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Lym di cm~ ikezi~ vznthnm~
=
Lym di cm~ `ikezi~ vznthnm~@mzaithol io Gmnijeea
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8/4/2019 Gua de las mejores prcticas de marketing en Facebook
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Lym di cm~ ikezi~ vznthnm~
>
Tede ce }yi bmni`e~ io Gmnijeea i~ vmzm celzmz yo `yode
`~ mjhizte x neointmde/ I~te thioi yom lzmo zivizny~ho
io cm gez`m io }yi ce~ y~ymzhe~ ~i ne`yohnmo i hotizmntmo/Neo~tmoti`ioti di~mzzeccm`e~ gez`m~ lioyhom~ vmzm }yi ce~
y~ymzhe~ ~i neointio iotzi ~ mc hlymc }yi neo cm~ i`vzi~m~#
cm~ `mznm~ x cm~ ho~thtynheoi~ }yi ci~ hotizi~mo# io Gmnijeea
x io cm |ij/
Gmnijeea viz`hti m cm~ i`vzi~m~ i~tmz neointmdm~ neo ce~
y~ymzhe~ dyzmoti tede ic dm# tmote io ~y~ ezdiomdezi~ ne`e
io ~y~ dh~ve~hthwe~ `whci~# io ic belmz e io ic tzmjmke# whiode
cm ticiwh~ho e di ne`vzm~ neo m`hle~/ I~te viz`hti }yi cm~
i`vzi~m~ nziio irvizhionhm~ ~enhmci~ wmche~m~# i~tmjci{nmo
zicmnheoi~ dyzmdizm~ x dio zi~eomonhm m cm gez`m `~ inm{
di bmniz `mzaithol; ic jenm m jenm/
Ne`yohnmz~i neo ce~ y~ymzhe~ i~ ~ecm`ioti ic ne`hio{e/ Io
cm~ ~hlyhioti~ vlhom~# ioneotzmz cm~ `ikezi~ vznthnm~ vmzm
celzmz ~y~ ejkithwe~ di oilenhe io Gmnijeea/
Hotzedynnho
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Lym di cm~ ikezi~ vznthnm~
4
Ic ine~h~ti`m di GmnijeeaNzimz
Ic vzh`iz vm~e neo~h~ti io nzimz yom vzi~ionhm neo yom
vlhom di Gmnijeea/ Yom vlhom viz`hti detmz m ~y i`vzi~mdi yom hdiothdmd io cm lznm ~enhmc# }yi ~i dioi
ne`e ic `mvm di cm~ neoirheoi~ iotzi cm~
viz~eom~ x cm~ ne~m~ }yi ci~ hotizi~mo/ ^h
thioi i~tmjcinh`hiote~# iocmni ~y vlhom
neo yo Cylmz/
Vyidi y~mz vcyl-ho~ ~enhmci~# cm
MVH di cm lzgnm ~enhmc x
mvchnmnheoi~ io Gmnijeea vmzm nzimz
irvizhionhm~ ~enhmci~ mtzmnthwm~ x
viz~eomch{mdm~ ~ejzi ~y~ vzedynte~ x
vzevhidmdi~ io coim/
Zicmnheomz~i
Mc nzimz i~te~ vyote~ di neotmnte io Gmnijeea
vyidi ne`io{mz m nzimz ~y jm~i di md`hzmdezi~
x zicmnheomz~i neo ~y~ nchioti~/ Ce~ moyonhe~ @i
ly~tm di Gmnijeea ~eo cm gez`m `~ zvhdm di neo~ilyhz
md`hzmdezi~/ Vyjchnmz x iotmjcmz neowiz~mnheoi~ neo ~y~
md`hzmdezi~ ci viz`hthz i~tzinbmz cm~ zicmnheoi~ x md}yhzhz
hogez`mnho wmche~m/
M`vchmz
Nmdm wi{ }yi mclyhio hotizmntm neo ~y i`vzi~m# i~m mnnho
~i vyjchnm io cth`m~ oethnhm~ x ~i lioizm ic jenm m jenm/I~tm~ bh~tezhm~ ezlohnm~ ~eo `yx inmni~ vmzm
celzmz }yi `~ y~ymzhe~ vmzthnhvio x mntio#
x ~i vyidio ne`vmzthz neo yom nmothdmd
`ynbe mxez di nchioti~ irh~tioti~ x
vetionhmci~ mc y~mz ce~ moyonhe~
