Yemi Osilewe Presentation
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Transcript of Yemi Osilewe Presentation
Università Politecnica delle Marche Facoltà di Economia “Giorgio Fua”
CORPORATE ENTREPRENEURSHIP AND STRATEGY : CASE STUDY ON
DIASEN L.T.D.
Content
Why it is important to study Corporate Entrepreneurship The concept of Corporate Entrepreneurship
Definition The Need The Process
Case study : Diasen Does CE affect firm innovation and competitiveness? What we learnt Conclusion
Why it is important to study CE
In these days where profits and job creation share the role of sovereign
criteria for business, corporate entrepreneurship (CE) is particularly
important. CE embodies one of the major vehicles for corporate
innovation, revitalization, and retrenchment. It preserves and even
grows jobs and markets, and provides an aid to limiting or channeling
some of the volatility in the population of businesses.
The Concept of Corporate Entrepreneurship
Definition Corporate Entrepreneurship
A process whereby an individual or a group of individual or group of individuals, in association with an existing organization, creates a new organization or instigates renewal or innovation within the organization.
A process that can facilitate firm's efforts to innovate constantly and cope effectively with the competitive realities that companies encounter when competing in international markets.
The Concept of Corporate Entrepreneurship“The Need”
Rapid growth in the number of new and sophisticated competitors;
International competition; Downsizing of major corporations; Sense of distrust in the traditional methods of corporate
management; An overall desire to improve efficiency and productivity.
The Concept of Corporate Entrepreneurship“The Process”
Strategic Renewal
Innovation Corporate Venturing
Corporate Entrepreneurship
Case Study “Diasen”
A chemical company that operates in the construction industry and focuses on first rate products with high technological content;
Formerly known as Italsoventi which manufactures industrial solvents; Founded by Mr. Floriano Mingarelli in 1985 located in Sassoferrato
town; In 2002 Mr. Diego Mingarelli joined the company and became the
CEO in 2007; Company’s transformation became evident in 2007; Leading product is Diathonite (a plaster made from cork).
Case Study “Diasen”
Centered Strategy
Research Development
Innovation Quality
Fundamental keys that defines Diasen
Green Performance Difference
Analysis Pollution reductionRecycling waste/ water/ raw materialsReplacement materials with less dangerous materials and eco-comReducing energy useReducing the use of raw materialsReduction of emissions CO2
% companies Chemistry Industry
30% 15%28% 15%22% 9%
20% 10%16% 9%11% 9%
Benefits for users – use energyBenefits for users – pollutionBenefits for users – recycle after use
22% 13%23% 14%27% 13%
Based on these principles, the company put all its effort in order to avoid and prevent pollution and environmental exploitation by controlling and improving its business performance, using recycled materials and selecting suppliers and employees who agrees with its policy of environmental protection.
Conceptualizing Corporate Entrepreneurship Strategy
Corporate Entrepreneurship Strategy in Diasen A Vision- directed, organization-wide reliance on entrepreneurial behavior that
purposefully and continuously rejuvenates the organization and shapes the scope of
its operations through the recognition and exploitation of entrepreneurial opportunity.
Creation of congruence between the entrepreneurial vision of organization’s leader
and the entrepreneurial actions of those throughout the organization.
Key Factors
MISSION AND
VISION
BelongingHaving a purpose
beyond the daily work
RelationshipMutual trust and a supportive basic attitude prevail
CommitmentActive, committed
participated of employees
StructureLocal initiative and
central synthesis
Does CE affect firm innovation and competitiveness?
Yes it does, through the introduction of a new product, technology,
system, techniques, resources, process or capability to the firm or its
market which at the same time create a basis for sustainable competitive
advantage when and if the competitors follow.
What we learnt
With this, we now understand that Corporate
Entrepreneurship is very vital for company existence,
profitability and development if it is well followed.
Conclusion
Wealth in the new regime flows directly from innovation, not
optimization; that is, wealth is not gained by perfecting the
known, but by imperfectly seizing the unknown.
Thank You!!