Potvorszki Trans
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![Page 1: Potvorszki Trans](https://reader035.fdocumento.com/reader035/viewer/2022062503/589df63f1a28ab1e718b4f25/html5/thumbnails/1.jpg)
Strategy Plan for the SME Potvorszki Trans
Consultant: Papp JuditAssociate professorAuthor: Timea PotvorszkiCommerce & Marketing in English
![Page 2: Potvorszki Trans](https://reader035.fdocumento.com/reader035/viewer/2022062503/589df63f1a28ab1e718b4f25/html5/thumbnails/2.jpg)
Table of content The Reason Analyses Strategies (Nr 1. & Nr 2.) Offline comm. Online comm. Summary Answers to the questions
![Page 3: Potvorszki Trans](https://reader035.fdocumento.com/reader035/viewer/2022062503/589df63f1a28ab1e718b4f25/html5/thumbnails/3.jpg)
The Reason Problems
Economic factors Political regulations Social factors Plazastop Communication
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Analyses SWOT BCG matrix Ansoff matrix STP Marketing mix Competitors STEEP revealed the solution
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Strategies Strategy Nr 1 Startegy Nr2 B2B (reasons)
construma time: until summer future acts: best possible vehicle, another
site,
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Offline communication Outdoor Local newspaper Business card
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Online communication E-business card Social Media (Facebook, LinkedIn)
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Google AdWords – practicing
![Page 9: Potvorszki Trans](https://reader035.fdocumento.com/reader035/viewer/2022062503/589df63f1a28ab1e718b4f25/html5/thumbnails/9.jpg)
Webpage – costs, desing, partners
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Summary
Cope with the difficulties Strategy 1, 2 Communication Future expectations according to the
new startegy and steps towards the consumer awareness
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Questions
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Thank you for your attention!