Lean Entrepreneurship ProjectGeneration Entrepreneur

Afonso Brás | Constança Morais | Rita Santos Silva | Yernar Akim

SWOT ANALYSIS

• Free of charge• Intuitive/Easy to use• Fast delivery of a wrapped-up gift• Personalized approach/service• It will save the client’s time

• Internet connection is always required• Costly to introduce the mechanism that could find the

right match• Too much dependence on 3rd parties like developers

and databases (higher risk + costs)• 100% dependente on companies that want to be our

suppliers• Free of charge

SWOT ANALYSIS

• No direct competition: Gift a Gift offers a unique service • It is not a seasonal industry• Big opportunity for potential growth

• This industry covers a huge hole in the market: people have less and less time to spend on superfluous activities, such as spending two hours in a shopping mall searching for a gift for someone

• The booming of social media and mobile app: it will be easy reachable for clients (mobile

• Decreasing purchasing power due to the economic downturn

• No barriers to enter the industry• Considerable amount of indirect competition• Distrust of online payment required• Lack of full cost disclosure from the partners • Lack of habits to buy gifts online

MARKET SIZING

TAM = 10 607 560 people

SOM = 530 378 people

SAM = 7 155 830 people

In the first year of implementation of our platform, we assume that only 5% of internet users that do online shopping will be willing to use our platform.

MARKET SIZING

TAM = 10 607 560 people

SOM = 1 060 756 people

SAM = 7 155 830 people

In the second year of implementation of our platform, we assume that 10% of internet users that do online shopping will be willing to use our platform.

MARKET SIZING

TAM = 10 607 560 people

SOM = 2 651 890 people

SAM = 7 155 830 people

In the first year of implementation of our platform, we assume that only 25% of internet users that do online shopping will be willing to use our platform.

MARKET SIZING

TAM = 10 607 560 people

SOM = 4 773 402 people

SAM = 7 155 830 people

In the first year of implementation of our platform, we assume that only 45% of internet users that do online shopping will be willing to use our platform.

MARKET SIZING

TAM = 10 607 560 people

SOM = 6 364 536 people

SAM = 7 155 830 people

In the first year of implementation of our platform, we assume that only 60% of internet users that do online shopping will be willing to use our platform.

LIST OF COMPETITORS

Direct Competition• eBay• Amazon• Alibaba• All other stores with online shops (Zara, Mango, Nike, …)

Indirect Competition• Shopping Centers• Physical Stores