di Gmnijeea x cm~ bh~tezhm~
vmtzenhomdm~/ Ce~ moyonhe~ di
Gmnijeea honcyxio ce~ oe`jzi~ di
m`hle~ }yi xm ~i bmo neointmde neo
~y i`vzi~m/ Cm~ bh~tezhm~ vmtzenhomdm~
viz`htio ikezmz cm dh~tzhjynho di
cm~ bh~tezhm~ di cth`m~ oethnhm~ ~ejzi
~y i`vzi~m/
Ne`jhomdm~# i~tm~ bizzm`hiotm~ jzhodmo
cm iginthwhdmd di `idhe~ lmomde~# mc ohwic x
vziwh~hjhchdmd di ce~ `idhe~ vmlmde~/ Nmdm nm`vmm
}yi zimch{m thioi yom zivizny~ho dyzmdizm m tzmw~ di cm~
zicmnheoi~ }yi i~tmjcini io ic tzmxinte/ I~ti i~ ic oyiwe jenm
m jenm x ce~ i~tydhe~ bmo di`e~tzmde }yi ce~ zi~yctmde~
ejtiohde~ ~eo ic dejci di inmni~/
NZIMZ
M@VCHMZ
ZICMNHE
OM
Z^I
=
:
>
HOGEZ@
MNH
O
HOGEZ
@M
NH
O
=
:
>
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Lym di cm~ ikezi~ vznthnm~
9
Nhone vzhonhvhe~ gyodm`iotmci~
Icm~vinte~enhmcdijii~tmzhonezvezmdeiotedece}yibmni#oemmdhdemcomcdicm
nm`vmmene`emcle~inyodmzhe/
Gmnijeeadijihotilzmz~iio~y~`mxezi~hohnhmthwm~di`mzaitholxgez`mzvmztidi~y
i~tzmtilhmvmzmcelzmz~y~ejkithwe~ne`iznhmci~/Nzimz yom i~tzmtilhm}yi tiolm yo dh~ie~enhmc
=
Ce~y~ymzhe~ioGmnijeea~eoncmze~x~honize~
~ejzi}yhoi~~eo;mntidic`h~`e`ede
mcvzeveznheomzhogez`mnhoncmzm~ejzi~y
i`vzi~m/
Gmnijeeai~yocylmzirniciotivmzm}yicm
viz~eomchdmddi~y`mznmnejziwhdmmtzmw~di
yomwe{mytothnmxnebizioti/
Nzimz yom we{mytothnm di cm `mznm
:
Ce~y~ymzhe~vm~mothi`veioGmnijeea
ne`yohnode~ixne`vmzthiodeiotzi~#m~
}yivmzthnhvi~hi`vziioneowiz~mnheoi~
jhdhzinnheomci~/
Vhio~iioce~m~vinte~di~y`mznm}yi~eo
hobizioti`ioti~enhmci~xnziineotiohde}yim
ce~y~ymzhe~ci~ionmotitzmo~`hthzmce~di`~/
Lmzmoth{mz yomirvizhionhmhotizmnthwm
>
Mchlymc}yiioic`yodezimc#di~mzzeccmz
zicmnheoi~neoy~ymzhe~ioGmnijeeacciwm
~ythi`vexzi}yhizidiyomhowiz~hom
cmzlevcm{e/
Mntymchniicneotiohdevmzm}yii~tmcdmx
~imgnhcdineo~y`hz#y~ice~moyonhe~vmzm
`motioiz~iioneotmnte#xzine`vio~imcm~
viz~eom~vez~ydichdmdmtzmw~diegiztm~
xvze`enheoi~/
Di~mzzeccmz ~y~
zicmnheoi~
4
^ilyhz mvziodhiode Gmnijeeaciviz`htizinhjhzcm~~ylizionhm~dice~y~ymzhe~iothi`vezimc#jzhododecim~cm
ve~hjhchdmddizimch{mznm`jhe~h`veztmoti~
~ejzicm`mznbm/
Y~icm~bizzm`hiotm~dihogez`i~vmzm
neoeniz`~~ejzi~y~~ilyhdezi~m~ne`e
icneotiohdexce~vzedynte~}yici~zi~yctmo
`~hotizi~moti~/
9
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Lym di cm~ ikezi~ vznthnm~
7
Gmnijeea vez ejkithweGe`iotmz ic di~mzzecce x cm hooewmnho di vzedynte~
Dmz m neoeniz
H`vyc~mz cm vzigizionhm x cm dh~thonho
My`iotmz ic tzne x cm~ wiotm~
Nzimz dichdmd x i~tzinbmz cm~ zicmnheoi~
Dmz zi~eomonhm m cm zine`iodmnho x mc jenm m jenm
