SMM Reddit Team Presentation

15
Reddi t Alex Nuttall, Jesse East, Brandon Sidney The Front Page of the Internet

Transcript of SMM Reddit Team Presentation

Page 1: SMM Reddit Team Presentation

RedditAlex Nuttall, Jesse East, Brandon

Sidney

The Front Page of the Internet

Page 2: SMM Reddit Team Presentation

Overview

Reddit is an entertainment, social networking, and news website where registered community members can submit content, such as text posts or direct links. (source)

Reddit has an extremely diverse user base.

Reddit does not like marketers.

Social Bookmarking/Tagginghttps://en.wikipedia.org/wiki/Social_bookmarking

Page 3: SMM Reddit Team Presentation
Page 4: SMM Reddit Team Presentation

Key Terms

Subreddit

Karma

Upvote

Downvote

OP

Reddit Gold

Redditor

Reddit Flair

NSFW

Reddiquette

Page 5: SMM Reddit Team Presentation

Unusual Facts and Usage

❖ Over 36 million user accounts➢ Last Month they had 243,632,148 unique visitors➢ Hailing from 212 different countries➢ Viewing a total of 8,137,128,592 pages➢ Casting over 31,739,708 votes

Reddit aboutReddit traffic engagement

Page 6: SMM Reddit Team Presentation

Top Subreddits

top subreddits

Page 7: SMM Reddit Team Presentation

Strengths/ Weakness

es

Strengths

Diverse user base.

Anonymity.

There is a subreddit for everything.

Weaknesses

Audiences are generally anti-marketing.

Difficult to get in the spotlight.

Diverse user base.

Lack of Control

Page 8: SMM Reddit Team Presentation

Best 10 Tips

Be genuine - Reddit hates marketers.

Do not request upvotes.

Be active.

Understand the subreddit.

Follow some people.

Utilize AMA’s. (interview experts)

Create an Imgur account.

Create your own subreddit.

Offer customer service.

Unsubscribe from default subreddits.

Page 9: SMM Reddit Team Presentation

Engagement Strategies● Watch and Learn

● Adapt to Social Norms● Participate Meaningfully in Subs● Do Not Over Promote● Comment and Reply to Everyone● Create a Community

○ Customer Service○ Encourage Submissions

How to Incorporate Reddit into Strategy How to Get Traffic from Reddit6 Ways to Use Reddit to Grow Your Business

Page 10: SMM Reddit Team Presentation

Essential Tools

Apps

Alien Blue

Reddit Is Fun

Official Reddit App for IOS and Android

Reddit Enhancement Suite

Reddit Chrome Extensions

Page 12: SMM Reddit Team Presentation

5 Essential Readings

● Digital Marketers Guide to Reddit● Why Your Startup Should Be on Reddit● How To Reverse Engineer Success On Reddit● Popular Subreddits By Industry● About Reddit

Page 13: SMM Reddit Team Presentation

Best Set-Up

Tutorials Mashable - Reddit for Beginners

https://www.reddit.com/

Page 14: SMM Reddit Team Presentation

Monitoring/Measureme

ntGoogle Analytics

Bit.ly

Reddit Insight

Snoopsnoo

Measurement and Monitor Reddit

Page 15: SMM Reddit Team Presentation

Reddit