8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2
1/24
ATTG 5245.5049
2Tf}xfn`fp 0=5=
#FGXFP]PATFAGHVTXPQneiezagf
Fvpl}feg DlnnattalgFgxfp}patf egh Aghvtxpq
Txpfgixbfgagi xbfFvpl}feg xlvpatn tfdxlpDpaxadek pey nexfpaekt
E txpexfiq clp dkfeg sfbadkft
Iexfyeq xl xbf ylpkh clp tnekk `vtagfttft
8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2
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FGXFP]PATF # AGHVTXPQXbf Fgxfp}patf # Aghvtxpqneiezagf at }v`katbfh xbpff xanft e qfep+ ag Fgikatb+Cpfgdb egh Ifpneg+ dln}kfnfgxagi xbf lg.kagf neiezagf lc xbf Fvpl}fegDlnnattalgt Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh Aghvtxpq'
Xbf neiezagf at cagegdfh vghfp xbf Dln}fxaxasfgftt egh AgglsexalgCpenfylpo ]plipennf ybadb eant xl fgdlvpeif xbf dln}fxaxasfgftt lcFvpl}feg fgxfp}patft'
Attvf g 2 "0.0=5=!Xbf dlgxfgx lc xbat attvf yet cagekatfh ag Evivtx 0=5='
]v`katbfh `qDlnnvgadexalg egh Agclpnexalg VgaxHapfdxlpexf.Ifgfpek clp Fgxfp}patf egh AghvtxpqFvpl}feg [email protected]=81 @pvttfktfgxp.dlnnvgadexalg.agclpnexalgMfd'fvpl}e'fvyyy'fd'fvpl}e'fv,fgxfp}patf,f\a,aghfr\fg'bxn
KFIEK GLXADFGfaxbfp xbf Fvpl}feg Dlnnattalg glp egq }fptlg edxagi lg axt fbekc neq fbfkh pft}lgta`kf clp xbf vtf xl ybadb agclpnexalg dlgxeagfh ag xbat }v`kadexalgneq f }vx+ glp clp egq fpplpt ybadb neq e}}fep hft}axf depfcvk }pf}epexalgegh dbfdoagi' Xbat }v`kadexalg hlft glx gfdfttepakq pfckfdx xbf safy lp xbf}ltaxalg lc xbf Fvpl}feg Dlnnattalg'
Kvrfn`lvpi: ]v`kadexalgt Lccadf lc xbf Fvpl}feg Vgalg+ 0=5=
ATTG 5245.5049
Fvpl}feg Vgalg+ 0=5=
Pf}plhvdxalg at evxblpatfh+ }plsahfh xbf tlvpdf at edoglykfhifh+ tesf ybfpflxbfpyatf txexfh'
Clp vtf,pf}plhvdxalg lc xbaph.}epxq dl}qpaibx nexfpaek t}fdacafh et tvdb}fpnattalg nvtx f l`xeagfh cpln xbf dl}qpaibx blkhfp"t!'
Cplgx dlsfp aneif: Hnaxpaq Tbaplgltls]pagxfh ag @fkiavn
0 Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= Dlgxfgxt
E
glxbfp tfdxlp lc dpaxadek an}lpxegdf
at xbf evxlnlxasf aghvtxpq+ ybadb
pf}pftfgxt Fvpl}ft kepiftx }pasexf
agsftxlp ag pftfepdb egh hfsfkl}nfgx' Yfegekqtf xbf FVt Dkfeg Sfbadkft Txpexfiq
ybadb yakk }esf xbf yeq xl xyl an}lpxegx
ilekt: fgbegdagi xbf dln}fxaxasfgftt lc xbf
evxl tfdxlp egh }plsahagi FV daxazfgt yaxb
fgsaplgnfgxekkq cpafghkq nl`akaxq'
Iasfg xbf iplyagi an}lpxegdf
lc agxfpgexalgek nepofxt xl xbf
dln}fxaxasfgftt lc dln}egaft+
F#A neiezagf baibkaibxt xbf neag
caghagit lc e pfdfgx pf}lpx lg xbf kfsfk lc
agxfpgexalgekatexalg lc Fvpl}feg TNFt'
Xbf txvhq ahfgxacaft xbf neag eppafpt egh
ehsegxeift lc agxfpgexalgekatexalg egh
aghadexft xbex }v`kad tv}}lpx nfdbegatnt
deg }keq eg an}lpxegx plkf ag xbat hlneag'
Xbf Fgxfp}patf Fvpl}f Gfxylpo ag
Edxalg cfexvpf at ektl hfslxfh xl xbat xl}ad+
tblyagi bly xbf gfxylpo }plsahft }pedxadek
bfk} xl Fvpl}feg tnekk egh nfhavn.
tazfh fgxfp}patft ag xbfap fghfeslvpt xl
agxfpgexalgekatf+ fsfg `fqlgh xbf Vgalgt
tagikf nepofx'
Lxbfp epxadkft ag xbat attvf agsftxaiexf xbf
Fvpl}feg Dlnnattalgt fcclpxt xl }plnlxf
dlp}lpexf tldaek pft}lgta`akaxq ag haccfpfgx
tfdxlpt egh enlgi tnekkfp fgxfp}patft+
l}}lpxvgaxaft clp fdl.agglsexalg+ dpaxadek
pey nexfpaekt+ et yfkk et gexalgek+ pfialgekegh kldek agaxaexasft ybadb bfk}fh xl vakh
`vtagftt.cpafghkq fgsaplgnfgxt'
Ac qlv kaof ybex qlv pfeh ag lvp neiezagf+
ybq glx tv`tdpa`f< Ax dltxt qlv glxbagi
tan}kq xvpg xl xbf edo dlsfp clp hfxeakt lc bly
xl tv`tdpa`f' Egh satax lvp pfivkepkq v}hexfh
lg.kagf neiezagf+ xll'
"yyy'fd'fvpl}e'fv,fgxfp}patf,f\a!
FHAXLPAEK
Xbf Fvpl}feg xlvpatn tfdxlp eddlvgxt
clp e`lvx 6& lc xbf Vgalgt IH]
egh fn}klqnfgx+ }plsahagi jl`t
clp eg ftxanexfh 50 xl 58 nakkalg
Fvpl}fegt' Xbf clpfdetx clp xbf cvxvpf
pfneagt tvggq+ `vx xbf aghvtxpq
at ektl cedagi dfpxeag dbekkfgift'
Ag xbat attvf+ F#A neiezagf fr}klpft
xbf gfy txpexfiq xbex xbf Fvpl}feg
Dlnnattalg bet pfdfgxkq }pl}ltfh
xl fgtvpf xbex Fvpl}f pfneagt xbf
ylpkht xl} xlvpatx hftxagexalg'
DLGXFGXT
Fhaxlpaek 0
Txpfgixbfgagi xbf
Fvpl}feg xlvpatn tfdxlp 4
Sfbadkf clp tvtxeage`akaxq
egh dln}fxaxasfgftt 2
L}}lpxvgaxaft clp
fdl.agglsexalg }pljfdxt 5=
Lc nexfpaek an}lpxegdf 50
Dpfexagi e yaggagi
fgsaplgnfgx clp vtagftt 58
Tnekk vtagfttft fgfstx
cpln agxfpgexalgekatexalg 53
Pft}lgta`kf aghvtxpq 52
FGXFP]PATF FVPL]F
GFXYLPO AG EDXALG 0=
Gfyt ag `pafc
# v}dlnagi fsfgxt 00
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HnaxpaqTbaplgltls
4Dln}fxaxasfgftt+ Fgfpiq egh Fgsaplgnfgx Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=
Tvnnfp at xbex xanf lc qfep ybfg nakkalgt lc
Fvpl}fegt il lg blkaheq lp besf xpesfk lg xbfap
naght' @vx xlvpatn at glx jvtx e`lvx pftx egh
pfdpfexalg+ ax at ektl tfpalvt vtagftt egh at eg an}lpxegx
tfdxlp lc xbf Fvpl}feg fdlglnq'
Ag cedx+ xbf FV yaxb axt padb egh hasfptf batxlpq+
dvkxvpf egh gexvpek `fevxq at xbf ylpkht clpfnltx
xlvpatx hftxagexalg+ egh enlgitx xbf ylpkht xl} xfg
hftxagexalgt epf tar FV Nfn`fp Txexft' Fedb qfep+
gfepkq 8== nakkalg agxfpgexalgek eppasekt lp nlpf xbegxyl.cacxbt lc xbf ikl`ek caivpf xlvdb hlyg ag lgf lc xbf
FVt 09 Nfn`fp Txexft' Ag ehhaxalg+ FV pftahfgxt neof
gfepkq 5 akkalg blkaheq xpa}t eggvekkq+ yaxb xbpff.uvepxfpt
lc xbftf xl e hftxagexalg yaxbag xbfap lyg dlvgxpq'
Fvpl}f at xbf ylpkht xl} xlvpatx
hftxagexalg' Ag lphfp xl neagxeag xbat kfeh
enah dbegiagi ikl`ek dapdvntxegdft+
xbf Fvpl}feg Dlnnattalg bet pfkfetfh
e }lkadqtxpexfiqybadb taig}ltxt
05 edxalgt lg xbf }exb xl e nlpf
dln}fxaxasf egh tvtxeage`kf 05tx.dfgxvpq
Fvpl}feg xlvpatn tfdxlp'
TXPFGIXBFGAGIXBF FVPL]FEGXLVPATNTFDXLP
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Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= Dln}fxaxasfgftt+ Fgfpiq egh Fgsaplgnfgx8
Ag fdlglnad xfpnt+ xbf xlvpatn tfdxlp at nehf v}
lc tlnf 5'2 nakkalg dln}egaft+ negq lc xbfn TNFt+
egh eddlvgxt clp e`lvx 6& lc xbf Vgalgt IH] eghfn}klqnfgx+ }plsahagi jl`t clp eg ftxanexfh 50 xl
58 nakkalg Fvpl}fegt' Ag ehhaxalg+ iplyxb ag fn}klqnfgx
ag xbf xlvpatn tfdxlp bet+ lsfp xbf }etx hfdehf+ lg
esfpeif ffg ipfexfp xbeg ag xbf yahfp fdlglnq'
Nlpflsfp+ xlvpatn deg ektl }keq e taigacadegx plkf ag
`vakhagi }plt}fpaxq ag Fvpl}feg pfialgt' Agcpetxpvdxvpf
dpfexfh clp xlvpatn deg tfpsf lxbfp }vp}ltft egh
dlgxpa`vxf xl kldek hfsfkl}nfgx+ ybakf xlvpatn.
pfkexfh fn}klqnfgx deg bfk} dlvgxfpedx aghvtxpaek lp
pvpek hfdkagf'
Eieagtx xbf edohpl} lc xbf cagegdaek egh fdlglnad
dpatat ybadb eccfdxfh xlvpatn ikl`ekkq ag 0==2 egh 0==1+
agxfpgexalgek fr}fpxt epf dlgcahfgx xbex xlvpatn yakk
pfdlsfp tllg egh dlgxagvf axt }plnatagi hfsfkl}nfgx'
Xbf clpfdetx clp xbf cvxvpf pfneagt tvggq: xbf tfdxlp
at }pljfdxfh xl dlgxagvf axt v}yeph xpejfdxlpq clp qfept
xl dlnf' Ag cedx+ q 0=0=+ xbf FV at tfx xl exxpedx nlpf
xbeg 956 nakkalg sataxlpt+ eddlphagi xl xbf VGt Ylpkh
Xlvpatn Lpiegatexalg'
Dbekkfgift xl xedokf
Hft}axf xbat }ltaxasf lvxkllo+ Fvpl}ft xlvpatn tfdxlp
cedft dfpxeag fdlglnad+ tldaek egh fgsaplgnfgxek
dbekkfgift' Xbftf agdkvhf agdpfetagi dln}fxaxalg
cpln hftxagexalgt ag lxbfp }epxt lc xbf ylpkh? xbf
fgsaplgnfgxek an}edx lc xlvpatn? xbf gffh xl tfazfgfy nepofx l}}lpxvgaxaft+ tvdb et exxpedxagi xlvpatxt
cpln fnfpiagi nepofxt? hfsfkl}agi egh tbacxagi agxpe.
