Social Snack @ SXSW 2013
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Transcript of Social Snack @ SXSW 2013
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@ SXSWMarzo 2013
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The Ages of Being SocialDavid Jones, Havas Media
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Trabajar los canales online como los canales tradicionales
IMA
GE
2004-2
007
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Escuchar, aprender, responder y mejorar
AD
VA
NTA
GE
2008-2
011
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Cualquier error de la
compañía se vuelve social Responder de la mejor
manera posible
DA
MA
GE
2012-2
013
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Transparencia Autenticidad (?) Personalización Velocidad
El d
esa
fío H
OY
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100 ErroresElaine Wherry, Founder of Meebo
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Sales de la Universidad Consigues tu primer
trabajo Tienes tu primer proyecto Noches Fines de Semana
Tienes tu primera reunión
Progra
mador
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Te ascienden ¿Puedo seguir programando? Gestión de Equipo
Especificaciones & Requerimientos
100★ Falta de feedback & capacitación
Manager
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Falta de Empatía Falta de Tiempo Punto de Vista
comercial $$$$$ 1,000,000★
Dir
ect
ore
sV
P /
CEO
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Dedicar tiempo al equipo de trabajo
Explicar el contexto,
no las tareas Generar confianza(ida y vuelta) Dar seguimiento
constantemente(ida y vuelta)E
l desa
fío H
OY
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Búsqueda en GoogleAmit Singhal
Google Sr. VP & Software Eng.
Google Fellow & Director of Core Ranking
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Una b
uena
resp
uest
a
Comprensivo Relevante Rápido Google vs. OMM Responsabilidad
Gestión del mayor repositorio de conocimiento
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Searc
h El algoritmo más complejo que conoce
VERY VERY VEEERY BIG NUMBER ¿Blogs de SEO?
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Searc
h Cada vez más relevancia al dispositivo Interpretan la
necesidad de acuerdo
al dispositivo & ubicación
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SEO ¿SEO es bullshit?
Cada vez menos por
tecnisismos y más por
valor Contenido relevante
(comportamiento)
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MashableThe Mashable Variety Show
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Mem
e Nyan Cat
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Mash
able
.com
Tráfico1º Social2º Titulo3º Contenido (texto)4º Contenido (técnico)
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Mash
able
.com
¿Viral? 4 hs. vs. 72 hs.
Algoritmo Home Page La publicidad de hoy
es contenido (no banners) Diseño responsivo
Apps < Mobile Site 2,800 dispositivos
(oct’12)
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¿Vir
al?
Walmart @ Alaska 3 millones de visitas
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Panta
llas
Desktop Mobile Tablets TV
Desafío de MarcasGenerar contenidos para muchas plataformas en pocas
pantallas
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Panta
llas
¿Qué es lo primero que hacen cuando se
despiertan?
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Super
Bow
l 2013 360i & Oreo Real-time Marketing
16,000 RTs
Are you socialmediaring?
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Shaquill
e O
’Neal
Geek Google Twitter60% divertir30% inspirar10% él
Presión & Stress(consejo del padre)
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Austin, TX
Hasta
el a
ño q
ue
viene