8. ACTION PLAN/PROGRAM

8.1 MARKETING RESEARCH

It is a 100% brand national, dedicated to the production and distribution of soft and natural

for human consumption drinks, its mission is to satisfy customers with products made with

the highest quality products, creating jobs and benefits for all who make the company and

consumers, Orangine has the following portfolio of products:

roduct portfolio Orangine:

Sodas

!la"ors: apple, strawberry, orange, #lim$n, pineapple, black

resentations: &1'0 cc () () 1'00 cc *'0 cc '00 cc () ()

Juices

)aste: blackberry

resentations: *&+ cc &00 cc () -.

Minera !a"er

resentations: &1*' cc 1'00 cc () () () '00 cc

Le#onade

resentation: '00 cc ()

Ener$ine

resentation: +'0 cc ()

Ci"rus

resentations: &1*' cc '00 cc () () () *'0 cc

/ategories, taste and presentation distributed by the "ending channel are fla"ored

carbonated lemon and orange '00 ml at a cost of 00 cents, and '00 ml mineral water cost

0'' cents

 

8.% MARKETING STRATEGIES&

1 trategies for product:

)he product is good or ser"ice offered or sold to consumers ome strategies that can

formulate related to the product are:

2dd to our product new features, attributes, benefits, enhancements, functions,

utilities, applications

/hange to our product design, presentation, packaging, labeling, colors, logo

#aunch a new line of complementary products to which we ha"e3 for e4ample, if

our product is jeans for ladies, we could launch a line of shoes or purses for ladies

(4pand our product line3 for e4ample, increase the menu of our restaurant, or take a

new kind of shampoo for other types of hair

#aunch a new brand 5without remo"ing market we already ha"e63 for e4ample, a

new brand for our same product but dedicated to a public with greater purchasing

 power

2dding thereto complementary ser"ices to our product3 for e4ample, product

deli"ery deli"ery, product installation, technical maintenance or ser"ice, warranties,

return policies

* trategies for rice

)he price is the monetary "alue assigned to the product at the time of offering or selling to

consumers ome strategies that can design related to the price are:

#aunch a new product with a low price in order to achie"e rapid penetration, rapid

harboring or do it quickly known

#aunch a new product with a high price in order to take ad"antage of purchases

made as a result of the no"elty of the product

-educe our prices in order to attract more customers and boost sales

Increase our prices in order to achie"e a higher profit margin

-educe our prices below those of competitors in order to block it and win market

Increase our prices abo"e the competition to create in our products a greater sense

of quality

Offer discounts for early payment, "olume or per season

& trategies for square or distribution

 

)he square or distribution refers to the places or outlets where the product is offered or sold

to consumers, as well as the way it is distributed or transferred to such places or outlets

ome strategies that can establish related to the square or distribution are:

7sing intermediaries 5eg, agents, distributors, retailers6 in order to achie"e greater

co"erage of our product

Open a new shop

/reate a website or an online store for our product

Offer or sell our product through phone calls, sending emails or "isits

#ocate our products at all points of sale and for ha"ing gotten 5intensi"e distribution

strategy6

#ocate our products only in the outlets that are suitable for the type of product we

sell 5selecti"e distribution strategy6

#ocate our products only in an outlet that is unique 5e4clusi"e distribution strategy6

Increase the number of distributors or deli"ery "ehicles

+ trategies for promotion or communication

)he promotion or communication is to inform, inform or to remind the e4istence of the

 product to consumers and persuade, encourage or moti"ate your purchase, consumption or

use ome strategies that can be applied related to the promotion or communication are:

)ender offer to acquire two products for the price of one

)ender offer to purchase a second product at half price for the purchase of the

former

8orking with coupons or discounts

ro"ide special discounts on certain products and on certain dates

/reate a sweepstakes or a contest among our customers

i"e small gifts or gifts to our major customers

2d"ertise in newspapers or maga9ines

2d"ertise on Internet sites ranked ads

articipate in a fair or e4hibition business

(nable a tasting station

Organi9e an e"ent or acti"ity

lace banners or ad"ertising posters on the facade of our company premises

2d"ertising sheets placed on the outside of our company "ehicles

-ent ad"ertising space on signs or panels on public roads

rinting and distributing leaflets, flyers, business cards

8.' CONTROLS

 

-emember we want to achie"e: )hat "erify the goals we want to achie"e

2ssess whats happening: ;ere we re"iew the facts and we will list all that are out

of planning or distort its proper functioning

8hy its happening: at analy9ing the possible causes ocacionaron these distortions

8hat to do: <eet with your planning team and decide to be done to sol"e the

 problems presented or to remo"e distortions

8hat should control all marketing plan is the following:

  Saes resu"s (ran$e o) *roduc"s and seer+.

It should be a permanent monitoring of the owner to know who is the employee who makes

you more sales in the month and what products are more rotation during that time

  Re"urn on Saes

2ccounting profit you get from each product by implementing marketing strategies

  Moni"orin$ ",e ac"i-i" o) -endors.

)o ma4imi9e the capabilities of "endors, you must delegate responsibilities to each getting

so competiti"e in your area and set for the company

  Resu" o) di))eren" ca#*ai$ns.

-e"iew of the implementation 5e4ecution6 of the strategies suggested in the plan and

tracked ie fulfill as scheduling, and of course a measure of increased sales ha"e been

achie"ed, based on new customers attracted by the different strategies that will set the basis

for knowing that both ha"e worked communication strategies used in the plan

)his control will ensure that the goals and objecti"es that the company has set are achie"ed

and that the implementation plan markrting succeed