Fvpl}feg xlvpatn xl ekxfpgexasf txakk vgoglyg+ `vx
fnfpiagi hftxagexalgt lp lcc.tfetlg xpesfk? xbf an}edx
Frdfkkfgdf ag FHFG
Xbf FVt Fvpl}feg Hftxagexalgt lc Frdfkkfgdf "FHFG! eyeph tffot
xl }vx Fvpl}ft fnfpiagi egh kftt.cpfuvfgxfh xlvpatx epfet ybadb
}vptvf e tldaekkq+ dvkxvpekkq egh fgsaplgnfgxekkq tvtxeage `kfhfsfkl}nfgx }exb lg xbf xpesfk ne} lc Fvpl}feg daxazfgt'
FHFG ektl eant xl `lltx eyepfgftt lc Fvpl}ft xlvpatxad hasfptaxq
egh uvekaxq+ egh }plnlxf xlvpatn ag ekk FV dlvgxpaft egh pfialgt'
Tl cep+ clvp fhaxalgt lc FHFG besf `ffg bfkh'
Gexalgek dln}fxaxalgt xeof }kedf fsfpq qfep egh pftvkx ag xbf
tfkfdxalg lc e xlvpatx hftxagexalg lc frdfkkfgdf clp fedb }epxada}exagi
dlvgxpq' Ekk xbf tfkfdxfh hftxagexalgt besf lgf xbagi ag dlnnlg:
xbfap dlnnaxnfgx xl tldaek+ dvkxvpek egh fgsaplgnfgxek tvtxeage`akaxq'
Fedb qfep bet axt lyg xbfnf' Ag 0==9+ ax yet fnfpiagi pvpek
hftxagexalgt lc frdfkkfgdf' Xbf clkklyagi qfep+ ax yet xlvpatn egh
kldek agxegia`kf bfpaxeif' Ag 0==1+ xbf cldvt yet }vx lg xlvpatn egh
}plxfdxfh epfet+ ybakf xbat qfept xbfnf at euvexad xlvpatn' Gfrx qfept
cldvt yakk `f lg xlvpatn egh xbf pfifgfpexalg lc }bqtadek taxft'
SatvekDlnnvgadexalgt
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6Dln}fxaxasfgftt+ Fgfpiq egh Fgsaplgnfgx Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=
lg hfnegh lc xbf ipfqagi lc xbf Fvpl}feg }l}vkexalg?
et yfkk et xfdbglkliadek dbegif'
Xedokagi xbftf attvft yakk pfuvapf e dlbfpfgx }lkadq
cpenfylpo+ glx jvtx ex xbf gexalgek kfsfk+ vx ektl ex
xbf Fvpl}feg kfsfk+ iasfg
xlvpatnt
dpltt.`lphfp
gexvpf' Xlyepht
xbex fgh+ xbf
FVt gfy Kat`lg
Xpfexq bet
dpfexfh+ clp xbf
captx xanf ex xbf
Fvpl}feg kfsfk+
e kfiek etat fgxapfkq
hfslxfh xl xlvpatn
ybadb t}fdacaft xbex
xbf Vgalg tbekk
dln}kfnfgx xbf
edxalg lc xbf Nfn`fp
Txexft ag xbf xlvpatn
tfdxlp+ ag }epxadvkep
`q }plnlxagi xbf
dln}fxaxasfgftt lc
Vgalg vghfpxeoagit ag
xbex tfdxlp'
@vakhagi lg xbf clvghexalg }plsahfh q xbf Kat`lg
Xpfexq+ xbf Fvpl}feg Dlnnattalg vgsfakfh egh
}pl}ltfh e xlvpatn txpexfiq xl }esf xbf yeq xl ipfexfp
dln}fxaxasfgftt egh tvtxeage`akaxq clp xbf tfdxlp ag
xbf cvxvpf' Ax at lvp ean xl off} Fvpl}f xbf ylpkh)t xl}
xlvpatx hftxagexalg+ teah Egxlgal Xejega+ Sadf.]pftahfgx
lc xbf Fvpl}feg Dlnnattalg pft}lgta`kf clp
Fgxpf}pfgfvptba} egh Aghvtxpq' _Xbat^
Dlnnvgadexalg keqt hlyg 05 edxalgt
xbex yakk xbpvtx Fvpl}ft xlvpatn
aghvtxpq agxl xbf 05tx dfgxvpq'
Fvpl}feg axagfpepq
Xbf 05 edxalgt epf hasahfh agxl clvp neag
epfet: an}plsagi xbf dln}fxaxasfgftt lc
xbf Fvpl}feg xlvpatn tfdxlp? }plnlxagi
tvtxeage`kf+ pft}lgta`kf egh uvekaxexasf
xlvpatn? fgbegdagi Fvpl}f)t aneif et blnf
xl tvtxeage`kf egh baib.uvekaxq hftxagexalgt?
egh neranatagi xbf }lxfgxaek lc FV }lkadaft egh
cagegdaek agtxpvnfgxt clp xbf hfsfkl}nfgx lcFvpl}feg xlvpatn'
Enlgi xbf edxalgt }pl}ltfh clp fgbegdagi
Fvpl}feg xlvpatnt dln}fxaxasfgftt epf edxasaxaft xl
}plnlxf xbf hasfptacadexalg lc xbf xlvpatn l}xalgt lg
lccfp+ tvdb et }eg.Fvpl}feg xbfnexad xlvpatn }plhvdxt'
Ag ehhaxalg+ xfdbglkliq+ tvdb et xbf plkk.lvx lc xbf
kexftx ADX xllkt+ egh xbf hfsfkl}nfgx lc toakkt xl nffx
dbegiagi nepofx fr}fdxexalgt egh pfekaxaft+ caivpf baibkq
bfpf+ et hl fcclpxt xl frxfgh xbf xlvpatn tfetlg+ tvdb et
xbplvib }plnlxagi tldaek xlvpatn "tff `lr lg }eif 3!'
Tvtxeage`akaxq at dkltfkq k agofh xl dln}fxaxasfgftt+
`fdevtf xbf uvekaxq lc xlvpatx hftxagexalgt at txplgikq
agckvfgdfh q xbfap gexvpek egh dvkxvpek fgsaplgnfgx
egh xbfap agxfipexalg agxl e kldek dlnnvgaxq' Ag lphfp xl
neof Fvpl}feg xlvpatn nlpf tvtxeage`kf+ xbf Fvpl}feg
Dlnnattalg }pl}ltft e gvn`fp lc edxalgt+ agdkvhagixbf tvtxeage`kf vtf lc pftlvpdft+ tlvgh fgsaplgnfgxek
negeifnfgx }pedxadft egh xbf }plnlxalg lc
tvtxeage`kf hftxagexalgt+ tvdb et xbplvib xbf
FHFG agaxaexasf "tff lr lg
}eif 8!'
kfh egh
yeq xl ipfexfp
f tfdxlp ag
bf ylpkh)t xl}
Sadf.]pftahfgx
f clp
g
lnf
algt?
daft egh
gx lc
agi
edxasaxaft xl
x f tvtxe ge f vtf l pftlvpdft+ tlvg fgs plgnfgxe
negeifnfgx }pedxadft egh xbf }plnlxalg lc
tvtxeage`kf hftxagexalgt+ tvdb et xbplvib xbf
FHFG agaxaexasf "tff `lr lg
}eif 8!'
Fvpl}feg Xlvpatn Heq
Xbat qfep+ lg xbf lddetalg lc Ylpkh Xlvpatn Heq+ Fvpl}feg Xlvpatn Heq
yakk xeof }kedf lg 09 T f}xfn`fp 0=5=+ hvpagi ybadb e dlgcfpfgdf yakk
`f lpiegatfh ag @pvttfkt' Xbf fsfgx yakk neagkq cldvt lg xlvpatnt plkf
ag }plnlxagi Fvpl}feg daxazfgtba}+ et yfkk et lvp dlgxagfgxt dvkxvpek
egh batxlpadek bfpaxeif' ]epxadvkep exxfgxalg yakk `f }eah xl xbf xbfnf
Fvpl}feg Dvkxvpek Plvxft+ ag kagf yaxb x bf gfy dlnnvgadexalg ybadb
vghfpkagft xbf gffh xl }plnlxf dvkxvpek axagfpepaft'
Ketx qfept fsfgx cldvtfh lg xbf plkf lc gfxylpoagi ag hfsfkl}agi
tvtxeage`kf xlvpatn ag Fvpl}f'
T b
e p l g
H e q
Nepae]esklse
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Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= Dln}fxaxasfgftt+ Fgfpiq egh Fgsaplgnfgx3
Lxbfp FV }lkadq epfet agdkvhagi fgsaplgnfgx+
xpegt}lpx+ fn}klqnfgx+ dln}fxaxalg+ xbf tagikf nepofx
egh dlgtvnfp }plxfdxalg besf eg an}edx lg xlvpatn'
Xbf Dlnnattalgt txpexfiq txpasft xl fgtvpf xbex xlvpatn
at `fxxfp agxfipexfh agxl xbftf }lkadaft+ et yfkk et agxl xbf
pfkexfh FV cagegdaek agtxpvnfgxt "tvdb et xbf Fvpl}feg
Txpvdxvpek Cvght egh sepalvt lxbfp nvkxa.eggvek cvghagi
}plipennft!+ tl xbex xbfq deg cvkkq pfekatf xbfap }lxfgxaek
clp xbf hfsfkl}nfgx lc xbat an}lpxegx tfdxlp'
]plnlxagi lcc.tfetlg xlvpatn
Ekxblvib nakkalgt lc Fvpl}fegt il lg blkaheq fsfpq qfep+ xbfpf epf xbltf ybl degglx ecclph xl lp ybl epf lxbfpyatf frdkvhfh cpln xpesfkkagi clp
kfatvpf lp kfepgagi }vp}ltft+ tvdb et dfpxeag tfinfgxt lc xbf fkhfpkq+ qlvxb egh }fl}kf yaxb hate`akaxaft'
Xbf FV at ehhpfttagi xbat attvf xbplvib xbf }plnlxalg lc e dlgdf}x oglyg et tldaek xlvpatn+ ybadb at glx lgkq illh clp t}fdacad xepifx iplv}t vxdeg ektl bfk} }plnlxf lcc.tfetlg xpesfk egh hfsfkl} xbf xlvpatn tfd xlp ag Fvpl}ft pfialgt+ ft}fdaekkq xbltf xbex epf lcc xbf pfivkep xlvpatn ne}'
Eg fren}kf lc edxasaxaf t ag xbat epfe at xbf FV.cvghfh Dekq}tl }pf}epexlpq edxalg ybadb xepifxt clvp neag iplv}t: vghfp}pasakfifh qlvgi ehvkxt
eifh `fxyffg 52 egh 4=? cenakaft cedagi cagegdaek lp lxbfp }pfttvpft? }fl}kf yaxb hate`akaxaft? egh lsfp.36t egh }fgtalgfpt ybl degglx ecclph
xpesfk lp epf hevgxfh `q xbf dbekkfgift lc lpiegatagi e jlvpgfq'
Genfh ecxfp xbf Ipffo tfe gqn}b ybl clp tfsfg qfept }keqfh bltx xl xbex egdafgx xpesfkkfp egh ehsfgxvpfp Lhqttfvt,Vkqttft lg bfp atkegh+ xbf
}pljfdx bet frenagfh xbf `ftx yeqt egh nfegt xl cedakaxexf xbf frdbegif lc ahfet egh illh }pedxadf lg bly xl }plnlxf xpegtgexalgek xlvpatn
frdbegift ag e yeq xbex `fgfcaxt glx lgkq t}fdacad xepifx iplv}t+ `vx ektl xbf xlvpatn tfdxlp+ xbf yahfp fdlglnq egh tldafxq ex kepif' Tl cep+
05 FV egh deghahexf dlvgxpaft besf }epxada}exfh ag xbf fratxagi agaxaexasft'
Xekoagi xlvpatn
Lpiegatfh ag dlkke`lpexalg yaxb xbf @fkiaeg }pftahfgdq lc
xbf FV+ xbf Fvpl}feg Xlvpatn Clpvn 0=5= yakk xeof }kedf lg
52 egh 51 Glsfn`fp 0=5=' Xbat qfept xbfnf yakk cldvt lg
xbf an}kfnfgxexalg lc xbf edxalgt ahfgxacafh ag xbf Xlvpatn
Dlnnvgadexalg ehl}xfh ag Jvgf 0=5=' Ax at fr}fdxfh xbex
xbf `peghagi Fvpl}f xbfnf yakk cfexvpf uvaxf txplgikq
hvpagi xbf fsfgx'
DlgxedxXlvpatn Vgax
Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh Aghvtxpq
fgxp.xlvpatnMfd'fvpl}e'fv
yyy'fd'fvpl}e'fv,fgxfp}patf,tfdxlpt,xlvpatn
NakegNepolsad
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9Dln}fxaxasfgftt+ Fgfpiq egh Fgsaplgnfgx Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=
PfqPljl
8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2
8/24
Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= Aghvtxpaek }lkadq2
SFBADKFCLP
TVTXEAGE@AKAXQ EGHDLN]FXAXASFGFTT
Blnf xl 56 dep.neofpt yaxb agxfpgexalgek
}pftfgdf+ xbf Fvpl}feg evxlnlxasf tfdxlp
fn}klqt nlpf xbeg 50 nakkalg Fvpl}fegt
faxbfp hapfdxkq lp aghapfdxkq'
Xbf evxlnlxasf tfdxlp dlgxpa`vxft eplvgh 58= `akkalg lc
sekvf.ehhfh xl xbf FV fdlglnq egh at e nejlp Fvpl}feg
fr}lpx fepgfp+ pftvkxagi ag gfepkq 9= `akkalg ag xpehf
`ekegdf eggvekkq' Ag ehhaxalg+ ax pf}pftfgxt Fvpl}f)t kepiftx
}pasexf agsftxlp ag pftfepdb egh hfsfkl}nfgx "P#H!'
Ag 0==9+ xbf FV }plhvdfh eplvgh 0= nakkalg sfbadkft+
pf}pftfgxagi gfepkq e uvepxfp lc ikl`ek lvx}vx+
eddlphagi xl xbf Fvpl}feg Evxlnl`akf Negvcedxvpfpt
Ettldaexalg "EDFE!'
