Los Medios Sociales en la Empresa

Información, Relación y Comunicación en la Web 2.0

Win-Win Consultores, AICA Madrid, 15 de junio, 2012

Nubes

Redes

Móviles

Empresa 2.0

Seguros y Redes 2.0

Una reflexión ¿Empresa 2.0?

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02

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03

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05

06

Nubes

01

3

4

5

6

Redes

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Awareness of Facebook

is close to 100% More than 1 billion people (>70% of internet population) use social networks.

Average Facebook session lasts

37 minutes, Twitter 23 minutes.

More than 400 million people use

Facebook daily.

Fuente: “Social Media Around the World 2011”

inSites Consulting

10

Twitter paradox:

80% is aware

of Twitter, only 16%

is using it.

Fuente: “Social Media Around the World 2011”

inSites Consulting

11

12 Fuente: 4ª oleada Observatorio de Redes

Sociales, The Cocktail Analysis, abril 2012

13 Fuente: 4ª oleada Observatorio de Redes

Sociales, The Cocktail Analysis, abril 2012

Fuente: comScore MobiLens, marzo 2012

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Móviles

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Europe: 476 million internet users

350 million on social networks

132 million using a smartphone

Fuente: “Social Media Around the World 2011”

inSites Consulting

20 Fuente: Our Mobile Planet 2012. Estudio de Ipsos

IPS para Google

21 Fuente: Our Mobile Planet 2012. Estudio de Ipsos

IPS para Google

Fuente: Our Mobile Planet 2012. Estudio de Ipsos

IPS para Google

Fuente: Our Mobile Planet 2012. Estudio de Ipsos

IPS para Google

Fuente: Our Mobile Planet 2012. Estudio de Ipsos

IPS para Google

Fuente: Our Mobile Planet 2012. Estudio de Ipsos

IPS para Google

Fuente: Our Mobile Planet 2012. Estudio de Ipsos

IPS para Google

Hacia la Empresa 2.0

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27

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30 Fuente: “Social Media Recruitment Survey”

Jobvite

31 Fuente: “Social Media is changing Recruitment”

Ciphr & Repple

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33% cannot acces

Their social network

websites at work

Fuente: “Social Media Around the World 2011”

inSites Consulting

2 out of 3 employees

is proud about their

employer, but only 19%

shares stories on

social media.

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60% would like to get help from employer

to share relevant content.

Company policy

25% has a written policy about social

media usage.

13% receives social media training.

Fuente: “Social Media Around the World 2011”

inSites Consulting

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38 Fuente: “The Social Media ROI Pyramid”

Altimeter Group

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Seguros y Redes 2.0

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40

Fuente: Encuesta Redes 2.0 en el Sector

Seguros. Biurrun Consulting, octubre 2011

Fuente: Encuesta Redes 2.0 en el Sector

Seguros. Biurrun Consulting, octubre 2011

Fuente: Encuesta Redes 2.0 en el Sector

Seguros. Biurrun Consulting, octubre 2011

Fuente: Encuesta Redes 2.0 en el Sector

Seguros. Biurrun Consulting, octubre 2011

Fuente: Encuesta Redes 2.0 en el Sector

Seguros. Biurrun Consulting, octubre 2011

Fuente: Encuesta Redes 2.0 en el Sector

Seguros. Biurrun Consulting, octubre 2011

Una reflexión ¿Empresa 2.0?

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“A manager is

responsible for the

application and

performance of

knowledge”

“The purpose of a

business is to create

a customer”

Enterprise 2.0 is the

use of emergent social

software platforms

within companies, or

between companies

and their partners or

customers

49 The Nabaztag, the WiFi rabbit by Violet

antonio.fumero@winwinconsultores.com @amfumero

50

Enlaces de interés

http://andrewmcafee.org/2006/05/enterprise_20_version_20/

http://www.amazon.com/Enterprise-2-0-Collaborative-Organizations-Challenges/dp/1422125874/

http://en.wikiquote.org/wiki/Peter_Drucker

http://www.amazon.com/Practice-Management-Peter-F-Drucker/dp/0887306136

http://www.winwinconsultores.com/2011/social-engagement-toolset/

http://www.winwinconsultores.com/2011/metodologia-de-analisis-social-mas/

http://www.web-strategist.com/blog/2010/12/13/framework-the-social-media-roi-pyramid/

http://www.eoi.es/sc/webeoi/publicaciones/2010_NuevaEconomia20-20_EconomiaDigital_Libro.pdf

http://www.madridnetwork.org/Info/Documentos/AF_LIBRO_TWITTER_A4_2.pdf

http://www.zdnet.com/blog/hinchcliffe/social-business-success-cemex/1927

http://www.zdnet.com/blog/hinchcliffe/enterprise-20-success-basf/1939

http://vimeo.com/33656756

http://www.gurucareersnetwork.com/blog/social-media-recruitment-2/

http://www.informeeespana.es/docs/eE2011.pdf

http://www.comscore.com/esl/Press_Events/Press_Releases/2011/11/Mobile_Social_Networking_Audience_Grew_44_Percent_Over_Past_Year_in_EU5

http://googlemobileads.blogspot.com/2011/10/spain-leading-smartphone-revolution-in.html

http://techcrunch.com/2011/05/20/infographic-a-look-at-the-size-and-shape-of-the-geosocial-universe-in-2011/

http://www.comscore.com/Press_Events/Press_Releases/2012/2/comScore_Reports_December_2011_U.S._Mobile_Subscriber_Market_Share

http://blog.viadeo.com/en/infographic-our-latest-figures/2011/03/10/

http://www.vincos.it/wp-content/uploads/2010/05/state-of-linkedin-0311.png

http://www.comscore.com/esl/Press_Events/Press_Releases/2011/7/comScore_Releases_Overview_of_European_Internet_Usage_for_May_2011

http://www.tcanalysis.com/2011/07/04/infografia-sobre-el-uso-de-las-redes-sociales-en-espana-jugando-con-html5-y-css3/

http://www.economist.com/blogs/dailychart/2011/07/europe%E2%80%99s-social-media-hotspots

http://www.slideshare.net/Briancrotty/global-web-index-gwi6-trends-january-2012

http://vincos.it/world-map-of-social-networks/

http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011

http://www.youtube.com/v/Ck1GX5MU61s

http://services.google.com/fh/files/blogs/our_mobile_planet_spain_es.pdf

http://issuu.com/cejotabe/docs/redesyseguros?mode=window&viewMode=singlePage