Neo~ilyhz hogez`mnho h`veztmoti
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Lym di cm~ ikezi~ vznthnm~ ? Gmnijeea vez ejkithwe
>/666`yi~tzm~dicm~jmzzhtm~dinizimci~@mz`htiiotzi~yvjchneejkithwedi`mdzi~xmdycte~diiotzi=7x44me~ioGmnijeea/
Bizzm`hiotm~ hotzedyntezhm~ Bizzm`hiotm~ mwmo{mdm~
8/4/2019 Gua de las mejores prcticas de marketing en Facebook
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Lym di cm~ ikezi~ vznthnm~ ? Gmnijeea vez ejkithwe
8
Gmnijeea i~ yo irnicioti cylmz vmzm nzimz vziizionhm x dh~thonho vmzm ~y `mznm neo zi~vinte m cm
ne`vitionhm/ Io Gmnijeea# ce~ y~ymzhe~ di~nyjzio ~y `mznm m tzmw~ di ziizionhm~ gmjci~ di m`hle~/
Hotizmnti neo ~y~ md`hzmdezi~ x zine`vo~ice~ vmzm h`vyc~mz cm vziizionhm/ Neo~hdizi ~y vlhomdi Gmnijeea ne`e yo vyote di neotmnte ncmwi }yi vyidi mvzewinbmz vmzm dmz whdm m ~y `mznm io
thi`ve zimc/
Neoe{nm }y vhio~mo
io i~ti e`iote ce~
y~ymzhe~ ~ejzi ~y
i`vzi~m x vez }y
cm neo~hdizmo ohnm
x ziciwmoti/
m/Di~nyjzmce}yidhniodi~yi`vzi~mio~yvlhomxy~i
cm~vzilyotm~diGmnijeea
vmzmbmniz~eodie~/
j/Y~icm~i~tmd~thnm~di
cm~vlhom~vmzmneoeniz
~y~hotizi~i~/
Diom cm jzinbm iotzi
~y viznivnho mntymc x
cm viznivnho di~imdm
di ~y `mznm e ic vyote
di dhgizionhmnho/
Cmoni yom nm`vmm
hotilzmdm vmzm neo~tzyhz
cm mznm i h`vyc~mz
cm vzigizionhm x
cm dh~thonho/
m/Nziiyomnm`vmm}yi
mvexi~yviznivnhodi~imdmiotede~~y~
nmomci~bmjhtymci~
"ticiwh~ho#`mtizhmc
h`vzi~e#zmdhe#
Gmnijeea#itn/(
j/Nziimoyonhe~diGmnijeea
ibh~tezhm~vmtzenhomdm~neo
cm~il`iotmnho*M`hle~di
neoirheoi~*neocmomchdmd
di`e~tzmzmce~y~ymzhe~
n`ebmohotizmntymde~y~
m`hle~neo~y`mznm/
Vhio~i io n`e vyidi
hotilzmz Gmnijeea neo
~y~ vzedynte~# ~hthe
|ij e mvchnmnheoi~ vmzm
`whci~ vmzm bmnizce~
`~ viz~eomci~ x
ohne~/m/Y~icmMVHdicmlznm
~enhmcvmzmviz`hthz}yice~
y~ymzhe~zimchnione`vzm~
~iloce}yici~ly~tmm
~y~m`hle~/
j/Y~ice~vcyl-ho~~enhmci~
vmzmnzimzyomirvizhionhm
~enhmcvmzm}yice~y~ymzhe~
hotizmntioneo~y`mznm/
n/Y~icm~mvchnmnheoi~vmzm
dmzwhdmm~y`mznmio~y
vlhomdiGmnijeea/
Neo~ycti m ~y~ nchioti~
vmzm iotiodiz }y
vzedyni yo h`vmnte x
vmzm ~mjiz ~h bm tiohde
rhte/
m/Ej~izwiic`yzexcm~
i~tmd~thnm~di~yvlhomvmzmwizce}yithioiyo
jyioziodh`hiote/
j/Zimchniyoi~tydheOhic~io
~ejziiginte~dicm`mznm
"deodii~tdh~veohjci(
vmzmbmnizvzilyotm~e
cciwmzmnmjeionyi~tm~
vmzmditiz`homzn`ebm
nm`jhmdecmviznivnho
di~vy~dicmnm`vmm/
n/Y~i~y~vzevhm~
bizzm`hiotm~di`idhnhodi~ilyh`hiotedi`mznm/
H`vyc~mz cm vzigizionhm x cm dh~thonho
Nhone vm~e~ vmzm h`vyc~mz cm vzigizionhm x cm dh~thonho
