Hansk Protection

Making Sense

Hansk ProtectionThe ‘H’ within the Hansk logo is very strong in terms of visual athstetics, it also stands for that which is protected. The four coloured elements are a signifier for Hansk’s product range; Aura protection, Halo protection, Active armour and Active protection. These elements create a full circle around the Hansk ident and provide visual protection in the very same way that the product range provides physically.

The typography used for the logo is Helvetica Neue, ‘Hansk’ is regular weight while ‘protection’ is thin weight.

[Eastern Version]

HanskProtection

AuraProtection

HaloProtection

Sub Brands

ActiveArmour

ActiveProtection

AuraProtection

HaloProtection

ActiveArmour

ActiveProtection

Usage of the logo within the brand, the ‘H’ within the logo and the second word changes to 100% white when placed on a dark background.

HanskProtection

HanskProtection

HanskProtection

HanskProtection

When used within a small and monochrome context. On small labels/tags the Hansk logo can be used without the surrounding rings

Logo usage

route two

Swing tag

In situe on van

In situe on bottle

Visuals created for a store front, the outer elements of the logo are used to create brand coherance across the store, from the products to the door handles. The colour schemes remain thematic and in keeping with the brand.

Hansk ProtectionThe ‘H’ within the Hansk logo is very strong in terms of visual athstetics, it also stands for that which is protected. The four coloured elements are a signifier for Hansk’s product range; Aura protection, Halo protection, Active armour and active protection. These elements create a full circle around the Hansk ident and provide visual protection in the very same way that the product range provides physically.

The typography used for the logo is Helvetica Neue, ‘Hansk’ is regular weight while ‘protection’ is thin weight.

[Western Version]

HanskProtection

AuraProtection

HaloProtection

Sub Brands

ActiveArmour

ActiveProtection

Usage of the logo within the brand, the ‘H’ within the logo and the second word changes to 100% white when placed on a dark background.

HaloProtection

AuraProtection

ActiveArmour

ActiveProtection

When used within a small and monochrome context. On small labels/tags the Hansk logo can be used without the surrounding rings

HanskProtection

HanskProtection

HanskProtection

HanskProtection

Logo Usage

route two

This product features Active Armour Technology .

This application is designed to last twenty washes .

ActiveArmour

Product swing tags

Hansk, Unit A1, 7th Floor, Yeung Yiu Chung ( No. 6 ) Industrial Buildin g19 Cheung Shun Street, Kowloon, Hong Kong SAR

Active Armour is an advanced rain and stain shield technology that offers excellent protection in even the most extreme circumstances. It ensures optimum effectiveness against the heaviest rains and weather conditions.

For more information please visit: www.TDS.com/ActiveArmourPhone: +852 2310 8432Email: info@TDS.com

ActiveArmour

Brand across stationary

Logo in situe on van

Branding within context

Web page context

www.inspiradigital.co.uk +44 (0)1271 344 265

thank you