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Presented by Javier Saralegui/Confidential
DangerTV• DangerTV is the first digital destination for both
professional and user generated danger content
• DangerTV content is both short form and long form and will also include live programming
• Available via online, mobile, OTT, smart TV, and gaming platforms
• Content mission: "to evoke awe"
DangerTV Opportunity
• Men are viewing thrilling, dangerous content more than ever before
• There is no 24/7 danger destination online or on cable
• A proliferation of shows from I Shouldn't be Alive to Deadliest Catch validate DangerTV's content strategy
• Advertising industry move toward branded entertainment and danger themed commercials benefits DangerTV
DangerTV Team
• Javier Saralegui: Former President-Univision Cable Networks, Univision Online
• Alvaro Saralegui: Former Publisher, Sports Ilustrated, President- Quokka, Consults for NFL
• Scott Falconer: Former Senior Architect JAGTAG, mobile messaging platform sold in 2012
• Glenn Thomas: Founder- Smashing Ideas, a digital marketing agency focusing on innovation
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Digital Video Franchises Become Mainstream
• Netflix surpasses HBO with total number of subscribers and is one of the best performing S&P stocks since 2007
• Disney, Fox and NBC take Hulu off the block and agree to invest $750 MM
• Vice revenues were estimated to reach $1B in2016 and claims a $2.5B valuation
• Chernin Group buys anime site Crunchyroll to expand online video assets
Danger and Live Global Events
• Red Bull Space Jump delivers 24 MM views
• Wallenda High Wire walk across Grand Canyon garners 12 MM views
• Maverick's giant surf competition blows servers after 1MM uniques simultaneously tune-in
• Nat Geo underwrites Alex Honnold free climb in Taipei
DangerTV Content Strategy• Long form non-fiction production houses and catalogues:
rev share and minimum guarantee deals
• Short form: in negotiation with international news bureaus (AFP) for danger-centric daily news clips and segments
• Pre-viral content discovery via Newship/Spike algorithms which includes access to creators and influencers of that content
• DangerTV future stars: have begun to reach out to potential DangerTV stars like Laird Hamilton and Les
• Integrated social sharing, contests/giveaways, and gamification drive viral sharing
• Daily news/blog posts drive social conversation and search engine rankings
• Facebook sharing and optimization drives discovery and social viewing
• Media partners, whether MSG or others, provides brand awareness/viewership
• Twitter feed and engagement drives social conversation
• YouTube acts as a barker channel for programming discovery
• Social platforms such as Reddit/Buzzfeed/Instagram/Snapchat/etc used opportunistically and tested for acquisition/retention
• SEO long tail optimization drives discovery
• Email marketing and push notifications drive return engagement
Audience Acquisition and Retention: Organic
• Social media advertising targets social Influencers + predisposed viewers based on social graph/history
• Content marketing drives to website or app depending on device
• Low cost remnant space video/banner advertising drives volume acquisition
• Search advertising on low cost long tail terms drives audience acquisition
• Paid tweets/posts by influencers drives discovery
• Street teams target universities and events to rapidly drive audience
• Remarketing campaigns to site visitors drives site re-engagement
Audience Acquisition and Retention: Paid
DangerTV Core Revenue Model Follows Marketers' Ad Budgets
• DangerTV will derive its revenues at the outset from digital video advertising
• Online video ad budgets expected to grow 7.7B to 12.8B by 2016
• Branded entertainment provides premium CPMs and production related revenue
• DangerTV has broad male appeal with a core M18-34 year old audience
• Top ten ad spenders include wireless, auto and insurance, DIY and alcholic beverage-all have male targets
DangerTV Ancillary Revenue Streams
• VOD/Subscriptions -Premium content
• PPV - Live events
• In-app purchases and subscriptions
• DangerTV product licensing
• Gaming
• Branded entertainment production
• Original content licensing
DangerTV: The Product
• Will launch on web + mobile
• Drive push viewing
• Drupal Platform, open source
• Online web destination will drive app downloads
• Other platforms on drawing board including X-Box, Roku, Playstation
• Stream with Ooyala or Brightcove
Unprecedented Engagement
• DangerTV isn't a channel, its an experience
• Provides short and long form content that resonates with millennial men
• Focused on providing perfect environment for branded entertainment
• Available on web, mobile and OTT
• Extensions can include any other type of outreach, including in-theater, college tour and more
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