Web 2.0 / Social Media (Marketing Digital)

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    18-Oct-2014
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Una visión gráfica de los medios sociales (2.0) desde los medios sociales, el porqué de las razones de no haber un 3.0, 4.0... 2.0 es simplemente una descripción que representa una evolución de algo que surgió cuyo propio éxito está basado en la recreación constante, en la desorganización bajo un denominador común... no hay límites ni fronteras... hay que pensar si la realidad que conocemos cambiará con estas nuevas tendencias....

Transcript of Web 2.0 / Social Media (Marketing Digital)

Diapositiva 1

EXPORTA 2009 | porPortadaViniendo pensaba en las seales, marcan un destino, un ritmo, en el caso de internet no hay ese ritmo, el 2.0 es slo una forma de marcar un siguiente paso pero podra incluso ni haber llegado, el asumir que habr un 3.0, un 4.0 implica asumir que hay una planificacin y lo que realmente significa esta evolucin de internet es que no la hay1

IMG logos 2.0

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IMG mapa 2.06

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Tan simple como una hoja de papel en blanco, todo por escribirIt's about people It's about community It's about participation The shift from monologue to dialog It has changed traditional media and marketing But, its more Citizen Media its Citizen Influence

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EXPORTA 2009Argumentos empresariales para no ignorar el cambio actual, revolucin democrticaIMG publi Kodak antigua, X aosIMG polaroid/icono jpg con logo de Flickr, X aos

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EXPORTA 2009IMG directorio pgina de Pginas Amarillas, X aosIMG botn PC con logo Google, X aos

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EXPORTA 2009JUNIO72WEB 2.0EXPORTA 2009IMG carta de ajuste, X aosIMG logo play Youtube, X aos

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EXPORTA 2009WEB 2.0JUNIO09

EXPORTA 2009IMG carta de ajuste, X aosIMG logo play Youtube, X aos

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EXPORTA 2009IMG mvil Nokia, X aosIMG reduce diapo para ver IMG en iphone, X aos

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EXPORTA 200914

EXPORTA 2009IMG con txt su correo gratuito en MSN Hotmail, X aos

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EXPORTA 2009IMG feed de Facebook, X aos

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EXPORTA 2009IMG teclado mquina escribirIMG letras a negro, salvo blogs, x aos17

EXPORTA 200918

EXPORTA 2009Nuevos paradigmas, nuevos tiempos19

EXPORTA 2009Usuario es el rey de verdad, no slo utiliza el contenido, lo generaIMG de monigote con corona de verdad

It represents all of the channels that "we thepeople" use to read, write, create, and shareinformation with each other, including blogs,tagging, wikis, socialized networks, RSS,communities, podcasts, vlogs, etc.

20Portales Inters General14%Redes Sociales y Comunidades52%Portales Verticales10%Buscadores25%TOTAL TIEMPO DEDICADO ULTIMO MES

Cualquiera puede liderar/Crear en 2.0, el riesgo es la misma facilidad de construccin/destruccin (crtica) = considerar el lenguajeIMG cuadro audiencia de los blogs vs medios tradicionales

How To Participate It is about people do not market to audiencesor targets, engage in conversations with people Read Know what the hell you're talking about Participate Contribute Engage Be a resource, not a sales person Become part of the community Listen Learn Respect the communities you engage in andthey will respect you

21CUANDO USA INTERNET?

TV32%REVISTAS5%5%PERIODICOS40%RADIOINTERNETCualquiera puede liderar/Crear en 2.0, el riesgo es la misma facilidad de construccin/destruccin (crtica) = considerar el lenguajeIMG cuadro audiencia de los blogs vs medios tradicionales

How To Participate It is about people do not market to audiencesor targets, engage in conversations with people Read Know what the hell you're talking about Participate Contribute Engage Be a resource, not a sales person Become part of the community Listen Learn Respect the communities you engage in andthey will respect you

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EXPORTA 2009El secreto no es generar la informacin, sino hacerla visible, aproximarnos a ese nuevo reyYou're Not Invited to the Party PR in many respects has lost its luster there's no PR for the PR We don't need another buzz word We're too stupid to participate we don't get it We're just trying to hijack media for profit We try to control the messageContent for the social web is the nectar for theweb surfing bee (innovator)With each new discovery, bees do their dance toshare the location of content (email, IM, myspace)ahora losconsumidres tienenacceso a opinionesreales de gente comoellos, sobre cualquierproducto o servicio.

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EXPORTA 2009El secreto no es generar la informacin, sino hacerla visible, aproximarnos a ese nuevo reyYou're Not Invited to the Party PR in many respects has lost its luster there's no PR for the PR We don't need another buzz word We're too stupid to participate we don't get it We're just trying to hijack media for profit We try to control the messageContent for the social web is the nectar for theweb surfing bee (innovator)With each new discovery, bees do their dance toshare the location of content (email, IM, myspace)ahora losconsumidres tienenacceso a opinionesreales de gente comoellos, sobre cualquierproducto o servicio.