Blyfsfp+ xbf tfdxlp at dvppfgxkq ag dpatat' Ag 0==1+ xlxek
sfbadkf }plhvdxalg ag Fvpl}f hfdpfetfh q 59'4&dln}epfh xl 0==2 egh `q 04& dln}epfh xl xbf }pf.
dpatat kfsfk lc 0==9+ pfedbagi e xlxek lc 56'0 nakkalg'
Enah xbat tlnfybex hatdlvpeiagi }adxvpf+ lgf tfinfgx
lc xbf evxlnlxasf nepofx tblyfh bfekxbq iplyxb:
kly.fnattalg sfbadkft' Hfnegh clp dept fnaxxagi kftt xbeg
50=i lc DL0
}fp oaklnfxpf pfdlphfh axt txplgiftx agdpfetf
fsfp+ patagi `q 5'0 nakkalg xl pfedb 4'0 nakkalg vgaxt ag 0==1'
Xbat tfinfgx gly blkht e nepofx tbepf lc 06&'
Egh xbat at eg fgdlvpeiagi hfsfkl}nfgx iasfg xbex+
xbf dlgsfgafgdf lc agdpfetfh nl`akaxq glxyaxbtxeghagi+
xbf dept Fvpl}fegt hpasf ifgfpexf 50& lc xbf FVt
lsfpekk dep`lg cllx}pagx'
Hfcpeinfgxagi Fvpl}feg fcclpxt
Fvpl}f txeght ex e dplttpleht: ax bet xbf l}}lpxvgaxq
xl de}axekatf lg axt xfdbglkliadek ehsegxeif xl }ltaxalg
axtfkc ex xbf bfeh lc iplyagi ikl`ek hfnegh clp dkfeg
egh fgfpiq.fccadafgx sfbadkft+ vx cedft xbf dbekkfgif
lc hfsfkl}agi e dlgtxegx txpfen lc gfy egh agglsexasf
ipffg xfdbglkliaft'
Negq lc xbf fdlglnad+ fgsaplgnfgxek egh xfdbglkliadek
dbekkfgift egh l}}lpxvgaxaft cedagi Fvpl}f ag xbf
dkfeg dep tfdxlp epf dlnnlg lgft+ egh bfgdf dekk clp
e dllphagexfh FV pft}lgtf' Blyfsfp+ xbfpf epf dfpxeag
epfet ybfpf fcclpxt epf txakk cpeinfgxfh+ tvdb et xbf
gexalgek cldvt lc nvdb lc Fvpl}ft P#H egh xbf e`tfgdf
lc dlnnlg Fvpl}feg txeghepht clp fkfdxpad sfbadkft'
Ag ehhaxalg+ xbf Vgalgt tagikf nepofx at blnf xl eplvghbekc e akkalg dlgtvnfpt+ nakkalgt lc ybln epf sfpq
fgsaplgnfgxekkq naghfh' Xbat nfegt Fvpl}feg aghvtxpq
bet cfpxakf blnf iplvgh lg ybadb xl iply'
Ag pfdfgx qfept+ xbf FV bet }vptvfh gvnfplvt agaxaexasft
xl }plnlxf ipffg nlxlpagi' Tagdf 5116+ ax bet
fgdlvpeifh evxl negvcedxvpfpt xl hfsfkl} nlpf cvfk.
fccadafgx sfbadkft+ tvdb et bq`pah dept' Eglxbfp }lkadq
}palpaxq bet ffg an}plsagi }v`kad xpegt}lpx et yfkk et
}plnlxagi dqdkagi egh yekoagi ag lphfp xl fgdlvpeif
daxazfgt xl kfesf xbfap dept ex blnf'
Ag Nepdb 0==9+ FV kfehfpt taigfh v} xl xbf en`axalvt
Fgfpiq clp e dbegiagi ylpkh }edoeif ybadb dlnnaxt
Xbf FVt }pl}ltfh Dkfeg Sfbadkft Txpexfiq yakk bfk} fgbegdf xbf tvtxeage`akaxq egh
ikl`ek dln}fxaxasfgftt lc xbf Fvpl}feg evxlnlxasf aghvtxpq+ ybakf agdpfetagi xbf
gvn`fp lc tvtxeage`kf nl`akaxq l}xalgt clp Fvpl}feg daxazfgt egh nffxagi xbfap iplyagi
hfnegh clp nlpf fgsaplgnfgxekkq cpafghkq dept'
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1Aghvtxpaek }lkadq Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=
Nfn`fp Txexft xl dvx xbfap ipffgblvtf iet fnattalgt
`q 0=& `q 0=0=' Ax ektl tfxt e `aghagi lsfpekk ilek lc
agdpfetagi xl 0=& xbf tbepf lc pfgfye`kft ag xbf FVt
fgfpiq nar'
E dkfeg txepx
Ag e hpasf xl lltx `lxb xbf fgsaplgnfgxek }fpclpnegdf
egh ikl`ek dln}fxaxasfgftt lc xbf Fvpl}feg evxlnlxasf
tfdxlp ag xbftf haccadvkx xanft+ xbf Fvpl}feg Dlnnattalgbet pfkfetfh e }pl}ltfh Fvpl}feg txpexfiq clp dkfeg
egh fgfpiq.fccadafgx sfbadkft+ ybadb hfekt yaxb ekk
dexfilpaft lc sfbadkft+ cpln vtft egh klppaft xl dept+
segt egh nlxlpdqdkft' Xbf txpexfiq glx lgkq }esft xbf
yeq xl bfk}agi Fvpl}feg dep.neofpt frax xbf dvppfgx
dpatat+ vx ax ektl caxt ag yaxb xbf FVt gfy Fvpl}f 0=0=
txpexfiq ybadb tffot xl }plnlxf iplyxb xbex at tnepx+
ipffg egh agdkvtasf'
Ag 0=5=+ xbf evxlnlxasf aghvtxpq fgxfpt agxl e hfcagagi
}betf clp axt cvxvpf tvddftt+ l`tfpsfh Dlnnattalg
Sadf.]pftahfgx egh Aghvtxpq egh Fgxpf}pfgfvptba}
Dlnnattalgfp Egxlgal Xejega' Xbf gfy Fvpl}feg
txpexfiq yakk }plsahf e tv}}lpxasf cpenfylpo etfhlg e xyag.xpedo e}}pledb: an}plsagi xbf fccadafgdq lc
dlgsfgxalgek fgiagft egh neoagi vkxpe.kly.dep`lg
nl`akaxq e pfekaxq clp Fvpl}feg dlgtvnfpt'
Xbf txpexfiq tffot+ enlgi lxbfp xbagit+ xl ehhpftt
xbf FVt clttak cvfk hf}fghfgdq? xl eddfkfpexf xbf
hfsfkl}nfgx lc dkfeg evxlnlxasf xfdbglkliaft yaxblvx
dln}plnatagi lg tecfxq? egh xl }plnlxf xbf nett.
nepofx v}xeof lc xbftf xfdbglkliaft'
Ax yakk edbafsf xbat xbplvib xbf hfsfkl}nfgx lc e
dln}pfbfgtasf pfivkexlpq cpenfylpo clp dkfeg egh
nlpf fgfpiq.fccadafgx sfbadkft+ q tv}}lpxagi pftfepdb
egh agglsexalg agxl ipffg xfdbglkliaft+ peatagi
dlgtvnfp eyepfgftt egh }plnlxagi hfnegh+ egh
xeoagi edxalg ex xbf ikl`ek kfsfk xl dpfexf nlpf l}fg
ikl`ek evxlnlxasf nepofxt' Ax yakk ektl hfek yaxb xbf
fn}klqnfgx dbekkfgift }ltfh `q pftxpvdxvpagi xbf evxl
aghvtxpq egh pf.toakkagi axt ylpoclpdf'
Xbf Dlnnvgadexalg at gly fghlptfh q e Fvpl}feg
]epkaenfgx Pftlkvxalg egh Dlvgdak Dlgdkvtalgt'
Xbf captx edxalgt fgsatalgfh ag xbf txpexfiq tblvkhekpfehq `f kevgdbfh kexfp xbat qfep'
Xbf ipffg pleh xl pfdlsfpq
Et xbf Fvpl}feg dep aghvtxpq yet lgf lc xbf tfdxlpt bephftx bax
`q xbf fdlglnad hlygxvpg+ xbf FV kevgdbfh xbf Fvpl}feg Ipffg
Dept Agaxaexasf et lgf lc xbf xbpff }pasexf.}v`kad }epxgfptba}t ag axt
Pfdlsfpq ]edoeif' Xbf agaxaexasf t}ffht v} xbf ekkldexalg lc eseake`kf
FV cvght cpln sepalvt }plipennft xl tv}}lpx P#H agxl ipffg
sfbadkft egh }pl}ltft hfnegh.tahf agdfgxasft ex xbf gexalgek kfsfk+
tvdb et klyfp pfiatxpexalg xerft lp tdpe}}agi tdbfnft'
Xbf gfy txpexfiq ckftbft lvx egh `vakht lg xbat agaxaexasf xl neof
ax nlpf dln}pfbfgtasf egh klgi xfpn' Ag cedx+ ag E}pak+ xbf eh bld
aghvtxpaek ehsatlpq iplv} ybadb yet tfx v} et }epx lc xbf agaxaexasf xl
edx et e ba ib.kfsfk clpvn clp txpexfiad haeklivf `fxyffg xbf Fvpl}feg
Dlnnattalg egh aghvtxpq }keqfpt pfdlnnfghfh xbex xbf FV tblvkh
clpnvkexf eg FV txpexfiq clp dkfeg egh fgf piq.fccadafgx sfbadkft'
DlgxedxEvxlnlxasf Aghvtxpq Vgax
Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh Aghvtxpq
fgxp.evxlnlxasf.aghvtxpqMfd'fvpl}e'fv
DbpatEkdegxepe
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Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= Agglsexalg5=
Fdl.agglsexalg at ekk e`lvx dpfexasf ahfet ybadb
tbly xbex fgsaplgnfgxek }plxfdxalg egh
dln}fxaxasf iplyxb deg il begh ag begh'
Xbf FVt Dln}fxaxasfgftt egh Agglsexalg Cpenfylpo
]plipennf "DA]! }plsahft tv}}lpx clp fdl.agglsexalg+
xbvt neoagi e taigacadegx dlgxpa`vxalg xl xbf
Fgsaplgnfgxek Xfdbglkliaft Edxalg ]keg "FXE]!' Xbat
qfept dekk yet kevgdbfh ex xbf DA] Fdl.Agglsexalg Agcl
Heq ag E}pak 0=5= egh beh e hfehkagf lc 1 Tf}xfn`fp
0=5=' Ax dlgdfpgfh nepofx pf}kadexalg }pljfdxt+ egh
yet ehhpfttfh neagkq xl tnekk egh nfhavn.tazfh
fgxfp}patft xbex beh hfsfkl}fh eg fgsaplgnfgxek
}plhvdx+ tfpsadf+ negeifnfgx }pedxadf lp }pldftt ybadb
beh e }plsfg xpedo pfdlph+ qfx at glx cvkkq nepofxfh hvf
xl pftahvek patot'
Xbplvib xbat kexftx dekk+ cvght yfpf nehf eseake`kf
clp }pljfdxt ag xbf clkklyagi epfet: nexfpaekt pfdqdkagi+
tvtxeage`kf vakhagi }plhvdxt+ xbf cllh egh hpago tfdxlp+
ipffg vtagftt }pedxadft'
Dlgdpfxf e}}kadexalgt lc }ketxad
Xbf GVNAR }pljfdx eant xl pfdqdkf }ketxadt clp vtf ag xbf dlgtxpvdxalg
aghvtxpq' Xl hl tl+ xbf }pljfdx at bepgfttagi agglsexasf aghvtxpaek
}pldfttft xl xpfex tdpe} }plhvdfh xbplvib xbf tlpxagi lc pfdqdke`kf
}ketxadt+ ybadb at xbfg xpegtclpnfh a gxl eiipfiexf clp kaibxfgfh
dlgdpfxf egh nlpxep'
Xbf GVNAR xfen at klloagi ex hfsfkl}agi xyl }plhvdxt fr}eghfh
ipegvkft egh ckeoft' E }kegx clp }plhvdagi ckeoft at ekpfehq v} eg h
pvggagi+ egh dlgdpfxf }plhvdfpt epf tblyagi e ipfex hfek lc agxfpftx
ag xbf }plhvdx'
Xbf }pljfdx xedokft xyl }pfttagi attvft ex xbf tenf xanf: ikl`ek
hfnegh lc dlgdpfxf at txfehakq lg xbf agdpfetf+ tl e pfkae`kf egh nlpf
fdl.cpafghkq ekxfpgexasf at sfpq e}}fekagi? }kvt GVNAR lccfpt e ipfex
yeq xl vtf xbf kepif enlvgxt lc }ketxad yetxf }plhvdfh ag xbf FV
fsfpq qfep'
L]]LPXVGAXAFT CLP
FDLAGGLSEXALG]PLJFDXT
Ipffg xfdbglkliqegh fdl.agglsexasf tlkvxalgt epf saxek xl xbf FVt cvxvpf tvtxeage`akaxq
egh dln}fxaxasfgftt' Ag 0=5=+ xbf Fvpl}feg Dlnnattalg kevgdbfh e 46.nakkalg
dekk clp }pljfdx }pl}ltekt vghfp axt fdl.agglsexalg tdbfnf+ ybadb eant xl xpegtclpn
fgsaplgnfgxek dbekkfgift agxl gfy`vtagftt l}}lpxvgaxaft'
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55Agglsexalg Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=
V} xl 6= }pljfdxt epf kaofkq xl `f tfkfdxfh clp cvghagi
xbplvib xbat dekk+ dlsfpagi v} xl 6=& lc }pljfdx dltxt'
]pljfdxt xbex neof ax xbplvib xbf tfkfdxalg }pldftt nvtx
tbly eg agglsexasf e}}pledb egh }plsahf eg fgh }plhvdx
xbex bet xbf }lxfgxaek clp nepofx pf}kadexalg' Xbfq nvtx `f
ag xvgf yaxb Fvpl}ft fgsaplgnfgxek }lkadaft+ ft}fdaekkq ag
xfpnt lc xbf fccadafgx vtf lc pftlvpdft'
Iplyagi tvddftt
Xbf DA]t fdl.agglsexalg agaxaexasf pvgt cpln 0==2 xl
0=54+ yaxb e xlxek vhifx lc e`lvx 0== nakkalg' ]pfsalvt
dekkt besf }plsfg xl f bvifkq }l}vkep egh gfepkq 5==
}pljfdxt epf ekpfehq v} egh pvggagi+ pfdfasagi e xlxek
lc eplvgh 3= nakkalg cpln xbf Fvpl}feg Vgalg "tff
`lrft clp fren}kft!' Ag ehhaxalg+ tfkfdxfh fgxpaft tblvkh
nl`akatf e`lvx xbf tenf enlvgx ag cvghagi cpln xbf
}pasexf egh }v`kad tfdxlp lhaft xbex epf agslksfh ag
}pljfdx dlgtlpxae'
Xbf }pfsalvt dekkt tvddffhfh ag exxpedxagi xbf
neag xepifx iplv}+ TNFt+ ybadb tv`naxxfh 9=& lc
e}}kadexalgt' Xbf nltx }l}vkep epfet clp tv`nattalg
yfpf pfdqdkagi clkklyfh `q ipffg `vtagftt'
Xbf 0==1 dekk tey e 6=& agdpfetf ag e}}kadexalgt
dln}epfh xl xbf }pfsalvt qfep+ exxpedxagi tv`nattalgt
cpln 358 lpiegatexalgt ag 40 dlvgxpaft' Xbf }pljfdxtcagekkq tfkfdxfh clp cvghagi cpln xbf 0==1 dekk pfsfek
xbf pleh tdl}f lc FV tv}}lpx clp fdl.agglsexalg'
Clp fren}kf+ lgf dlgtlpxavn yakk vtf xbfap cvghagi xl
hfsfkl} e gfy xq}f lc nako `lxxkf nehf cpln e narxvpf
lc pfdqdkfh }e}fp egh }ketxad+ ybakf eglxbfp }pljfdx
eant xl vtf ketfp xfdbglkliq clp cpvax ke`fkkagi ybadb yakk
pf}kedf dlgsfgxalgek }e}fp ke`fkt'
Yahfp sekvf
Et yfkk et `fagi xbf ipffg txpegh lc DA]+ fdl.agglsexalg
yakk neof eg edxasf dlgxpa`vxalg xl xbf FVt gfy txpexfiq
clp fdlglnad iplyxb' Fvpl}f 0=0= tfxt lvx xl `vakh
eg fdlglnad cvxvpf etfh lg tnepx iplyxb ybadb
at e`lvx gvpxvpagi oglykfhif egh agglsexalg ybakf
txanvkexagi ipffg `vtagftt xl }plnlxf e dln}fxaxasf+
kly.dep`lg fdlglnq xbex vtft pftlvpdft fccadafgxkq'
Ekxblvib xbat qfept cvghagi plvgh yet hvf xl dkltf lg1 Tf}xfn`fp 0=5=+ xbfpf yakk f eglxbfp l}}lpxvgaxq
ag t}pagi 0=55' Clp nlpf hfxeakt+ }kfetf tff:
yyy'fd'fvpl}e'fv,fgsaplgnfgx,fdl.agglsexalg,
e}}kadexalg\fg'bxn
Cvghagi clp xbf fdl.agglsexalg tdbfnf at negeifh
`q xbf Fvpl}feg Dlnnattalgt Frfdvxasf Eifgdq clp
Dln}fxaxasfgftt egh Agglsexalg "FEDA!'