Tzm~wmzhe~me~ne`ei`vzi~mi~vinhmch{mdmio`enbhcm~ioII/YY/#Im~tvma~ihotzedykeioic`iznmdeiyzeviene`eyomi`vzi~mdijec~e~#`enbhcm~x`mcitm~dilm`mmctm/Neoicejkithwedizigez{mz~yve~hnhone`ez`mi~vinhmch{mdmioi~thcexdh~ieneoyomirnivnheomczicmnhoneo~y~nchioti~#Im~tvmacmo{yomnm`vmmioGmnijeeavmzmdhom`h{mzcmh`mliodi~y~vzedynte~/Nziwmzhe~wdie~jziwi~ioce~}yimvmzinmo~y~`enbhcm~ne`eviz~eomki~xyomnm`vmmvyjchnhtmzhmiocm}yi~imoh`mjmmce~y~ymzhe~mm~enhmzm~y~m`hle~neocm~dhgizioti~`enbhcm~/Iczi~yctmdegyi}yice~wdie~
~iwhizeo`~dide~`hcceoi~diwini~x~inziyomi~tzinbmm~enhmnhoiotzicm~`enbhcm~xcm~viz~eomchdmdi~/
Bizzm`hiotm~ hotzedyntezhm~ Bizzm`hiotm~ mwmo{mdm~
Nymodemdhdm~ Ezhlhomc~cmo{~ynm`vmm yodhmciowmzhe~
`idhe~dine`yohnmnhomvzhonhvhe~di:6=6#cm mznmcdizdizevmx{mvmthccm~dinhdhy~mz~yvlhomdiGmnijeeane`evyoteniotzmch{mdedi~diic}yi`e~tzmzxdh~tzhjyhztedmcmhogez`mnhodivzedyntextedeicneotiohdemydhewh~ymcne`vcitm`iotioyiwex~ezvziodioti/Mcnzimzneotiohde`yxziciwmoti#cmi`vzi~mnziyomne`yohdmddi~ilyhdezi~}yimvexmocm`mznmxdi~diioteoni~~ibmej~izwmdeyohonzi`ioteneothoyeioictznedice~i~tmjcinh`hiote~Ezhlhomc~/
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Lym di cm~ ikezi~ vznthnm~ ? Gmnijeea vez ejkithwe
=6
Dinhdm yo ejkithwe di
wiotm~ x cm~ mnthwhdmdi~
vze`enheomci~ }yi ci
mxydmzo m neo~ilyhzce/
Zimchni yom nm`vmm
nzimthwm vmzm ne`vmzthz
i~m vze`enho m
tzmw~ di ce~ moyonhe~
di Gmnijeea x cm~
vyjchnmnheoi~ di ~y
vlhom/
m/Neo~hdizicmve~hjhchdmd
diy~mzyommvchnmnhoe
vi~tmmirncy~hwmvmzmnzimz
yomvze`enho}yizi}yhizm
}yice~y~ymzhe~`mz}yio
neo@ily~tm~yvlhome
ne`vmztmoicneotiohde/
j/Y~icm~bh~tezhm~
vmtzenhomdm~vmzm
lmzmoth{mz}yice~m`hle~
dietze~y~ymzhe~}yihotizmntmoneo~ynm`vmm
vyidmowizi~mmnnho/
Nzii yom irvizhionhm
~enhmc io ic vyote
di ne`vzm/
m/Y~icmMVHdicmlznm
~enhmcvmzmviz`hthz}yice~
y~ymzhe~vyidmobmniznchn
io@ily~tmiovzedynte~
i~vinne~/
j/Hotilzicmgyonhodi
ne`vmzthzcmvyjchnmnho
dicmne`vzmvmzm}yiyom
wi{}yiicy~ymzhebmxm
ne`vzmde#tiolmcmevnho
divyjchnmzio~y`yze/
n/Nziiegiztm~vmzmdhzhlhz
mce~y~ymzhe~m~y
i~tmjcinh`hiotexneo~ilyhz
}yizilh~tzio~ywh~htm#di`ede}yi~ymnnho~i
vyjch}yiiocm~innhodi
oethnhm~di~y~m`hle~/
Lyi m ce~ y~ymzhe~
bm~tm ic vyote di
ne`vzm io coim/
m/Y~ice~moyonhe~di
Gmnijeeaneoegiztm~}yi
cciwiomce~y~ymzhe~bm~tmic
vyotedine`vzm;~imncmze
ihodh}yi}yimcbmniznchn
ioicmoyonhe~i~mcdzdi
Gmnijeea/
j/Nmdmwi{}yiyoy~ymzhe
`mz}yineo@ily~tmyo
vzedynteio~y~hthe|ij#
hotio~h}yiicigintedi
i~mbh~tezhmneobh~tezhm~
vmtzenhomdm~~ejziic
de`hohe/
Lyi m ce~ y~ymzhe~
bm~tm ic vyote
di ne`vzm gyizm
di hotizoit/
m/M~ilzi~idi}yi~yvlhom
i~tneointmdmmyoCylmz/
