Ybrant Investor Presentation Dec 7 2012
Transcript of Ybrant Investor Presentation Dec 7 2012
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Marketing Digital Media Worldwide
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Section 1 Snapshot 05
Section 2 The Opportunity 08
Section 3 About Ybrant 15
Section 4 Growth Strategies 26
Section 5 Financial Overview 29
Appendix Merger with LGS Global 31
ContentContent
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Snapshot
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6
Social Marketing
Expertise
Ybrant has widepenetration outside of US
for advertising content on
Facebook and is one of its
few selected marketing
API partners
4
Presence AcrossDigital Media Operates across the entire
digital marketing space
Provides flexibility to
customers to choose
online advertising
campaign formats on a
single platform
7
Market Scale Online advertising $107bn
market in 2012 growing to
$179bn by 2016
Social, mobile and video
are creating a new wave
of growth for digitalmarketing specialists
3
Strong IP Heritage as a technology
provider for digital
marketing industry IP ownership enables
higher margin, improved
unique offering and higher
share of advertising
budget
6
Global Presence Local presence in over 24
countries across 6
continents
Strength in emerging
markets such as Latin
America Plan to capitalize the
potential in India
2
Consumer Reach Creates 1.5bn searches
and 34bn impressions
every month Access to 200m unique
visitors per month
Customers include 3 of
top 5 global ad agencies
Associated with over
6,000 publishers
5
EffectiveAcquisitions 12 corporate investments
to date enabled global
scale and end-to-end
presence
8
Staff Base 1,000+ staff, ~300 based in
India
Provide technology
development, customer
service and sales potential
9
Sustainable Growth Organic growth and M&A,
led the digital marketing
revenue growth @CAGR
40.9% (2007-2012)
Continued growth
expected as market growsand Ybrant extends share
1
KeyKey Corporate HighlightsCorporate Highlights
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The Opportunity
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Internet Advertising is a USD 100bn Market..Internet Advertising is a USD 100bn Market..
Internet Advertising is now an essential part of every brand and media planners budget
In 2012, it surpassed newspaper as the second largest advertising medium by value spent, after TV
It remains the fastest growing segment within the advertising space
8
Global Internet Advertising Market (USD billions)
9 14
2029
3949 52
73
88
107
126
145
162
179
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
2003-2012 CAGR:
31.0%
2012-2016 CAGR:
13.7%
Source: eMarketer
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drivendriven byby secularsecular growthgrowth inin internetinternet penetrationpenetration andand
consumersconsumers timetime andand moneymoney spentspent onlineonline
The gulf between portion of time spent online and portion of advertising spent online highlights
the opportunity for ad spending growth
Online ad spending growth is further stimulated by the shift in consumer spending habits while
online, demonstrated by the increase in e-Commerce
9
Average time spent by US adults Vs US ad spending share
39.8%
36.5%
13.2%
3.1%2.3%
38.9%
22.5%
9.3%
11.5%9.2%
TV Online* Radio Newspaper Magazines
Time spent share Ad spending share
Potential for ad spending
to match time spent
Source: eMarketer Sep & Oct 2012
* Note: online includes mobile
US Retail e-Commerce Spending (USD bn)
194
224
256
290
325
362
2011 2012 2013 2014 2015 2016
2011-2016 CAGR:
13.3%
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Monthly Time Spent on Facebook vs. Other Sites
WithinWithin internetinternet advertising,advertising, SocialSocial MarketingMarketing hashas
emergedemerged asas aa keykey marketingmarketing tooltool
Source: Company reports and CapStoneInvestment estimates
YoY Growth of Brand Engagement on Facebook
7:46
2:53 2:121:48 1:44 1:41 1:18 1:06
0
200
400
600
800