Yexfp agxl yagf
E`lvx casf kaxpft lc yexfp epf vtfh xl }plhvdf lgf kaxpf lc yagf'
Sagfqepht ektl vtf dbfnadekt xl off} }ftxt egh cvgivt eyeq cpln xbf
ipe}ft' Xbat }pljfdx eant xl xedokf `lxb xbftf attvft `q `pagiagi xyl
fdl.agglsexasf xfdbglkliaft xl nepofx ag xbf clpn lc e gfy cakxpexalg
tqtxfn egh e gfy }plhvdx pfdlsfpq tqtxfn'
Xl dln}kfnfgx xbf xfdbgadek ylpo+ xbf dlgtlpxavn at ektl hfsfkl}agi
eg agglsexasf nfxblhlkliq clp fgsaplgnfgxek egh uvekaxq
negeifnfgx'
]pljfdx hfnlgtxpexalg xeoft }kedf ag casf yagf.}plhvdagi dlvgxpaft'
Xbf ilek at xl pfhvdf xbf vtf lc }ftxadahft egh cvgiadahft `q 0=&
egh dvx yexfp vteif `q 4=&' Ag ehhaxalg+ xbf }pljfdx eant xl
pfdqdkf 5=& nlpf yetxf egh xl xpfex 5=& nlpf fcckvfgx'
Xbf }pljfdxt pftlvpdf.tesagi xfdbgauvft besf xbf }lxfgxaek xl
neof 63 === yagf }plhvdfpt nlpf dln}fxaxasf egh ipffgfp'
bekkfp.
Clxlkae'd
ln
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12/24
Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= Aghvtxpaek }lkadq50
LCNEXFPAEK
AN]LPXEGDF
Dpaxadek pey nexfpaekt clp xbf FV yet ypaxxfg
`q eg eh bld ylpoagi iplv}+ dbeapfh `q
xbf Fvpl}feg Dlnnattalg egh nehf v}
lc fr}fpxt cpln gexalgek nagatxpaft+ iflkliadek tvpsfqt
egh aghvtxpq' Xbf pf}lpx yet eg an}lpxegx txf} xlyepht
edbafsagi xbf l`jfdxasf lc hfcagagi dpaxadek pey nexfpaekt+
et lvxkagfh ag xbf FVt Pey Nexfpaekt Agaxaexasf "tff `lr!'
Ecxfp egekqtagi 85 nagfpekt egh nfxekt+ xbf xfen
}plhvdfh e katx lc 58 pey nexfpaekt ybadb xbfq hffnfh
dpaxadek xl xbf FV: egxanlgq+ fpqkkavn+ dl`ekx+ ckvlpt}ep+
iekkavn+ ifpnegavn+ ipe}baxf+ aghavn+ neigftavn+
gal`avn+ }kexagvn iplv} nfxekt+ pepf fepxbt+ xegxekvn
egh xvgitxfg' Clpfdetxt aghadexf xbex hfnegh clp tlnf
lc xbftf dlvkh nlpf xbeg xpa}kf q 0=4=+ dln}epfh xl
0==3 kfsfkt'
Hfnegh at agdpfetagi clp nagfpekt egh baib.xfdb nfxekt
hvf xl xbf fdlglnad iplyxb lc hfsfkl}agi dlvgxpaft'
Xbf fnfpifgdf lc gfy xfdbglkliaft egh }plhvdxt
ektl hpasft hfnegh' Clp fren}kf+ ckex.tdpffg XSt egh
nl`akf }blgft gffh nfxekt+ tvdb et egxanlgq+ dl`ekx+
kaxbavn+ xegxekvn egh xvgitxfg' Negq lc xbf gfy
fgsaplgnfgxekkq cpafghkq }plhvdxt ektl gffh xbftf pey
nexfpaekt' Fkfdxpad dept pfuvapf kaxbavn egh gflhqnavn?
dep dexekqtxt degglx ylpo yaxblvx }kexagvn? egh tlkep
}egfkt epf hfsfkl}fh vtagi iekkavn egh aghavn'
Agdpfetagi hfneght lg tv}}kq
Patot xl pfkae`kf tv}}kaft xl Fvpl}f dlnf cpln cetx.
iplyagi fnfpiagi fdlglnaft+ ft}fdaekkq xbltf ybadb epf
`kfttfh yaxb xbfap lyg hf}ltaxt lc nagfpekt egh nfxekt'
Gly xbex e gvn`fp lc xbftf dlvgxpaft epf }vptvagi
en`axalvt aghvtxpaek hfsfkl}nfgx txpexfiaft+ xbfq epf
`fiaggagi xl pftfpsf nlpf egh nlpf lc xbftf pftlvpdft
clp xbfap lyg vtf' Ilsfpgnfgx nfetvpft+ tvdb et fr}lpx
xerft+ uvlxet egh tv`tahaft epf `fagi vtfh ag e yeq xbex
hatxlpxt xbf xpehf ag pey nexfpaekt lg ylpkh nepofxt'
E setx eppeq lc pey nexfpaekt+ agdkvhagi nagfpekt egh baib.xfdb nfxekt+ }keq e ofq
plkf ag xbf hfsfkl}nfgx lc aghvtxpaek e}}kadexalgt egh ehsegdfh dlgtvnfp }plhvdxt'
Eddlphagi xl e pfdfgx pf}lpx `q eg fr}fpx iplv} ag xbf cpenfylpo lc xbf FV Pey
Nexfpaekt Agaxaexasf+ Fvpl}f at ag e svkgfpe`kf }ltaxalg ybfg ax dlnft xl tfdvpagi
axt tv}}kq lc tlnf lc xbftf pey nexfpaekt: lvx lc 85 nagfpekt egh nfxekt egekqtfh+
xbf fr}fpxt ke`fkkfh 58 et dpaxadek' Xbf pftvkxt lc xbf pf}lpx yakk `f vtfh ag xbf hpecxagi
lc txpexfiaft xl fgtvpf eddftt xl pey nexfpaekt+ ybadb xbf Fvpl}feg Dlnnattalg yakk
}pftfgx ag evxvng 0=5='
Pftlvpdfcvk agaxaexasf
Xbf Pey Nexfpaekt Agaxaexasf yet kevgdbfh `q xbf Fvpl}feg
Dlnnattalg ag 0==2 xl fgtvpf xbex Fvpl}feg aghvtxpq bet ce ap eddftt
xl xbf pey nexfpaekt ax gffht'
Ax tffot xl fgtvpf xbex Fvpl}feg `vtagfttft egh aghvtxp q hl glx tvccfp
e dln}fxaxasf hatehsegxeif yaxb pftlvpdf.padb dlvgxpaft' Xbf Agaxaexasf
keqt hlyg nfetvpft ag xbpff epfet xl tfdvpf tvtxeage`kf tv}}kaft:
Fgtvpagi ceap eddftt xl tv}}kaft cpln lvxtahf Fvpl}f
An}plsagi dlghaxalgt clp nagagi yaxbag Fvpl}f
Agdpfetagi xbf pfdqdkagi pexft lc xbftf an}lpxegx nexfpaekt
Xbf Fvpl}feg Dlnnattalg at dvppfgxkq ag xbf }pldftt lc hpecxagi e
txpexfiq xl tfdvpf eddftt xl pey nexfpaekt+ ybadb yakk `f }v`katbfh ag
evxvng 0=5='
OlgtxegxagAglzfnxtfs
8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2
13/24
54Aghvtxpaek }lkadq Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=
Tv}}kq pato attvft epf dln}lvghfh q xbf cedx xbex
}plhvdxalg lc tlnf dpaxadek pey nexfpaekt at lcxfg
dlgdfgxpexfh ag e cfy dlvgxpaft' Clp agtxegdf+ Dbage}plhvdft nlpf xbeg 1=& lc xbf ylpkht pepf fepxbt egh
egxanlgq+ e`lvx 1=& lc gal`avn dlnft cpln @pezak+
egh 99& lc }kexagvn dlnft cpln Tlvxb Ecpade'
Xbf gexvpf lc nagagi clp xbftf pey nexfpaekt ektl bet
xl `f xeofg agxl eddlvgx' Xbfq epf lcxfg }plhvdfh
et q.}plhvdxt xbplvib xbf nagagi egh }pldfttagi
lc nejlp nfxekt kaof dl}}fp egh zagd+ ybadb neagkq
hpasf xbfap frxpedxalg' Xbat deg kfesf aghvtxpq cedagi e
dpatat lc eseake`akaxq+ et be}}fgfh ag 0=== ybfg xbfpf
yet e pvtb clp xegxekvn hvf xl xbf lln ag nl`akf}blgf }plhvdxalg'
Xbf pf}lpx ektl glxfh xbex xbf FV bet axt lyg sekve`kf
`vx vghfp.fr}klaxfh hf}ltaxt lc nagfpekt egh nfxekt'
Yf gffh ceap }keq lg frxfpgek nepofxt+ e illh
cpenfylpo xl cltxfp tvtxeage`kf pey nexfpaekt tv}}kq
cpln FV tlvpdft et yfkk et an}plsfh pftlvpdf fccadafgdq
egh nlpf vtf lc pfdqdkagi+ teah Fvpl}feg Dlnnattalg
Sadf.]pftahfgx Egxlgal Xejega+ ag dbepif lc Aghvtxpq
egh Fgxpf}pfgfvptba}'
Ieviagi dpaxadekaxq
Ybfg dlgtahfpagi ybfxbfp e pey nexfpaek at dpaxadek+
xbf ylpoagi iplv} ettfttfh xyl xq}ft lc pato' Tv}}kq
pato xllo eddlvgx lc xbf }lkaxadek egh fdlglnad
txe`akaxq lc xbf }plhvdagi dlvgxpaft+ eklgi yaxb kfsfkt
lc }plhvdxalg dlgdfgxpexalg+ ybfxbfp egq tv`txaxvxf
nexfpaekt epf pfehakq eseake`kf+ egh pexft lc pfdqdkagi'
Tanakepkq+ xbf fgsaplgnfgxek dlvgxpq pato xllo eddlvgx
lc fgsaplgnfgxekkq pfkexfh patot'
Xbf pf}lpx neoft e gvn`fp lc }lkadq pfdlnnfghexalgt
xl bfk} an}plsf tv}}kq lc dpaxadek pey nexfpaekt egh tl
naganatf xbf pato lc tblpxeift'
Nlpf pey hexe
Ag ehhaxalg xl v}hexagi xbf dpaxadek katx fsfpq casf qfept+
xbf iplv} tviiftxt fcclpxt tblvkh `f nehf xl an}plsf
xbf agclpnexalg xbex at eseake`kf lg pey nexfpaekt' Ax ektl
yegxt xl tff nlpf pftfepdb agxl xbf kacf dqdkft lc pey
nexfpaekt egh xbf }plhvdxt xbfq epf vtfh ag'
Eddftt xl }panepq pftlvpdft yakk besf xl an}plsf xl
fgtvpf tv}}kq' Ag xbf FV+ xbex yakk pfuvapf ceap xpfexnfgx
lc nagagi egh frxpedxalg dln}epfh yaxb lxbfp clpnt
lc kegh vtf' Egh nlpf gffht xl f hlgf xl }plnlxf
tvtxeage`kf fr}klpexalg ag egh lvxtahf Fvpl}f'
Xbf FV yakk besf xl neof tvpf xbex ax off}t e dkltf
fqf lg xpehf egh agsftxnfgx edxasaxaft ybadb ben}fp
xbf tnllxb cvgdxalgagi lc agxfpgexalgek nepofxt clp
pey nexfpaekt'
Nlpf nvtx f hlgf xl an}plsf xbf fccadafgdq lc
pfdqdkagi lc pey nexfpaekt' Xbat nfegt eg fgh xl
txldo}akagi ex blnf+ hvn}agi ag keghcakkt egh
agdagfpexalg' ]plnlxagi nlpf pftfepdb agxl yeqt xl
l}xanatf pfdqdkagi dlvkh bfk} pagi e`lvx }ltaxasfdbegif'
Xbf iplv} ektl pfdlnnfght xbex fcclpxt tblvkh `f
nehf xl cagh tv`txaxvxft clp tlnf lc xbftf dpaxadek nfxekt
egh nagfpekt' Pftfepdb ag xbat epfe dlvkh f }plnlxfh
vghfp FV Cpenfylpo ]plipennft'
DlgxedxNfxekt+ Nagfpekt+ Pey Nexfpaekt Vgax
Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh Aghvtxpq
fgxp.nfxekt.nagfpekt.pey.nexfpaektMfd'fvpl}e'fv
yyy'fd'fvpl}e'fv,fgxfp}patf,}lkadaft,pey.nexfpaekt,dpaxadek
8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2
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Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= TNFt egh Fgxpf}pfgfvptba}58
DPFEXAGI E YAGGAGIFGSAPLGNFGXCLP @VTAGFTT
Nlpf xbeg 44= agaxaexasft egh }pljfdxt ag
02 Fvpl}feg dlvgxpaft+ ybadb yfpf gepplyfh
hlyg xl 64 tfkfdxfh fgxpaft+ dln}fxfh
clp xbat qfept dlsfxfh Fvpl}feg Fgxfp}patf Eyepht
