La Redaccion Grafica
-
Upload
leon-perez -
Category
Travel
-
view
2.146 -
download
1
Transcript of La Redaccion Grafica
![Page 1: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/1.jpg)
La Redacción Gráfica
![Page 2: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/2.jpg)
![Page 3: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/3.jpg)
![Page 4: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/4.jpg)
• Cierre
o tagline
• Titular
• Copy
![Page 5: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/5.jpg)
• Subtitular
![Page 6: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/6.jpg)
?
?
?
![Page 7: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/7.jpg)
Hoy
![Page 8: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/8.jpg)
![Page 9: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/9.jpg)
![Page 10: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/10.jpg)
![Page 11: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/11.jpg)
![Page 12: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/12.jpg)
![Page 13: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/13.jpg)
La redacción creativa pinta imágenes con pocas palabras y
cuenta historias que la gente quiere escuchar y ver.
![Page 14: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/14.jpg)
![Page 15: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/15.jpg)
![Page 16: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/16.jpg)
En un aviso se busca el matrimonio perfecto entre texto y gráfica para
contar una historia completa.
![Page 17: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/17.jpg)
![Page 18: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/18.jpg)
![Page 19: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/19.jpg)
![Page 20: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/20.jpg)
![Page 21: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/21.jpg)
![Page 22: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/22.jpg)
En este matrimonio hay diferencias que resultan complementarias
• La gráfica tiene más atractivo pero es menos directa en cuanto al significado.
• El texto puede ser más claro e informativo. Además un buen titular puede ser lapidario.
![Page 23: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/23.jpg)
![Page 24: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/24.jpg)
![Page 25: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/25.jpg)
Pero no siempre el matrimonio es perfecto.
![Page 26: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/26.jpg)
![Page 27: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/27.jpg)
![Page 28: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/28.jpg)
![Page 29: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/29.jpg)
![Page 30: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/30.jpg)
Trabajo en Clase
Piensen texto y marca para los siguientes avisos
![Page 31: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/31.jpg)
![Page 32: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/32.jpg)
![Page 33: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/33.jpg)
![Page 34: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/34.jpg)
![Page 35: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/35.jpg)
• Deber # 8
![Page 36: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/36.jpg)
![Page 37: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/37.jpg)
![Page 38: La Redaccion Grafica](https://reader034.fdocumento.com/reader034/viewer/2022052400/55970c4d1a28abd31e8b45db/html5/thumbnails/38.jpg)
Tienen que: 1. Ponerle copy a
cada aviso 2. Definir el
Concepto deComunicación
y Concepto Creativo.
3. Puntos extras si definen un Insight