Facebook AOL Yahoo Google MSN YouTube Wikipedia AppleSource: Adobe Digital Marketing Report Q3 2012
Note: Brand engagement defined as likes, comments and shares
(Hrs)
10
100% 91% 649%996%
Q3 2011
284%
Q4 2011 Q1 2012 Q2 2012 Q3 2012
....which converts to a highly valuable, targeted user base actively engaging with advertising delivered to them
Facebooks Rising Share of the US Display Advertising Market
Source: IAB, ThinkEquityLLC estimates
Note: Google does not include Doublclickad traffic
2010A 2011A 2012E 2013E 2014E
Yahoo! share 14.3% 11.6% 9.9% 8.9% 8.1%
AOL share 4.7% 4.4% 4.2% 4.1% 3.9%
Google share 11.0% 14.9% 17.1% 19.4% 21.7%
Facebook share 11.7% 14.7% 18.0% 20.9% 23.7%
Other Share 58.3% 54.4% 50.8% 46.8% 42.5%Total 100.0% 100.0% 100.0% 100.0% 100.0%
International vs. Domestic Advertising Revenues from Facebook
Source: Pivotal Research
(USD mn)
Rapidly increasing brand engagement with consumers on Facebook has enabled it to become the #1 display
advertiser in the US
Even more rapid Facebook ad growth internationally, with international revenues set to overtake the US in 2013
Source: Company reports and CapStoneInvestment estimates
0
2,000
4,000
6,000
8,000
2004A 2006A 2008A 2010A 2012E 2014E 2016EUS Advertising Revenue International Advertising Revenue
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2
18
4
28
8
53
Latin America Asia Pacific
2010 2012 2016
2825
4333
67
52
North America EMEA
....andand EmergingEmerging MarketsMarkets growthgrowth isis forecastforecast toto accentuateaccentuate
furtherfurther asas internetinternet subscriber/penetrationsubscriber/penetration acceleratesaccelerates
11
Internet Subscriber (million) / Penetration (%)
North AmericaNorth AmericaNorth AmericaNorth America EMEAEMEAEMEAEMEA
Latin AmericaLatin AmericaLatin AmericaLatin America Asia PacificAsia PacificAsia PacificAsia Pacific
2000 2012E 2016E
108
*33.4%
274
*78.6%
334
*88.7%
CAGR: 8.1% CAGR: 5.1%
2000 2012E 2016E
113
*6.5%
776
*36.6%
1,009
*45.5%
CAGR: 17.4% CAGR: 6.8%
2000 2012E 2016E
18
*3.4%
255
*42.9%
462
*72.2%
CAGR: 24.7% CAGR: 16.0%
2000 2012E 2016E
122
*3.4%
1,101
*27.8%
1,583
*37.2%
CAGR: 20.1% CAGR: 9.5%
Internet Advertising Market (USD billions)
CAGR: 22.7%
CAGR: 11.8%
CAGR: 16.5%
CAGR: 11.6%
CAGR: 23.7%
CAGR: 17.8%
CAGR: 33.5%CAGR: 20.7%
Source: eMarketer, PwC Global entertainment and media outlook 2012-2016, United Nations, www.internetworldstats.com, Daiwa estimates
* Note: Penetration rate of internet
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Increasing
Personalisation
New digital
channels
Data rates
and tech
upgrades
Mobile
Tablet computing
Smart TV
Location based
Social marketing
Online video
Rich media
Long term ROI driver Effect on advertisement value
Smartphone
proliferation
+ Consumer time online+ Number of channels+ More targeted and
interactive experience
+ Data about consumers+ Targeting and ROI
analytics capability
+ Interactive experience+ Consumer participation
and response
+ Improvements inexisting internet
channels
+ Higher qualityadvertising and ROI
improvements
Evolution of online advertising channels
More targeted advertising, increasing interactivity, a richer internet experience and increasing
number of internet channels improves advertising ROI but increases complexity
As a result, internet advertising implementers are increasingly important to an effective campaign
Inc
reasingcomplexityan
dvalueaddtoadvert
isers
Shift to
performance
based ads+ Guaranteed ROI withmeasurable
advertisement value
CPC, CPL, CPM modelsCost per thousand
impression
Cost per clickCost per action
ThisThis wideningwidening digitaldigital experienceexperience && complexitycomplexity ofof optionsoptions
shouldshould extendextend relevancerelevance ofof digitaldigital marketingmarketing specialistsspecialists
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About Ybrant
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Owned Publishing
network
28 million uniquevisitors per month
YbrantYbrant hashas establishedestablished aa relevantrelevant presencepresence inin thethe GlobalGlobal
DigitalDigital MarketingMarketing EcosystemEcosystemAdvertisers Agencies