"FFEt!' Tnekk vtagftt gffht xbf paibx tlak xl iply'
Xbf Fvpl}feg Fgxfp}patf Eyepht yaggfpt epf e kasagi
xftxanlgq lc bly xbf }v`kad tfdxlp deg bfk} }kegx xbf
tffht clp `vtagftt dpfexalg egh iplyxb+ teah Fvpl}feg
Dlnnattalgfp clp Aghvtxpq egh Fgxpf}pfgfvptba}+
Dlnnattalg Sadf.]pftahfgx Egxlgal Xejega'
Vgtvp}patagikq+ iasfg bly caghagi fccfdxasf frax
txpexfiaft cpln xbf fdlglnad dpatat at fagi }palpaxatfh
edpltt xbf FV+ xbf 0=5= FFEt cldvtfh lg }pljfdxt
egh agaxaexasft xbex eah pfdlsfpq egh }esf xbf yeq
xl tvtxeage`kf iplyxb' Et xbf haccadvkxaft lc xbf FV
fdlglnq epf `fagi hatdvttfh ekk lsfp Fvpl}f xbftf
Xbat qfept Fvpl}feg Fgxfp}patf Eyepht
pfyephfh gexalgek+ pfialgek egh kldek
agaxaexasft ybadb bfk}fh xl `vakh eg
fgxpf}pfgfvpaek egh vtagftt.cpafghkq
fgsaplgnfgx clp Fvpl}feg fgxfp}patft xl
frax xbf dvppfgx dpatat egh dbepx e dlvptf xl
tvtxeage`kf iplyxb'
KatfIeigf
8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2
15/24
56TNFt egh Fgxpf}pfgfvptba} Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=
heqt+ ax at saxek xl edoglykfhif xbex fgdlvpeiagi
fgxpf}pfgfvptba} ex kldek egh pfialgek kfsfk at e ofq
agipfhafgx clp xbf tvddftt lc egq }keg xl frax xbf dvppfgx
haccadvkx fdlglnad taxvexalg+ glxfh Dlnnaxxff lc xbf
Pfialgt Sadf.]pftahfgx Peng Kvat Sekdpdfk Tatl'
Ex e t}fdaek eyeph dfpfnlgq ag Nehpah+ lg 45 Neq 0=5=+
xbf jvpq eyephfh e ipegh }pazf+ et yfkk et eyepht ag casf
dexfilpaft: }plnlxagi fgxpf}pfgfvptba}+ an}plsagi
xbf vtagftt fgsaplgnfgx+ xbf agxfpgexalgekatexalg
lc vtagftt+ agsftxnfgx ag toakkt+ egh pft}lgta`kf egh
agdkvtasf fgxpf}pfgfvptba}'
Fgxfp}patagi ahfet
Captx eyephfh ag 0==3+ xbf FFEt pfdligatf egh pfyeph
frdfkkfgdf enlgi }v`kad evxblpaxaft ag }plnlxagi
fgxpf}pfgfvptba} egh tnekk `vtagftt ex gexalgek+
pfialgek egh kldek kfsfk' Fsfpq qfep+ nlpf xbeg
4== agaxaexasft ag fedb lc xbf 02 }epxada}exagi dlvgxpaft
"xbf FV Nfn`fp Txexft egh Glpyeq! dln}fxf ag xbf
gexalgek plvght lc xbf dln}fxaxalg' Fgxpaft epf jvhifh
`q e baib.kfsfk Fvpl}feg jvpq'
Ag 0=5=+ xbf jvpqt ipegh }pazf yfgx xl xbf Evsfpigf
Pfialgek Hfsfkl}nfgx Eifgdqt Fgxpf}pfgfvpt ag
pftahfgdf }pljfdx ybadb tlvibx xl exxpedx `vtagfttft xl
agsftx egh kldexf ag xbat pfialg lc Cpegdf ybadb at lcxfg
}fpdfasfh et pvpek egh pfnlxf' Xbf agaxaexasf lccfpfh}epxada}egxt aghasahvekatfh txepx.v} tv}}lpx egh cvghagi
ybadb bet pftvkxfh ag xbf ftxe`katbnfgx lc nlpf xbeg
0== vtagfttft+ fn}klqagi lsfp 3== }fl}kf'
Xbf epx lc `vtagftt
Xbf }plnlxagi fgxpf}pfgfvptba} }pazf yet ylg `q xbf
Agtxaxvxf clp @vtagftt Dpfexalg egh Hfsfkl}nfgx ex xbf
Jlbeggft Of}kfp Vgasfptaxq ag Kagz "EX! clp axt dlvptf lg
tfkc.fn}klqnfgx ag xbf dpfexasf aghvtxpaft xepifxfh ex
qlvgi epxt txvhfgxt' Ax bet bfk}fh qlvgi epxatxt xl hfsfkl}nlpf xbeg 8= `vtagftt ahfet lsfp xbf }etx casf qfept'
Xbf Tyfhatb pfialg lc Bekkegh yekofh eyeq yaxb xbf
agsftxnfgx ag toakkt eyeph clp axt txpexfiq xl agtxak
fgxpf}pfgfvptba} enlgi tdbllkdbakhpfg' Xbat fepkq
txepx at ekpfehq pfe}agi cpvax: ybfpfet ag 0==8+ lgkq 03&
lc qlvgi }fl}kf ag xbf pfialg et}apfh xl `fdlnagi
fgxpf}pfgfvpt+ xbat pltf xl 88& ag 0==2'
Xbf yaggfp lc xbf an}plsagi xbf `vtagftt fgsaplgnfgx
dexfilpq yet HEXE ]ltklsgf Tlpaxsf+ e }v`kad.}pasexf
}epxgfptba} ag Tklsfgae ybadb }plsahft cpff tv}}lpx xl
gfy fgxpf}pfgfvpt+ yaxb xbf hvek ean lc an}plsagi xbf
fgxfp}patf fgsaplgnfgx egh pfhvdagi xbf pato lc `vtagftt
ceakvpf' Xbf agaxaexasf bet bfk}fh xl hfdpfetf xbf gvn`fp
lc dkltvpft lc qlvgi `vtagfttft cpln 69& xl 1&'
Xbf agxfpgexalgekatexalg lc `vtagftt }pazf yfgx xl xbf
Fvpfialgek Txepx.v} Agaxaexasf "FIA!+ e jlagx agaxaexasf
lc xbf Gafhfppbfag Vgasfptaxq lc E}}kafh Tdafgdft ag
Ifpnegq egh xbf Xfensfgkl dlgtlpxavn cpln xbf
Gfxbfpkeght+ tfx v} ag 0==3 xl }plnlxf dpltt.`lphfp
`vtagftt edxasaxaft ag xbf glpxbfpg Pbagf pfialg'
Xl hexf+ ax bet pftvkxfh ag 38 gfy vtagfttft egh e
gvn`fp lc agxfpftxagi dlkke`lpexalgt'
@vakhagi tvddftt
Xbf Hatxpadx Ke`lvp Lccadf lc Gqte egh xbf nvgada}ekaxqlc ]edzoy ag ]lkegh fepgfh xbfntfksft xbf
pft}lgta`kf egh agdkvtasf fgxpf}pfgfvptba} eyeph clp
eg agglsexasf }pljfdx ybadb tlvibx xl xedokf xbf hvek
dbekkfgif lc vgfn}klqnfgx egh xbf blvtagi tblpxeif'
Ag tl hlagi+ ax fge`kfh 593 vgfn}klqfh }fl}kf xl
`fdlnf uvekacafh dlgtxpvdxalg ylpofpt lg e }pljfdx xl
`vakh e `kldo lc 50 ckext'
Ag lphfp xl fge`kf lxbfpt xl hpey kfttlgt cpln xbftf
agt}apagi txlpaft+ ekk xbf fgxpaft tblpxkatxfh clp xbf
Fvpl}feg Fgxfp}patf Eyepht yakk `f ehhfh xl xbf Tnekk@vtagftt Edx "T@E! hexe`etf lc illh }pedxadf ybadb
dlgxeagt fren}kft lc agaxaexasft egh }pljfdxt xl an}plsf
xbf vtagftt fgsaplgnfgx clp TNFt deppafh lvx q }v`kad
evxblpaxaft cpln edpltt xbf FV'
Edxagi lg }pagda}kft yaxb }pedxadek fccfdxt
Xbf Fvpl}feg Fgxfp}patf Eyepht epf lgf lc xbf negq agaxaexasft xbf
Fvpl}feg Dlnnattalg at deppqagi lvx vghfp xbf evt}adft lc xbf Tnekk
@vtagftt Edx "T@E!+ e dln}pfbfgtasf }lkadq cpenfylpo ybadb bet
tvddffhfh ag }vxxagi TNFt ex xbf bfepx lc Fvpl}feg }lkadq.neoagi'
Xbf an}kfnfgxexalg lc xbf xfg ofq }pagda}kft egh xbf vghfp}aggagi
kfiatkexasf egh }lkadq edxalgt lc xbf T@E besf dlgxpa`vxfh xl
txpfgixbfgagi e `vtagftt.cpafghkq fgsaplgnfgx ag xbf FV' Eg TNF
xftx at agdpfetagikq `fagi e}}kafh ybfg ettfttagi xbf an}ed x lc e
kfiatkexasf agaxaexasf lg TNFt xl neof tvpf xbex ax hlft glx dpfexf
hat}pl}lpxalgexf vphfgt lg tnekk dln}egaft'
DlgxedxTNF ]lkadq Hfsfkl}nfgx Vgax
Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh Aghvtxpq
fgxp.fvpl}feg.fgxfp}patf.eyephtMfd'fvpl}e'fv
yyy'fd'fvpl}e'fv,fgxfp}patf,}lkadaft,tnf,`ftx.}pedxadft
8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2
16/24
Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= TNFt egh Fgxpf}pfgfvptba}53
TNEKK @VTAGFTTFT
@FGFCAX CPLNAGXFPGEXALGEKATEXALG
Xbf Fvpl}feg Dlnnattalg.cvghfh txvhq+
Agxfpgexalgekatexalg lc Fvpl}feg TNFt+ yet
deppafh lvx ag 0==1 egh egekqtft ekk nlhft
lc agxfpgexalgekatexalg+ genfkq hapfdx fr}lpxt+ hapfdx
an}lpxt+ clpfaig hapfdx agsftxnfgx+ tv`dlgxpedxagi egh
agxfpgexalgek xfdbgadek dl.l}fpexalg'
Xbf txvhq caght xbex xbfpf at e hapfdx kago fxyffg
agxfpgexalgekatexalg egh agdpfetfh TNF }fpclpnegdf:
agxfpgexalgek edxasaxaft pfagclpdf iplyxb+ fgbegdf
dln}fxaxasfgftt egh tv}}lpx xbf klgi.xfpn
tvtxeage`akaxq lc dln}egaft' Dlgtfuvfgxkq+ xyl
neag }lagxt baibkaibxfh q xbf txvhq epf: xbfpf epf
fdlglnad yfkcepf ieagt cpln agdpfetagi xbf gvn`fp
lc agxfpgexalgekkq edxasf TNFt+ egh }v`kad tv}}lpx
tblvkh }keq eg an}lpxegx plkf ag }plnlxagi ipfexfp
agxfpgexalgekatexalg'
Lgf an}lpxegx caghagi lc xbf txvhq at xbex e uvepxfp lc
TNFt ag xbf FV fr}lpx lp besf fr}lpxfh ex tlnf }lagx
hvpagi xbf ketx xbpff qfept' Blyfsfp+ agxfpgexalgek
edxasaxaft epf nltxkq ifepfh xlyepht lxbfp dlvgxpaft
agtahf xbf Vgalgt tagikf nepofx+ egh lgkq e`lvx
54& lc FV TNFt epf edxasf ag nepofxt lvxtahf xbf FV'
Glgfxbfkftt+ Fvpl}feg TNFt epf nlpf agxfpgexalgekkq
edxasf xbeg xbfap VT egh Je}egftf dlvgxfp}epxt'
Ax }eqt xl agxfpgexalgekatf
Xbf txvhq clvgh e txplgi dlppfkexalg `fxyffg TNFt `fagi
agxfpgexalgekkq edxasf egh besagi `fxxfp.xbeg.esfpeif
`vtagftt }fpclpnegdf tdlpft'
Ekxblvib }epx lc xbat neq f hvf xl tfkc.tfkfdxalg+ ag
xbf tfgtf xbex TNFt edbafsagi `fxxfp }fpclpnegdf
epf nlpf kaofkq xl `f edxasf agxfpgexalgekkq+ ax at ektl
}pl`e`kf xbex xbfpf at e hapfdx+ }ltaxasf fccfdx lg xbf
}fpclpnegdf lc fgxfp}patft xbex `fdlnf agxfpgexalgekkq
edxasf' Aghffh+ xbf hfsfkl}nfgx lc pfsfgvf txpfent ag
0==2 dln}epfh xl 0==9 tblyfh e }ltaxasf dlppfkexalg
`fxyffg fagi agxfpgexalgekkq edxasf egh baibfp
xvpglsfp iplyxb' Agxfpgexalgekkq edxasf TNFt ektl
Agxfpgexalgekatexalg at saxek clp TNFt
xl }plt}fp ag eg agdpfetagikq
dln}fxaxasf ylpkh egh dlvkh
dlgxpa`vxf xl tvtxeagagi
fn}klqnfgx+ eddlphagi xl
e pfdfgx txvhq' Xbf tvpsfq
ne}t xbf kfsfk lc agxfpgexalgekatexalg
lcFvpl}feg TNFt+ ahfgxacaft xbf
