SBE Presentation 2016
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Transcript of SBE Presentation 2016
WELCOME
“As the industry trends
and economic times
change, we need to
keep re-inventing and
stay ahead of the
game”
”GONE ARE THE DAYS OF STATIC
EXHIBITIONS”
”ITS NOW ALL ABOUT
RELATIONSHIP BROKERING”
ITS WITH THIS IN MINDThat we did
extensive
market research
&
listened to you
our clients & stakeholders
AND NOW WE WOULD LIKE TO INTRODUCE
2 NEW EXPO’S
2 TARGETED MEDIA
CAMPAIGNS
2 DISTINCT FOCUSES
The Small Business Expo is devoted to the
development & growth of small and medium
sized enterprises by providing a opportunity
to market themselves and interact with
corporates and investors.
We will once again be partnering with the
Eskom Development Foundation.
Exhibitor Profile:• Existing small businesses looking for investment
• Companies selling business services
• Funding and Financial institutions
• BEE Suppliers
• Enterprise Development Service providers
• Small Business Associations
• Small Business Incubation Hubs
• Government departments promoting small business development
Visitor – Target Audience:
• Investors
• Entrepreneurs
• Business owners looking for Business Services
• Corporate Companies aiming to reach their BEE
procurement and Enterprise Development targets.
• Small Business Development Agencies
Trade Visitor Marketing - messaging:
• Invest in a small business
• Procure BEE Suppliers
• Source a business service
• Access to Finance
• Get advice on growing your business
• Enterprise Development
CO-LOCATED
WITH
…connects entrepreneurs and
investors who are looking to grow,
diversify or enter into business
ownership with one of the many
business and franchise opportunities
available at the show.
8-10 September 2016Ticketpro Dome l Johannesburg
Exhibitor Profile Franchisors and their available opportunities
Business service providers
Business opportunities including agencies and work from
home opportunities.
Office equipment, systems and technology solutions
Funding and financial institutions
Franchise consultancy services
Entrepreneurial training institutions
Greening products and services
E-commerce & Digital Service Providers
Mobile telecommunication companies
Visitor - Target Audience Investors and venture capitalists looking to increase their
business portfolio
Entrepreneurs
Anyone wanting to buy a Franchise or Business Opportunity
Anyone looking for a Business Service incl. Legal, Insurance,
Sales & Marketing Services and Technology Solutions
Business owners wishing to expand or diversify their existing
businesses
Anyone wanting to learn how to franchise or license their
business
Anyone looking for finance or funding to start or grow a
business
Trade Visitor Marketing - messaging:
#BuyaFranchise
#FindaBusinessOpportunity
#SourceBusinessServices
#AccesstoFinance
#GetAdvice
8-10 September 2016Ticketpro Dome l Johannesburg
Example Support Messaging:
#BusinessOpportunities available between
R xxxx and R xxxx
#BuyaFranchise between R xxxxand R xxxx
#GetAdvice by joining our free seminars and workshops
FLOORPLAN
The Simama Ranta Schools expo and workshops will be positioned
separately in the Conference Centre. The Schools will use entrances
located on the outside of the Ticketpro Dome to gain access
SIMAMA RANTA SCHOOLS & WORKSHOPS
BENEFITS OF CO-LOCATION• Interaction between exhibitors from both expos
could lead to a cross pollination of business deals.
• Visitors & Exhibitors from both the Small Business Expo and #BuyaBusiness Expo will be looking for business services.
• Exhibiting Financial Institutions can assist both expo’s trade visitors and exhibitors.
• Exhibitors can take advantage of the various workshops & seminars taking place as part of each expo.
