Petiard Presentation 1

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    Could Plant Science contribute to a Sustainable Growth

    of Specialty Coffee Industry?

    Norman Borlaug Institute

    October 27th 2010

    Dr Vincent Ptiard

    [email protected]

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    Could Plant Science contribute to a SustainableGrowth of Specialty Coffee Industry?

    Outline

    Introduction

    The Agro Food Chain

    Challenges for the future of Tropical Commodities

    Will Agro Seed Industry take up these challenges?

    Intellectual Property Rights?

    How Could Plant Science help?

    One Example: Coffee Cup Quality

    Conclusions

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    NestlResearch Center2005-04-11 NRC/QS-2

    TechnologyProviders

    Seeds, CropProtection

    GrowersPrimary

    ProcessingSecondaryProcessing

    Retail Consumer

    Ingredients

    Up-stream innovation can be valuated without vertical integration

    (Virtual Vertical Integration)

    Seeds

    The Agro Food Chain

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    Down-Stream Stakeholders were currently not Interested

    in Up-Stream Stages of the Agro-Food Chain

    but today:

    They are increasingly concerned by sustainability for:

    Securing the supply of safe and affordable raw materials,

    Corporate Social Responsability,

    Image and PR issues

    The Agro Food Chain

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    SAI Platform member companies

    Campina

    Consortio Int.Ortofruticoli

    Danisco

    Dole

    Ecom

    Efico

    Findus

    Fonterra

    Friesland Foods

    Groupe Danone

    Kraft

    McCain Europe

    McDonalds

    Nestl

    Neumann Kaffee

    Gruppe

    Sara Lee

    Tchibo

    Unilever

    Volcafe

    http://www.volcafe.com/http://www.tchibo.de/http://www.campina.nl/http://www.efico.com/http://www.ecomtrading.com/http://c/http://www.kraft.com/index.htmlhttp://www.fcdf.com/
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    Source: Syngenta based on FAO statistics, World Bank

    1960 1980 1995 2025E

    World population

    Arable land per capita

    0.45

    ha

    0.32

    ha 0.27 ha

    0.21

    ha Arable land constant

    Improved yieldrequired to meetdemand

    Long-term growth

    Global calorieconsumption todouble by 2025

    Population increase

    Calorie intakeincrease

    Food requirement

    Challenge of Meeting the World Food Demand

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    What Challenges For Tropical Commodities?

    Market demand is increasing especially for premium specialty

    products

    Production is increasingly competing with food and non-foodcommodities (e.g. biofuel)

    Public institutions are increasingly less devoting to the R&D of

    perennial tropical cash crops

    No significant private sector devoted to the genetic of perennial,

    tropical cash crops

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    What Challenges For Tropical Commodities?

    Without continuous genetic improvement, farmers will be lessinclined to continue planting traditional tropical cash crops

    Without significant investment in new genetic resources, it will beimpossible to respond rapidly to new production pressures (e.g.new diseases/insects)

    HOWEVER

    Improving yield of tropical crops would decrease pressure on landand water resources permitting society to meet other demands

    Highest value in leveraging with crop protection in tropicalcountries might bring seed industry in tropical business

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    Coffee profitability isstrongly challenged by other crops

    Coffee Palm oil Rubber Yield (kg/ha) 750 17100 1770

    Cost of production/kg (Bath) 32.9 1.5 20.4

    Cost of production/ha (Bath) 24700 26500 36150

    Price/kg (Bath) 47.0 2.8 53.6

    Income/ha (Bath) 35250 47280 94750

    Profit/ha (Bath) 10550 20730 58600

    Farmers motivation is affected by the erosion of coffee profitability

    The field yield and the National production are rapidly decreasing

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    0

    500

    1000

    1500

    2000

    2500

    3000

    Profit(USD

    /Ha)

    2006 2007 2008 2009 2010

    Year

    Profitability comparison among para rubber, oil palm, coffee and

    improved varieties of coffee in Thailand

    Rubber

    Oil Palm

    Coffee

    Improved var coffee

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    (An Innovation Driven Business)Turn Over Worldwide = $ 42 000 M (2010)

    - Field Crops = 90 %

    - Vegetables = 10%

    R&D expenses = 12% of Turn Over = $ 5 000 M (2010)

    Look for Added Value Downstream (De-Commoditization)

    Three Key Questions:

    - Would Seed Industry diversify to tropical crops?