neag `eppafpt egh ehsegxeift lc
agxfpgexalgekatexalg egh }pl}ltft }lkadq
pfdlnnfghexalgt'P
adephl
Agceg
xfEks
epfz
8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2
17/24
59TNFt egh Fgxpf}pfgfvptba} Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=
DlgxedxFgxpf}pfgfvptba} Vgax
Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh Aghvtxpq
fgxp.fgxpf}pfgfvptba}Mfd'fvpl}e'fv
pf}lpxfh baibfp fn}klqnfgx iplyxb cpln 0==9 xl
0==2 xbeg lxbfp TNFt+ egh agxfpgexalgek TNFt xfgh xl
`f nlpf agglsexasf' Xbfpfclpf+ xbf agxfpgexalgekatexalg
lc TNFt dlvkh }keq eg an}lpxegx plkf ag tvtxeagagi
fn}klqnfgx et yfkk'
Xbf tvpsfq ektl vghfpkagft xbex }v`kad tv}}lpx
nfdbegatnt deg }keq e }aslxek plkf ag xbf }plnlxalg lc
ipfexfp agxfpgexalgekatexalg egh bfk} ehhpftt }fpdfasfh
`eppafpt xl agxfpgexalgekatexalg+
tvdb et }plsahagi fxxfp
eddftt xl agclpnexalg
egh eddftt xl cagegdaek
tv}}lpx' Hft}axf xbftf
`fgfcaxt+ }v`kad tv}}lpx
ilft kepifkq vgglxadfh:
lgkq 53& lc TNFt
epf eyepf lc }v`kad
tv}}lpx }plipennft
clp agxfpgexalgekatexalg
egh lgkq e tnekk gvn`fp lc
TNFt edxvekkq vxakatf ax'
@ftx tv}}lpxagiplkf
Xbf txvhq neoft
e gvn`fp lc
pfdlnnfghexalgt
lg bly }v`kad tv}}lpx
}plipennft deg `fxxfp
eah TNFt' Captx egh clpfnltx+ xbfpf at e gffh xl agdpfetf
eyepfgftt lc xbf fgfcaxt lc agxfpgexalgekatexalg enlgi
TNFt egh }plsahf fetafp eddftt xl }v`kad tv}}lpx'
Agclpnexalg egh dlvgtfkkagi den}eaigt eanfh ex TNFt
xbex epf }lxfgxaekkq agxfpgexalgek xpehfpt tblvkh f
txpfgixbfgfh+ egh xbf xq}f lc tv}}lpx lccfpfh gffht
xl `f ehe}xfh eddlphagi xl xbf txeif lc xbf dln}egqtagxfpgexalgek hfsfkl}nfgx'
Ilsfpgnfgxt ektl gffh xl an}plsf xbf eddftt lc
nadpl egh tnekk TNFt xl fratxagi }v`kad cagegdaek
tv}}lpx nfdbegatnt egh xl pfkfsegx agclpnexalg
tlvpdft' Kedo lc de}axek caivpfh }plnagfgxkq ag xbf
tvpsfq' Xbf txvhq clvgh xbex kepifp TNFt epf ifgfpekkq
nlpf eyepf lc }v`kad tv}}lpx }plipennft+ egh xbex
cagegdaek tv}}lpx at ifgfpekkq nlpf vtfh xbf kepifp
xbf fgxfp}patf'
]v`kad lhaft tblvkh ektl dlgtahfp e vgacafh e}}pledb
xl tv}}lpx nfetvpft eanfh ex txanvkexagi agglsexalg
egh agxfpgexalgekatexalg et xbfpf at e txplgi kago
`fxyffg lxb' Agxfpgexalgekkq edxasf capnt nlpf lcxfg
agxplhvdf }plhvdx+ tfpsadf egh }pldftt agglsexalgt+
egh 3=& lc agxfpgexalgekkq edxasf TNFt hfsfkl}fh xbftf
gfy }plhvdxt lp tfpsadft `q xbfntfksft'
E ylpkh lc agglsexalg
Xbf tvpsfq pftvkxt dlgcapn xbex capnt tff agglsexalg
`lxb et fagi gfdfttepq xl fgxfp clpfaig nepofxt egh
et e dlgtfuvfgdf lc clpfaig nepofx edxasaxaft' Xbat at
pfagclpdfh `q xbf cedx xbex dln}fxaxalg cpln clpfaig
fgxfp}patft lg blnf nepofxt at e neag hpasfp clp
agglsexalg'
]lkadq agtxpvnfgxt clp agxfpgexalgek vtagftt tblvkhglx lgkq f eanfh ex }lxfgxaek fr}lpxfpt vx ektl
ex an}lpxfpt' Ybakf xbf cldvt lc }lkadq agtxpvnfgxt
at ifgfpekkq lg fr}lpxt+ TNFt nltx lcxfg txepx xbfap
agxfpgexalgekatexalg }pldftt yaxb an}lpxt egh kexfp
il agxl fr}lpx nepofxt' Cvpxbfpnlpf+ }lkadaft tblvkh
`f hfsfkl}fh xl tv}}lpx ipfexfp vtf lc xbf agxfpgfx
`q TNFt egh ft}fdaekkq lc f.dlnnfpdf et xbat klyfpt
`eppafpt xl agxfpgexalgekatexalg clp tnekkfp dln}egaft'
Xbf baib dltx lc agxfpgexalgekatexalg at e nejlp eppafp
xl TNFt+ tlnfxbagi xbex xbf pf}lpx eddf}xt at xltlnf frxfgx e cedx lc kacf' Lsfp xbf }etx cfy hfdehft+
blyfsfp+ nejlp hfdpfetft ag tfsfpek epfet+ tvdb et dltxt
lc dlnnvgadexalg egh xpegt}lpx+ besf lddvppfh' ]v`kad
}lkadq tblvkh dlgxpa`vxf xl pfhvdagi tlnf lc xbf lxbfp
dltx fkfnfgxt+ agdkvhagi xepacct egh uvlxet egh lxbfp
`eppafpt xl xpehf'
]pedxadek tlkvxalgt clp TNFt
Xbf Fgxfp}patf Fvpl}f Gfxylpo "tff }eif 0=! at e ofq eifgx ag
cltxfpagi xbf kago `fxyffg agxfpgexalgekatexalg egh agglsexalg'
Ax eant xl }plsahf fgxpf}pfgfvpt yaxb eddftt xl nepofx agclpnexalg+lsfpdlnf kfiek l`txedkft egh ahfgxacq }lxfgxaek `vtagftt }epxgfpt'
Xbf gfxylpo+ ybadb dln}patft e`lvx 3== }epxgfpt ag 88 dlvgxpaft+
ektl cldvtft lg agglsexalg tv}}lpx egh xpegtgexalgek xfdbglkliq
xpegtcfp tfpsadft' Ax }plsahft e clpvn clp TNFt xl tbepf pftfepdb
pftvkxt+ }epxada}exf ag pftfepdb }plipennft egh e}}kq clp cvghagi'
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Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= Dln}fxaxasfgftt+ Fgfpiq egh Fgsaplgnfgx52
Aghvtxpq eccfdxt tldafxq egh xbf gexvpek fgsaplgnfgx'
Ax hlft tl xbplvib tfsfpek dbeggfkt+ tvdb et `q
dpfexagi jl`t+ }plhvdagi vtfcvk illht+ tv}}lpxagi
dlnnvgaxq edxasaxaft+ bfk}agi tlksf tldafxek attvft+
fgtvpagi xbf fgsaplgnfgxek tvtxeage`akaxq lc axt
edxasaxaft+ fxd' Ag lphfp xl neof xbat an}edx et sapxvlvt
et }ltta`kf+ negq dln}egaft besf ag }kedf e dlp}lpexf
tldaek pft}lgta`akaxq "DTP! txpexfiq egh }plipennf'
Xbf Fvpl}feg Dlnnattalg hfcagft DTP et: E dlgdf}x
ybfpf`q dln}egaft agxfipexf tldaek egh fgsaplgnfgxek
dlgdfpgt ag xbfap vtagftt l}fpexalgt egh ag xbfap
agxfpedxalg yaxb xbfap txeofblkhfpt lg e slkvgxepq etat'
]plnlxagi DTP bet ffg e baib }lkadq }palpaxq clp xbf FV
clp negq qfept+ et akkvtxpexfh q xbf 0==3 Dlnnattalg
txpexfiq xl neof xbf Vgalg e }lkf lc frdfkkfgdf
ag xbf cafkh' Ag ehhaxalg+ xbf Fvpl}feg Dlnnattalg
bet tv}}lpxfh e gvn`fp lc vtagftt.kfh agaxaexasftxl }plnlxf DTP+ tvdb et xbf Fvpl}feg Ekkaegdf clp
Dlp}lpexf Tldaek Pft}lgta`akaxq' Ax ektl cedakaxexft
haeklivf xbplvib xbf Fvpl}feg Nvkxatxeofblkhfp
Clpvn lg DTP'
Ag lphfp xl fgtvpf e yahf v}xeof lc DTP+ xbf Fvpl}feg
Dlnnattalg edot fcclpxt+ agdkvhagi e gvn`fp lc
FV.cvghfh }pljfdxt+ xl }plnlxf ax ag aghasahvek
aghvtxpaek tfdxlpt' Clp agtxegdf+ ]PATNF0 eant xl dpfexf
e gfxylpoagi }plipennf hfhadexfh xl `vakhagi
DTP de}edaxq enlgi TNFt ag xbf dbfnadek aghvtxpq'Xbat yet deppafh lvx ag xbf dlgxfrx lc Pft}lgta`kf
Depf+ xbf dbfnadek aghvtxpqt ikl`ek slkvgxepq agaxaexasf
xl an}plsf axt bfekxb+ tecfxq egh fgsaplgnfgxek
}fpclpnegdf' Xbf Fvpl}feg Dbfnadek Aghvtxpq Dlvgdak
"DFCAD! bet ektl dpfexfh e Pft}lgta`kf Depf xllk`lr clp
TNFt+ dlsfpagi e yahf pegif lc xl}adt cpln lddv}exalgek
bfekxb egh tecfxq xl fgfpiq fccadafgdq egh tv}}kq
dbeag negeifnfgx'
PFT]LGTA@KF
AGHVTXPQ
Dlp}lpexf tldaek pft}lgta`akaxq"DTP! at illh clp tldafxq+
xbf fgsaplgnfgx egh `vtagftt' Xbex at ybq xbf Fvpl}feg
Dlnnattalg at ylpoagi xl }plnlxf ax ag sepalvt aghvtxpaek tfdxlpt'
Xbf yeq ebfeh
Xbf Fvpl}feg Dlnnattalg bet nehf e dlnnaxnfgx xl pfgfy
xbf FV txpexfiq xl }plnlxf dlp}lpexf tldaek pft}lgta`akaxq et
}epx lc xbf Fvpl}f 0=0= txpexfiq clp tnepx+ tvtxeage`kf egh
agdkvtasf iplyxb'
T}feoagi ex xbf Vgaxfh Gexalgt ag Jvgf+ Aghvtxpq egh
Fgxpf}pfgfvptba} Dlnnattalgfp Egxlgal Xejega teah: Dlp}lpexftldaek pft}lgta`akaxq at lgf lc xbf gfdfttepq sekvft vghfpkqagi xbf
gfy fdlglnad egh tldaek tqtxfn xbex xlifxbfp yf nvtx `vakh+
xeoagi eddlvgx lc xbf kfttlgt cpln xbf dpatat xbex yf cedf xlheq'
Bf lvxkagfh e gvn`fp lc }palpaxq epfet+ tvdb et }kedagi ipfexfp
fn}betat lg dln}egq xpegt}epfgdq lg fgsaplgnfgxek+ tldaek egh
ilsfpgegdf attvft+ egh ehhpfttagi xbf uvftxalg lc `vtagftt egh
bvneg paibxt' Bf ektl egglvgdfh xbf agxfgxalg xl kevgdb e }pldftt
lg dlp}lpexf tldaek pft}lgta`akaxq ag xbf cafkh lc }bepnedfvxadekt+
xlifxbfp yaxb Nfn`fp Txexft egh ofq Fvpl}feg txeofblkhfpt ag
xbat hlneag+ tl et xl }plnlxf eddftt xl nfhadagf+ `lxb ag Fvpl}fegh ag hfsfkl}agi dlvgxpaft'
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51Dln}fxaxasfgftt+ Fgfpiq egh Fgsaplgnfgx Fgxfp}patf # Aghvtxpq{ Tf}xfn`fp 0=5=
Tanakepkq+ xbf @PF }pljfdx eant xl cltxfp DTP ag xbf
Fvpl}feg dlgtxpvdxalg tfdxlp `q `pagiagi xlifxbfp
kepif capnt+ TNFt egh lxbfp pfkfsegx txeofblkhfpt xl
hfsfkl} e tfx lc aghadexlpt ybadb dlppfkexf tvtxeage`akaxq
egh dln}fxaxasfgftt nfetvpft+ et yfkk et xl agsftxaiexfxbf dlggfdxalg fxyffg tldaek egh fdlglnad sekvf'
Xbf }pljfdx bet }plhvdfh ivahfkagft xl fgbegdf DTP:
`q egekqtagi 88 ftx }pedxadft ag haccfpfgx epfet+ ax tblyt
bly xbf ehl}xalg lc tldaekkq pft}lgta`kf fbesalvp
