Juggle presentation
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Transcript of Juggle presentation
![Page 1: Juggle presentation](https://reader031.fdocumento.com/reader031/viewer/2022020404/57906d4a1a28ab68748f588f/html5/thumbnails/1.jpg)
Juggle Brand Development
Making Sense
![Page 2: Juggle presentation](https://reader031.fdocumento.com/reader031/viewer/2022020404/57906d4a1a28ab68748f588f/html5/thumbnails/2.jpg)
JuggleRoute 1
Using the ‘J’ element to create a logo for ‘juggle’. The logo also contains a mirrored ‘J’. This helps to communicate the dualistc nature of the brand, where two elements have come together to create a whole.
![Page 3: Juggle presentation](https://reader031.fdocumento.com/reader031/viewer/2022020404/57906d4a1a28ab68748f588f/html5/thumbnails/3.jpg)
![Page 4: Juggle presentation](https://reader031.fdocumento.com/reader031/viewer/2022020404/57906d4a1a28ab68748f588f/html5/thumbnails/4.jpg)
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3 Possible Colour Schemes [Hero Brand]
Route 1a Route 1b
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Route 1b Route 1c
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Contextual use logos
![Page 10: Juggle presentation](https://reader031.fdocumento.com/reader031/viewer/2022020404/57906d4a1a28ab68748f588f/html5/thumbnails/10.jpg)
Development of the logo
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JuggleRoute 2
Borromean rings have been used in various contexts to indicate strength in unity. The symbol is associated with the Norse god Odin. These three elements interlocking communicate the ‘juggle’ aspect of the brand as common juggling is executed with three balls. Additionally, the interlocking elements speak of the integration between mums and SME’s. Each element de-constructed looks like a ‘J’ as well so in such a way each section of the logo can retain brand values and help to enforce them.
![Page 13: Juggle presentation](https://reader031.fdocumento.com/reader031/viewer/2022020404/57906d4a1a28ab68748f588f/html5/thumbnails/13.jpg)
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3 Possible Colour Schemes [Hero Brand]
Route 2a Route 2b
![Page 17: Juggle presentation](https://reader031.fdocumento.com/reader031/viewer/2022020404/57906d4a1a28ab68748f588f/html5/thumbnails/17.jpg)
Route 2b Route 2c
![Page 18: Juggle presentation](https://reader031.fdocumento.com/reader031/viewer/2022020404/57906d4a1a28ab68748f588f/html5/thumbnails/18.jpg)
![Page 19: Juggle presentation](https://reader031.fdocumento.com/reader031/viewer/2022020404/57906d4a1a28ab68748f588f/html5/thumbnails/19.jpg)
Contextual use logos
![Page 20: Juggle presentation](https://reader031.fdocumento.com/reader031/viewer/2022020404/57906d4a1a28ab68748f588f/html5/thumbnails/20.jpg)
Development of the logo
![Page 21: Juggle presentation](https://reader031.fdocumento.com/reader031/viewer/2022020404/57906d4a1a28ab68748f588f/html5/thumbnails/21.jpg)
![Page 22: Juggle presentation](https://reader031.fdocumento.com/reader031/viewer/2022020404/57906d4a1a28ab68748f588f/html5/thumbnails/22.jpg)
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