woytertibwoy presentasi UAS
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Transcript of woytertibwoy presentasi UAS
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FADIL Account
Executive
- Strategic Planner
- Co-creator
WoyTertibWoy
HILMI Admin
-
Production -
Co-creator
WoyTertibWoy
AZKA Admin
- Content
Writer
- Co-creator
WoyTertibWoy
FARIS Creative
Planner -
Co-creator
WoyTertibWoy
FERDY Admin
- Media Planner
- Co-creator
WoyTertibWoy
#WTWcrew
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BACKGROUND
WoyTertibWoy merupakan gerakan “Transformasi Sosial’’di Lalu Lintas & Fasilitas umum yang tidak di gunakan sebagaimana
mestinya, oleh karena itu WoyTertibWoy lahir sebagai media social dengan gaya yang asik
dan aksi asik turun lapangan untuk lebih memperingati betapa penting nya TERTIB itu
sendiri.
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FAKTA ‘‘TERTIB’’
Masih banyak sekali masyarakat khususnya JABODETABEK yang masih tidak mempedulikan
TERTIB baik di lalu lintas maupun di fasilitas seperti halte maupun stasiun, karena sekarang
untuk TERTIB butuh penggerak.
‘’Karena pada jaman sekarang DISIPLIN malah dibilang SOK TERTIB’’ - @Kang_Te
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THE BIG IDEA
“TRANSFORMASI SOSIAL” Merubah budaya tidak tertib
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OBJECTIVE
Proses ini terlihat mudah, namun merubah pola pikir seseorang itu sulit. Namun, sulit bisa di atasi dengan merubah jati diri menjadi lebih tertib di lalu
lintas dan fasilitas.
TRANSFORMASI SOSIAL
MERUBAH MENTAL
MERUBAH PERILAKU
MERUBAH KEBIASAAN
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CHALLENGE
Polantas sudah tidak mendapatkan respek yang sepantasnya dari masyarakat.
Melanggar Lalu Lintas maupun Fasilitas merupakan hal yang lumrah terjadi dan
sudah menjadi budaya.
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TARGET AUDIENCE
• PRIMER • Usia 18 tahun hingga 30 tahun • Menggunakan kendaraan atau fasilitas umum • Aktif di media sosial
• SEKUNDER • Usia 31 tahun hingga 55 tahun • Pengguna kendaraan atau fasilitas umum • Menggunakan media sosial (walaupun tidak seaktif
Target Primer)
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THE
COMMUNICATION
STRATEGY
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TEASER
KAMPANYE MELALUI
INSTAGRAM DAN TWITTER
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WHY INSTAGRAM AND TWITTER?
Kami menggunakan Instagram karena konten yang kami buat cenderung berbentuk gambar.
Serta kami menggunakan Twitter karena memudahkan kami untuk berinteraksi dengan
orang-orang.
Karena Target Audience yang kami sasar sedang aktif-aktifnya menggunakan social
media, terutama Instagram dan Twitter
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INSTAGRAM - woytertibwoy
• Mengupload foto-foto pengguna lalu lintas dan fasilitas YANG TIDAK TERTIB.
• Post yang diupload merupakan hasil produksi WoyTertibWoy serta feedback berupa tag foto dari followers.
• Comment Bomb. Kita mencari foto yang sudah diupload yang menggunakan hashtag #tertib, #macet , dll dan kami post comment sehingga tertarik untuk mampir ke akun kami dan memberikan feedback berupa like, follow, maupun promote.
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TWITTER - @WoyTertibWoy
• Memberikan informasi, edukasi serta laporan terkini mengenai lalu lintas dan fasilitas.
• Berinteraksi dengan akun-akun pribadi, sosial dan institusi.
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REMINDER
Menjadikan nama WoyTertibWoy bukan hanya sebagai akun media social tapi juga menjadi sebuah bahasa teguran
yang sering di gunakan. Dengan cara mengajak Followers untuk
ikut berpartisipasi dengan kami.
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COMMUNITY DEVELOPMENT
Dengan cara turun ke jalan membagikan sticker untuk membuat awareness
Menjalin relasi dengan komunitas-komunitas yang memiliki satu pandangan dengan kita
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COMMUNITY ENGAGEMENT
Kita melakukan aksi turun ke jalan untuk memperingatkan para pengguna lalulintas dan fasilitas secara langsung
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OUR CURRENT PARTNERSHIP
Mandelez International 89,6 FM I-Radio Jakarta Scooter Frame (Vespa)
Road Safety Association (RSA) Marketing Attack Day (Prasetya
Mulya) Vocast Radio LSPR Radio
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OUR COMPETITORS
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Nama Akun @infoll (infolalulintas.com)
Followers 678.000
Following 13
SInce Desember 2008
Jumlah Tweet 200.000
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Nama Akun @LewatMana (LewatMana.com)
Followers 616.200
Following 0
SInce January 2009
Jumlah Tweet 595.000
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Nama Akun @TMCPoldaMetro (TMC Polda Metro Jaya)
Followers 2.9m
Following 0
SInce September 2009
Jumlah Tweet 325.600
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Nama Akun @Parkirlubangsat (#parkirlubangsat)
Followers 8.590
Following 172
SInce May 2012
Jumlah Tweet 1.658
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SOCIAL MEDIA
STATISTICS
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STATISTIC
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BLOG
STATISTIC
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STATISTIC
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DOKUMENTASI
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TERTIBLAH SEBELUM
DITERTIBKAN
#WTW
“Jangan takut dibilang sok tertib, kalau diri kita terlahir disiplin”