Plan de Marketing de Cruz Roja
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Transcript of Plan de Marketing de Cruz Roja
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ANALISIS DAFOANALISIS DAFO
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1. Ayuda familias (crisis
económica)2. Empleo3. Ancianos
CAMPAÑA PUBLICITARIA “NUEVA CRUZ ROJA”
-Campamentos -
Animación
hospitalaria-Charlas colegio
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JOVENES DE CANTABRIA (16-30 años)
Deseen desarrollar una actividad en Cruz Roja
•Conocimiento o capacidad
•Tiempo
•Conciencia Social
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ANALISIS GAPANALISIS GAP
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COMERCIOS
CALLE
PERIODICOS GRATUITOS
PAGINA WEB CRUZ ROJA
MISION Visiten nuestra Landing Inscribirse como voluntarios
Conozcan todas las áreas de labor
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MISION Asistan a jornadaQuerer formar parte de Cruz Roja
Inscribirse como voluntario
CALLE
DIRIGIDO: JOVENES
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PROGRAMACIONPROGRAMACION
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INTRIGA | EXPECTACION
MISION SensibilizaciónConocer todas labores CR
Captar más voluntarios y socios
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En la página Web (landing), www.cruzroja.es/nuevacr:
Número de visitas Páginas vistas Tasa de rebote Tiempo de permanencia Comentarios en Foro
En Twitter y Facebook:
Visitantes Folowers Twitter Fans en Facebook Comentarios, me gusta (Facebook) @mentions en Twitter Retweets Clicks
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CONTROLCONTROL
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GRACIASGRACIAS