Conferize increases registra0ons by engaging people through rich media content and social networking
Organizers currently have a product for 10% of their conference audience
Cloud
90% Followers
Conference
10% AJendees
Extending the conference lifecycle value
Before During AQer
• Invite and re-‐engage aJendees & followers
• Event marke0ng • Social networking
• Real-‐0me conversa0ons content sharing, networking
• Live Streaming • Speaker engagement
• Share conference highlights • Keep in touch with people and speakers • Re-‐engaging total audience • Measure your true impact
Engagemen
t
Tradi0onal event Conferize event
Your event
Online engagement
Extending the conference lifecycle value
Before During AQer
Engagemen
t
Tradi0onal event Conferize event
Added value: + 10% 0ckets sold +150% online audience 15-‐20% conversion of online audience
AJendees
AJendees + Followers
Jump start next years conference
Increase S*ckyness
Leverage your Community of aJendees and followers
Re-‐engage your community…
Hype it Execute it Nurture it Repeat it
Amplify audience
Build a living community and engage people in content marke0ng
• Engage aJendees and followers before the conference – Hype the conference with news, share knowledge…. build your audience
• Enable social networking before, during and aQer the conference • Share content from:
– AJendees – Speakers – Sponsors
• …. Also aQer the conference The e
mail list of aJ
endees and
followers in
the community
is
ALWAYS update
d!
A window of exposure for sponsors
Conferize adds value to sponsors
• Extending the lifecycle of the conference expands the window of exposure.
• The ability to reach millions of poten0al aJendees is a way of enlarging the same window.
• Building a community enables a prolonged dialog with the aJendees AND the followers of the conference.