    - When? On what Crops?

    - Looking for what IP and Added Value?

    Will Agro Seed Industry Take Up these Challenges?

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    IP for New Varieties

    of Tropical Crops:

    Plant Breeder Rights

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    Knowledge building about quality and processing driving

    factors for guiding purchasing and processing,

    Securing a Sustainable Supply (better profitability due to better

    yield),

    Development ofnew varieties for new products (new quality for

    new products),

    Rapid Distribution of new Varieties at an affordable Price

    Traceability of raw materials

    Corporate Social Responsibility, PR, Image

    .

    How Could Plant Science help?

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    One Example: Coffee Cup Quality

    To assess Genetics / Environment / Post Harvest / Processing Interactions

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    One Example: Coffee Cup Quality

    Is the variety a key element for cup quality?

    Are there markers CORRELATED to cup quality characteristics?

    What are the main chemicals DETERMINING cup quality?

    Can we distribute optimal/improved varieties?

    Can we trace coffee variety/origin up to the shelf?

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    High source of diversity still not assessed in Ethiopian varieties

    3 of the top 5

    quality varietiesare original

    Ethiopian varieties

    Cultivated varieties

    Ethiopian accessions

    Axes 1 & 2 : 48.8

    : CCC varieties

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    -2.3

    -1.3

    -0.3

    0.7

    1.7

    -1.8 -1.3 -0.8 -0.3 0.2 0.7 1.2 1.7

    FAO-Ethio I llababor-Ethio Jimma-Ethio Kef fa-Ethio unknown-Ethio Sidamo-Ethio

    Wellega-Et hio Bourbon BourbonxT ypica Cat ui Cat imorxCatui Cat imor

    Int ro gressed Sarchimo r T ypica T ypica/Bourbon Hy bride de t imor

    28.7%

    8.2 %

    Ethiopian arabica

    Cultivated group

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    29/10/2010 19

    R2

    = 0,87

    10

    11

    12

    13

    14

    15

    16

    17

    10 11 12 13 14 15 16 17

    Observed value

    Calculated

    value

    R2

    = 0,88

    2

    3

    4

    5

    6

    2 3 4 5 6Observed value

    Calculated

    value

    Robusta ArabicaOutstanding

    Varieties

    A ratio of Biochemicals is well correlated to cup quality but:

    no cause to effect relationship;

    Are there markers correlated to cup quality ?

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    20020603 NRC/PS/Vp200219 20

    What are the main biochemicals determining cup quality?

    Two possible approaches

    Biochemicals

    (Metabolomics)

    Genetic background

    (Genomics)Sensory

    (Processing)performances

    1. The genetic approach

    2. The biochemistry approach

    2

    1

    3

    1

    3

    2

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    21

    Discovery of Cup Quality Determinants

    Biochemical QTLs are matching with sensory QTLson linkage group B.

    M3720.01202911.7R1034.0

    C2_At1g05385

    11969913.3

    12583517.0

    R26424.5

    12673030.9M35436.1AY22027138.8CMA10839.7R16841.4CMA27642.8M49745.1A883447.7CMA06148.9

    C2_At5g2089055.6M46458.613035361.2C2_At5g2262063.412943166.4

    CMA06875.0R24077.8M42885.4

    12266587.4 124158B88.712416089.3CMA27190.212108694.7CFGA05497.7R21699.7123888102.1126661104.8AY2462106.0123238107.4A8792109.0120037111.5R336112.2M364116.1CMA010116.3121491116.9R26119.6123332120.4122764121.5C2_At4g01880122.6A8793131.8

    A

    1218760.0CMA2593.3M4814.4CMA0575.712994312.1AY242913.5

    12498619.5AJ87189519.9

    12368228.9C2_At3g1067030.212339135.612051738.6CMA29339.112226142.112390942.713061245.313180646.7M32948.2BAC_DK46CO2_3750.312366956.6

