John Coburn - CultureGeek 2016
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Not Talking About Digital
John Coburn | @j0hncoburn
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impossibly large
amounts of old stuff
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1.1 million objects12 miles of archives shelf
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Museum digital programme ≠ museum collections & practice made virtual
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Digital team : develop digital programmes build organisational digital literacydesign for all venues, all audiences
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Digital principles : create new, authentic museum experienceschallenge public attitudes about what a museum is
forbuild capacity for innovative, creative practiceseed cultures of collaboration
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Post-Digital vs. Pre-Post Digital
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Our key organisational Digital challenge is not –
resistance to Digital lack of understanding no technology
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Organisational capacity for creative space and freedom
Lack of normalised structures and processes that naturally evolve thinking + practice
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"The nature of creativity is to make space for things to happen... We can drive it out with our busyness and plans”.
Iain McGilchrist, The Master and his Emissary
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Digital principles : build capacity for innovative, creative practice
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Questioning challenge the status quo and consider new possibilities;Observing examine the activities of others to find new ways of doing thingsNetworking gain radically different perspectives from individuals with diverse backgrounds;Experimenting relentlessly experiment and try new ideas
The Innovator’s DNAGregersen, Christensen and Dyer (2009)
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Signs of Open Innovation cultures in the museum
teams have a high spirit of belonging and interconnectivity with the outside world and the museum sector.
ask questions like: “How can we make our services more informative, and more interconnected with other museums?”
The Museum Innovation Model: A Museum Perspective on InnovationHaitham Eid, 2016
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TNT (Try New Things)
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All of these projects are cross-departmental
Creating a synergy between like-minded people who see the benefit of sharing, not work make
TNT
Pilot one question or methodology untested by TWAM.
Meaningful experimentation, not “Digital” .
R&D with a new audience focus.
Learning is transparent and shared with colleagues.
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Kylea and Sarah project
Is public biometric and socioeconomic data a new form of social history storytelling?
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Can we create DNA profiles from personal objects in the collections?
(hair brush, cushion, razor)
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How do 3D printed objects better engage autistic groups visiting archaeological sites?
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Decentralises Digital; framework for self-empowered teams
Provides a cross-dept network for enthusiastic staff, with progressive values & interdisciplinary thinking
Seeks to embed Digital leadership across all departments
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This would be our 2nd largest museum department
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Digital principles : seed cultures of collaboration
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Every Digital project at TWAM is an opportunity to expand our network of digital creative practitioners
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Our network of digital creative practitioners extends to…
‘creative technologists’ | teachers | architects | interaction designers | sound recordists | gaming communities | film makers | musicians | animators | data visualisers | poets | biomedical researchers | curators | calligraphers | robotocists | forensics experts | geneticists | making communities | black metal community | AI researchers | healthcare pros
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Seeding a culture of collaboration demands we start from a position of openness
Actively encourage and show generosity to ideas from outside TWAM
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Rebuilding defunct WW1 sound technologies with the public and conducting site tests.
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Using automated drawing machines to learn and mimic the handwriting styles of diarists in our archives.
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Building interconnectivity with novel, external practice
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Tactics: Programme first conversations Create regular, informal encountersEasy and compelling to be involved
with
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New Perspectives ongoing sandpit eventsa first conversation between TWAM staff and
digital networksorganic development of projects
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New Perspectives data artist | logbook archivistmaker communities | learning
officers
biomedical diagnostics researcher | archaeologists
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Encounters external collaborators invited to base themselves from our museum some of the time during development
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Encounters create planned and serendipitous encounters
increase their empathy for TWAM practice
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Digital Culture Group
Regional networkArts and culture pros and researchersDigital, Learning, Outreach, Exhibitions52 members
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115% increase in staff involved with Digital programme in past year
4 externally funded self-led Digital projects
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Digital principles :
Create new, authentic museum experiencesChallenge public attitudes about what a museum is for
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Future Makers
Public digital design and making programme
Evoking the spirit of designers, inventors and artists whose work we collect and exhibit.
Participation visible in and authentic to the museum space.
.
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Future Makers
Pilot programme produced with FutureEverything.
Collaborators: gaming communitieshack day communitiesmaker communities sound artists & musicians
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Hack cultures in working engine yards and on locomotives
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Prototyping wearables in a design gallery
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44% of public participants had not visited the museum before.
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91% participants would engage with an ongoing participatory programme.
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19 staff from Learning, Events and Curatorial teams currently planning years 2 and 3 of activity.
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Prove the museum’s interconnectivity (inside and out)
Mobilise diverse Digital communities to create new, compelling evidence of what a museum can be for
Novel, Digital thinking can be a familiar, everyday process for everyone
Build aspiration from the ground up