Internet
usersYbrant Publishers
MobileAdvertising
SocialAdvertising
Search
Advertising
Display
Advertising
Online Video
Advertising
Email and Lead
Generation
Affiliates with 2,000+
advertisers
Brands including:
Some of the
Fortune 500
companies
Major consumerproducts
conglomerates
Associates with 140+
agencies
Agencies including:
3 of top 5 global ad
agencies
Associates with
6,000+ third party
publishers in 140
countries including:
Facebook
Yahoo
120
million+
internet
users
Ybrants value proposition to advertisers & agencies: Access to publishers across the globe
Ad campaign optimisation technology to maximize ROIs
One-stop shop service to cover all digital advertising channels
1000+ staff base to provide complementary services
Ybrant value proposition to publishers: Multi-platform server optimizes advertising
inventory usage
Access to major advertisers and advertising
agencies across the globe
Dedicated account management service to
manage multiple clients on a single platform
1.5 billion searches generated and 34 billion
impressions created every month
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Complementary services
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34 billion impressions every month
Technology-controlled buying platform
Advanced targeting capabilities
Local market campaign specialties
Customized technology leverages user behavior and
interests and optimizes advertising campaign
Campaign managers available 24/7 to manage campaignsand tackle issues
Click Through Rate (CTR) of ads is monitored and calculated
in order to choose the best ads, from the first clicks
Pixel tracking is available to follow conversion and
immediately affects which ads are shown
Premium Smartphone inventory
Exciting and engaging ad formats
Specialized pages and download tracking
Various engaging formats
Connection to popular content
Engaging and relevant
|Ybrant Search 1.5 billion searches generated by Ybrant Digital
28 million unique users per month generated by
Targeted, optimized ads focused on specific audience
Access to a number of publisher sites, increasing reach
Control over bidding prices being a self-owned publisher
network
|Ybrant Email Capable of sending up to 5 million emails on one server
per day
Provides clients with a scalable mass-mailing solution
Reporting, tracking and list maintenance
Global information technology implementation and
outsourcing services provider
Provides end-to-end enterprise solution offerings and
specializing in cloud computing, mobile software, ERPsolutions, Microsoft and open source systems development
|Ybrant Platforms
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|Ybrant Banner Extensive marketing reach for banner Ads
Real time bidding technology for optimal ad pricing
withwith aa widewide suitesuite ofof productsproducts
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....andand complementarycomplementary servicesservices basedbased onon InIn--househouse
TechnologiesTechnologies
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Complementary ServicesDigital Media Planning and
Buying
Campaign Optimization and
Analysis
User Data Collection and
Aggregation
Ad Serving
and traffic monitoring
Customizable Applications and
Widgets
Licensed technology software
Creative enhancement for
performance
Technical advice for digital
marketing strategy
Search Optimization support and
management
Multi-time-zone support
structure
In-house Technology Examples
Facebook MarketingAn elaborate and developed
ad-optimization system for
Facebook which leverages API
connection to enhancecampaign results
Ybrant Digital AdCenter24/7 online access centralized
campaign reporting and
management console for client
activity on all digital platformsprovided by Ybrant Digital
Web Site CreatorWebsite building tool with
intuitive interface allowing the
placement of content or media
anywhere on the website
Campaign Analytics ReportAutomatically-generated digital
campaign summaries providing
stats, highlights, strengths and
weaknesses, and providing future