“A
comprehensive
3 day platform
focused on
doing business”
WHAT’SNEW
2016 WILL SEE THE LAUNCH OF:
• Online Business Matchmaking Diary
• Access to Quality Trade Visitors/Prosumers
(Investors and Franchisees Club)
• Access to the Business Speed dating
sessions
• Access to the Ice Breaker networking function
• Online Profile
NEW EXHIBITOR BENEFITS
• Profile in printed exhibition guide
• Seminars attracting the right calibre of trade
visitors
• Access to features and other side events
• 365 Communication
• AAXO (Association of African Exhibition
Organisers) Benefits • Exhibitors get complimentary access to training workshops that AAXO host
• Exhibitor guidelines & tips
NEW EXHIBITOR BENEFITS
ONLINE BUSINESS MATCHMAKING DIARY
GUARANTEED
PRESCHEDULED
MATCHED
BUYER/EXHIBITOR
MEETINGS
“Matchmaking pro-actively connects participants at our
shows to help them to achieve their business goals”
ONLINE BUSINESS MATCHMAKING DIARY
ExhibitorsForced matching will take
place for those who have
not scheduled meetings or
who have slots available
Open to schedule
meetings with
each other
Loaded onto
Online DiaryInvestors Club
Members &
Qualified
Trade Visitors
How is Matchmaking different to what you do today? 1. It is ‘exhibitor led’ matchmaking
2. Matchmaking is available for all participants not just the top 5%. Providing a layer of value
for all participants
3. Matchmaking is data driven and automated
Ongoing1 Month
Before1 Week Before
INVESTORS & OPERATORS CLUB
Investors invited
by event partners
Recommendations
from exhibitors
and sponsors (key target clients that exhibitors
have been trying to get access to)
Additional targeted
invitees will be
identified through
research & data
mining
Investors attending
the established
investor targeted
seminars
Members identified
through online
pre-registration that
qualify according to
a set criteria
MEMBERS
The Investors Club will be managed by 2 Relationship Brokers
Investor & Franchisee Club Member Benefits:
• Access to the investors lounge with catering.
• Access to the welcome function/ Ice Breaker Networking Function.
• Access to business speed dating.
• Access to the online diary to schedule appointments at the expo.
• Investors and franchisees will be reimbursed for any of the seminars
they registered, paid and attended at the 2 Expos.
• Invites to all investor club networking cocktails throughout the year.
• Tickets to concerts at the Ticketpro Dome as well as tickets to sport
suites hosted by Thebe Reed Exhibitions throughout the year.
• Partially hosted buyers will receive discounts on travel and
accommodation
INVESTORS & OPERATORS CLUB
OTHERUPDATES
SMALL BUSINESS EXPO WORKSHOPS
Business Bootcamp (FREE TO ATTEND)This workshop will focus on “Starting a business 101” topics including how to:
• Basic business planning and realistic projections
• Personal and Organisational performance
• Pitching a business idea
• The importance of registration with CIPC and why your company needs to
be documented.
• The importance of accounting as a start-up SME’s. Understanding financial
model towards your value proposition
• Various funding models available to SME’s and start-ups that won’t require
long term payback strains
• Brand Development
• The importance of networking as a start-up
SMALL BUSINESS EXPO WORKSHOPS
The Development Den (FREE TO ATTEND)This workshop will host experts who will share advice and insight on:
• Latest Business Trends
• Business and Financial management
• Limiting your tax liability
• Avoiding costly financial mistakes
• Going digital in business
• Keys to business success
SMALL BUSINESS EXPO FEATURES & SIDE EVENTS
The Chat Room:Will include:
• An Internet Café promoting Online Tender Bulletins
• A networking lounge for one-on-on meetings to be conducted between trade
visitors and exhibitors.
Techpreneur Pavilion - SEA Africa PartnershipWe are working with the Sustainable Entrepreneur Accelerator (SEA) Africa (Pty) Ltd, who is
a research and development firm that supports businesses in various African markets to
create a Techpreneur pavilion at this years show.
The Hook up Dinner:• In negotiations
• Friday AfternoonA growing entrepreneurial networking initiative with a global
vision on building a culture of entrepreneurship founded by DrLifesgud and
produced in collaboration with 6 teams of startups who power the activations in
each region.
FEATURES & SIDE EVENTS FOR#BUYABUSINESS EXPO &
SMALL BUSINESS EXPOGet in the Ring
• Thursday 17h30 - 19h30
• Startups battle it out by pitching their business concepts in front of a live
audience and judges.
