practices

Esta presentación


OPS/OMS

Próximos pasos Documentos consultados para la elaboración de esta

estrategia

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Próximos pasos

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•Desarrollar un plan de ejecución para junio de 2011;

•Comunicar la nueva estrategia a los grupos de trabajo involucrados en la consulta para abril de 2011;

•Comenzar la implementación para julio de 2011 con un mecanismo de governanza compuesto por el DD (Presidente), KMC, incluyendo BIREME (Secretaría Técnica), ITS, ISO, HSD, HSS, HRM, PBR, un país por subregión;

Esta presentación


OPS/OMS Proposed Próximos pasos Documentos consultados para la elaboración de esta

estrategia

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Documentos consultados para la elaboración de esta estrategia

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Reports from 10 KMC-APE working groups: Distance Education (2010);Finance (2010);Graphic Design and Multimedia Services (2010);Human Resources (2010);Information and Communication Technologies (2010);Publishing and Translation (2010);Scientific and Technical Information (2010);Social Communication and Media Relations (2010);Users (2010);Web (2010); Strategy and policy documents: Health Agenda for the AmericasInformation Sharing and Knowledge Sharing Task Force (“IKM Strategy”) (2005)Internal Communication Roadmap (2006)External Communication Roadmap (2006)Resource Mobilization Roadmap (2007)PAHO ITS Strategy (2010)PAHO HR Strategy PAHO Research policyGender Policy Política de la seguridad de la información

Other references:

Draft eHealth StrategyDraft editorial policy Results Based Management guidelinesEstrategia de Intercambio de informacion Directiva Web 2.0CVSP model Modelo BVS Regional Observatory Plataforma regional de Inovación Repositorio global institucional Informe Ejecutivo de la Reunión sobre Comunicacion para el Desarrollo ePortuguese GIFT Global Health Library HINARI AGORA MultilingualismOARE WHO Blue Trunk Libraries WHO Publications Policy

Estrategia de gestión del conocimiento y comunicaciones (GCC)

Health & Medicine

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