HOW ARE BRANDS CHANGING TO KEEP

PACE IN A TECHNOLOGY INTENSIVE

WORLD TO KEEP AHEAD OF CUSTOMER

A customer experience company. Director - Namrata RanaManaging Director – Syamant Sandhir

They help brands in tracking trends, designing processes and implementing marketing and learning solutions. Strengths :– They understand People, Process and Technology.– They focus on making the brand promise real.– Their recommendations are always from the customer’s perspective.

Their Clients-

OBJECTIVES OF THE STUDY

• To observe how sales offers are displayed to grab customer’s attention for increasing sales.

• To find out ways in which brands are communicating with their customers.

• To study how store window displays are different from online websites.

• What recent technology interventions are being used to beat competition.

• Use of social media for marketing.

WAYS OF COMMUNICATION- Online and Offline

Uses of Social Media• Two way communication- customer to brand and brand to

customer.• Easy analysis of competitor’s branding strategies.• Experimentation and rectification of unsuccessful plans.• More visibility and likeliness, a platform to covert criticisers to

appraisers.• Instant responses and constant interactions with external

business environment. • Cost reductions and interventions.• Smooth implementations of marketing strategies through

influencers.

SALES PROMOTION

FINDINGS I noticed broadly 5 different types of sales offers:1. Price discount at a pre-defined percentage - 15%, 25%

and upto 50% etc.2. Buy 1 get 1. 3. Some sale promotions also included a chance to win a

vacation.4. Some wanted to not just offer a discount but they offered

the discount only when you purchased 4 or more products.

5. Stagged discount was offered by some. In effect, the discount reached 30 or 40 percent.

RECOMMENDATION AND SUGGESTIONS

• The stores should be more equipped to present a mixture of virtual and real world.

• Social media should be used more frequently to offer sales promotion in an innovative forms.

• The brand should not follow same promotional techniques as their competitors.

• After sales follow ups should be made to enrich customer experience.

THANKYOU