MBA Hons 1hny
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Transcript of MBA Hons 1hny
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A
PROJECT REPORT
ON
HONOUR
A STUDY ON STUDENTS
SATISFACTION OF MDU.
Submitted for
Partial Fulfillment of the Requirement of
Degree of
Master of Business Administration
(2010-2012)
Under The Guidance Of : Submit ted By:
Dr. Daleep Singh Harish Arora
MBA 2.2 (H)
Rol l No.: 3061
INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH, M.D.U
Rohtak (124001)
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TABLE OF CONTENTS
S. No Particulars
1 Declaration
2 Acknowledgement
3 Chapter 1: INTRODUCTION
Meaning Significance Conceptualization
Focus of the study Objectives Limitations Organization of Study
4 Chapter 2: RESEARCH METHODOLOGY
Meaning Introduction Research Design Universe of the study Survey Population Sample Size Sampling Techniques Data Collection Data Analysis
5 Chapter 3: ANALYSIS & INTERPRETITION
Data Presentation and Data Analysis Recommendations and Suggestions
6 Chapter 4: LIMITATIONS
7 Chapter 4: CONCLUSIONS
8 Chapter 4: BIBLIOGRAPHY & ANNEXURE
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DECLARATION
I ,
Har i s h Ar or a r o l l No .3061 M.B.A( H) . F i r s t yea r ( I I Semes t e r ) o f
I MS A R her eby dec l a r e t ha t t he F i na l P r o j ec t Repo r t en t i t l ed
A STUDY ON STUDENT S SATI SFACTI ON OF MDU , i s an
or i g i na l wor k and t he s ame has no t been s ubmi t t ed t o any o t he r
i n s t i t u t e f o r t he awar d o f any o t he r degr ee .
Dr. Daleep Singh Karan Gulati
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ACKNOWLEDGEMENT
I would like to express my gratitude to all those who have helped me to complete this
research project on students satisfaction. Also, I would like to thank all the students of
MDU for cooperating with me in this crucial study.
Further, I am also thankful to Dr. Daleep Singh, my project guide, who guided me in the
preparation of my research project.
Harish Arora
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CHAPTER 1
INTRODUCTION
Meaning
Significance Conceptualization Focus of the study Objectives Limitations Organization of Study
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1.1 Satisfaction
In general satisfaction is a persons feelings pleasure or disappointment
resulting from comparing a products perceived performance in relation to his
or her expectations.AS the definition makes clear satisfaction is a function of
perceived performance and expectations. If the performance falls short of
expectations the consumer is dissatisfied. If performance matches the
expectations the consumer is satisfied. If the performance exceeds the
expectations, the customer is highly satisfied
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1.2 Significance
There has been significant difference between the intake process
for the MBA Hons. batch 2009-2011 and MBA Hons. batch 2010-
2012.
Intake of 2009-2011 batch was through a separate test conducted
by the institute, and thus the batch availed the advantage of
admission of only those who willingly applied for the course.
But the very next year, the intake process of all the courses, MBA
General, Hons. & BE were through a common written test, where a
final merit list was prepared and thus the candidates were given
chance accordingly.
Since, MBA (G) has been the course being taught in IMSAR from
a very long time, the students first preference was this only. And
thus, in spite of being a respectable course, the aspirantsoverlooked MBA Hons. Same happened with BE course. But
being the self financed course and carrying the badge of Hons., the
treatment was quite indigestible.
There could have been several reasons behind this matter.
Thus, the study endeavors to:
Understand the students preferences in a better way and tounderstand their attitude towards the course on completion of
1 year (individual factors).
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Know the students perception regarding the infrastructure,faculty, education etc.
Know the preference and effectiveness of the facilitiesprovided by the department.
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1.3 Conceptualization
The Concepts which has been taken in this study are as
follows:
Students Satisfaction
The institutes ability to meet the expectations of students.
Satisfaction Level
It refers to the extent to which the students are satisfied
regarding the services provided to them.
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1.4 FOCUS OF THE STUDY
The focus of our study is to determine that whether the
students are satisfied or not. Satisfaction here is regarding
different facilities provided by university. Students Satisfaction
survey can help to discover the causes of dissatisfaction.
This study will reveal the reasons for satisfaction and
dissatisfaction of students regarding their Institute along with
the suggestions and recommendations given by them.
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1.5 OBJECTIVES OF THE STUDY
The main objective of the study is to know the reasons of
satisfaction or dissatisfaction of students towards their
institute. The main objectives of the study are to know:
The satisfaction level of students for Facilities provided bythe MDU like (Workshop/Seminar/cultural Event).
The reasons for dissatisfaction.Where the problems occur.How can it be solved?And how that satisfaction level can be improved.
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1.6 ORGANIZATION OF THE STUDY
This study consists of mainly three chapters. Chapter 1 is
related to introduction of the study. It tells about the
Objectives, Conceptualization, limitations and significance of
the study.
The next chapter i.e. CHAPTER 2 includes the Research
Methodology. It tells how the data is collected and which
type of data is collected during the study.
The last chapter includes the data analysis, data interpretation,
summary and conclusion. It is basically the result of the study.
It means the recommendations and suggestions, conclusions
various charts and all.
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CHAPTER 2
RESEARCH METHODOLOGY
Meaning
Research Design Universe of the study Survey Population Sample Size Sampling Techniques Data Collection Data Analysis
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2.1 Research Methodology
Research means, Search for knowledge . Research i s
Systemat ized ef fort to gain new knowledge . Somepeople consider research as movement from known to
unknown; i t i s ac tual ly a d iscovery.