j/Y~icm~egiztm~xce~
moyonhe~diiwiote~
vzi`hy`vmzmdhzhlhz
mce~y~ymzhe~m~y
i~tmjcinh`hiote/
n/I`vciicm~bh~tezhm~
vmtzenhomdm~~ejzicm~
wh~htm~diy~ymzhe~m~y
i~tmjcinh`hiotene`iznhmc
vmzmm`vchmzicjenmmjenm/
Ioicwizmoedic:6=6Ciwh^tzmy~~ ' Ne/hohnhyomnm`vmmiodhwiz~e~`idhe~vmzmvze`enheomziccmo{m`hiotedi~ynecinnho\eza|imzioeteedi:6=6/Ne`evmztidicmnm`vmm#yodi~nyiotedic46)egzinhdeioGmnijeeavmzmyomztnycedicmnecinnho\eza|imzdyvchnictzneiociwh/ne`mce~=9`hoyte~divyjchnmz~iiocmvlhomdiGmnijeea/Vmzmyodi~nyioteegzinhdeioce~i~tmjcinh`hiote~#Ciwh~zilh~tzniznmdi466hotizmnnheoi~neoicmoyonhediciwiote/Oeej~tmoti#=/766viz~eom~~ivzi~iotmzeoioce~i~tmjcinh`hiote~neocmneoz`mnhodizi~vyi~tmmcmoyonhe#ce}yi~yveoiyom
dh~tzhjynhowhzmcnymtzewini~`mxezdice}yicm`mznmbmjmvziwh~tevmzmcmhowiz~hozimch{mdmioicmoyonhe/
Gmnijeea tzmo~ez`m cm~ ne`vzm~ io yom dinh~ho ~enhmc mc viz`hthz m cm~ viz~eom~ `e~tzmz }y ci~
ly~tm x }y bmo ne`vzmde# tmote io coim ne`e io ic `yode ~hne/ Io Gmnijeea# vyidi nzimz iwiote~
vze`enheomci~ whzmci~# zimch{mz cm vyjchnhdmd di eiztm~ e veoiz eiztm~ io nhznycmnho/ Nmdm wi{ }yi
yo y~ymzhe neogz`m ~y m~h~tionhm m yoe di i~te~ iwiote~# bmni nchn e zilh~tzm ~y wh~htm# i~m mnnho ~i
ne`vmzti neo tede~ ~y~ m`hle~/ I~tm ne`jhomnho dic jenm m jenm x cm nmvmnhdmd }yi thioi di i~tzinbmz
cm zicmnho neo ~y~ nchioti~ io i~ti vyote di ne`vzm "xm ~im io ~y ~hthe |ij e io ic i~tmjcinh`hiote(
thioi yom ignmnhm honzijci vmzm h`vyc~mz ic tzgne x cm~ wiotm~/
My`iotmz ic tzne x cm~ wiotm~
Nhone vm~e~ vmzm my`iotmz ic tzne x cm~ wiotm~
Bizzm`hiotm~ hotzedyntezhm~ Bizzm`hiotm~ mwmo{mdm~
XE- y~bhneo~hdizmGmnijeeane`eyombizzm`hiotmvmzmmy`iotmziczineoenh`hiotedicm mznmxneo~ilyhz}yi`~nchioti~mnydhizmom~y~zi~tmyzmoti~/Neocmhotionhodineo~izwmz~yh`mliodi`mznmkewioihooewmdezm#~ineowhzthioyomdicm~vzh`izm~i`vzi~m~ioegzinizmce~y~ymzhe~diGmnijeeaegiztm~vezzilh~tzmz~ywh~htm/XE^y~bhegzinmyomne`hdmlzmtyhtmvmzmde~"neojijhdmhoncyhdm(mcm~vzh`izm~=/666viz~eom~}yizilh~tzm~ioioGmnijeea~ywh~htmmmclyoedice~4
8/4/2019 Gua de las mejores prcticas de marketing en Facebook
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Lym di cm~ ikezi~ vznthnm~ ? Gmnijeea vez ejkithwe
==
Ic @monbi~tiz Yohtid#yoedice~i}yhve~digtjec`~vevycmzi~dicmVzi`hizCimlyiholci~m#i~tm`jhoici}yhve`~vevycmzdicgtjecjzhtohneioGmnijeeaneo`~di=>`hcceoi~di~ilyhdezi~xyomne`yohdmdmnthwm/Icncyjythch{m~yvlhomdiGmnijeeane`eicniotzeoiyzclhnevmzmveoiz~iioneotmnteneo~y~mnheomde~ditedeic`yodedigez`mviz~eomch{mdm/Honcyxioethnhm~dici}yhve#mntymch{mnheoi~~ejzice~vmzthde~xegzinineotiohde~irncy~hwe~mce~~ilyhdezi~/Mdi`~#ic@monbi~tizYohtidtm`jhoy~mGmnijeeavmzmneonyz~e~iocoimxmvyi~tm~dhzhlhdm~mzigez{mzcmdichdmdxicne`vze`h~edi
