LM Plan Presentation

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Transcript of LM Plan Presentation

  • 2016 Holiday PlanLes Merveilleuses

    Alice, Chloe, Chris, Perrine, Rachel, Sarah,Tulipa

  • Contents01

    02

    03

    04

    Brand

    Planning

    Opportunity

    Goal

  • Les Merveilleuses

  • Les Merveilleuses

    01B R A N D02H I S T O R Y03M E A N I N G04M E A N I N Ga Ladure brand

    created in 2012 in

    partnership with Albion

    inspired by the post French

    Revolution goddesses of liberty

    For women who enjoy

    being women

    05M A R K E TAsia

    (standalone stores) Paris

    (Sephora)

  • OBJECTIVES

    New York CityWHERE01

    02

    03

    Luxury and cosmetic dynamic market

    WHY

    Increasing social media presence In creating new verified Facebook and Instagram accounts

    HOW

    Introduce Les Merveilleuses into a new market for the Christmas season.

  • Result Expected

    01

    02

    03

    Gain 10,000 followers over through the Christmas season

    Increase engagement to 3% from 1.84% across the 2 platforms

    Increase sales by 15% compared to October 1 - December 31, 2015

  • OPPORTUNITYEnhance social media experience.01

    Expand location availability & broaden brand awareness to American consumers.

    02

    Create e-commerce via Sephora in the U.S.03

    Paris 3 Asia 7 in Tokyo and 12 in other cities

    04 Stores

  • DATA

    35000

    70000

    105000

    140000

    Total Follower Total Engage Average Engage Conversion

    22219

    22191

    124300

    Hong KongOnly One

  • Target Market

    Charlotte Bancroft - 26 years old - New-Yorker, East Village -Journalist -$60-$80k /year

  • Brand Awareness

    RELATIONSHIP MANAGEMENT

    EXPANDING CHANNELS

    customer community

    STRATEGY

  • NYC LaunchHashtag

    #IamMarvellous #IheartLM

    Social Media Platform

    Brand Awareness

    RELATIONSHIP MANAGEMENT

    Empower Inspiration Trust Customer Needs

  • EXPANDING CHANNELS

    CUSTOMER COMMUNITY

    Global Marketplace

    Online Purchase

    LM Flagship

    Store

    Community ConversionValue

  • LAUNCH PARTYIN NYC Laduree Shop

    -Bloggers and influencers in the cosmetics industry. -Magazines journalists (ELLE, Vogue, Harper Bazaar, Glamour) - Models

    - Customer experience Makeup trial activity with makeup artists - Digital experience iPad application - augmented reality makeup trial - Discover Les Merveilleuses lifestyle with Tea, macarons, and pastries - Old-style Parisian experience (decoration, ambiance) - Photobooth with the hashtag

    WHERE

    WHO

    HOW

  • CONTENT

    Current Content

    Product Images Product Names

    Low Engagement

  • #iammarvelous

    Our Plan

    Lifestyle content Images of makeup in use

    Engaging comments Promote holiday launch party

    in NYC #iammarvelous campaign

    Using bloggers/influencers

    https://www.instagram.com/lesmerveilleusesladuree/?hl=enhttps://www.facebook.com/LesMerveilleusesLaduree/https://youtu.be/8QHq8UB_Hqw

  • Deliverables

    2-3 times a day

    Twice a day

    Once a day

    Twice a day

    7-9am; 11-1pm; 5-6pm

    7-9am; 5-6pm

    11-1pm

    7-9am; 5-6pm

    Weekday

    Weekend

  • Awareness (Reach)

    Deliverables

    10k increased

    Engagement

    3% per post

    Conversion

    8%

  • COST

    Average budgets for social media marketing campaigns cost roughly between $3,000

    and $10,000.

    REACH 13400

    RENGAGE CUSTOMER

    3% 4029

    CONVERSION 8% 322.32

    UNIT COST $92

    REVENUE $29653

    MONTHLY BUDGET $5,000

    TOTAL BUDGET $15,000

    PROFIT $14653

  • #We are marvelous.