RESEARCH METHODOLOGY is a way to
sys temat ical ly solve the research problem. In i t ,
sys temat ic methods are fo l lowed to solve a par t icular
problem. I t may be unders tood as a science of
s tudying how research i s done sys temat ical ly . I t refers
to search for knowledge. In fact , research i s an ar t
of sc ient i f ic inves t igat ion.
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2.2 Research Design
Introduction: Research Des ign i s the way in which
the research i s car r ied out . I t works as a b lue pr in t .
A Research Design is the arrangement of
condit ions for col lect ion and analysis of data in a
manner that a ims to combine relevance to the
research purpose with economy in procedure.
A good research des ign should be f lexible , appropr ia te
and ef f ic ient and so on. I t should t ry to minimize
biases .
The Research Design implemented in this Research is
descriptive cum diagnostic design. The Research is descriptive
cum diagnostic.
TYPES OF RESEARCH
DESIGN
EXPLORATORY
RESEARCH DESIGN
DESCRIPTIVE
RESEARCH
DIAGNOSTIC
RESEARCH DESIGN
EXPERIMENTAL
RESEARCH
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2.3 Universe of the Study
Students of MBA (Hons. 2010-2012) in IMSAR
2.4 Survey Population
Survey population consists of MBA (Hons. 2010-2012) students of IMSAR
2.5 Sample Size
Sample size consists of 32 students ofMBA (Hons.), 2010-2012 batch
2.6 Sampling Technique
Sampling technique used in this research is judgment sampling andconvenience sampling.
2.7 Data Collection
Data that is collected for the study is all primary and collected from the students
of MBA Hons. (2010-2012 batch). Data collection technique used in this research
is questionnaire.
Primary data i s co l l ec t ed f r om t he ex i s t i ng s t uden t s o f MBA Hons.
(2010-2012 batch) using questionaires. The ques t ions are s t ructured
in open-ended form for general informat ion and c lose-
ended for col lect ing speci f ic informat ion.
2.8 Data Analysis
Firstly raw data is coded into standardized form, then analyzed and interpreted the
data with the help of statistical tabulation method by using average and percentage
tool.
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CHAPTER 3
ANALYSIS & INTERPRETITION
Data Presentation and Data Analysis Recommendations and Suggestions
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3.1DATA PRESENTATION AND DATA ANALYSIS
Data collected is analyzed and following results are obtained:
Motivation Derived out ofPersonal/IndividualFactors(weights of students responses)
Scale No. of Responses % Responses
Strong Agreement 19 15%
Agreement 64 50%
Indifferent 22 17%
Disagreement 17 14%
Strongly Disagreement 5 4%
Responses affected by
SELF/Individual
Strong Agreement
Agreement
Indifferent
Disagreement
Strongly Disagreement
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INTERPRETETION
65% agree that the institute, the course, and the individuals are satisfied
with the way the things are going and the way they expected them to be.
They think that all the 3 components (students, institute & course) are
making a good match.
While 18% of the respondents who considered individual factors were
found dissatisfied as the expectations were not appropriately met in the
due course.
On the contrary, the level of dissatisfaction among students taking
their personal part presented following data:
16 students agreed switching over the course (if provided a chance, 8
students ready) or joining outside (if available at same fee, 8 students
would join).
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Motivation Derived out ofINSTITUTIONALFactors(to what extent the institute has been successful in satisfying students)
Scale No. of Responses % Responses
Strong Agreement 23 7%
Agreement 117 37%
Indifferent 67 21%
Disagreement 63 19%
Strongly Disagreement 50 16%
No. of Responses
Strong Agreement
Agreement
Indifferent
Disagreement
Strongly Disagreement
INTERPRETETION
35% are dissatisfied with the institutes efforts and as much as 21% feel
indifferent of it. It means students visiting IMSAR are either getting very
low return in terms of what they expect from a management institute.
56% in total are not showing a positive response what shows the
effectiveness of some institute. The students are either getting a negative
impression, or they are not expecting any support from the institute.
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While, 44% are satisfied that the institute has been efficient and effective in
adding value to the course and satisfying the students.
Motivation Derived out ofCOURSE relatedfactors(extent to which the course has been able to satisfy the students)
Scale No. of Responses % Responses
Strong Agreement 7 11%
Agreement 13 20%
Indifferent 17 26%
Disagreement 17 26%
Strongly Disagreement 10 17%
No. of Responses
Strong Agreement
Agreement
Indifferent
Disagreement
Strongly Disagreement
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INTERPRETETION
31% are agreeing that the course has been effective in satisfying the students
and has lived up to the reputation.
On the contrary, 43% of the students are feeling dissatisfied and thus
the majority of students dont think that the course is serving in
accordance to its name.
Considering responses of how many did willfully opted to enter MBA
Hons., 18 students agree, while 6 disagree (out of total 32, 8 were
indifferent). Thus it can be drawn that due to lack of proper attention paid to
the course, the students are getting negative returns in context of what they
expected.
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FACULTY based factors and the resultant satisfaction(faculty being the core of any institute influences the students to what
extent)
Scale No. of Responses % Responses
Strong Agreement 12 19%
Agreement 37 58%
Indifferent 11 17%
Disagreement 3 4%
Strongly Disagreement 1 2%
No. of Responses
Strong Agreement
Agreement
Indifferent
Disagreement
Strongly Disagreement
INTERPRETETION
77% responses of the students depicted that they felt relaxed being
placed under supervision of faculty at IMSAR, whereas 17% were
neutral of the faculty support at the institute. A small fraction of
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response, i.e., 6% were dissatisfied with the faculty support being
extended to them