W E L C O M EB O N B I N I ARUBA TOURISM AUTHORITY

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T R A V E L E R ’ S D E M A N D S C O N T I N U E T O E V O L V E A T A F A S T P A C E .

A R U B A ’ S T O U R I S M I SK N O W N F O R I T S R E S I L I E N C E

P r e s e r v e t h e C o r e .

The pursui t o f innovat ive pathways for susta inable tour ism development is

fundamenta l to achiev ing balanced

growth

A . T . A . ’ S T O T A LR E V E N U E

• The US Market• Ai r l i f t• Aruba.com

71%

8%

17%

Marketing & PromotionsDestination ServicesOperational Expenses

• Increase annual number of global visitor arrivals by 3.7%

• Increase Tourism Receipts by 2.0%-3.5%

• Increase Revenue per Available Room by 0.8%

• Increase cruise visitor arrivals by 7%

TARGETS 2018

STRATEGIC PRIORITIES

• Grow Average Daily Tourist Spending

• Increase the share of Affluent Travelers coming to theisland.

• Diversification of the primary tourism markets.

• Greater attention on airlift policy and strategy to ensurethe necessary capacity and available seats.

• Focus on creating valuable customer experiences through destination development, promotional andpositioning efforts.

STAY-OVER ARRIVALS

YEAR TO DATE AUGUST 2017

-7% +8%

FOCUSING LESS ON MORE ARRIVALS AND MORE ON GETTING THE RIGHT MIX OF VISITORS WITH

INCREASED SPENDING

• Increase annual number of global visitor arrivals by 3.7%- Increase the Share of Affluent Visitors

• Increase Tourism Receipts by 2.0%-3.5%

• Increase Revenue per Available Room by 0.8%

• Increase cruise visitor arrivals by 7%

TARGETS 2018

U S A F F L U E N T V I S I T O R S

246,062 267,728 265,835

279,127 293,083

-

50,000

100,000

150,000

200,000

250,000

300,000

350,000

2014 2015 2016 2017 2018

Y E A R T O D A T E J U L Y 2 0 1 7 : + 4 %

Y E A R T O D A T E J U L Y 2 0 1 7 : + 1 4 %

FirstTimers Repeaters

A F F L U E N TF I R S T T I M E R S

• Increase annual number of global visitor arrivals by 3.7%- Increase the Share of Affluent Visitors- Stimulation of need period

• Increase Tourism Receipts by 2.0%-3.5%

• Increase Revenue per Available Room by 0.8%

• Increase cruise visitor arrivals by 7%

TARGETS 2018

• Increase annual number of global visitor arrivals by 3.7%- Increase the Share of Affluent Visitors- Stimulation of need period- Ensure availability of air seats

• Increase Tourism Receipts by 2.0%-3.5%

• Increase Revenue per Available Room by 0.8%

• Increase cruise visitor arrivals by 7%

TARGETS 2018

Overall seat capacity: +0.2%

US seat capacity:+11%

SEAT CAPACITY 2017

• Increase annual number of global visitor arrivals by 3.7%

• Increase Tourism Receipts by 2.0%-3.5%

• Increase Revenue per Available Room by 0.8%

• Increase cruise visitor arrivals by 7%

TARGETS 2018

T O U R I S M R E C E I P T S 2 0 1 1 - 2 0 1 8

2017 estimated final2018 target

2,411.1 2,501.52,666.0

2,861.1 2,940.5 2,854.93,026.1 3,132.1

2011 2012 2013 2014 2015 2016 2017 2018

in (x Afl. Million) +2%+1%

Average Annual Growth Rate: 4%

Q1 2017: +3.5%

Source: CBA

T O U R I S M R E C E I P T Sp e r s t a y - o v e r v i s i t o r2 0 1 1 - 2 0 1 6

-

200.00

400.00

600.00

800.00

1,000.00

1,200.00

1,400.00

1,600.00

1,800.00

2011 2012 2013 2014 2015 2016

Aruba Caribbean World

• Increase annual number of global visitor arrivals by 3.7%

• Increase Tourism Receipts by 2.0%-3.5%

• Increase Revenue per Available Room by 0.8%

• Increase cruise visitor arrivals by 7%

TARGETS 2018

R E V E N U Ep e r a v a i l a b l e r o o m 2 0 1 1 - 2 0 1 8I N U SD O L L A R S

$143.42 $153.24 $153.72

$183.44 $186.83 $182.03 $197.10 $198.68

2011 2012 2013 2014 2015 2016 2017 2018

2017 estimated final2018 target

+0.8%+8.6%

Average Annual Growth Rate: 5%

Year to date July 2017: +10.1%

Source: AHATA

C A R I B B E A NR E V E N U E p e r a v a i l a b l e r o o m

YEAR TO DATE – JULY 2017 VS JULY 2016Percent Change from YTD 2016

Occ ADR RevPARAruba 11.0 1.1 12.3

Cancun/ Chetumal 4.7 5.8 10.8Barbados 0.7 0.6 1.2Curacao 4.4 -0.3 4.1Cayman Islands -8.0 4.1 -4.2Dominican Republic 3.2 1.7 4.9Jamaica 7.6 1.4 9.1Trinidad / Tobago -2.9 1.6 -1.3Turks / Caicos Islands -1.9 -0.4 -2.3St Lucia -8.7 -13.9 -21.4Puerto Rico -2.2 -3.8 -5.9US Virgin Islands 0.4 6.7 7.1

Source: STR

• Increase annual number of global visitor arrivals by 3.7%

• Increase Tourism Receipts by 2.0%-3.5%

• Increase Revenue per Available Room by 0.8%

• Increase cruise visitor arrivals by 7%

TARGETS 2018

C R U I S E V i s i t o r A r r i v a l s 2 0 1 1 - 2 0 1 8

2017estimatedfinal2018target

599,973 582,309

688,568 667,095 607,019

656,043

762,830 816,228

2011 2012 2013 2014 2015 2016 2017 2018

+16% +7%

Happiness and wel lbe ing are cornerstones for

a susta inabledevelopment

78 PERCENT ARE HAPPY, 76 PERCENT EXPRESS LONGER-TERM

SATISFACTION WITH LIFE

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WHAT CAN TOURISM CONTRIBUTE TO OUR FUTURE SOCIETY AND WHAT CAN ARUBA UNIQUELY CONTRIBUTE TO THE

FUTURE TRAVELER?

HOW SATISFIED ARE OUR VISITORS, WHAT IS THEIR LIKELIHOOD TO RETURN AND HOW LIKELY ARE THEY TO

RECOMMEND ARUBA TO FRIENDS AND FAMILY?

T h a n k y o u ,M a s h a d a n k i !