insights
Bank of CreativesAn easily browsed and managed
database of visual creative,
arranged according to the
attached performance capabilities
Mobile Ad ServerOwned server for mobile ads
of all available formats, able to
centrally control and prioritize
global mobile ad serving
Eureka Search ServiceA full Search-on-Site solution
for publishers of all sizes with
various customizable search
features and content
monetization tools
Auto-Optimization ToolsAutomatic optimization tools for
online campaigns which learn,
mimic and multiply the best
practices of campaign
management
Publisher One-TagSingle piece of code for
websites which presents,
monitors and optimizes the
advertising feed from all media
sources
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Display Social Mobile Video Search
Select
platforms
Location Timing Interests Segment Target
Cross-optimize
with technology
PC Tablet Phone Smart TV
Show on
all devices
Find your
audience
1
2
3
4
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offered across all Digital Screen Revenue Segmentsoffered across all Digital Screen Revenue Segments
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Besides the established markets of US, Europe and Australia,
Ybrant has already built presence in LATAM and Asia, the
emerging markets19
delivering Global Campaigns, through Offices in 24 delivering Global Campaigns, through Offices in 24
Countries to 140 End Markets, and growingCountries to 140 End Markets, and growing
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200 million unique visitors across 2000+ publishers
1.1 billion impressions/day on network
In-house Data Management Platform
Significant keyword transaction data
Display across platforms
RTB Display
Social Platform
Mobile
Search
Email
CUSTOMER
DATA
In-house technology designed to deliver, maximize optimization across
platforms for best results
Pixel conversion tracking
Real-Time Reporting
Maximum optimization
App download tracking
Rich Media Creation
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......thereby creating a veritable Data Management......thereby creating a veritable Data Management
PlatformPlatform
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Brands 2,000+ advertisers affiliated
Advertise some of the global brands
Ybrants is stacking complementary capabilities and have established network of advertiser and
publisher relationships globally, which is one of its key strengths
6,000+ publishers affiliated
Accessing 200 million unique visitors
Emerged as the player of relevance for
three of the top five publisher networks
globally
150+ agencies served
Clients include 3 of the top 5 global ad
agencies
~3700 digital campaigns managed in
November 2012
Ybrant was one of the few selected to be part of the
exclusive list of Facebooks preferred marketing developers
Exclusive provider of paid social advertising activity in
Argentina to a global consumer giant
Ybrant provides mobile advertising services to a major
globaladvertising agency
Extensive scale Recent Marquee business wins
Ybrant is a one of the key video partners for international
branding of one of the worlds largest household cleaning
products provider
Exclusive provider of social advertising services to major global
advertising agencies2 in Chile and one in Mexico
Exclusive sales house for all mobile advertising for Argentinas
one of the largest newspapers
Agencies
Publishers
..reflected in recent marquee wins..reflected in recent marquee wins
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1. US display advertising
Medios One and AdDynamix bolster ad network
reach and add execution and targeting technology
2. Email marketing
VoloMP adds email marketing software
3. Geographic expansion in display ads
Oridian, DreamAd and Max Interactive contribute
ad networks across Europe, Middle East, South
America and Asia
4. Portals and search syndication
Lycos adds search functionality, 70m users and a
search syndication platform
5. Major technology expansion
Web 3.0 provide technology and reach for mobile