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EXPORTA 2009El secreto no es generar la informacin, sino hacerla visible, aproximarnos a ese nuevo reyYou're Not Invited to the PartyIMG google con categora lder y descripcin de compaa poco til, img cdigo fuente con metas diferentes

PR in many respects has lost its luster there's no PR for the PR We don't need another buzz word We're too stupid to participate we don't get it We're just trying to hijack media for profit We try to control the messageContent for the social web is the nectar for theweb surfing bee (innovator)With each new discovery, bees do their dance toshare the location of content (email, IM, myspace)ahora losconsumidres tienenacceso a opinionesreales de gente comoellos, sobre cualquierproducto o servicio.

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EXPORTA 2009El secreto no es generar la informacin, sino hacerla visible, aproximarnos a ese nuevo reyYou're Not Invited to the PartyIMG de pgina convencional vs 2.0 (posibilidad de postear, logos RSS, etc)

PR in many respects has lost its luster there's no PR for the PR We don't need another buzz word We're too stupid to participate we don't get it We're just trying to hijack media for profit We try to control the messageContent for the social web is the nectar for theweb surfing bee (innovator)With each new discovery, bees do their dance toshare the location of content (email, IM, myspace)ahora losconsumidres tienenacceso a opinionesreales de gente comoellos, sobre cualquierproducto o servicio.

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EXPORTA 2009

El secreto no es generar la informacin, sino hacerla visible, aproximarnos a ese nuevo reyYou're Not Invited to the PartyIMG url campaa larga, tipo bmw

PR in many respects has lost its luster there's no PR for the PR We don't need another buzz word We're too stupid to participate we don't get it We're just trying to hijack media for profit We try to control the messageContent for the social web is the nectar for theweb surfing bee (innovator)With each new discovery, bees do their dance toshare the location of content (email, IM, myspace)ahora losconsumidres tienenacceso a opinionesreales de gente comoellos, sobre cualquierproducto o servicio.

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EXPORTA 2009El secreto no es generar la informacin, sino hacerla visible, aproximarnos a ese nuevo reyYou're Not Invited to the PartyIMG url campaa larga, tipo bmw

PR in many respects has lost its luster there's no PR for the PR We don't need another buzz word We're too stupid to participate we don't get it We're just trying to hijack media for profit We try to control the messageContent for the social web is the nectar for theweb surfing bee (innovator)With each new discovery, bees do their dance toshare the location of content (email, IM, myspace)ahora losconsumidres tienenacceso a opinionesreales de gente comoellos, sobre cualquierproducto o servicio.

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EXPORTA 2009El secreto no es generar la informacin, sino hacerla visible, aproximarnos a ese nuevo reyYou're Not Invited to the PartyIMG url campaa larga, tipo bmw

PR in many respects has lost its luster there's no PR for the PR We don't need another buzz word We're too stupid to participate we don't get it We're just trying to hijack media for profit We try to control the messageContent for the social web is the nectar for theweb surfing bee (innovator)With each new discovery, bees do their dance toshare the location of content (email, IM, myspace)ahora losconsumidres tienenacceso a opinionesreales de gente comoellos, sobre cualquierproducto o servicio.

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GRUPOTIEMPOUSUARIOSPOSTSREGIONTIPOMojitoJunio 20081.120.840500+internacionalNo comercialRed BullMayo 2008899.399332internacionalComercialExperimento: 6 Grados deSeparacionMayo 2008112.900117internacionalNo comercialCruzcampoJulio 20086.984203localComercialNike soccerMarzo 20085.64715internacionalComercialTodos con Emilio Gutirrez. 1.000.000 de Mazas ms,Febrero 20094.800220localNo comercialRenaultSeptiembre 20082.583+40internacionalComercialKetekeDiciembre 200888742localComercial

EXPORTA 2009El secreto no es generar la informacin, sino hacerla visible, aproximarnos a ese nuevo reyYou're Not Invited to the PartyIMG tabla FB con datos

PR in many respects has lost its luster there's no PR for the PR We don't need another buzz word We're too stupid to participate we don't get it We're just trying to hijack media for profit We try to control the messageContent for the social web is the nectar for theweb surfing bee (innovator)With each new discovery, bees do their dance toshare the location of content (email, IM, myspace)ahora losconsumidres tienenacceso a opinionesreales de gente comoellos, sobre cualquierproducto o servicio.

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EXPORTA 2009Donde? Entorno ms multimedia que nunca, ordenadores, mviles, pdas, TV incluso frigorficosOpcin IMG teclas enter de varios dispositivosIMG pantalla en blanco con simulacin cursor se escribe pantalla, Zoom out frigorfico

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ORDENADORMOVILTELEVISIONPDAEXPORTA 2009Donde? Entorno ms multimedia que nunca, ordenadores, mviles, pdas, TV incluso frigorficosOpcin IMG teclas enter de varios dispositivosIMG pantalla en blanco con simulacin cursor se escribe pantalla, Zoom out frigorfico

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EXPORTA 20