deg fgbegdf xbf dln}fxaxasfgftt lc vtagftt ag xbf
dlgtxpvdxalg tfdxlp egh xbf xfppaxlpq ax fklgit xl'
Clp axt }epx+ xbf DLTNAD }pljfdx at ylpoagi xl egekqtf
xbf pfkexalgtba} fxyffg DTP egh dln}fxaxasfgftt
ekk eklgi xbf xfrxakf,dklxbagi tv}}kq dbeag+ agdkvhagi
ahfgxacqagi xbf plkf }keqfh q hfnegh cedxlpt egh xbf
neag slkvgxepq DTP agtxpvnfgxt'
Pftxlpagi dlgcahfgdf
Iasfg xbf ehhaxalgek dltxt agslksfh+ ax at xfn}xagi xl
xbago lc DTP et tlnfxbagi lc eg l}xalgek kvrvpq ag
haccadvkx fdlglnad xanft' Ag cedx+ DTP at nlpf an}lpxegx
xbeg fsfp ag xbf dlgxfrx lc xbf ikl`ek cagegdaek egh
fdlglnad dpatft'
Xbat at }epxkq `fdevtf }v`kad dlgcahfgdf ag xbf tldaek
egh fgsaplgnfgxek pft}lgta`akaxq lc vtagfttft bet`ffg tbeofg' Blyfsfp+ xbfpf epf taigt xbex dlgcahfgdf
at pfdlsfpagi' Clp agtxegdf+ xbf 0=5= fhaxalg lc e xpvtx
`eplnfxfp pfsfekt xbex xpvtx ag vtagftt bet patfg
dlgtahfpe`kq+ neagkq hpasfg `q yftxfpg fdlglnaft'
Lgf lc xbf pfetlgt exxpa`vxfh xl xbat an}plsfnfgx at
xbf iplyagi xfghfgdq enlgi dlp}lpexalgt xl katxfg
xl egh fgieif xbfap txeofblkhfpt+ egh xl }keq e plkf ag
ehhpfttagi tldafxek dbekkfgift' Xbat dkfepkq tblyt xbf
an}lpxegdf lc DTP'
Illh clp xbf `lxxln kagf
Et xbf e`lsf akkvtxpexft+ DTP at glx jvtx e`lvx }plxfdxagi
xbf fgsaplgnfgx+ dlgtfpsagi gexvpek pftlvpdft egh
ifxxagi fgxfp}patft xl bfk} ehhpftt egh pftlksf tldafxek
attvft+ ax at ektl illh clp vtagftt' @q fgbegdagi }v`kad
dlgcahfgdf ag e dln}egq+ ax deg `lltx dln}fxaxasfgftt'
Xbf 0==2 Fvpl}feg Dln}fxaxasfgftt Pf}lpx clvgh
xbex DTP deg besf e }ltaxasf an}edx lg tar haccfpfgx
hfxfpnagegxt lc dln}fxaxasfgftt: dltx txpvdxvpf+ bvneg
pftlvpdft+ dvtxlnfp }fpt}fdxasf+ agglsexalg de}edaxq+
negeifnfgx lc pato egh pf}vxexalg+ egh cagegdaek
}fpclpnegdf'
DTP at eg fttfgxaek dln}lgfgx lc pato egh pf}vxexalg
negeifnfgx clp negq dln}egaft+ egh `fdlnft
agdpfetagikq an}lpxegx et fgxfp}patft epf fr}ltfh xl
ipfexfp }v`kad tdpvxagq+ xbf pf}lpx dlgdkvhft' Dfpxeag
et}fdxt lc DTP+ tvdb et xbf dpfexalg lc fn}klqff.
cpafghkq ylpo.}kedft+ deg fgbegdf e capnt de}edaxq clp
agglsexalg'
Hft}axf axt genf+ xbf fgfcaxt lc DTP epf glx kanaxfh
xl dlp}lpexalgt' Tnekk egh nfhavn.tazfh fgxfp}patft
"TNFt! deg ektl pfe} xbf pfyepht lc DTP' Xbf Fvpl}feg
Dlnnattalg bet }keqfh e }algffpagi plkf ag ehe}xagi
xbf dlgdf}x egh xllkt lc DTP xl nffx xbf gffht lc TNFt'
Xlyepht xbex fgh+ xbf Dlnnattalg bet dl.cagegdfh e
gvn`fp lc }pljfdxt ag xbat cafkh egh bet ylpofh yaxb
e iplv} lc Fvpl}feg fr}fpxt xl hpey kfttlgt lg bly
`ftx xl tv}}lpx egh fgdlvpeif tnekkfp fgxfp}patft xl
frfpdatf xbfap tldaek pft}lgta`akaxq'
DlgxedxDTP Xfen
Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh Aghvtxpq
fgxp.dtpMfd'fvpl}e'fv
CalgePl`fpxlg
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Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= TNFt egh Fgxpf}pfgfvptba}0=
Epfdfgx txvhq "tff }eif 53! clvgh xbex xpehagi
e`pleh at lc nejlp an}lpxegdf clp Fvpl}feg
TNFt+ egh xbf Fvpl}feg fdlglnq+ iasfg xbex
agxfpgexalgekkq edxasf TNFt pf}lpx fn}klqnfgx iplyxb
lc 9& dln}epfh yaxb lgkq 4& clp dln}egaft xbex besf
glx agxfpgexalgekatfh'
Ag ehhaxalg xl bfk}agi Fvpl}feg dln}egaft xl neof
xbf nltx lc xbfap l}}lpxvgaxaft ag xbf tagikf nepofx+
xbf Fgxfp}patf Fvpl}f Gfxylpo l}fgt hllpt xl nepofxt
`fqlgh FV `lphfpt'
Yaxb pegdbft ag 51 dlvgxpaft lvxtahf xbf FV ag
Fvpl}f+ xbf Nahhkf Fetx+ Etae egh xbf Enfpadet xbf
Gfxylpo at yfkk.}kedfh xl bfk} Fvpl}feg fgxfp}patft
ftxe`katb xbfntfksft ag clpfaig nepofxt+ teqt Jlegge
Hpeof+ Hapfdxlp+ ]plnlxalg lc TNFt dln}fxaxasfgftt+Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh Aghvtxpq' Yf
lccfp dln}egaft klloagi xl agxfpgexalgekatf e yblkf
pegif lc tfpsadft+ cpln lvp vtagftt }epxgfptba}
hexe`etf dlgxeagagi xblvteght lc }lxfgxaek
}epxgfp dln}egaft xl nexdbneoagi fsfgxt egh
dvtxlnatfh tv}}lpx'
Ikl`ek pfedb+ kldek oglykfhif
Xbf Gfxylpo at edxasf ag Adfkegh+ Glpyeq+ @ltgae+
Epnfgae+ Dplexae+ xbf Clpnfp Qviltkes Pf}v`kad lcNedfhlgae+ Tfp`ae+ Nlgxfgfipl+ Pvttae+ Tyaxzfpkegh egh
Xvpofq' Ag Etae+ xbfpf epf pegdbft ag Dbage egh Tlvxb
Olpfe' Ag xbf Nahhkf Fetx+ xbf Gfxylpo bet e }pftfgdf ag
Fiq}x+ Atpefk egh Tqpae'
Ag Tqpae+ xbfpf epf xyl neag lccadft ag Ekf}}l egh
Henetdvt+ ybadb yfpf l}fgfh ag Hfdfn`fp 0==2'Xbf Gfxylpot }pftfgdf ag Tqpae bfk}t Fvpl}feg egh
Tqpaeg fgxfp}patft xl dlggfdx yaxb lgf eglxbfp egh hl
`vtagftt+ fr}keagt Nvbeneh Tbe`epfo lc xbf Tqpaeg
Fgxfp}patf egh @vtagftt Dfgxpf+ }epx lc xbf Gfxylpo'
Ag xbf Enfpadet+ ag ehhaxalg xl xbf Vgaxfh Txexft egh
xbf pfdfgxkq jlagfh Nfradl+ xbf Gfxylpo at edxasf ag
Dbakf' Axt pegdb xbfpf at etfh ex xbf FvplDbakf @vtagftt
Clvghexalg' Xbplviblvx axt 59.qfep batxlpq+ FvplDbakf
bet }plsahfh xpvtxylpxbq egh uvekaxq agclpnexalg
xl Dbakfeg egh Fvpl}feg dln}egaft+ fr}keagtFvplDbakft Negvfke Depvz' Ax bet `ffg cltxfpagi
fdlglnad+ dlnnfpdaek egh xfdbglkliadek dl.l}fpexalg
ag lxb pfialgt' Yf ektl lccfp lxbfp ehsegxeift+ tvdb
et xbf t}lgtlpagi lc sataxt `q fr}fpxt xl xbf dlvgxpq
egh xbf }ltta`akaxq lc }epxada}exagi ag agxfpgexalgek
xpehf ceapt'
FvplDbakft neag cldvtft epf lg xbf cllh egh xlvpatn
tfdxlpt' Lsfp xbf qfept+ nlpf xbeg 50+=== Fvpl}feg
dln}egaft egh gfepkq 51+=== Dbakfeg capnt besf
`fgfcaxfh cpln axt tv}}lpx' Ax bet ektl lpiegatfh596 plofpeif fsfgxt+ bfk}agi gfepkq 4+=== TNFt'
IEXFYEQ XLXBFYLPKHCLPTNEKK @VTAGFTTFT
XBF FGXFP]PATF FVPL]F GFXYLPO AG EDXALG
Edxasf ag 51 dlvgxpaft lvxtahf xbf FV+ xbf Fgxfp}patf Fvpl}f Gfxylpo deg bfk} Fvpl}feg
tnekk egh nfhavn.tazfh fgxfp}patft xl agxfpgexalgekatf `fqlgh xbf tagikf nepofx+ yaxb
ekk xbf `fgfcaxt xbex deg `pagi'
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]
kt
if.
lkae'd
05TNFt egh Fgxpf}pfgfvptba} Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=
Nakftxlgf ag nep`kf xfdbglkliq
Xbegot xl xbf Fgxfp}patf Fvpl}f Gfxylpo+ Ifpneg TNF Fgsa}keg at gly bfk}agi Fiq}xaeg nep`kf dln}egaft xvpg lvx `fxxfp.uvekaxq txlgf' Tlnf
lc xbf ftx ahfet dlnf cpln tnekk dln}egaft+ teqt Nlbenfh Tenq+ e Gfxylpo fr}fpx cpln Fiq}xt Nagatxpq lc Xpehf egh Aghvtxpq' Xbat at lgf lc
xbf txpfgixbt lc xbf Gfxylpo: tv}}lpxagi dln}egaft yaxb xfdbglkliadek agglsexalgt+ egh xbfg ifxxa gi xbltf agglsexalgt xl ybfpf xbfq epf gffhfh
nltx'
Fgsa}kegt ehsegdfh nadplcklxexalg xfdbglkliq ifgfpexft nadpltdl}ad `v``kft xbex patf xl xbf tvpcedf eg h edx et e neigfx clp }lkkvxegxt+ ybadb
deg xbfg `f fetakq pfnlsfh' Ax pfdfgxkq agxplhvdfh axt `pfeoxbplvib xl Fiq}xaeg ilsfpgnfgx lccadaekt sataxagi xbf Gfxylpo `pegdb ex Zfgax In`B ag
Ifpnegq' Hpeyagi lg fr}fpafgdf ag lxbfp tfdxlpt+ Fgsa}keg tblyfh bly nadplcklxexalg dlvkh tketb nep`kf }plhvdxalg dltxt+ pfhvdf }lkkvxalg egh
`lltx xbf sekvf lc xbf c agatbfh }plhvdx `q neoagi xbf tvp cedf tnllxbfp'
Clkklyagi Gfxylpo nfhaexalg+ pf}pftfgxexasft cpln xbf Fiq}xaeg ilsfpgnfgx.pvg Nep`kf egh Uveppaft Xfdbglkliq agsaxfh Fgsa}keg xl vakh e }aklx
}kegx ag Deapl xl hfnlgtxpexf xl kldek capnt bly xbf xfdbglkliq ylpot ag }pedxadf' Fgsa}keg bet ekpfehq taigfh e xfdbglkliq.xpegtcfp eipffnfgx
yaxb Ekfreghpae.`etfh nep`kf egh ipegaxf neofp Ekfr Xakft'
Yf ylvkh gfsfp besf ffg e`kf xl dlgdkvhf xbftf hfekt yfpf ax glx clp xbf Fgxfp}patf Fvpl}f Gfxylpo+ teqt Plkegh Henegg+ Fgsa}kegt DFL'
DlgxedxFgxfp}patf Fvpl}f Gfxylpo
yyy'fgxfp}patf.fvpl}f.gfxylpo'fd'fvpl}e'fv
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EGH XBF IPFFGNFHEK ILFT XL
Xbf Fvpl}feg @vtagftt Eyepht clp
xbf Fgsaplgnfgx pfdligatf Fvpl}feg
`vtagfttft xbex neof e }epxadvkep
dlgxpa`vxalg xl tvtxeage`kf hfsfkl}nfgx
`q dln`agagi agglsexalg+ fdlglnad sae`akaxq+
fgsaplgnfgxek dlgdfpg egh tldaek pft}lgta`akaxq'
Xbat qfept eyepht yfpf iasfg ag clvp dexfilpaft
egh yfpf ylg `q dln}egaft cpln @fkiavn
"}plhvdx!+ Ifpnegq "}pldftt!+ T}eag "agxfpgexalgekdl.l}fpexalg! egh xbf VO "negeifnfgx!'