Business speed dating sessions:
2 x Business Speed Dating Sessions have been included on the event
programme.
1 x Exhibitor – Exhibitor
1 x Exhibitor – Investor/Trade Visitors
Networking Functions:
Networking functions have been incorporated into the programme of events to
give exhibitors extra opportunities to network with each other and invited
guests.
#BUYABUSINESS EXPO WORKSHOPSFull on Franchising Theatre (PAID FOR SEMINARS)Hosted by SA Franchise Warehouse
• In-depth workshops on franchising models
• How to evaluate and fund a franchise
• How to franchise your business and the legalities of franchising.
Wealth MasterClass (PAID FOR SEMINARS) – 400 PAX
Hosted by Real Estate Investor Magazine This workshop will host experts who will share advice and insight on:
• Commercial investing techniques
• Residential investing techniques,
• How to build a business
• How protect your assets.
Jump! (PAID FOR SEMINARS)
Presented by ShirlawsSouth AfricaThis conference looks at the 4 key elements and Shows businesses how they can
work on all 4 of these items and avoid falling into these revenue ‘ black holes’.
• Businesses Product
• Channels to market
• Sales
• Brand
#BUYABUSINESS EXPO FEATURES & SIDE EVENTS
Investors & Operators Connect:Will include:
• Lounge for Investors & Operators to do private meetings
• Media can also interview Investors and Operators
Africa Pavilion :• This Pavilion will feature Franchise and Business Opportunities in Africa
• We will work with African Franchise Associations to set-up this pavilion
One–on-one meetings will be
scheduled with the seminar
delegates and exhibitors
in-between the seminar
sessions.
A SNEAK PEAK
AT THE
MARKETING
Street Marketing – Small Business Expo
Promotional and Competition Campaign Samples
WIN A
BUSINESS
AT THE
SMALL BUSINESS
EXPO
VALUED AT
R100 000
8 – 10 SEPTEMBER 2016
TICKEPTRO DOME
WIN
A
SMALL
BUSINESSTICKETPRO DOME
8 - 10 SEPT 16
Street Marketing – Buy a Business Expo
Promotional and Competition Campaign Samples
ADVISORY PANEL
&
PARTNERS
THE ADVISORY BOARDThebe Reed Exhibitions has established an advisory panel, including industry
partners & experts, that will meet once every few months to discuss issues in the
industry and the content of the expos. Suggestions will be put forward after each
meeting to ensure the positive growth of both exhibitions.
The panel members confirmed to date include:
Kizito
Okechukwu
Executive
Head
Sustainable
Entrepreneur
Accelerator
(SEA) Africa
Kobus
Oosthuizen
Founder &
MD
SA Franchise
Warehouse
Brian Walsh
Founder
The REAL
Entrepreneur
™ Institute
Carol
Weaving
MD
Thebe Reed
Exhibitions
Tshepo
Phakathi
CEO &
Founder
Phakathi
Holdings
As part of Reed Exhibitions we have access to similar exhibition titles that are
part of the global network. We have formed a partnership with the Franchise
Expo Paris and the Franchise & License Expo Indonesia.
This creates a Tri-series offering to our exhibitors as well as cross marketing
benefits for each show
GLOBAL PARTNER
WHAT THE
FUTURE
HOLDS
• Grow the Exhibition to include Africa
& International Buyers
• Grow the Exhibition to include Africa
& International Exhibitors
• Launch the International Investors
Club
• Expand into Africa – launch shows in
West and East Africa
All these initiatives will add benefit to our exhibitors
Q&A
SESSION
&
MEET THE TEAM
THE
Carol Weaving
Managing Director
Jenna Harper
Snr. Project
Coordinator
Belinda Unterslak
Logistics Manager
Tom McCafferty
Sales ExecutiveEliphas Machaka
Sales Executive
Trevor Mochaki
Sales Executive
Rene’ Staack
General Manager
Sugen Pillay
Commercial Director
Phina Rikhotso
Marketing & Buyer
Manager