ce~~ilyhdezi~/
Nzimz dichdmd x i~tzinbmz cm~ zicmnheoi~Gmnijeea ~i niotzm yodm`iotmc`ioti io cm~ zicmnheoi~/ M ce~ y~ymzhe~ }yi ci~ ly~tm ~y vlhom i~to
dhnhiode }yi di~imo i~tmz io zicmnho neo y~tid/ I~tm neoirho ci viz`hti di~mzzeccmz x i~tzinbmz
zicmnheoi~ neo ~y~ nchioti~ `~ gici~ x ci~ viz`hti m icce~ dmz m neoeniz ~y `mznm m ~y~ m`hle~/Lzmnhm~ m cm hoez`mnho }yi nmdm yoe ne`vmzti ~ejzi ~ `h~`e io Gmnijeea# vyidi nzimz irvizhionhm~
m `idhdm x `yx viz~eomch{mdm~ vmzm h`vyc~mz cm vmzthnhvmnho x cm gdichdmd neo ic tzmo~nyz~e
dic thi`ve/
Zinyzdici~ m ce~
y~ymzhe~ }yi i~t io
Gmnijeea x }yi mcc
vedz ne`yohnmz~i
neo icce~/
m/Vze`enheoi~yvlhomdi
Gmnijeeaio`mtizhmci~di
`mzaitholtzmdhnheomci~/
j/HotilziGmnijeeaio~y~hthe
|ijneocmMVHdicmlznm
~enhmcvmzmm~ilyzmz~idi
}yi~y~nchioti~gez`io
vmztidi~yne`yohdmddi
Gmnijeea/
n/Y~ice~moyonhe~
diGmnijeeaxcm~
bh~tezhm~vmtzenhomdm~vmzm`motioizic
zineoenh`hiote/
Di~mzzecci yom
viz~eomchdmd x we{
mytothnm~/
m/Nziiyonmciodmzhedi
vyjchnmnheoi~/
j/Vyjch}yibh~tezhm~}yi
hotizi~iomce~y~ymzhe~#
gez`ycivzilyotm~x
ge`ioticmvmzthnhvmnho/
n/Vyjch}yimvzh`izmbezmdi
cm`mmomemcth`mbezm
dicmtmzdi/
Vcmotii vzilyotm~#
i~nynbi x egzi{nm
zi~vyi~tm~# vmzthnhvi
io neowiz~mnheoi~
jhdhzinnheomci~/
m/Y~icm~vzilyotm~di
Gmnijeeavmzmge`iotmz
cmvmzthnhvmnhoxic
neoenh`hiote/
j/Di~hloimmclyhiodi~y
i}yhvevmzm}yi~yvizwh~i
cmvlhomtede~ce~dm~i
hotizmntineoce~y~ymzhe~
diyom`moizmmytothnm/
Y~i cm MVH di cm lznm
~enhmc x ce~ vcyl-ho~
~enhmci~ vmzm nzimz
irvizhionhm~ io coim
`~ viz~eomch{mdm~ x
ziciwmoti~ m o di nzimzdichdmd/
Bmlm ~mjiz m ~y~
~ilyhdezi~ }yi
~eo i~vinhmci~ x
zine`vo~ice~ vez
~y zicmnho/
m/Mlzmd{nmci~~y
vmzthnhvmnho/
j/Veolmionhznycmnhoegiztm~
xvze`enheoi~i~vinhmci~
vmzm~yne`yohdmddi
Gmnijeea/
n/Vzeveznheoihogez`mnho#
mntymch{mnheoi~xiwiote~
irncy~hwe~/
Nhone vm~e~ vmzm nzimz dichdmd x i~tzinbmz cm~ zicmnheoi~
^ivbezmy~miolzmo`idhdmcmgyonhodivyjchnmnhoio~yvlhomdiGmnijeeavmzmge`iotmzcm~neowiz~mnheoi~
neo~y~nchioti~/Cmi`vzi~mnziyomvi~tmmEgiztm~io~yvlhomdeodice~~ilyhdezi~vyidioejtioizhogez`mnho~ejziegiztm~i~vinhmci~/^ivbezmy~mcmMVHdicmlznm~enhmcio~y~hthevmzmviz`hthz}yice~nchioti~zine`hiodiovzedynte~hodhwhdymci~m~y~m`hle~xce~ mz}yioneo@ily~tm/ ivbezmbmnzimdeyomne`yohdmd`yxvmzthnhvmthwm}yimomch{mxne`vmztivzedynte~veznyiotmvzevhm/
Bizzm`hiotm~ hotzedyntezhm~ Bizzm`hiotm~ mwmo{mdm~
