Presentasi Tentang Crowdfunding - Arsyil Hendra Saputra

8/19/2019 Presentasi Tentang Crowdfunding - Arsyil Hendra Saputra

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Mata Kuliah: Lingkungan Pasar dan Moneter

Kelas: PPIM FEB UI – Keuangan Malam

CROWFU!I!": #! I!U$%RI#L

OR"#!I&#%IO! PER$PEC%I'EPaul Belle(lamme) %homas Lam*ert) + #rmin $,h-ien*a,her

.une /0) 10/0

!ama: #rs2il 3endra $a4utra

!PM: /506678019



Arsyil Hendra Saputra | PPIM Keuangan – Universitas Indonesia

Instead of raising the money from a !ery small group of sophisticated

in!estors, entrepreneurs try to obtain it from a large audience, where each

indi!idual will pro!ide a !ery small amount$

I!%ROUC%IO! Cont;<

Basic Idea

'ses the +crowd to obtain ideas, feedbac( and solutions in order to

de!elop corporate acti!ities$

*o collect money for in!estment by using social networ(s, in particular

through the Internet$

hile business angels and !enture capital funds fill gaps for large

amounts, the smallest amounts are pro!ided by entrepreneurs

themsel!es and the .)s "friends, family and fools#$

Crowdfunding may also help firms in testing, promoting and mar(eting

their products, in gaining a better (nowledge of their consumers/ tastes, or

in creating new products or ser!ices altogether$

Broader Concept




0 Associate crowdfunding with pre-ordering and price discrimination,

and the conditions under which crowdfunding is preferred to

traditional forms of e1ternal funding0 Crowdfunding as a way to ma(e a product better (nown by the

consumers and we gi!e some theoretical underpinning for the

empirical finding that non-profit organi2ations tend to be more

successful in using crowdfunding$

hat is e1actly crowdfunding3 hat are the particular aspects of crowdfunding that ma(e it

interesting to study from an industrial organi2ation perspecti!e3 hich strands of the literature could we use to study the issues

raised by the practice of crowdfunding3

*o Identify a number of issues related to crowdfunding that are

worth studying from an industrial organi2ation perspecti!e$

"O#L

/

*o propose some preliminary efforts towards the

modeli2ation of crowdfunding1




EFI!I%IO! OF CROWFU!I!"

+Crowdsourcing ta(es place when a profit oriented firm outsources specific

tas(s essential for the ma(ing or sale of its product to the general public

"the crowd# in the form of an open call o!er the internet, with the intention

of animating indi!iduals to ma(e a 4!oluntary5 contribution to the firm/s

production process for free or for significantly less than that contribution is

worth to the firm$

6efinition 7

Crowdfunding in!ol!es an open call, essentially through the Internet, for the

pro!ision of financial resources either in form of donation or in e1change for

some form of reward and8or !oting rights$

6efinition 9




#%#

*he authors hand-collected data from !arious sources on all possible

crowdfunding initiati!es that they could identify on the Internet$ 6ata collection too( place end of 9; and early 97$ Since there is no database a!ailable or e!en listing, the authors relied on

the Internet to construct their sample$ *he focus was on crowdfunded !entures and projects, which largely

e1cludes all initiati!es made by artists$ In total, they identified << casesand were able to collect sufficient "but still partially incomplete#

information on =7 of them$ A >uestionnaire was then used to obtain further information$ %ut of the ?; entrepreneurs that could be contacted, 97 returned

complete "or partial# answers "a response rate of about .@#$




$UMM#R= $%#%I$%IC$

emogra4hi,s: .=$.@ of the initiati!es are from the 'nited States and

;@ from urope$

%24e o( organi>ational (orm: out of the = crowdfunding initiati!es forwhich the information was a!ailable, 9. are connected with a specific

project only, 7< stem from for-profit companies, < stem from non-profit associations, and 7 is the wor( of an indi!idual$ 0 Crowdfunding is a recent phenomenon: o!er <@ of the respondents ha!e used crowdfunding for projects or for their own company only

!ery recently "i$e$, since 9#$ 0 Moti!ation: raising money was a strong moti!ation for all respondents, getting public attention was rele!ant "or highly rele!ant# for o!er <=@, and obtaining feedbac( on the product8ser!ice offered was rele!ant "or highly rele!ant# for about ?@ of the respondents$

Presentasi Tentang Crowdfunding - Arsyil Hendra Saputra

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