    CMA14764.8M37165.612625070.012997271.1CMA23973.012020680.5

    C2_At2g2129084.3 M43184.812007488.0CMA00289.4CMA27091.512390395.212082396.5CMA26598.8122680104.5131684106.3C2_At5g49820107.1M327108.3M472108.9122056113.8AY2464114.8124278116.0CMA298119.1M508122.1

    AY2455133.4M509133.9

    R14142.0

    AY2462151.0CMA267152.0A8783153.2CMA031153.3R34156.7C2_At4g21800160.5

    CMA233169.2

    M449177.5

    124754186.3124612188.7

    CMA222193.6

    120227197.1

    AY2453202.5

    123557205.8

    M362210.6CMA174B212.8

    Sensory

    B

    M3720.01202911.7R1034.0

    C2_At1g05385

    11969913.3

    12583517.0

    R26424.5

    12673030.9M35436.1AY22027138.8CMA10839.7R16841.4CMA27642.8M49745.1A883447.7CMA06148.9

    C2_At5g2089055.6M46458.613035361.2C2_At5g2262063.412943166.4

    CMA06875.0R24077.8M42885.4

    12266587.4 124158B88.712416089.3CMA27190.212108694.7CFGA05497.7R21699.7123888102.1126661104.8AY2462106.0123238107.4A8792109.0120037111.5R336112.2M364116.1CMA010116.3121491116.9R26119.6123332120.4122764121.5C2_At4g01880122.6A8793131.8

    A

    1218760.0CMA2593.3M4814.4CMA0575.712994312.1AY242913.5

    12498619.5AJ87189519.9

    12368228.9C2_At3g1067030.212339135.612051738.6CMA29339.112226142.112390942.713061245.313180646.7M32948.2BAC_DK46CO2_3750.312366956.6

    CMA14764.8M37165.612625070.012997271.1CMA23973.012020680.5

    C2_At2g2129084.3 M43184.812007488.0CMA00289.4CMA27091.512390395.212082396.5CMA26598.8122680104.5131684106.3C2_At5g49820107.1M327108.3M472108.9122056113.8AY2464114.8124278116.0CMA298119.1M508122.1

    AY2455133.4M509133.9

    R14142.0

    AY2462151.0CMA267152.0A8783153.2CMA031153.3R34156.7C2_At4g21800160.5

    CMA233169.2

    M449177.5

    124754186.3124612188.7

    CMA222193.6

    120227197.1

    AY2453202.5

    123557205.8

    M362210.6CMA174B212.8

    B

    Comparative mapping of sensory quality and

    candidate biochemicals lead to the identification of

    compounds determining bitterness

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    The Benefit of Vegetative versus Seed Propagation for most Cross Pollinated

    Perennials

    Seed derived plantation Clonal plantation

    Can we distribute optimal / improved varieties?

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    29/10/2010 23

    Robusta Propagation in Thailand

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    Under the Nescaf Plan, Nestl will distribute 220 million high-

    yield, disease-resistant coffee plantlets to farmers by 2020. Thishelps farmers to rejuvenate their plantations, thus multiplying

    the yield on existing land and increasing farmers income.

    Through partnerships with public and private institutions in anumber of countries, including Mexico, Thailand, the Philippines

    and Indonesia, Nestl has already distributed over16 millioncoffee plantlets over the past ten years.

    Interview of Paul Bulcke, Nestl CEO

    August 27th 2010

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    25

    Ristretto

    Dulso do Brasil

    Arabica SSR Database

    Can we trace coffee variety/origin up to the shelf?

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    26

    D E V E L O PM E N T O F A N E W M E T H O D

    Bourbon reference

    Allo-pollination

    Adulteration

    Batches

    accepted

    Batches

    re jec ted

    High resolution melting

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    Conclusions

    As it has been the case for other crops,

    Plant Science could take up the challenges faced

    by tropical commodities from Orphan Crops such as Coffee:

    BUT

    Who will take them up? For the profit of whom?