Genesis Fitness Presentation
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Transcript of Genesis Fitness Presentation
OVERVIEW Social Media Recommendations
Facebook Traditional Advertising
Flyers USPS Farmers Market
Online Advertising Google AdWords YouTube Ads
Financials
How Can Facebook Help?
GUIDELINES TO CONSIDER… Upkeep
Connect with consumers
Time Put in the time and
effort Content
Post fresh content
Monitor Monitor discussions
and give feedback Interact
Get connected with fans and consumers
Strategy Find what is relatable
to your business strategy
MAKE YOUR BUSINESS COME ALIVE
Be Authentic
Be Responsive
Be Consistent
Do What Works
CROSS PROMOTE Edification
Gain New Followers
Exposure
Win-Win Situation for both Parties
Reduce Marketing Costs
ADVERTISING
FLYERS Easy to hand out Low Cost
USPS Target areas Areas are broken down in categories:
Routes Residential areas Business areas Ages 25-44 Average household income Household income
FARMER’S MARKET 10,892 Likes on Facebook 5,042 check ins on Facebook Daily stalls - $35.00 on Saturday -$15.00 on Tuesdays and
Thursdays Handing out flyers Handing out wristbands
500 filled ink debossed wristbands- $188.43
GOOGLE ADWORDS
WHAT IS GOOGLE ADWORDS?
• Pay-per-click advertising
• Google search engine
WHY USE IT? Precision targeting Attract customers who are looking for what
you specifically offer Takes the guessing out of marketing
If you have to pay for a click, then you know that your ad was effective
BENEFITS No contract Flexible budgeting Instant feedback Advertise locally Get your business found
MANAGING COSTS Up to the minute reporting
Performance graphs Full control of costs
and budget
Google Search Pay-per-click ads Organic Website on Page 1?
Nutritionist 3 21,000,000 No
In-home training 1 395,000,000 No
Massage Therapy In Kalamazoo
9 226,000 No
Senior Training in Kalamazoo
0 587,000 No
Fitness 0 1,410,000,000 No
Group Training 0 1,460,000,000 No
IS IT WORTH IT?
HOW TO GET RESULTS Create an advertisement
Create keywords and negative keywords Set budget and cost
People see your ad on google You get customers to your website that are
looking for your service You won’t pay for people that click to your
website that are just browsing google because your ads only show up when your keywords are searched
FINANCIAL ANALYSIS Targeted USPS mailing flyers because extra
interest was expressed Used price of flyers and price of mailing Mailing price was of three targeted routes in
Kalamazoo area that had mean income of $104,000-$110,000 (1641 houses)
Three scenarios –optimistic (5%), realistic (3%), pessimistic (1%)
Assumed each respondent averages two fitness sessions and one nutrition session
YOUTUBE
YOUTUBE
FAN FINDER Selected by Youtube Performance-based Search/Keyword Related
TRUEVIEW Ad manager for
Youtube
Access through Google Adwords
Primary tool for Youtube advertising
4 delivery methods
BENEFITS Global reach Google In-search Low cost Re-purposing content Build your e-mail list Google Adsense Promotion by your audience Complete & real-time information Easy access and user friendly
PESSIMISTIC AND OPTIMISTIC
REALISTIC