RTB (Real Time Bidding)
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elizaveta-kushnareva -
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Transcript of RTB (Real Time Bidding)
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RTB? WTF???
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Real Time Bidding – puja en tiempo real,
una modalidad de compra programática de
publicidad digital. Consiste en la subasta en
tiempo real de los distintos espacios
publicitarios en webs y apps.
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Ecosistema RTB
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16M de compras de anuncios al
día
$ 700M facturados en 2014
Presupuesto mínimo de campaña: $50K/mes
5% inventario propio
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Segmentación por:
Categoria
Carrier
Site / App
Sexo
Edad
...on demand...
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Sistema propio de detección de fraude
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¡GRACIAS!