Para madrid julio 2013
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Apuntes sobre lo que viene
Julio 2013
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Los sitios de
internet no sirven
No generan dinero
Atraen audiencias que hacen visitas cortas
Se trata de creaciones realizadas con la mentalidad análoga
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• la mayor amenaza viene de los medios que hacen solo un producto suficientemente bueno para la mayor parte de nuestros lectores.
• (Seth Godin)
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Lo Móvil + la Nube + lo Social
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CLAVES:
SUBIRSE A LO SOCIAL
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La Imprenta nos llevó de la
comunicación personal a la masiva
Local, evanescente Global, permanente
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Las conversaciones que
cambian la masividad
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“Self expression is the new
entertainment”
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Pantallas donde repetir la experiencia del papel y
más
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GRUPO DE INVESTIGACIÓN EN CULTURA Y COMUNICACIÓN INTERACTIVA
Líneas de trabajo
Adaptación de diseño de periódicos en papel a tabletas.
Adaptación de formatos publicitarios en tableta.
Análisis de quioscos digitales y estrategias de distribución.
Comportamiento de los lectores de periódico en tabletas.
Convergencia de tv, periódico, radio y web en la tableta.
Reorganización de los procesos de producción periodística: papel, web, tableta.
Contacto: Teresa Nozal [email protected]
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• "Digital-only sales of the Economist for tablets, e-readers and the web reached 100,000 as at the end of October – the publisher launched its first mobile subscriptions with apps for Apple devices in November last year, setting a target of reaching 1 million digital users across all platforms in three years." (Noviembre del 2011).
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Conde Nast • "The iPad hasn’t managed to revolutionize the publishing
industry in its first 21 months of existence, but recent evidence suggests that features like Newsstand can help bridge the gap between print and pixels.
• In the two weeks since Newsstand launched, magazine publisher Conde Nast is reporting that they’ve seen a 268 percent increase in paid digital subscriptions. Not bad.
• This progress comes in spite of a recent survey from Pew’s Project For Excellence in Journalism, which showed that consumers are still wary of paying for digital content, even on tablets. It’s also a positive reversal for Conde Nast in particular, who was reported to begin scaling back its tablet publishing operations in April, after an aggressive early start".
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Otro camino
"Even texts on papyrus (where the idea
of scrolling comes from) were divided into
pages."
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Claves
• Cual es el cobro
• Cual es la experiencia
• Cuál es la publicidad (vender otros avisos digitales, no banners, como en el papel)
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