bxx}:,,fvpl}e'fv,pe}ah,}pfttPfkfetftEdxalg'
hlA],5=,338
00 Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= Gfyt ag pafc # v}dlnagi fsfgxt
GFYT AG @PAFC
XBF AN]LPXEGDF LC FHVDEXALGXbf plkf lc fhvdexalg ag cltxfpagi fgxpf}pfgfvpaek agxfpftx egh xekfgx at gly
yahfkq pfdligatfh' E pfdfgx pf}lpx+ }plhvdfh `q e gvn`fp lc baib.kfsfk }egfkt+
ettfttft bly fgxpf}pfgfvptba} fhvdexalg at hfkasfpfh edpltt Fvpl}f+ egh
lvxkagft txpexfiaft xl an}plsf xbf yeq xbf tv`jfdx at xevibx' Pfdlnnfghexalgt
agdkvhf xbf clpnvkexalg lc gexalgek }lkadq cpenfylpot+ `fxxfp xpeagagi clp
xfedbfpt egh cvpxbfp agslksfnfgx lc kldek egh pfialgek txeofblkhfpt'
bxx}:,,fd'fvpl}e'fv,fgxfp}patf,f\a,gfyt,epxadkf\5=058\fg'bxn
GFY CPLGXAFPT AG T]EDFE]]KADEXALGT
Xbf nepofx clp e}}kadexalgt vtagi Ikl`ek Gesaiexalg Texfkkaxf
Tqtxfnt "IGTT! at ylpxb eg ftxanexfh 5== `akkalg' Xbf Fvpl}feg
Dlnnattalg bet pfkfetfh eg edxalg }keg xbex eant xl }kedf
Fvpl}feg aghvtxpq ex xbf clpfcplgx lc xbat nepofx+ ag }epxadvkep q
vtagi axt lyg texfkkaxf gesaiexalg }plipennft+ Iekakfl egh xbf
Fvpl}feg Ifltxexalgepq Gesaiexalg Lsfpkeq Tqtxfn "FIGLT!'
Taigacadegx dlnnfpdaek egh pftfepdb l}}lpxvgaxaft kagofh xl
xbat tl}batxadexfh xfdbglkliq epf eseake`kf xl txeofblkhfptag Fvpl}f'
bxx}:,,fvpl}e'fv,pe}ah,}pfttPfkfetftEdxalg'hlA]
,5=,902#xq}f>BXNK
E UVFTXALG LC EXXAXVHFTE pfdfgx Fvpl`eplnfxfp tvpsfq cldvtft lg Fvpl}feg exxaxvhft
xl fgxpf}pfgfvptba} egh dln}epft xbftf yaxb lxbfp dlvgxpaft+
tvdb et xbf Vgaxfh Txexft+ Dbage+ Je}eg egh Tlvxb Olpfe' Xbf
ean lc xbf tvpsfq at xl ahfgxacq xbf pfetlgt ybadb fgdlvpeif}fl}kf xl `fdlnf fgxpf}pfgfvpt egh xl cagh lvx ybex l`txedkft
fratx' Xbf pftvkxt deg bfk} FV }lkadq.neofpt xl hfsfkl} cvxvpf
}lkadq pft}lgtft' Tlnf 86& lc FV daxazfgt ylvkh kaof xl `f
tfkc.fn}klqfh' Blyfsfp+ xbfpf epf kepif haccfpfgdft `fxyffg
Nfn`fp Txexft dlgdfpgagi xbf hftape`akaxq lc tfkc.fn}klqnfgx'
bxx}:,,fvpl}e'fv,pe}ah,}pfttPfkfetftEdxalg'
hlNFNL,5=,040
AGSFGXASF NAGHT
Tlnf lc xbf ylpkht nltx agsfgxasf naght yfpf pfyephfh clp
xbfap ketxagi dlgxpa`vxalg xl xfdbgadek egh fdlglnad }plipftt
ex xbf Fvpl}feg Agsfgxlpt lc xbf Qfep
eyepht 0=5= ybadb yet bfkh lg xbf
tahfkagft lc xbf Fvpl}feg ]exfgx
Clpvn' ]pazft yfpf eyephfh ag clvp
dexfilpaft: kacfxanf edbafsfnfgx+
aghvtxpq+ TNFt,pftfepdb agtxaxvxft+
egh glg.Fvpl}feg dlvgxpaft'
bxx}:,,fd'fvpl}e'fv,fgxfp}patf,f\a,gfyt,
epxadkf\5=52=\fg'bxn
OpatxaegTfovkad
Egetxetae]fkaob
ekr}ag
@epatTantfo
Sekfpaf
Klatf
kfvr
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04Gfyt ag pafc # v}dlnagi fsfgxt Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=
V]DLNAGI FSFGXT
Dln}fxaxasfgftt lc xbf Fvpl}fegdbfnadekt aghvtxpq+
9 Ldxl`fp 0=5=+ @pvttfkt
Ketx qfep+ e Baib Kfsfk Iplv} clpnvkexfh e tfx lc }lkadq
pfdlnnfghexalgt yaxb e safy xl fgbegdagi xbf dln}fxaxasfgftt lc
xbf Fvpl}feg dbfnadekt aghvtxpq ag eddlphegdf yaxb xbf }pagda}kft
lc tvtxeage`kf hfsfkl}nfgx' Xbat dlgcfpfgdf+ lpiegatfh `q xbf
Fvpl}feg Dbfnadek Pfialgt Gfxylpo "FDPG! egh tv}}lpxfh `q
xbf @fkiaeg }pftahfgdq lc xbf FV+ yakk hatdvtt xbf an}kfnfgxexalg
lc xbftf pfdlnnfghexalgt ex pfialgek kfsfk'
yyy'fdpg'gfx
yyy'fd'fvpl}e'fv,fgxfp}patf,tfdxlpt,dbfnadekt,
dln}fxaxasfgftt,baib.kfsfk.iplv}
Fvpl}f AGGLSE dlgcfpfgdf 0=5=+
09.01 Ldxl`fp 0=5=+ Kaif
Dl.lpiegatfh `q xbf @fkiaeg }pftahfgdq lc xbf FV egh xbf
Fvpl}feg Dlnnattalg+ xbat xbaph Fvpl}f AGGLSE dlgcfpfgdf
yakk cldvt lg }lkadq }palpaxaft clp tnepx+ tvtxeage`kf egh agdkvtasf
iplyxb+ `q egekqtagi bly agglsexalg deg tv}}lpx xbf xpegtaxalg
xlyepht e pftlvpdf.fccadafgx egh dln}fxaxasf fdlglnq'
yyy'fvpl}f.agglse'fv,yf ,ivftx,kafif.0=5=
Fvpl}feg TNF tvnnax+52 Glsfn`fp 0=5=+ @pvttfkt
Bfkh vghfp xbf evt}adft lc xbf @fkiaeg }pftahfgdq+ xbat dlgcfpfgdf
yakk }pftfgx xbf pfsafy lc xbf Tnekk @vtagftt Edx+ yaxb e }epxadvkep
cldvt lg bly TNFt vtf ipffg xfdbglkliq egh ipffg }plhvdxt xl
iply egh agxfpgexalgekatf' Ax yakk `pagi xlifxbfp 6== ipffg TNF
en`ettehlpt xl fr}keag xbfap edbafsfnfgxt'
yyy'fvxpal'`f,fvpl}feg.tnf.tvnnax
yyy'fd'fvpl}e'fv,tnekk.`vtagftt,aghfr\fg'bxn
Bepnlgatexalg lc agclpnexalg
clp }latlg dfgxpft+
08 Glsfn`fp 0=5=+ @pvttfkt
Xbf FV Pfivkexalg lg xbf dkettacadexalg+ ke`fkkagi egh }edoeiagi lc
tv`txegdft egh narxvpft "DK]! pfuvapft xbf Fvpl}feg Dlnnattalg
xl deppq lvx e pfsafy+ `q Jegvepq 0=50+ xl ettftt xbf }ltta`akaxq lc
bepnlgatagi xbf agclpnexalg }plsahfh xl }latlg dfgxpft' T}fdacad
}pl}ltekt besf `ffg hfsfkl}fh `q eg fr}fpx iplv} ybadb yakk `f
}pftfgxfh egh hatdvttfh ex xbat ylpotbl}'
yyy'fd'fvpl}e'fv,fgxfp}patf,tfdxlpt,dbfnadekt,dkettacadexalg,
dk}\ylpotbl}\fg'bxn
TXPEXFIAD AGSFTXNFGXTAg Jvgf+ xbf Fvpl}feg Dlnnattalg kevgdbfh gfilxaexalgt yaxb nlpf xbeg 5== dlgtlpxae xl tfek
408 nakkalg ylpxb lc pftfepdb dlgxpedxt ag xbf t}edf egh tfdvpaxq tfdxlp' Xbf tfkfdxfh }pljfdxt yakk
bfk} Fvpl}f xl nffx e gvn`fp lc dbekkfgift' Ag e xanf lc dpatat+ txpexfiad agsftxnfgxt epf fttfgxaek clp
tvtxeage`kf cvxvpf iplyxb' Tfdvpaxq at e }pfpfuvataxf clp vtagftt+ egh t}edf at cvkk lc fghkftt }ltta`akaxaft'
Xbat xq}f lc pftfepdb at ex xbf bfepx lc xbf aghvtxpaek pfgfyek xbex Fvpl}f gffht' Ax hfnlgtxpexft xbf
ehhfh sekvf lc Fvpl}feg agsftxnfgxt ag baib.fgh xfdbglkliq clp agglsexalg+ teah Egxlgal Xejega+
Fvpl}feg Dlnnattalg Sadf.]pftahfgx ag dbepif lc Fgxpf}pfgfvptba} egh Aghvtxpq'
bxx}:,,fvpl}e'fv,pe}ah,}pfttPfkfetftEdxalg'hlA],5=,953#clpnex>BXNK
Cagh lvx nlpfClp agclpnexalg lg cvpxbfp pfdfgx edxasaxaft egh }lkadqhfsfkl}nfgxt pfkexfh xl Fgxfp}patf egh Aghvtxpq+
satax lvp yf`taxf:
yyy'fd'fvpl}e'fv,fgxfp}patfKff]fxxfx
8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2
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FGXFP]PATF # AGHVTXPQneiezagf
Xbf Fgxfp}patf # Aghvtxpqlg.kagf neiezagf }plsahft pfivkep v}hexft lg }lkadq hfsfkl}nfgx+
lg kfiatkexasf }pl}ltekt egh xbfap }etteif xl ehl}xalg+ egh lg xbf an}kfnfgxexalg egh
pfsafy lc pfivkexalg eccfdxagi fgxfp}patft' Epxadkft dlsfp attvft pfkexfh xl TNFt+ agglsexalg+
fgxpf}pfgfvptba}+ xbf Tagikf Nepofx clp illht+ dln}fxaxasfgftt egh fgsaplgnfgxek }plxfdxalg+
aghvtxpaek }lkadaft edpltt e yahf pegif lc tfdxlpt+ egh nlpf' Ag tblpx+ ax ehhpfttft ekk FV }lkadaft
vghfp xbf pft}lgta`akaxq lc xbf Fvpl}feg Dlnnattalgt Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh
Aghvtxpq'
Xbpff xanft e qfep+ xbf `ftx lc xbf lg.kagf epxadkft+ xlifxbfp yaxb e cfexvpf epxadkf+ epf
}pftfgxfh ag xbf }pagxfh fhaxalg lc xbf neiezagf' Qlv deg tv`tdpa`f xl pfdfasf xbf neiezagf ag Fgikatb+ Cpfgdb lp Ifpneg cpff lc dbepif q }ltx' Satax xbf yf`taxf egh tv`tdpa`f lg.kagf'
Satax xbf neiezagf yf`taxf xl cagh lvx nlpf:yyy'fd'fvpl}e'fv,fgxfp}patf,f\a
Lg xbf taxf+ qlv deg taig v} xl pfdfasf glxacadexalg lc ekk gfy epxadkft xbplvib xbf PTT cffh'
G@[email protected]=.==2.FG.D
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