marketing
LGS Global adds development capability for mobile
and cloud computing
Global endGlobal end--toto--end digitalend digital
marketing servicesmarketing services
Global endGlobal end--toto--end digitalend digital
marketing servicesmarketing services
USUSUSUS
Mobile andMobile and
TechnologyTechnology
Mobile andMobile and
TechnologyTechnology
PortalsPortalsPortalsPortals
DisplayDisplay
AdvertisingAdvertising
DisplayDisplay
AdvertisingAdvertising
Email andEmail and
LeadLeadGenerationGeneration
Email andEmail and
LeadLeadGenerationGeneration
LATAMLATAMLATAMLATAMEMEAEMEAEMEAEMEA APACAPACAPACAPAC
Medios OneMedios One
(2006)(2006)
AdDynamixAdDynamix
(2007)(2007)
VoloMP (2007)VoloMP (2007)
Oridian (2008)Oridian (2008) DreamAd (2009)DreamAd (2009)Max InteractiveMax Interactive
(2009)(2009)
Lycos (2010)
Web 3.0 (2011)Web 3.0 (2011)
1
2
3 3 3
4
5
4
44
44
4
44
Ybrants ability to identify, acquire and integrate investments has enabled the company to build a global end-to-end IP rich offering
Institutional Funding
CY2007: USD 28.5 Million from Sansar Capital, Passport Capital and others
CY2008: USD 33 Million from Everest Capital
CY2010: USD 18 Million from Battery March and Oak India Investments
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LGS GlobalLGS Global
(2012)(2012)
5
4
Established track record of M&As to extend offering andEstablished track record of M&As to extend offering and
geographic reach..geographic reach..
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Back-end technology
provider
2006200620062006
TodayTodayTodayToday
End to End digital
marketing services
provider using third
party traffic
Add own publishers to
own traffic
Create a multi-
channel, multi-
device,
technologically
smart advertising
platform globally
Multi-platform digital
marketing capability
Access to advertisers
and publishers
Search marketing
capability and access tointernet users directly
Mobile marketing
capability
Cloud computing
capability
Software
developmentcapability
Cloud
Social
Video
Mobile
Online publishing
Advertising network
Core technology
development
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..and emerge a value added player in the ecosystem,..and emerge a value added player in the ecosystem,
from a backfrom a back--end technology provider to digital networksend technology provider to digital networks
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4Growth Strategies
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Ride the Mobile and
Video Growth Waves
* eMarketer 2012 growth figures for mobile advertising
and online video advertising
Up-sell mobile and video ad
network offerings to vast
customer base
Capture the rapid growth
in each market
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Geographic Expansion
Extend relationships with
existing customers in new
markets
Eastern Europe, Africa,
China and Korea will be key
growth areas for Ybrant
Win global campaigns fromFortune 100 customers
Technology Upgrades
Leverage technology
development strength of
LGS Global
Create technologies
capturing new waves ofgrowth and enhancing
customer services
Add-on Services
+ Consulting
+ Campaign management
+ Analysis
+ Editing Services
Utilize 1,000+ global
workforce to take
increasing wallet share of
advertisers budget by
providing value added
services
Accretive M&A
Continue to make
acquisitions to build
capability and scale
Widen the Network
Increase advertisers and
publishers network using
compelling global
proposition and large
workforce
Cloud computingCloud computingCloud computingCloud computing Mobile video/webMobile video/webMobile video/webMobile video/web
Campaign analysisCampaign analysisCampaign analysisCampaign analysis Data managementData management
platformsplatforms
Data managementData management
platformsplatforms
Advertisers Publishers
1
3
5 6
2
4
Mobile:
+80.0% p.a.*
Video:
+46.5% p.a.*
At Ybrant, we believe that the global digital advertising industry is heading towards consolidation which will result in emergence of few
large global players. Ybrant aspires to be one of them.