8/4/2019 Gua de las mejores prcticas de marketing en Facebook
12/14
Lym di cm~ ikezi~ vznthnm~ ? Gmnijeea vez ejkithwe
=:
JT "Jzhth~b Ticine`(vzitiodmmy`iotmz~yvzi~ionhmxicjenmmjenm~ejzi~y`mznmiotede~ce~`idhe~
dine`yohnmnho/Vy~eio`mznbmyomnm`vmmdiGmnijeeaiocm}yihowhtmjmmce~y~ymzhe~mzi~veodizvzilyotm~mniznmdiKmoi#vzetmleoh~tmdice~moyonhe~diticiwh~hodiJTdyzmoticmzlethi`ve/Cmnm`vmm#}yi~idi~mzzecciotede~ce~`idhe~dine`yohnmnho#tyweyorhteneo~hdizmjcix=#7`hcceoi~diviz~eom~ioGmnijeeawetmzeo~ejzi~hKmoii~tmjmi`jmzm{mdmeoe/JThoncyxi~tmhogez`mnhoio~y~moyonhe~xcmo{yom~ilyodm
nm`vmmiocm}yi~ividmmcmne`yohdmd}yiwetm~ivmzmmxydmzcmmvcmohnmz~yjedm/
Bimctbx Nbehnidi~imjm}yi~yne`yohdmddiGmnijeeanzinhizmx}yi`~viz~eom~vzejmzmo~y~vzedynte~neolicmde~/Cmo{yom
hooewmdezmnm`vmmdinyveoi~vzelzi~hwe~/Icwmcezdicdi~nyiotemy`iotmjmneocmnmothdmddiviz~eom~mcm~}yici~ly~tmjmcmvlhomdiGmnijeeadiBimctbxNbehnix~iho~nzhjmovmzmicnyvo#ce}yinzimjmyoiginte`ycthvchnmdezwhzmc/Mchoniothwmzmcm~viz~eom~mne`vmzthzcmegiztm#BimctbxNbehnivydebmniz}yinm~h76/666viz~eom~~ineointmzmom~yvlhomdiGmnijeea"yomy`iotedic866)neozi~vintem~yjm~i
di~ilyhdezi~ezhlhomc(xvydedh~tzhjyhz96/666nyveoi~/
Moh`i m ce~ y~ymzhe~ m
}yi hodh}yio }yi ci~
ly~tm ~y vlhom/
m/I~temjzice~nmomci~di
ne`yohnmnhoiotziy~tidx~y~nchioti~/
j/Tm`jhonzimyom
m~enhmnhoiotzi~y`mznmx
i~mviz~eom/
Nzii neotiohde
hotizi~moti }yi
ge`ioti ne`vmzthz
cm hogez`mnho x
mntymcnice/
m/Vyjch}yineotiohdedi
wdievmzmge`iotmz}yi~i
ne`vmztmhogez`mnho/
j/Y~iyonmciodmzhedi
vyjchnmnheoi~}yihoncyxm
moyonhe~xvze`enheoi~di
vzedynte~hotizi~moti~/
n/^immnthweio
neowiz~mnheoi~
jhdhzinnheomci~/
Hotilzi ce~ vcyl-ho~
~enhmci~ x cm MVH di cm
lznm ~enhmc neo ic
jeto @i ly~tm io
tedm~ ~y~ vzevhidmdi~
io coim x io ce~ vyote~
di ne`vzm/
m/I~tenzim`~
eveztyohdmdi~vmzm
mnnheoi~}yi~ivyjchnmzo
iocth`m~oethnhm~xic
neotiohde}yivyidi
ythch{mz~iiocm~bh~tezhm~
vmtzenhomdm~/
Y~i ce~ moyonhe~ di
Gmnijeea x cm~ bh~tezhm~
vmtzenhomdm~ vmzm nzimz
ic jenm m jenm m lzmo
i~nmcm/
m/I~te~vzedynte~civiz`htio
`e~tzmzic`io~mkidi~y
`mznmm~yvjchneejkithwe
neobh~tezhm~~ejzim`hle~
}yixmhotizmntmoneo~y
i`vzi~m/
Mvziodm x zimchni ce~
nm`jhe~ oini~mzhe~
m/Y~icm~i~tmd~thnm~dicm
vlhomvmzmditiz`homz
icneotiohde}yimce~
y~ymzhe~ci~ly~tmne`vmzthz
xneoic}yici~ly~tm
hotizmntymz/
j/Y~ice~hogez`i~di
nm`vmmvmzmditiz`homz
icthvedi`io~mkix
~il`iotmnho}yici
vzeveznheomce~`ikezi~
zi~yctmde~/
Tede ce }yi bmni io Gmnijeea i~ whzmc vez}yi tedm~ cm~ mnnheoi~ ~i vyjchnmo io cth`m~ oethnhm~ x
vizdyzmo/ Ce~ y~ymzhe~ i~vizmo zimch{mz di~nyjzh`hiote~ io Gmnijeea m tzmw~ di ~y~ m`hle~/ Io