Key Growth StrategiesKey Growth Strategies
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The boom in mobile and online video advertising is set to benefit online advertising networks with wide reach of advertisers and
publishers, as they begin to focus more on these new channels
US mobile ad spending, 2010-2016
Source: eMarketer, Sep 2012
US online video Ad spending, 2010-2016
Source: eMarketer, Sep 2012
While mobile handset penetration has reached near saturation in
many markets, mobile advertising is just beginning to become a
significant share of the digital advertising market
Mobile platforms enable more targeted adverts that demonstratehigher ROI and greater value to advertisers
Mobile advertising, in its infancy today, will grow market share to
make up 21% of the US internet advertising market in 2016
Online video growing rapidly driven by increasing range of video
capable devices, bandwidth increases and growth of online video
business models
As price points for tablets and smart phones come down, digital
video consumption will rise
According to eMarketer forecasts, more than half of the US
population will view video content through desktop or mobile
devices in 2012
Video and mobile are incremental to search and display, not
cannibalistic
While the delivery platform varies, the same advertisers are
delivering similar messages via many of the same publishers as fixed
line internet
The same advertising networks are well placed to benefit from the
future growth of video and mobile
1.42.0
2.9
4.15.8
7.08.0
40.8%46.5%
41.3%38.9%
21.6%
15.0%
0%
10%
20%
30%
40%
50%
0.0
2.0
4.0
6.0
8.0
10.0
2010 2011 2012 2013 2014 2015 2016
US$ billion
Online video ad spending y-o-y change
0.8 1.52.6
4.46.6
9.211.9
88.5%80.0%
69.0%
50.0%39.0%
29.0%
0%
20%
40%
60%
80%
100%
0.0
5.0
10.0
15.0
2010 2011 2012 2013 2014 2015 2016
US$ billion
US mobile ad spending y-o-y change
Organic Growth Led by Nascent Video and MobileOrganic Growth Led by Nascent Video and Mobile
Source: eMarketer, Sep 2012
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5Financial Overview
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Revenue (USD Mn) EBITDA (USD Mn)
Other Financial HighlightsNet Profit (USD Mn)
Source: FY2010 & FY2011 data are based on proforma financials; FY- year ending March 31INR /USD - 45.14 (FY2010), 44.65 (FY2011), 51.16 (FY2012), 52.70 (H1FY2013)
Half Year financials
74.1099.67
118.10
75.93
85.17
104.68
128.81
76.87
-
50.00
100.00
150.00
200.00
250.00
300.00
FY2010 FY2011 FY2012 H1FY2013
Software
Digital Marketing
21.77 23.82
12.59
17.19
53.18
30.49
-
10.00
20.00
30.00
40.00
50.00
60.00
FY2010 FY2011 FY2012 H1FY2013
Half Year financials
26.02
33.27
37.49
20.84
-
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
FY2010 FY2011 FY2012 H1FY2013
Half Year financials
Represented through a mix of organic and inorganic growth
Main drivers of growth: Growth from display advertisement (Banner
Ads) and platforms
Merged Entity
Software
Digital Marketing
Financial Growth with strong marginsFinancial Growth with strong margins
EBITDA (%) 21.6% 20.1% 21.5% 20.0%
PAT (%) 16.3% 16.3% 15.2% 13.6%
Operational synergies across products and regions
Low Debt: Equity Ratio
USD Mn FY2010 FY2011 FY2012 H1FY2013
Debt: Equity 0.22 0.24 0.21 0.18
ROE(%) (a) 22% 21% 22% 22%
(a) Based on average Capital Employed
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Appendix
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Display
(Banner)
Search
Advertising
Licensed
Technology
(Platform)
Email & Lead
Generation
Social
(Banner)
Ybrant Digital LGS Global
Experienced player in digital
marketing in India and globally
Presence across digital marketing
value chain
SynergyOne of the leading Indian Digital
Marketing Company
One of the leading Software Development
Company
Expertise in software development and
ERP implementation
SAP best performing partner South
2009 Award
(1) Adds to the
technology
backbone
through 100+
LGS Global
engineers
(2) Develop
products in
cloud &mobile
Consolidated Revenue : USD 246.91mn (FY2012)
Total Employees: 1020 (October 2012)
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Merger with LGS Global adds to the technical backboneMerger with LGS Global adds to the technical backbone
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Thank You