cylmz di vio~mz io bmniz yom zine`iodmnho ne`e ejkithwe hodiviodhioti# ic binbe di ne`vmzthz
hoez`mnho dijizm ez`mz vmzti di tedm~ ~y~ mnthwhdmdi~ x nm`vmm~ io Gmnijeea/ I~tm~ ~eo
mclyom~ di cm~ bizzm`hiotm~ di Gmnijeea }yi vyidi mxydmz m dmz zi~eomonhm mc jenm m jenm x m
cm zine`iodmnho/
Dmz zi~eomonhm m cm zine`iodmnhox mc jenm m jenm
Nhone vm~e~ vmzm dmz zi~eomonhm m cm zine`iodmnho x mc jenm m jenm
Bizzm`hiotm~ hotzedyntezhm~ Bizzm`hiotm~ mwmo{mdm~
8/4/2019 Gua de las mejores prcticas de marketing en Facebook
13/14
Lym di cm~ ikezi~ vznthnm~ ? Gmnijeea vez ejkithwe
=>
Io`mz{edi:6=6#Wh~htJzhtmhone`io{yomnm`vmmvyjchnhtmzhmdiGmnijeeavmzmdmzmneoenizcm`mznmxmtzmizvetionhmci~wh~htmoti~
mcZihoeYohde/Cmnm`vmmdhzhlhmce~nchioti~mclzyvediGmnijeeaCewiYAdicmvlhomdiGmnijeeadiWh~htJzhtmho#deoditede~ce~dm~vyjchnmmclezicmnheomdeneoicZihoeYohdevmzmdijmthzce/Neoenhm~y~nchioti~#mcmwi{}yilioizyomnezzhiotidievhoheoi~xdijmti~~ejziicZihoeYohde/Wh~htJzhtmhowmcezmicbinbedi}yi#~hoyodi~i`jec~e~hlohnmthwe#~ivyidivyjchnmzhogez`mnhox#ioyovcm{edi=6`hoyte~#~mjiz~hbmtiohdeine
iotzice~y~ymzhe~/
NymodeOeahm cmo{cmomwilmnholzmtyhtmvmzm~`mztvbeoi~Oeahmio
8/4/2019 Gua de las mejores prcticas de marketing en Facebook
14/14
Lym di cm~ ikezi~ vznthnm~
=4
Mniznm di Gmnijeea
I~tmd~thnm~ di Gmnijeea|||/gmnijeea/ne`%vzi~~%hoge/vbv5~tmth~thn~
^mcm di vzio~m |||/gmnijeea/ne`%vzi~~/vbv
Di~thoe~ thci~ di Gmnijeea
Gmnijeea |||/gmnijeea/ne`%gmnijeea
^ecynheoi~ di `mzaithol |||/gmnijeea/ne`%`mzaithol
Gmnijeea tydhe |||/gmnijeea~tydhe/ne`
Mvchnmnheoi~ io Gmnijeea|||/gmnijeea/ne`%mvvchnmtheo~eogmnijeea
Gmnijeea Chwi |||/gmnijeea/ne`%GmnijeeaChwi
Niotze di tmccizi~ io coim|||/gmnijeea/ne`%md~`mzaithol%hodir/vbv5~a0|ijhomzniotiz
Jcel~ vevycmzi~ di Gmnijeea
Jcel di Gmnijeea "jcel enhmc( |||/jcel/gmnijeea/ne`
Ho~hdi Gmnijeea |||/ho~hdigmnijeea/ne`
Mcc Gmnijeea |||/mccgmnijeea/ne`%
Vyjchnhdmd i bh~tezhm~ vmtzenhomdm~
Nzimnho di moyonhe~ di Gmnijeea|||/gmnijeea/ne`%md~%nzimti
Lym vmzm ce~ moyonhe~ di Gmnijeea
|||/gmnijeea/ne`%md~`mzaithol
Vlhom di moyonhe~ |||/gmnijeea/ne`%GmnijeeaMd~
Bh~tezhm~ vmtzenhomdm~ |||/gmnijeea/ne`%~veo~ezid~tezhi~
Oez`m~ di vyjchnhdmd di Gmnijeea|||/gmnijeea/ne`%mdUlyhdichoi~/vbv
^izwhnhe di mxydm vmzm moyonhe~ |||/gmnijeea/ne`%md~bicv
Vlhom~
Nzimnho di vlhom~ |||/gmnijeea/ne`%vmli~%nzimti/vbv
Vlhom~ |||/gmnijeea/ne`%GmnijeeaVmli~
Vznthnm~ zine`iodmdm~|||/gmnijeea/ne`%GmnijeeaVmli~5w0mvvU
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